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Head of Data Products - Machine Learning, AI & Analytics
Nick Siantonas
,
Brighton, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced senior product leader with a proven track record of building highly successful data orientated product and service teams from the ground up.
I combine expertise in research design, behavioural science and machine learning to build new products that are human centred, innovative and utilise data - without losing sight of commercial or ethical considerations.
I combine expertise in research design, behavioural science and machine learning to build new products that are human centred, innovative and utilise data - without losing sight of commercial or ethical considerations.
Markets
United Kingdom
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2013 - 2015
job
Data Strategist / Commercial Strategist, Isobar
unknown.
Working directly with the Global CEO and Global Head of Operations to audit the cultures, working processes and management practices of ever Isobar office in over 30 different countries
Audit, Management, Ceo, Office, Audit, Processes
2013 - 2013
freelance
Freelance Quantitative Strategist
The Future Laboratory.
● Developing methodology for qualitative research and moderating online focus groups of 40 consumers spanning UK, Sweden, China, Brazil and Czech Republic
● Presenting findings from qualitative research and facilitating workshop with client to agree on specific behaviours to measure through quantitative research
● Pivotal role in developing a quantitative tracking methodology (writing questionnaire etc.) to measure these behaviours over time to understand the rate and magnitude of growth
● "The workshops and output far surpassed our expectations" - Client Lead
● Presenting findings from qualitative research and facilitating workshop with client to agree on specific behaviours to measure through quantitative research
● Pivotal role in developing a quantitative tracking methodology (writing questionnaire etc.) to measure these behaviours over time to understand the rate and magnitude of growth
● "The workshops and output far surpassed our expectations" - Client Lead
Writing, Research, Qualitative research, Quantitative research, Workshops, Growth, Presenting, China, Workshop, Online
2012 - 2013
freelance
Freelance Digital Experience Strategist
SapientNitro.
Project: Use behavioural insight to help design an end-to-end customer journey and user experience strategy for a multi-national travel brand
● Converting client research and expert knowledge of behavioural science, specifically memory biases, into a strategic framework to generate ideas for improving the customer journey
● Use behavioural insights specific to each part of the customer journey, taking into account the fact that people behave differently in different contexts
● Facilitating client ideation workshops to generate specific product and service ideas that aligned with different parts of the customer journey and the strategic framework
● Developing storyboards for user journey and creating a visually engaging infographic
● Using cluster mapping analysis to group specific ideas into logical projects
● Working closely with business analysts to link the consumer led product and service projects to business capabilities and software and to inform the timeline for the role out of the strategy
● The final strategy informed 500 million Euros worth of investment for the company.
● Converting client research and expert knowledge of behavioural science, specifically memory biases, into a strategic framework to generate ideas for improving the customer journey
● Use behavioural insights specific to each part of the customer journey, taking into account the fact that people behave differently in different contexts
● Facilitating client ideation workshops to generate specific product and service ideas that aligned with different parts of the customer journey and the strategic framework
● Developing storyboards for user journey and creating a visually engaging infographic
● Using cluster mapping analysis to group specific ideas into logical projects
● Working closely with business analysts to link the consumer led product and service projects to business capabilities and software and to inform the timeline for the role out of the strategy
● The final strategy informed 500 million Euros worth of investment for the company.
Design, User Experience, Research, User journey, Storyboards, Service, Workshops, Infographic, Software, Science, Framework, LED
2009 - 2011
freelance
Senior Research Consultant
Future Foundation.
● Senior account management for over 20 clients and responsibility for £500,000 worth of annual business in the form of subscriptions to the company's online portal, nVision
● Delivering strategic insights based on analysis of proprietary and bespoke quantitative research using SPSS
● Running and facilitating workshops to inform and develop future brand strategies
● Writing and delivering a presentation on people's environmental behaviour to 300 people at the Royal Institution
● Delivery of strategic recommendations to Tesco CEE brand review
● Achieving a client retention rate of above 85%
● Negotiating a £60,000 contract with one of the 'big four' global advertising agencies.
● Delivering strategic insights based on analysis of proprietary and bespoke quantitative research using SPSS
● Running and facilitating workshops to inform and develop future brand strategies
● Writing and delivering a presentation on people's environmental behaviour to 300 people at the Royal Institution
● Delivery of strategic recommendations to Tesco CEE brand review
● Achieving a client retention rate of above 85%
● Negotiating a £60,000 contract with one of the 'big four' global advertising agencies.
Advertising, Writing, Research, Account management, Management, Quantitative research, Spss, Workshops, Retention, Online, Portal
My education
University of Nottingham
Masters, N/a
Masters, N/a
University of Sheffield
Bachelors, N/a
Bachelors, N/a
n/a
MSc, Applied Behavioural Economics
MSc, Applied Behavioural Economics
n/a
Bachelors, Economics & Politics
Bachelors, Economics & Politics
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