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Helping you and your business to achieve more from your marketing
Remy Clarke
,
Kibworth Harcourt, United Kingdom
Experience
Other titles
Skills
I'm offering
Don’t persevere with CRM…let Cymer help you flourish with it.
Cymer Marketing Solutions is supporting businesses to achieve more from their Customer Relationship Management (CRM) and Marketing using INSIGHT, INTEGRITY and INTEGRATION.
It aims to provide effective, integrated solutions that improve operational efficiency, aids higher conversions and, in turn, business profitability.
There is not a ‘one-size fits all’ approach to the solutions – getting to know you and your business is fundamental to understanding all your stakeholders and ensuring that solutions can fit your structure, processes and budget.
A combination of technical IT skills, marketing knowledge and project management experience makes me ideal for many projects involving CRM, Marketing Communications, Responsive HTML Email Design, SQL, Web Development (HTML, CSS & PHP), CMS, SEO, PPC, Graphic Design, Social and Content Development.
Cymer Marketing Solutions is supporting businesses to achieve more from their Customer Relationship Management (CRM) and Marketing using INSIGHT, INTEGRITY and INTEGRATION.
It aims to provide effective, integrated solutions that improve operational efficiency, aids higher conversions and, in turn, business profitability.
There is not a ‘one-size fits all’ approach to the solutions – getting to know you and your business is fundamental to understanding all your stakeholders and ensuring that solutions can fit your structure, processes and budget.
A combination of technical IT skills, marketing knowledge and project management experience makes me ideal for many projects involving CRM, Marketing Communications, Responsive HTML Email Design, SQL, Web Development (HTML, CSS & PHP), CMS, SEO, PPC, Graphic Design, Social and Content Development.
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
CRM strategy for skn Clinics
sk:n Clinics.
What started out as a 4-6 week cover as sk:n Clinics lost their CRM Manager, has blossomed into a longer relationship, building out the CRM capabilities for the marketing operation.
Using a CRM Feasibility Review ineffective and inefficient functions of the current CRM setup were identified. With ongoing campaigns integral to driving the business, solutions were prioritised to ensure that marketing could still operate and delivery, while adjustments were made to improve CRM data, strategy, outputs and ROI.
Data was segmented to ensure more lifecycle marketing communications could be utilised. Communication timing was adjusted to optimise open rates. Audiences were reduced by removing non-engaged.
These small adjustments all increased CRM ROI as communications became more targeted, more effective and reducing wasted costs on email and SMS.
Using a CRM Feasibility Review ineffective and inefficient functions of the current CRM setup were identified. With ongoing campaigns integral to driving the business, solutions were prioritised to ensure that marketing could still operate and delivery, while adjustments were made to improve CRM data, strategy, outputs and ROI.
Data was segmented to ensure more lifecycle marketing communications could be utilised. Communication timing was adjusted to optimise open rates. Audiences were reduced by removing non-engaged.
These small adjustments all increased CRM ROI as communications became more targeted, more effective and reducing wasted costs on email and SMS.
Data management, Audience Management, Email marketing, Salesforce marketing cloud, Email templates, Smsmarketing, CRM strategy, CRM implementation, CRM Consulting, CRM support
2017 - 2019
job
Marketing Manager
CWB Group Services Limited.
Management of the day-to-day marketing function supporting the Chief Marketing Officer to achieve organisational goals.
Maintenance and development of the Group websites using Wordpress with custom HTML and CSS coding.
Maintenance and development of the Group intranet, managing internal communications and training internal users to provide regular news and content.
Managing all Social channels for Group, creating timely relevant content to drive up Social following and assist with SEO and lead generation. Develop and manage Paid Social campaigns for promotion of events and developing audiences for new products/services.
Design and develop high quality printed collateral to support sales using Adobe InDesign and Adobe Photoshop.
Ensure all client facing marketing collateral and communication is FCA compliant.
Develop HTML email templates, landing pages and email signatures for all companies within the Group.
Manage Google Analytics account for Group websites and provide monthly reports to the CMO on website traffic and trends to visitor usage.
Line management of Marketing Assistant and Event Coordinator.
Maintenance and development of the Group websites using Wordpress with custom HTML and CSS coding.
Maintenance and development of the Group intranet, managing internal communications and training internal users to provide regular news and content.
Managing all Social channels for Group, creating timely relevant content to drive up Social following and assist with SEO and lead generation. Develop and manage Paid Social campaigns for promotion of events and developing audiences for new products/services.
Design and develop high quality printed collateral to support sales using Adobe InDesign and Adobe Photoshop.
Ensure all client facing marketing collateral and communication is FCA compliant.
Develop HTML email templates, landing pages and email signatures for all companies within the Group.
Manage Google Analytics account for Group websites and provide monthly reports to the CMO on website traffic and trends to visitor usage.
Line management of Marketing Assistant and Event Coordinator.
Marketing, Leadership, Integrating new business areas in existing operation, Line Management, Event management, Social Media Marketing, Wordpress, Graphic design, Web design, Adobe Indesign, Adobe Photoshop, Logo Design
2015 - 2017
job
CRM Campaign Manager
comparethemarket.com.
Main Responsibilities
• Supporting product teams with conversion, renewal and cross-sell communications
• Developing and executing communication plans for post-purchase loyalty programmes (Meerkat toys and Meerkat Movies)
• Working with agencies for HTML creatives and audience segmentation insights
• Developing responsive HTML email templates, along with managing digital assets to support email communications
• Work alongside film studios to produce a weekly new releases movie newsletter
• Regular reporting of campaign communications achievement against KPIs
• Provide insight on customer trends and opportunities with audience segmentation
• Be the expert for CRM systems (RedPoint Interaction and Salesforce Marketing Cloud)
• Support colleagues to achieve team and company objectives
Past Employment
Dates employed Employer Department Position
• Supporting product teams with conversion, renewal and cross-sell communications
• Developing and executing communication plans for post-purchase loyalty programmes (Meerkat toys and Meerkat Movies)
• Working with agencies for HTML creatives and audience segmentation insights
• Developing responsive HTML email templates, along with managing digital assets to support email communications
• Work alongside film studios to produce a weekly new releases movie newsletter
• Regular reporting of campaign communications achievement against KPIs
• Provide insight on customer trends and opportunities with audience segmentation
• Be the expert for CRM systems (RedPoint Interaction and Salesforce Marketing Cloud)
• Support colleagues to achieve team and company objectives
Past Employment
Dates employed Employer Department Position
Marketing, Html, HTML/CSS/Javascript, CRM, Cloud, Salesforce, Movie, Email templates, Support, Salesforce marketing cloud, Campaign, Responsive, Manager, Responsive HTML
2013 - 2015
project
Implementing a Student Recruitment CRM
After spending 4 years at University of Leicester in CRM and Change Management roles, I was looking for a new challenge, which Loughborough University provided.
They were embarking on a new project to invest in a CRM system that integrated all of the Student Recruitment cycle:
School visits and career fairs
Prospectus requests
Prospect communications
Student Union tours
Open Day visits
Applicant communications
Departmental Visit Days
Confirmation/Enrolment communications
Prior to implementation many different processes and system were adopted across central and departmental functions, with few correlating and requiring manual intervention for execution and reporting.
The 2-year project involved:
project management, leading weekly meetings with senior stakeholder groups and system suppliers
scoping out development needs with User groups and translate this for the suppliers to deliver for everyone’s needs
developing multi-channel communication plans for all stages of the recruitment cycle and segmented by subject areas
automating the prospectus request process which manually meant requests took up to 2 weeks to execute, compared to next day execution
developing data capture processes that cut down the time to complete a form and gathered more meaningful information to segment and provide more bespoke content during the journey
meeting all the users to map out the required security levels and access restrictions, then grouping according to carry out training and develop user guides
creating a Open Day booking system that allowed for real-time registration via QR scanning, giving real-time attendance reports segmented by any demographic, again reducing report time by 2 weeks
These significant changes enabled higher engagement with prospective students, more Open Day bookings with record (and more accurate) attendance rates and a unified picture of recruitment as prospects were linked to applicants, showing the Return on Investment of campaigns and providing better analysis for year-on-year comparisons.
During the 2nd year saw the effects of CRM on recruitment and the reputation of Loughborough University, hitting the top 10 UK Universities, then continuously improving to now being top 5.
They were embarking on a new project to invest in a CRM system that integrated all of the Student Recruitment cycle:
School visits and career fairs
Prospectus requests
Prospect communications
Student Union tours
Open Day visits
Applicant communications
Departmental Visit Days
Confirmation/Enrolment communications
Prior to implementation many different processes and system were adopted across central and departmental functions, with few correlating and requiring manual intervention for execution and reporting.
The 2-year project involved:
project management, leading weekly meetings with senior stakeholder groups and system suppliers
scoping out development needs with User groups and translate this for the suppliers to deliver for everyone’s needs
developing multi-channel communication plans for all stages of the recruitment cycle and segmented by subject areas
automating the prospectus request process which manually meant requests took up to 2 weeks to execute, compared to next day execution
developing data capture processes that cut down the time to complete a form and gathered more meaningful information to segment and provide more bespoke content during the journey
meeting all the users to map out the required security levels and access restrictions, then grouping according to carry out training and develop user guides
creating a Open Day booking system that allowed for real-time registration via QR scanning, giving real-time attendance reports segmented by any demographic, again reducing report time by 2 weeks
These significant changes enabled higher engagement with prospective students, more Open Day bookings with record (and more accurate) attendance rates and a unified picture of recruitment as prospects were linked to applicants, showing the Return on Investment of campaigns and providing better analysis for year-on-year comparisons.
During the 2nd year saw the effects of CRM on recruitment and the reputation of Loughborough University, hitting the top 10 UK Universities, then continuously improving to now being top 5.
Stakeholder Management, Project Management, Product training, CRM implementation, CRM strategy, Email templates, Digital Marketing, Integrated multi-channel campaigns, Mapping of the customer, Management Reporting
2013 - 2015
project
CRM Manager
Loughborough University.
Loughborough University.
The 2-year project involved:
project management, leading weekly meetings with senior stakeholder groups and system suppliers
scoping out development needs with User groups and translate this for the suppliers to deliver for everyone’s needs
developing multi-channel communication plans for all stages of the recruitment cycle and segmented by subject areas
automating the prospectus request process which manually meant requests took up to 2 weeks to execute, compared to next day execution
developing data capture processes that cut down the time to complete a form and gathered more meaningful information to segment and provide more bespoke content during the journey
meeting all the users to map out the required security levels and access restrictions, then grouping according to carry out training and develop user guides
creating a Open Day booking system that allowed for real-time registration via QR scanning, giving real-time attendance reports segmented by any demographic, again reducing report time by 2 weeks
project management, leading weekly meetings with senior stakeholder groups and system suppliers
scoping out development needs with User groups and translate this for the suppliers to deliver for everyone’s needs
developing multi-channel communication plans for all stages of the recruitment cycle and segmented by subject areas
automating the prospectus request process which manually meant requests took up to 2 weeks to execute, compared to next day execution
developing data capture processes that cut down the time to complete a form and gathered more meaningful information to segment and provide more bespoke content during the journey
meeting all the users to map out the required security levels and access restrictions, then grouping according to carry out training and develop user guides
creating a Open Day booking system that allowed for real-time registration via QR scanning, giving real-time attendance reports segmented by any demographic, again reducing report time by 2 weeks
CRM, Manager, Project Management, Change management, Training and Training Documentation, Process Optimization, Negotiation, Integrated multi-channel campaigns, Integration, Sql, Management Reporting, DATA ANALYSIS AND VISUALIZATION, Stakeholder Management, Stakeholder coordination
2009 - 2013
job
Enquiries and CRM Officer
University of Leicester.
CRM
2002 - 2009
job
Group Marketing Events Manager
Oval Limited.
Financial Services Sales and Marketing Executive
SME Insurance SME Sales Team Manager
SME Insurance SME Sales Team Manager
Marketing, Sales, Insurance, Manager
My education
The Knowledge Academy
N/a, N/a
N/a, N/a
De Montfort University
Professional, Marketing
Professional, Marketing
Chartered Institute of Insurance
Unspecified, Insurance
Unspecified, Insurance
Lancaster University
BSc, Marketing
BSc, Marketing
Leicester Grammar School
Secondary, Including Maths (Minor in English)
Secondary, Including Maths (Minor in English)
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