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jobs
Engaging marketing professional specialising in brand development and content creation
Nicholas Crowe
,
Wokingham, United Kingdom
Experience
Other titles
Skills
I'm offering
Commercially-astute and highly skilled senior marketing professional with demonstrable success developing brands and delivering meaningful change to organisations through a comprehensive range of marketing practices.
Leverages sound understanding and expertise across multiple areas of business and communications to develop and implement effective campaigns, from strategy and ideation through to design, launch and analysis.
Leverages sound understanding and expertise across multiple areas of business and communications to develop and implement effective campaigns, from strategy and ideation through to design, launch and analysis.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2018 - ?
job
HEAD OF MARKE TING
LA MICRO GROUP UK.
Most senior Marketing decision maker within group of technology and communications divisions, seeing £36M+
overall turnover in 2018
Recruited and manage team of 5: Marketing Executive, Graphic Designer, Web Developer, Ecommerce Manager & Ecommerce Assistant. Hires include internal role moves in response to requests to join team.
Implemented new group structure, consisting of entirely new brand identities for 6 divisions/ventures, to enable
more effective internal and external communication of group's concerns, and more targeted communication with the divisions' respective audiences
Have set and am overseeing execution of dedicated strategies for distinct division brands, including supporting
tactics such as inbound, video, digital & traditional advertising, event sponsorship and direct campaigns
Responsible for transformation of Ecommerce website sales, currently projecting annual sales increase from
£400,000 in 2018/19 to £1.7M in 2020
Setup and drove adoption of new CRM system - ActiveCampaign - throughout group's sales teams, including
marketing automation setup and user training
Responsible for all budgeting, analysis and reporting to board
overall turnover in 2018
Recruited and manage team of 5: Marketing Executive, Graphic Designer, Web Developer, Ecommerce Manager & Ecommerce Assistant. Hires include internal role moves in response to requests to join team.
Implemented new group structure, consisting of entirely new brand identities for 6 divisions/ventures, to enable
more effective internal and external communication of group's concerns, and more targeted communication with the divisions' respective audiences
Have set and am overseeing execution of dedicated strategies for distinct division brands, including supporting
tactics such as inbound, video, digital & traditional advertising, event sponsorship and direct campaigns
Responsible for transformation of Ecommerce website sales, currently projecting annual sales increase from
£400,000 in 2018/19 to £1.7M in 2020
Setup and drove adoption of new CRM system - ActiveCampaign - throughout group's sales teams, including
marketing automation setup and user training
Responsible for all budgeting, analysis and reporting to board
Marketing Automation, Manager, Web, Sponsorship, Transformation, Developer, Technology, Website, Sales, Marketing, Event, Automation, Training, CRM, Ecommerce, Advertising, Video
2017 - 2018
job
FOUNDER & DIRECTOR
MAINSAIL.
Through existing freelance relationship with client, given opportunity to pitch for comprehensive brand refresh
project of large aerospace engineering company with annual turnover of £15M+. Won-out over established
branding agencies, leading to setup of independent consultancy: Mainsail
Launched first client's refreshed brand at world's largest airshow in Paris, with increased presence & awareness seeing client secure multiple £100K+ contracts at show
Maintained stakeholder relationships at all levels, including board level presentations/research sessions and day-to-
day project oversight with C-suite and senior management
Developed and executed comprehensive brand development and marketing strategies, consulting SMEs & startups on all aspects through visual, vocal and implementation stages
Managed freelancers and partner agencies across copywriting, graphic & AV design, web design & development
Sole Director, overseeing all aspects of company
1
PHONE EMAIL LINKEDIN
+44 (0) 7939 487 691 n_crowe@hotmail.co.uk linkedin.com/in/nickcrowe
CAREER SUMMARY CONT.
project of large aerospace engineering company with annual turnover of £15M+. Won-out over established
branding agencies, leading to setup of independent consultancy: Mainsail
Launched first client's refreshed brand at world's largest airshow in Paris, with increased presence & awareness seeing client secure multiple £100K+ contracts at show
Maintained stakeholder relationships at all levels, including board level presentations/research sessions and day-to-
day project oversight with C-suite and senior management
Developed and executed comprehensive brand development and marketing strategies, consulting SMEs & startups on all aspects through visual, vocal and implementation stages
Managed freelancers and partner agencies across copywriting, graphic & AV design, web design & development
Sole Director, overseeing all aspects of company
1
PHONE EMAIL LINKEDIN
+44 (0) 7939 487 691 n_crowe@hotmail.co.uk linkedin.com/in/nickcrowe
CAREER SUMMARY CONT.
Consulting, Founder, Contracts, Web, Development, Implementation, Engineering, Management, Linkedin, Marketing, Contracts, C, Web design, Startups, Research, Branding, Copywriting, Design
2015 - 2017
job
MARKE TING MANAGER, UK
ADCOLONY.
Invited to lead marketing efforts of the UK office thanks to proven strategy and communications skills, and in-
depth knowledge of digital advertising industry
Actively built relationships and communication process across restructured international Marketing & Comms
team, centralised in the US, to develop and execute core brand messaging and identity, including roll-out of rebrand
Ran multiple commercial research/promotional campaigns, securing revenues of £300K - £550K per campaign against negligible budgets
Oversaw planning, creation (copywriting and design) and distribution of regular brand and sales content,
depth knowledge of digital advertising industry
Actively built relationships and communication process across restructured international Marketing & Comms
team, centralised in the US, to develop and execute core brand messaging and identity, including roll-out of rebrand
Ran multiple commercial research/promotional campaigns, securing revenues of £300K - £550K per campaign against negligible budgets
Oversaw planning, creation (copywriting and design) and distribution of regular brand and sales content,
Marketing, Design, Copywriting, Advertising, Research, Content, Sales, Office, International, Campaign, Manager
2014 - 2015
job
SENIOR SALES ACCOUNT EXECUTIVE
OPERA MEDIAWORKS.
Created, maintained and grew key account relationships across world's top media agencies, including MEC, PHD,
UM and Mediacom
Lead successful growth of top brand accounts such as Vodafone, EE, J&J, Warner Brothers and SEAT
Achieved sales totaling over £635K against original targets of £200K in 2015
Lead on-going client updates, brand-direct meetings, product presentations and industry insight sessions
Regularly produced and implemented new sales and marketing collateral for UK Sales and other teams
to work within the marketing team on an ad-hoc basis
UM and Mediacom
Lead successful growth of top brand accounts such as Vodafone, EE, J&J, Warner Brothers and SEAT
Achieved sales totaling over £635K against original targets of £200K in 2015
Lead on-going client updates, brand-direct meetings, product presentations and industry insight sessions
Regularly produced and implemented new sales and marketing collateral for UK Sales and other teams
to work within the marketing team on an ad-hoc basis
Marketing, Sales, Growth
2012 - 2012
job
EXTERNAL COMMUNICATIONS EXECUTIVE
BMW MINI.
My education
Bournemouth University Media School
Bachelors, PUBLIC RELATIONS
Bachelors, PUBLIC RELATIONS
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