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jobs
Laura Issawi
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2018 - ?
job
Senior Marketing Manager
UKCBC.
Senior Marketing Manager
UK College of Business and Computing (UKCBC) 10/18 - Present
Responsibilities were as below but with a department shift also became responsible for:
• Managing and developing the marketing department of course advisors, designers, content writers and digital marketers (offshore).
• Leading on implementing targeted campaigns (online/ offline) to increase enquiry generation and website traffic.
• Oversaw and guided content activities to boost online engagement, social media and relevant content output.
• Research potential areas/locations for course delivery/ additional courses.
• Improve top up applications/ enrolments through planned intervention programme.
• Regularly check online content/ website for information accuracy, functionality and updates.
• Work with the digital team to gain insight and improve online performance and campaign management.
• Working with the content writers and designers on the prospectus and informational materials.
• Delivery of breakout session at the Tribal Empower Conference.
• Design thinking - evision.
• Agile approach to quick changes and processes.
UK College of Business and Computing (UKCBC) 10/18 - Present
Responsibilities were as below but with a department shift also became responsible for:
• Managing and developing the marketing department of course advisors, designers, content writers and digital marketers (offshore).
• Leading on implementing targeted campaigns (online/ offline) to increase enquiry generation and website traffic.
• Oversaw and guided content activities to boost online engagement, social media and relevant content output.
• Research potential areas/locations for course delivery/ additional courses.
• Improve top up applications/ enrolments through planned intervention programme.
• Regularly check online content/ website for information accuracy, functionality and updates.
• Work with the digital team to gain insight and improve online performance and campaign management.
• Working with the content writers and designers on the prospectus and informational materials.
• Delivery of breakout session at the Tribal Empower Conference.
• Design thinking - evision.
• Agile approach to quick changes and processes.
Social Media, Marketing, Design, Design thinking, Research, Agile, Management, Content, Website, Offshore, Campaign, Online, UP, Manager, Processes, Social
2016 - 2016
job
Account Manager/Parent Liaison Officer
unknown.
Account Manager/Parent Liaison Officer Excel In Key Subjects 01/2016 - 06/16
• Contacting and building relationships with parents who have expressed interest in extra tuition for their child, converting their children into pupils at one of the three Saturday Schools EIKS teach and/or enlisting them onto the half term Revision Intensive Courses, whilst creating a strong pipeline for ongoing future enrolments.
• Handle any query and ensure the smooth enrolment process.
• Contacting and converting old leads in the CRM database (Infusionsoft), gathering and providing up to date information for effective CRM management by using the software to monitor and act upon the interest generated from the internal marketing campaigns.
• Providing full information regarding subjects, structure, quality and timetables, routinely sending prospectuses and fees information and providing digestible fee breakdowns to suit the academic needs of the student.
• Management of the Greenwich Centre on Saturdays - meet with existing and prospective customers, speak with students, organise enhancement classes, teacher liaison.
• Gathering key information and customer needs to offer an attractive learning package.
• Ensuring excellent customer service throughout.
• Management of existing accounts and new inquiries - upselling to GCSE and A level Saturday students onto the intensive revision programmes and vice versa.
• Gathering of student and parent feedback and asking for recommendations.
• Complaint management and Customer retention/ problem solving.
Managing tasks through a task manager system to ensure timely callbacks and an organised pipeline.
• Regular liaison with the admin team and daily communication with the marketing manager to ensure customer loyalty and smooth enrolment/assessment processes.
• Proofreading of Marketing Materials, Reports, blogs and brochures.
• Contacting and building relationships with parents who have expressed interest in extra tuition for their child, converting their children into pupils at one of the three Saturday Schools EIKS teach and/or enlisting them onto the half term Revision Intensive Courses, whilst creating a strong pipeline for ongoing future enrolments.
• Handle any query and ensure the smooth enrolment process.
• Contacting and converting old leads in the CRM database (Infusionsoft), gathering and providing up to date information for effective CRM management by using the software to monitor and act upon the interest generated from the internal marketing campaigns.
• Providing full information regarding subjects, structure, quality and timetables, routinely sending prospectuses and fees information and providing digestible fee breakdowns to suit the academic needs of the student.
• Management of the Greenwich Centre on Saturdays - meet with existing and prospective customers, speak with students, organise enhancement classes, teacher liaison.
• Gathering key information and customer needs to offer an attractive learning package.
• Ensuring excellent customer service throughout.
• Management of existing accounts and new inquiries - upselling to GCSE and A level Saturday students onto the intensive revision programmes and vice versa.
• Gathering of student and parent feedback and asking for recommendations.
• Complaint management and Customer retention/ problem solving.
Managing tasks through a task manager system to ensure timely callbacks and an organised pipeline.
• Regular liaison with the admin team and daily communication with the marketing manager to ensure customer loyalty and smooth enrolment/assessment processes.
• Proofreading of Marketing Materials, Reports, blogs and brochures.
Service, Processes, Manager, UP, Assessment, Software, Retention, Revision, Blogs, Marketing, Customer service, Management, Proofreading, Account Manager, Database, CRM, Excel
2013 - 2015
job
Sales Representative
E-Lites.
Sales Representative E-Lites 01/2013 - 08/2015
• Described products to customers and accurately explained details and care of merchandise.
• Earned management trust by serving as key holder, responsibly opening and closing shop.
• Provided an elevated customer experience to generate a loyal clientele.
• Answered product questions with up-to-date knowledge of sales and shop promotions.
• Developed a reputation as an efficient service provider with high levels of accuracy.
• Monitored cash drawers in multiple kiosks to ensure adequate cash supply.
• Helped drive sales goals and achieve monthly quotas.
• Routinely answered customer questions regarding merchandise and pricing.
• Participated in physical inventory counts.
• New staff training.
Business start up assistant
Hilton Faith and Co
• Hilton Faith and Co are a small business specialising in Bankruptcy and Debt management orders (DMO). The primary market were individuals that had already entered into an IVA agreement and offer the Bankruptcy route as a better debt solution.
• After initially hiring me to work for Tarem Services. The business consultant of Tarem Services offered this opportunity to me. This was an expense paid position to gain some practical and observational business experience in a start-up venture whilst working on the HND modules.
• In depth research and understanding of IVA and Bankruptcy processes, agreements and court documents, identifying the disadvantages and hidden costs of the IVA structure and explaining the comparison between the two.
• Assisted with developing the sales pitch/ presentation - highly complex sales cycle as the prospect would have to initially breach/ fail his IVA agreement by not paying into the debt plan before petitioning for his Bankruptcy.
• Creating awareness of the 'small print' involved in these types of contracts.
• Assisted with the design and creation of marketing materials to promote Hilton Faith -leaflets, marketing letters, input on the website.
• Cold calling prospects from the insolvency register with the view to convert them to petition. Arranging appointments for Mr Hilton to meet prospects.
• Admin duties.
• Described products to customers and accurately explained details and care of merchandise.
• Earned management trust by serving as key holder, responsibly opening and closing shop.
• Provided an elevated customer experience to generate a loyal clientele.
• Answered product questions with up-to-date knowledge of sales and shop promotions.
• Developed a reputation as an efficient service provider with high levels of accuracy.
• Monitored cash drawers in multiple kiosks to ensure adequate cash supply.
• Helped drive sales goals and achieve monthly quotas.
• Routinely answered customer questions regarding merchandise and pricing.
• Participated in physical inventory counts.
• New staff training.
Business start up assistant
Hilton Faith and Co
• Hilton Faith and Co are a small business specialising in Bankruptcy and Debt management orders (DMO). The primary market were individuals that had already entered into an IVA agreement and offer the Bankruptcy route as a better debt solution.
• After initially hiring me to work for Tarem Services. The business consultant of Tarem Services offered this opportunity to me. This was an expense paid position to gain some practical and observational business experience in a start-up venture whilst working on the HND modules.
• In depth research and understanding of IVA and Bankruptcy processes, agreements and court documents, identifying the disadvantages and hidden costs of the IVA structure and explaining the comparison between the two.
• Assisted with developing the sales pitch/ presentation - highly complex sales cycle as the prospect would have to initially breach/ fail his IVA agreement by not paying into the debt plan before petitioning for his Bankruptcy.
• Creating awareness of the 'small print' involved in these types of contracts.
• Assisted with the design and creation of marketing materials to promote Hilton Faith -leaflets, marketing letters, input on the website.
• Cold calling prospects from the insolvency register with the view to convert them to petition. Arranging appointments for Mr Hilton to meet prospects.
• Admin duties.
Management, ME, Processes, UP, Contracts, Loyal, Service, Website, Sales, Marketing, Contracts, Print, SoMe, Customer experience, Training, Research, Design
2010 - 2010
temp
Sales and marketing rep (12 weeks temp role)
London School of Science and Technology.
• Temporary summer campaign to recruit 400 students onto business focused HND programmes for the September 2010 intake.
• Responded to incoming inquiries from advertisements and converting enquirers into students through informing them of the advantages of study and invitations to the open days.
• Assistance/ presence on open days
• Regular liaison with the Marketing Manager to ensure smooth delivery and campaign results.
• Responded to incoming inquiries from advertisements and converting enquirers into students through informing them of the advantages of study and invitations to the open days.
• Assistance/ presence on open days
• Regular liaison with the Marketing Manager to ensure smooth delivery and campaign results.
Marketing, Sales, Campaign, Manager
2008 - 2010
job
Business Development Executive
Tarem Services.
• Developed and executed marketing and general business solutions resulting in increased company exposure, customer traffic and sales.
• Increased credibility and client awareness by developing non-technical marketing collateral and
• presentations.
• Responsible for ongoing product optimisation, account management and ad placement on company website.
• Negotiated prices, terms of sales and service agreements.
• Evaluated current service needs and product satisfaction levels with established customers.
• Developed new business opportunities by effectively communicating services to a variety of markets and territories.
• Developed and implemented value-added strategies for providing eco- friendly commercial cleaning services to increase profitability.
• Researched clients' business issues and goals to offer appropriate solutions.
• Launched new sales training manuals and techniques for sales expansion to drive continuous development.
• Pursued all website inquiries in specific territories to increase potential customer base.
• Executed calling campaigns targeting direct end-user prospective accounts.
• Increased credibility and client awareness by developing non-technical marketing collateral and
• presentations.
• Responsible for ongoing product optimisation, account management and ad placement on company website.
• Negotiated prices, terms of sales and service agreements.
• Evaluated current service needs and product satisfaction levels with established customers.
• Developed new business opportunities by effectively communicating services to a variety of markets and territories.
• Developed and implemented value-added strategies for providing eco- friendly commercial cleaning services to increase profitability.
• Researched clients' business issues and goals to offer appropriate solutions.
• Launched new sales training manuals and techniques for sales expansion to drive continuous development.
• Pursued all website inquiries in specific territories to increase potential customer base.
• Executed calling campaigns targeting direct end-user prospective accounts.
Marketing, Business development, Account management, Training, Management, Sales, Optimization, Website, Service, Development
2006 - 2008
job
Telesales Executive
Banking Rights Bureau.
• High paced telesales with high volume cold calling from a dialler system
• Consistently top saleswoman averaging 15-20 sales per day
• Payment processing through PayPal - persuading to pay now.
• New staff training
• Call centre environment
• Consistently top saleswoman averaging 15-20 sales per day
• Payment processing through PayPal - persuading to pay now.
• New staff training
• Call centre environment
Training, Sales, Processing
My education
n/a
Secondary, Maths
Secondary, Maths
?
-
2016
Plymouth University
Bachelors, Law
Bachelors, Law
?
-
2012
London School of Science and Technology
Hndhncorequivalent, Business Management
Hndhncorequivalent, Business Management
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