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Senior
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0
jobs
Communications | Content | Strategy
Hayley Alfers
,
Surbiton, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a marketing and communications professional with strong digital skills and over a decade of experience in executing strategic communications and PR programmes. I have advised blue chip brands and public sector organisations on launching new products and services and managing reputation through periods of exposure. I have also played a significant internal comms role, creating engaging employee communications for increased work and job satisfaction. I have created a variety of content pieces - from podcasts and videos to thought leadership pieces, opinion editorials, press releases, e mailers and internal comms newsletters for both internal and external communications purposes in a number of different sectors. I have also executed leadership campaigns and leadership positioning for a number of senior executives across Africa.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - 2019
job
Group Marketing & Communications Manager
Africa Practice.
2017 - 2019
Group Marketing & Communications Manager
Africa Practice is an Africa-focussed strategic communications and risk advisory firm operating at the intersect of industry and government.
- Created and implemented the first ever pan-African, Group-wide marketing plan for the Africa Practice group focussing on content and events - this included traditional and digital elements.
- Creation of innovative content for all digital channels including thought leadership pieces, blogs, podcasts, videos, infographics.
- Basic creative asset design - Adobe Lightroom, Canva, Adobe Spark, WeVideo
- Developed content for new company website reflecting new strategic direction (Wordpress proficient)
- Effective management of digital marketing tactics (weekly mailer (Mailchimp), social media management @africapractice)) resulting in increased engagement of target audience across channels and overall brand exposure
- Analytics proficient to continually improve digital marketing efforts
- Digital marketing automation and tracking
- Event marketing for both client events (Kenya Mining Forum, Botswana Investment Forum) and owned events (Community of Practice forums, Mining Indaba Africa side events) including event conceptualisation, marketing content creation, digital event promotion, promotion of speakers and contents and live tweeting
- Thought leadership for Senior Management resulting in 90% increased media exposure for CEO and Senior Leadership team
- Successful coordination of marketing and strategic communications activities for hubs across the continent to promote One Company.
Group Marketing & Communications Manager
Africa Practice is an Africa-focussed strategic communications and risk advisory firm operating at the intersect of industry and government.
- Created and implemented the first ever pan-African, Group-wide marketing plan for the Africa Practice group focussing on content and events - this included traditional and digital elements.
- Creation of innovative content for all digital channels including thought leadership pieces, blogs, podcasts, videos, infographics.
- Basic creative asset design - Adobe Lightroom, Canva, Adobe Spark, WeVideo
- Developed content for new company website reflecting new strategic direction (Wordpress proficient)
- Effective management of digital marketing tactics (weekly mailer (Mailchimp), social media management @africapractice)) resulting in increased engagement of target audience across channels and overall brand exposure
- Analytics proficient to continually improve digital marketing efforts
- Digital marketing automation and tracking
- Event marketing for both client events (Kenya Mining Forum, Botswana Investment Forum) and owned events (Community of Practice forums, Mining Indaba Africa side events) including event conceptualisation, marketing content creation, digital event promotion, promotion of speakers and contents and live tweeting
- Thought leadership for Senior Management resulting in 90% increased media exposure for CEO and Senior Leadership team
- Successful coordination of marketing and strategic communications activities for hubs across the continent to promote One Company.
Management, Social, Basic, Manager, Direction, Community, Ceo, Adobe, Blogs, Spark, Website, Analytics, Content, Digital Marketing, Leadership, Event, Marketing Automation, Lightroom, Automation, Mailchimp, Social media management, Content creation, Design, Marketing, Social Media, Wordpress
2011 - 2017
job
Senior Communications Consultant
Africa Practice.
- Account Manager for a variety of blue-chip, public sector, Donor institutions and government clients operating in Africa and internationally (clients include: Coca-Cola, Diageo, Google, Western Union, Kelloggs, USAID, Her Majesty's Government, GiZ, Government of Gabon)
- The design of effective communications strategies (traditional and digital) & managing their implementation
- Taking complex ideas and turning them into readable, engaging content for both media and social media
- Full service content creation: press releases, blogs, thought leadership pieces, feature articles, reports, brochures, blogs, infographics
- Consistent production of strategic client documents (advisory/briefing notes; media engagement outputs, briefings and presentations)
- Digital lead for southern Africa - championing and implementing a variety of innovative digital marketing initiatives such as marketing automation, intranet and media monitoring services
- Social media community management for clients - curated, created and event communications
- Stakeholder relationship management - able to speak and relate to highest levels of leadership
- Corporate media training for executive teams to manage periods of exposure
- Crisis Communications
- The design of effective communications strategies (traditional and digital) & managing their implementation
- Taking complex ideas and turning them into readable, engaging content for both media and social media
- Full service content creation: press releases, blogs, thought leadership pieces, feature articles, reports, brochures, blogs, infographics
- Consistent production of strategic client documents (advisory/briefing notes; media engagement outputs, briefings and presentations)
- Digital lead for southern Africa - championing and implementing a variety of innovative digital marketing initiatives such as marketing automation, intranet and media monitoring services
- Social media community management for clients - curated, created and event communications
- Stakeholder relationship management - able to speak and relate to highest levels of leadership
- Corporate media training for executive teams to manage periods of exposure
- Crisis Communications
Content, Social, Manager, Production, Google, Executive teams, Feature, Public sector, Community, Monitoring, Implementation, Blogs, Service, Digital Marketing, Management, Leadership, Account Manager, Event, Marketing Automation, Automation, Training, Content creation, Design, Marketing, Social Media
2009 - 2011
job
Marketing & Events Coordinator
NEPAD Business Foundation.
The NEPAD Business Foundation (NBF) is one of Africa's leading membership based foundations which promotes sustainable economic and social development on the continent.
- Creation, organisation and implementation of networking events within sixteen industry sectors, including: Infrastructure, Energy, Water, Legal and Agriculture.
- Coordinating Annual Project Finance Conference which became the most anticipated conference for financing projects in Africa. This included speaker liaison, marketing content production, agenda input
- Social media community set-up and management (@TheNBF)
- Writing, editing and distributing content such as quarterly newsletter, news alerts, event invitations
- Editorial production of the popular NBF Annual Report
- Organised Trade Missions to 2 countries (Zambia & Tanzania), accompanying delegates on fact-
finding missions to secure government input & support
- Built excellent and helpful networks with government Departments of International Relations and Cooperation and & Trade and Industry
- Creation, organisation and implementation of networking events within sixteen industry sectors, including: Infrastructure, Energy, Water, Legal and Agriculture.
- Coordinating Annual Project Finance Conference which became the most anticipated conference for financing projects in Africa. This included speaker liaison, marketing content production, agenda input
- Social media community set-up and management (@TheNBF)
- Writing, editing and distributing content such as quarterly newsletter, news alerts, event invitations
- Editorial production of the popular NBF Annual Report
- Organised Trade Missions to 2 countries (Zambia & Tanzania), accompanying delegates on fact-
finding missions to secure government input & support
- Built excellent and helpful networks with government Departments of International Relations and Cooperation and & Trade and Industry
Implementation, Social, UP, Energy, Energy, Production, International, Organization, Community, Development, Coordinator, Infrastructure, Social Media, Speaker, Support, Finance, Content, Management, Event, Networking, Content Production, Writing, Marketing
2007 - 2009
job
Project Manager
Large Scale Events, IQPC.
- The research, creation and coordination of Large Scale conferences in South Africa across a variety of sectors such as Health, Finance, Technology, Digital Media and Government sectors
- Speaker liaison with C-suite level participants
- Sales and marketing collateral development
- Speaker liaison with C-suite level participants
- Sales and marketing collateral development
Marketing, Project Manager, Research, C, Finance, Sales, Technology, Speaker, Development, Health, Manager
My education
2002
-
2005
Rhodes University
Bachelors, Journalism, English Language & Linguistics
Bachelors, Journalism, English Language & Linguistics
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