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Vinci Rufus
,
Experience
Other titles
Skills
I'm offering
• Leading various digital transformation engagements for popular brands.
• Google Developer Expert for AngularJS and Web Technologies. http://*****.***
• Over 16 years of experience in building and leading teams that specialize in User Experience, eCommerce, Content Management Systems, Web and Mobile Applications with a strong focus on Customer Engagement.
• Member of the Technology Leadership team at Razorfish Global.
• Consult clients and provide thought leadership around UX, digital transformation and omni-channel commerce.
• Led teams that were engaged in projects for clients like Google, Aditya Birla Retail, Hobby Lobby, TE Connectivity, Mercedes Benz, Kia Motors, Takisada-Japan, SBI Life Insurance, D-Mart etc.
Career Highlights
• Was instrumental in building the eCommerce & UX practice from the ground up.
• Architected a first of its kind, highly scalable and fault redundant campaign portal on the cloud for the launch of Google India's very first Great Online Shopping Festival http://*****.***).
• Built, promoted and grew new service lines like Performance Consulting, Conversion Strategy and Commerce Lights On.
• Ensured a consistently high employee satisfaction score within the Business Unit.
• Wrote a book titled AngularJS Web Application Development Blueprint which was amongst the top 10 books for 2014 on the publishers website.
• Gave a talk at Magento Imagine - Las Vegas on building Lightening fast storefronts using AngularJS and Magento.
• Gave a talk at JS-Foo on Using JavaScript for Gesture based Interaction
• Gave a talk at Meta-Refresh on Web Components approach to building Applications
• Google Developer Expert for AngularJS and Web Technologies. http://*****.***
• Over 16 years of experience in building and leading teams that specialize in User Experience, eCommerce, Content Management Systems, Web and Mobile Applications with a strong focus on Customer Engagement.
• Member of the Technology Leadership team at Razorfish Global.
• Consult clients and provide thought leadership around UX, digital transformation and omni-channel commerce.
• Led teams that were engaged in projects for clients like Google, Aditya Birla Retail, Hobby Lobby, TE Connectivity, Mercedes Benz, Kia Motors, Takisada-Japan, SBI Life Insurance, D-Mart etc.
Career Highlights
• Was instrumental in building the eCommerce & UX practice from the ground up.
• Architected a first of its kind, highly scalable and fault redundant campaign portal on the cloud for the launch of Google India's very first Great Online Shopping Festival http://*****.***).
• Built, promoted and grew new service lines like Performance Consulting, Conversion Strategy and Commerce Lights On.
• Ensured a consistently high employee satisfaction score within the Business Unit.
• Wrote a book titled AngularJS Web Application Development Blueprint which was amongst the top 10 books for 2014 on the publishers website.
• Gave a talk at Magento Imagine - Las Vegas on building Lightening fast storefronts using AngularJS and Magento.
• Gave a talk at JS-Foo on Using JavaScript for Gesture based Interaction
• Gave a talk at Meta-Refresh on Web Components approach to building Applications
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
My experience
2015 - ?
job
Head of Digital Strategy
Razorfish Technologies.
In my current role, I help clients with their digital transformation programs and lead the teams that work on designing and defining the various customer facing touch points.
Some of the activities carried out as a part of the current role include:
• Leading Discovery workshops and helping clients firm up their tactical and strategic plans for their digital platforms.
• Provide thought leadership in the areas around customer engagement, omni-channel commerce and mobile strategy.
• Engaging with clients during pre-sales and helping showcase Razorfish's technical capabilities to prospective clients. Carry out and review project scoping and solutioning roadmap.
• Setting up processes for efficient onshore and offshore engagements.
• Working closely with counterparts from other offices as a part of the project steering committee to ensure smooth operations between the on-shore and off-shore teams.
Some of the activities carried out as a part of the current role include:
• Leading Discovery workshops and helping clients firm up their tactical and strategic plans for their digital platforms.
• Provide thought leadership in the areas around customer engagement, omni-channel commerce and mobile strategy.
• Engaging with clients during pre-sales and helping showcase Razorfish's technical capabilities to prospective clients. Carry out and review project scoping and solutioning roadmap.
• Setting up processes for efficient onshore and offshore engagements.
• Working closely with counterparts from other offices as a part of the project steering committee to ensure smooth operations between the on-shore and off-shore teams.
Digital Strategy, Digital transformation, SoMe, Leadership, Sales, Workshops, Offshore, Transformation, Off-shore, Processes, UP
2011 - 2013
job
Business Unit Head
Neev Information Technologies.
Prior to its acquisition by Razorfish, as a Business Unit Head at Neev, I led the Business Unit engaged in delivering projects on technologies like PHP, HTML5, Python, Magento, Drupal etc.
Key activities and highlights while at this role include:
• Meeting the yearly financial and gross margin targets of the Business Unit.
• Assisting the Business Development Teams in pre-sales activities.
• Working closely with the delivery teams and overseeing the execution of the projects.
• Successfully executed challenging and mission critical projects for various local and offshore clients.
• Introduced new technologies and development workflows to improve overall efficiency and quality of the project.
• Mentored team members at an individual level and helped them grow and take up senior level positions on management and technical streams.
Key activities and highlights while at this role include:
• Meeting the yearly financial and gross margin targets of the Business Unit.
• Assisting the Business Development Teams in pre-sales activities.
• Working closely with the delivery teams and overseeing the execution of the projects.
• Successfully executed challenging and mission critical projects for various local and offshore clients.
• Introduced new technologies and development workflows to improve overall efficiency and quality of the project.
• Mentored team members at an individual level and helped them grow and take up senior level positions on management and technical streams.
Html5, Php, Business development, Python, Magento, Drupal, Management, Sales, Offshore, Development, LED, UP
2000 - 2011
job
Proprietor
Vinznet Technologies.
As the founder at Vinznet Technologies I was involved in the following:
• Identify and win new business accounts and grow the existing ones.
• Hire and groom the team consisting of developers, presentation layer engineers, project managers etc.
• Working with the delivery team to ensure successful and timely completion of the projects.
• Challenging the team with interesting and innovative work related to Web Technologies.
• Oversee the activities of all departments like finance, HR and marketing.
• Build partner relations with other companies.
Technologies and Skillsets
Commerce: Hybris, Magento Enterprise
CMS: Drupal, Modx, Joomla
Frontend Technologies: AngularJS, Polymer, jQuery, HTML5, CSS3, SASS, LESS,
GruntJS, Yeoman,
Creative: Photoshop, Fireworks, Sketch.
Project Management: Agile Scrum
Prominent Projects Executed
Below are some of the projects I was a part of, and an overview of my role in them.
Ozo.Nokia.com (US)
The Ozo-Nokia project was one of the first projects to be jointly executed by Sapient and Razorfish India. As the lead for the Razorfish team on this engagement, I had the opportunity to work closely with the Sapient teams in Bangalore and SFO. In addition to making sure that the basic health metrics of the project were taken care of, one of the main focus areas was ensuring a seamless integration between both the teams and projecting a unified view to the end customer.
D-Mart (India)
Led the Commerce Strategy and UX Engagement for D-Mart's new eCommerce venture. The project involved working closely with the senior management team to formalize their multi-channel Commerce strategy. I also oversaw the activities during the UX engagement, which consisted of defining and creating the user experience for their mobile and desktop apps.
ABOF.com (India)
Led the team that worked on the UX strategy and Experience design for ABOF's desktop, and native apps.
As a part of the engagement I led the discovery workshops and stakeholder interviews and provided strategic inputs in the areas of interaction design and material design.
Million Carats (Japan)
Led the India Operations of the team that built and delivered the Million Carats Commerce portal on Hybris within a record time of 2 months.
The project had significant risks, which included a very aggressive timeline, a complex distributed team spread across different time zones and lack of clarity in terms of user requirements and use cases.
The project required us to stay on top of things not only pertaining to India operations but the overall global team and ensuring that all teams were meeting their respective commitments.
Constant follow-ups, the right prioritizing of tasks and frequent review meetings with the teams and stakeholders ensured the site going live on the planned launch date.
url: http://shop.millioncarats.jp/online
Experian Autocheck (USA)
Experian Autocheck was the first Hybris project to be delivered by our newly established Hybris practice.
I played a key role in ensuring proper Agile practices were implemented and followed. Setting-up of the weekly PMO calls to review the progress on the project and discussing and helping unblock the US and Indian teams helped ensure a successful implementation of this project.
Google's Great Online Shopping Festival (India)
Google launched a nation wide initiative called the Great Online Shopping Festival wherein over 90+ eCommerce stores in India came together to offer deals and discounts on a single day of 12-12-2012. We built the main gosf site with a SLA for 100% uptime and ability to support peak traffic of about 6 million visits. The portal was built from the ground up on a unique Architecture that did away with the need of a database or web server. The entire site was infinitely scalable with redundancy built across different geographical zones.
KIA Motors (USA)
KIA Motors' USA site was one of the first projects within Razorfish to use the newly launched AngularJS Framework to build a fully Responsive site on top of Team Site CMS.
The project required me to work very closely with the delivery team mentoring the team, writing and reviewing code, discussing the architecture of modules and establishing best practices.
url: http://www.kia.com/us/
FarmFreshToYou:
FarmFreshToYou is a large CSA (Community Supported Agriculture) operating out of California.
The project involved building an end-to-end solution which integrates the frontend Magento Enterprise store with a Grails based ERP system and a CRM application. My role involved overseeing the teams that worked on integrating and customizing the Magento Enterprise Store, and building the communication layer that enabled Magento to talk to the backend ERP and CRM systems.
url: http://www.farmfreshtoyou.com
GLAPacked.com (USA)
Oversaw the team that built and deployed the campaign portal for Mercedes Benz USA. The portal was built as a fully responsive site on top of Drupal and deployed on an auto-scaling infrastructure on AWS.
Yahoo 7 (Australia)
Oversaw the operations of the team that delivered a campaign contest for Yahoo Australia. The Project was executed by a joint team from Razorfish Australia and Razorfish India.
• Identify and win new business accounts and grow the existing ones.
• Hire and groom the team consisting of developers, presentation layer engineers, project managers etc.
• Working with the delivery team to ensure successful and timely completion of the projects.
• Challenging the team with interesting and innovative work related to Web Technologies.
• Oversee the activities of all departments like finance, HR and marketing.
• Build partner relations with other companies.
Technologies and Skillsets
Commerce: Hybris, Magento Enterprise
CMS: Drupal, Modx, Joomla
Frontend Technologies: AngularJS, Polymer, jQuery, HTML5, CSS3, SASS, LESS,
GruntJS, Yeoman,
Creative: Photoshop, Fireworks, Sketch.
Project Management: Agile Scrum
Prominent Projects Executed
Below are some of the projects I was a part of, and an overview of my role in them.
Ozo.Nokia.com (US)
The Ozo-Nokia project was one of the first projects to be jointly executed by Sapient and Razorfish India. As the lead for the Razorfish team on this engagement, I had the opportunity to work closely with the Sapient teams in Bangalore and SFO. In addition to making sure that the basic health metrics of the project were taken care of, one of the main focus areas was ensuring a seamless integration between both the teams and projecting a unified view to the end customer.
D-Mart (India)
Led the Commerce Strategy and UX Engagement for D-Mart's new eCommerce venture. The project involved working closely with the senior management team to formalize their multi-channel Commerce strategy. I also oversaw the activities during the UX engagement, which consisted of defining and creating the user experience for their mobile and desktop apps.
ABOF.com (India)
Led the team that worked on the UX strategy and Experience design for ABOF's desktop, and native apps.
As a part of the engagement I led the discovery workshops and stakeholder interviews and provided strategic inputs in the areas of interaction design and material design.
Million Carats (Japan)
Led the India Operations of the team that built and delivered the Million Carats Commerce portal on Hybris within a record time of 2 months.
The project had significant risks, which included a very aggressive timeline, a complex distributed team spread across different time zones and lack of clarity in terms of user requirements and use cases.
The project required us to stay on top of things not only pertaining to India operations but the overall global team and ensuring that all teams were meeting their respective commitments.
Constant follow-ups, the right prioritizing of tasks and frequent review meetings with the teams and stakeholders ensured the site going live on the planned launch date.
url: http://shop.millioncarats.jp/online
Experian Autocheck (USA)
Experian Autocheck was the first Hybris project to be delivered by our newly established Hybris practice.
I played a key role in ensuring proper Agile practices were implemented and followed. Setting-up of the weekly PMO calls to review the progress on the project and discussing and helping unblock the US and Indian teams helped ensure a successful implementation of this project.
Google's Great Online Shopping Festival (India)
Google launched a nation wide initiative called the Great Online Shopping Festival wherein over 90+ eCommerce stores in India came together to offer deals and discounts on a single day of 12-12-2012. We built the main gosf site with a SLA for 100% uptime and ability to support peak traffic of about 6 million visits. The portal was built from the ground up on a unique Architecture that did away with the need of a database or web server. The entire site was infinitely scalable with redundancy built across different geographical zones.
KIA Motors (USA)
KIA Motors' USA site was one of the first projects within Razorfish to use the newly launched AngularJS Framework to build a fully Responsive site on top of Team Site CMS.
The project required me to work very closely with the delivery team mentoring the team, writing and reviewing code, discussing the architecture of modules and establishing best practices.
url: http://www.kia.com/us/
FarmFreshToYou:
FarmFreshToYou is a large CSA (Community Supported Agriculture) operating out of California.
The project involved building an end-to-end solution which integrates the frontend Magento Enterprise store with a Grails based ERP system and a CRM application. My role involved overseeing the teams that worked on integrating and customizing the Magento Enterprise Store, and building the communication layer that enabled Magento to talk to the backend ERP and CRM systems.
url: http://www.farmfreshtoyou.com
GLAPacked.com (USA)
Oversaw the team that built and deployed the campaign portal for Mercedes Benz USA. The portal was built as a fully responsive site on top of Drupal and deployed on an auto-scaling infrastructure on AWS.
Yahoo 7 (Australia)
Oversaw the operations of the team that delivered a campaign contest for Yahoo Australia. The Project was executed by a joint team from Razorfish Australia and Razorfish India.
Campaign, Architecture, Workshops, Support, Apps, Implementation, Interaction design, Material Design, Festival, Infrastructure, Health, Community, Grails, Server, Web, Gruntjs, Less, Google, Http, Enterprise, Native, Responsive, USA, Online, Backend, Framework, Portal, LED, UP, Basic, ME, Founder, CMS, Marketing, Design, Jquery, Project Management, Backend, Css3, Frontend, User Experience, Scrum, Writing, Ecommerce, UX, AWS, CRM, Sketch, Html5, AngularJS, Sass, Agile, ERP, Database, SoMe, Magento, Drupal, Mentoring, Joomla, PMO, Management, Integration, Finance
My education
Symbiosys Institute of Distance Learning
Masters, Finance
Masters, Finance
University of Pune
Bachelors, Electrical
Bachelors, Electrical
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