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Marketing & communications consultant with a strong creative and digital background.
Metin Ozer
,
Reading, United Kingdom
Experience
Other titles
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I'm offering
I'm a self-employed and award-winning marketing and communications consultant with a strong creative and digital background. I've been in Digital Marketing and Communications roles in complex and large organisations, as responsible for the management of several websites, intranets, communications campaigns, and managing external agencies during my career.
I started my professional career as a Freelance Copywriter during my university years, and after graduation, I began to work at Turk Telekom as an Internal Communications Expert. During four fast-paced years with a great experience by leading designers, copywriters and web developers, I worked with multiple stakeholders, and I managed agencies for nationwide launch campaigns. In that period, I received several national & international business awards, including 'Best Communications Campaign in Stevie International Awards 2012', and 'Best Business Blog in Inova Awards 2012'.
After my Internal Communications years, I moved to the mobile side of Turk Telekom Group upon an invitation from the Digital Marketing Manager in 2014. I managed the external agencies during several campaigns, including '#wanted - The Most Tweeted Turkish Brand Campaign, 2014'. I resigned from the Turk Telekom to be a Freelance Marketing Consultant in 2014.
I want to state that I'm a self-starter and versatile professional who can ignite and manage campaigns to create an impact on communities. I can play on both sides on the field; such as a creative with Adobe CS and photography experience or a strategy builder who can come up with fresh ideas to execute.
I started my professional career as a Freelance Copywriter during my university years, and after graduation, I began to work at Turk Telekom as an Internal Communications Expert. During four fast-paced years with a great experience by leading designers, copywriters and web developers, I worked with multiple stakeholders, and I managed agencies for nationwide launch campaigns. In that period, I received several national & international business awards, including 'Best Communications Campaign in Stevie International Awards 2012', and 'Best Business Blog in Inova Awards 2012'.
After my Internal Communications years, I moved to the mobile side of Turk Telekom Group upon an invitation from the Digital Marketing Manager in 2014. I managed the external agencies during several campaigns, including '#wanted - The Most Tweeted Turkish Brand Campaign, 2014'. I resigned from the Turk Telekom to be a Freelance Marketing Consultant in 2014.
I want to state that I'm a self-starter and versatile professional who can ignite and manage campaigns to create an impact on communities. I can play on both sides on the field; such as a creative with Adobe CS and photography experience or a strategy builder who can come up with fresh ideas to execute.
Markets
United Kingdom
Germany
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
freelance
Branding Consultant
Pizza Olivia, a local Italian restaurant.
Full branding design, including brand name, restaurant branding
and website. https://ministryofbranding.co/#/pizza-olivia/
and website. https://ministryofbranding.co/#/pizza-olivia/
Marketing, Branding, Content, Website
2019 - 2019
freelance
Content Editor
Maersk Line.
Created function and team pages on Technology Intranet for Maersk Technology Team. Designing decks for strategical communications, article writing/editing for Intranet.
SharePoint, Write articles, Powerpoint
2018 - 2018
freelance
Design Consultant
GovTechLab.
Created the brand identity and designed the website for GovTechLab, a central location for those interested in the interface between emerging digital technologies and the UK government.
Logo Design, Website design, Wordpress
2018 - 2018
freelance
Digital Marketing Consultant
ADS London.
Set up an e-store on Shopify for a men's jeanswear brand. Supervised product photo shooting, authored online store content, created social media content and promotional videos.
Ecommerce, Shopify, Social media content, Social Media Marketing, Advertising photography
2015 - 2016
job
Marketing & Communications Manager
Momentic (Mobile Content Start-up).
Gained 10k new users to a new storytelling app with a social media campaign '7 Storytellers from 7 Continents' on http://themomentic.com/ Authored all marketing copy, emails and blogging content and efficiently managed all agency and partnerships.
Digital Strategy, Community, Content marketing, Social Media Marketing, Mobile Applications, App Design, Copywriting, Digital and social campaigns, Social media copywriting, Blogging
2014 - 2015
job
Marketing & Communications Manager
Enneagram.
Devised, created, and deployed high impact marketing strategy, managed external agencies and partners, and authored all marketing copy, emails, and blogging content.
Launched a social content platform which is on top of the relevant Google searches for company's area of operation, and an online career game to attract young people and their parents. Received award 'Best
Website of 2016' Golden Web Awards Turkey with http://www.bufilmsenin.com
Launched a social content platform which is on top of the relevant Google searches for company's area of operation, and an online career game to attract young people and their parents. Received award 'Best
Website of 2016' Golden Web Awards Turkey with http://www.bufilmsenin.com
Blogging, Content, Website, Social Media Marketing, Wordpress, Seo, Google analytics, Digital Strategy, Digital Marketing
2012 - 2014
job
Digital Marketing Specialist
Turk Telekom Mobile.
Launched four sites, including the main website of company with millions of hits everyday. Supervised copy editors to ensure that all the web content is correct and in line with the brand tone of voice & brand
guidelines. During the main website redesign process, managed external agencies for UI/UX design by overseeing a series of meetings with multiple stakeholders.
Website Production and Management
Worked with multiple customer segment managers to produce segment-specific microsites, such as youth and premium customers, and new product launches on the main website like dedicated microsites for new iPhone models and operator-branded smartphones.
Web analytics reporting to Digital Marketing Manager with custom analytics metrics. Derived comments to increase the user experience on key sections on the website such as Top-up Screen for Pay as You Go customers and promotional offers.
Social Media Marketing
Received recognition from senior management for an outstanding Twitter campaign for a new smartphone with Tweets reaching eight millions of people and dominating Turkey trends for two full days (Announced by the Twitter as the 'Most tweeted brand campaign in Turkey).
Initiated a strategic brand partnership with the League of Legends online game and created a loyal consumer base & revenue increase in the youth customer segment.
Key Projects Included:
* Redesign of Main Website, visited by millions per day.
* Website Production for new Youth & Premium Customer Segments
* Most Tweeted Marketing Campaign in Turkey (New Smartphone Launch)
guidelines. During the main website redesign process, managed external agencies for UI/UX design by overseeing a series of meetings with multiple stakeholders.
Website Production and Management
Worked with multiple customer segment managers to produce segment-specific microsites, such as youth and premium customers, and new product launches on the main website like dedicated microsites for new iPhone models and operator-branded smartphones.
Web analytics reporting to Digital Marketing Manager with custom analytics metrics. Derived comments to increase the user experience on key sections on the website such as Top-up Screen for Pay as You Go customers and promotional offers.
Social Media Marketing
Received recognition from senior management for an outstanding Twitter campaign for a new smartphone with Tweets reaching eight millions of people and dominating Turkey trends for two full days (Announced by the Twitter as the 'Most tweeted brand campaign in Turkey).
Initiated a strategic brand partnership with the League of Legends online game and created a loyal consumer base & revenue increase in the youth customer segment.
Key Projects Included:
* Redesign of Main Website, visited by millions per day.
* Website Production for new Youth & Premium Customer Segments
* Most Tweeted Marketing Campaign in Turkey (New Smartphone Launch)
Digital Marketing, Analytics, UX Design, Web content, Social Media Marketing, Google analytics, Social media ads
2009 - 2012
job
Internal Communications Specialist
Turk Telekom.
Led Content and Creative Team in Internal Communications to 30,000 nationwide employees. Managed communication planning and strategy for all company-wide programs, editor-in-chief of the company magazine, newsletters and intranet. Supported employee engagement and redesigned an employer brand. Redesigned
company intranet from scratch on Sharepoint with improved visual design, content and navigation for all employees, including the field workers with a mobile version.
Employer Branding
Acted as a liaison between different stakeholders and external creative agencies during the redesign of the company's employer brand. Company values, mission and vision is redesigned in consequence of meetings and surveys with different business partners and employees from different levels. Cascaded the employer brand with using all media mix, including posters, online and offline publishing, intranet and employee events all across the company.
Internal Marketing
Designed and executed an internal marketing campaign for the biggest product launch in the history of the company ever. Supervised a team of copywriters, visual designers, and an external creative agency during the campaign. The campaign nominated as Best Communications Campaign in Stevie International Business
Awards. Used all media mix including printed posters, e-newsletters, intranet and video content during the campaign.
Built relationships with senior leaders and company executives throughout Turk Telekom and became an essential hub for internal communications needs to cascade strategic messages. Served as a ghostwriter for the CEO for PR purposes and press inquiries.
Key Projects Included:
* Intranet Redesign on Sharepoint
* New Employer Brand Development
* Nationwide Internal Marketing Campaign for Broadband Products
* Employee Engagement Events: Nationwide Roadshows
company intranet from scratch on Sharepoint with improved visual design, content and navigation for all employees, including the field workers with a mobile version.
Employer Branding
Acted as a liaison between different stakeholders and external creative agencies during the redesign of the company's employer brand. Company values, mission and vision is redesigned in consequence of meetings and surveys with different business partners and employees from different levels. Cascaded the employer brand with using all media mix, including posters, online and offline publishing, intranet and employee events all across the company.
Internal Marketing
Designed and executed an internal marketing campaign for the biggest product launch in the history of the company ever. Supervised a team of copywriters, visual designers, and an external creative agency during the campaign. The campaign nominated as Best Communications Campaign in Stevie International Business
Awards. Used all media mix including printed posters, e-newsletters, intranet and video content during the campaign.
Built relationships with senior leaders and company executives throughout Turk Telekom and became an essential hub for internal communications needs to cascade strategic messages. Served as a ghostwriter for the CEO for PR purposes and press inquiries.
Key Projects Included:
* Intranet Redesign on Sharepoint
* New Employer Brand Development
* Nationwide Internal Marketing Campaign for Broadband Products
* Employee Engagement Events: Nationwide Roadshows
Employee Engagement, Telecoms, Planning, Surveys, Employer branding, Pr, Visual design, SharePoint, Video, Video content, Branding, Internal communication, Communication strategy
My education
Istanbul Technical University
BSc, Astronautics Engineering
BSc, Astronautics Engineering
Istanbul Bilgi University
Masters, Media and Communications
Masters, Media and Communications
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