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Digital Marketing Strategy Consultant
Laura Kate Swann
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Creative Senior Digital Marketer with 10+ years experience working both client-side and within a busy London agency environment.
Email & CRM Marketing Specilaist, UX Design, Project Management, Account Management, Consultive Selling, Digital Transformation, Digital Strategy & Planning team lead on large-scale multi-channel projects.
• Agile Project Management Certification
• IDM - Complete Email Marketing Certification
• (BA Hons) Graphic Design & Visual Communication Degree
• Qualified Yoga Instructor - Yoga Alliance 200hr
• Primary Care (CPR) & Secondary Care (First Aid) Certified
• PADI Certified - Advanced Rescue Diver
Email & CRM Marketing Specilaist, UX Design, Project Management, Account Management, Consultive Selling, Digital Transformation, Digital Strategy & Planning team lead on large-scale multi-channel projects.
• Agile Project Management Certification
• IDM - Complete Email Marketing Certification
• (BA Hons) Graphic Design & Visual Communication Degree
• Qualified Yoga Instructor - Yoga Alliance 200hr
• Primary Care (CPR) & Secondary Care (First Aid) Certified
• PADI Certified - Advanced Rescue Diver
Markets
United Kingdom
Language
English
Fluently
Spanish
Good
French
Good
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2018
job
Digital Marketing Specialist | Digital Strategy & Planning
Switch.cm.
Working on key strategic accounts including; EDF Energy, Permanent TSB, The O2 & Camelot Group:
Digital Marketing, Marketing, Digital Strategy, Energy, Energy
2017 - 2018
freelance
Management Consultant | Digital Strategy & Planning
CACI.
Working on key strategic accounts including; EDF Energy, Permanent TSB, The O2 & Camelot Group:
• Consultative selling, pre-sales support, pitching & account development
• Translating customer strategy into detailed campaign designs
• Capability assessments and campaign diagnostics
• Scoping solutions and creating project implementation plans
• Programme and project management
• Reporting and analysis
• Business development management & digital transformation
• Consultative selling, pre-sales support, pitching & account development
• Translating customer strategy into detailed campaign designs
• Capability assessments and campaign diagnostics
• Scoping solutions and creating project implementation plans
• Programme and project management
• Reporting and analysis
• Business development management & digital transformation
Business development, Project Management, Digital Strategy, Digital transformation, Management, Sales, Support, Implementation, Transformation, Development, Management Consultant, Campaign, Energy, Energy, Pitching
2011 - 2014
job
Senior Email Marketing Executive
unknown.
• Email campaign set-up, deployment & optimisation of new responsive templates for Daily Mail's global group of brands
• Creative brainstorming sessions with external agencies including; Google, Kaper & Seven
• Recruit, train & manage Email Marketing Assistant to support with the production & deployment of email campaigns
• Customer lifecycle identification & management
• Aggregate, grow & nurture relationships with partners in the affiliate program against KPIs & SLAs
• Compile monthly board reports & provide recommendations
• Prioritisation of numerous competing requirements, balancing stakeholder & client needs with business priorities
• Creative brainstorming sessions with external agencies including; Google, Kaper & Seven
• Recruit, train & manage Email Marketing Assistant to support with the production & deployment of email campaigns
• Customer lifecycle identification & management
• Aggregate, grow & nurture relationships with partners in the affiliate program against KPIs & SLAs
• Compile monthly board reports & provide recommendations
• Prioritisation of numerous competing requirements, balancing stakeholder & client needs with business priorities
Marketing, Email marketing, Deployment, Management, Optimization, Support, Affiliate, Brainstorming, Google, Campaign, Production, Responsive, UP
2009 - 2011
job
Marketing Design Manager, UK
IT Solutions.
• Execution of global marketing plans & management of HMS & Smart-day brands
• Targeted email marketing, database maintenance & lead generation
• International event planning, marketing, & attending
• Corporate hospitality event organisation for clients
• Website, social marketing & digital copywriting
• Design & curation of all promo material
• Liaison & relationship building with external agencies & key stakeholders
• Targeted email marketing, database maintenance & lead generation
• International event planning, marketing, & attending
• Corporate hospitality event organisation for clients
• Website, social marketing & digital copywriting
• Design & curation of all promo material
• Liaison & relationship building with external agencies & key stakeholders
Marketing, Design, Copywriting, Email marketing, Event planning, Database, Event, Management, Website, Global Marketing, Organization, International, Manager, Social
2003 - 2007
freelance
Freelance Graphic Designer
unknown.
My education
2008
-
2010
Portsmouth College
N/a, Talk Italian Yr
N/a, Talk Italian Yr
2002
-
2005
University for Creative Arts
Bachelors, Graphic Design, Visual Communication
Bachelors, Graphic Design, Visual Communication
2000
-
2002
South Downs College
VCE, Graphic Design & Photography
VCE, Graphic Design & Photography
2000
-
2002
South Downs College
Secondary, Marketing & Finance
Secondary, Marketing & Finance
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