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Senior
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jobs
Senior Social Media Consultant
Rory O'Neill
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Nominated as Social Media Consultant of the Year, I have a passion for social best practice and strive to push creativity using new, innovative social ad formats through insight-driven social creative strategy.
As a member of Facebook’s product development panel, I consult the social network on the development of new advertising formats and product updates.
View my full portfolio at WWW.RORYJONEILL.COM
As a member of Facebook’s product development panel, I consult the social network on the development of new advertising formats and product updates.
View my full portfolio at WWW.RORYJONEILL.COM
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
Senior Social Media Consultant
Leo Burnett.
Key client: McDonald's (UK)
I act as a social strategy and best practice consultant on high budget integrated campaigns such the 2018 Christmas
Brand campaign '#ReindeerReady'. Other notable campaigns include: Big Mac with Bacon 'Is it still a Big Mac?''
I act as a social strategy and best practice consultant on high budget integrated campaigns such the 2018 Christmas
Brand campaign '#ReindeerReady'. Other notable campaigns include: Big Mac with Bacon 'Is it still a Big Mac?''
Social Media, Budget, Mac, It, Campaign, Social
2015 - ?
job
Community Management Lead
Cult LDN.
Management, Community
2017 - 2017
freelance
Senior Social Content Freelancer @ Manning Gottlieb OMD
Omnicom Media Group.
Key client: Nissan Motors Corporation (UK)
Seconded by Nissan, I was responsible for the creation and deployment of both always on and hero campaign social
content and influencer strategy for the U.K. market. Specifically, I worked in partnership with Nissan's ATL agency to ensure the £10M integrated campaign to launch the upgraded Nissan Qashqai demonstrated category leadership -
whilst being socially creative, relevant and fall within best practice principles. To coincide with campaign launch, I
developed a long term (5 month) £200k influencer strategy, which had an overall aim of communicating the upgraded
Qashqai's premium USPs.
Seconded by Nissan, I was responsible for the creation and deployment of both always on and hero campaign social
content and influencer strategy for the U.K. market. Specifically, I worked in partnership with Nissan's ATL agency to ensure the £10M integrated campaign to launch the upgraded Nissan Qashqai demonstrated category leadership -
whilst being socially creative, relevant and fall within best practice principles. To coincide with campaign launch, I
developed a long term (5 month) £200k influencer strategy, which had an overall aim of communicating the upgraded
Qashqai's premium USPs.
Deployment, Leadership, Content, Campaign, That you, Social
2016 - 2017
job
Social Media Manager
AnalogFolk.
Key client: Sainsbury's Supermarkets (UK)
I was responsible for the creation, management and deployment of high quality social content for Sainsbury's
Supermarkets (cross-channel), ensuring that all deliverables adhered to the brand's unique tone of voice. I provided
social expertise for the activation of hero campaigns such the 2016 #ChristmasIsForSharing campaign (ensuring activity is socially innovative - positioning Sainsbury's as an industry leader).
After identifying a unique opportunity for the brand, I was responsible for the 'viral' post, #Gary (which saw an organic reach of 1M+ and a 13.30% engagement rate). The activity was picked up by both international consumer and industry press outlets such as The Drum, DigiDay, Mail Online, ITV News, The Telegraph and New Zealand Herald.
Sainsbury's also exceeded sales expectations of their vegan cheese range by 300%.
Guest Lecturer in Digital and Social Media @ University of East London
I was responsible for the creation, management and deployment of high quality social content for Sainsbury's
Supermarkets (cross-channel), ensuring that all deliverables adhered to the brand's unique tone of voice. I provided
social expertise for the activation of hero campaigns such the 2016 #ChristmasIsForSharing campaign (ensuring activity is socially innovative - positioning Sainsbury's as an industry leader).
After identifying a unique opportunity for the brand, I was responsible for the 'viral' post, #Gary (which saw an organic reach of 1M+ and a 13.30% engagement rate). The activity was picked up by both international consumer and industry press outlets such as The Drum, DigiDay, Mail Online, ITV News, The Telegraph and New Zealand Herald.
Sainsbury's also exceeded sales expectations of their vegan cheese range by 300%.
Guest Lecturer in Digital and Social Media @ University of East London
Social Media, Deployment, Management, Content, Sales, International, Campaign, Online, UP, Manager, Social
2013 - 2015
job
Social Media Executive
ArtScience.
Social Media, Social
2013 - 2013
internship
Knowledge Exchange Manager Intern
Wunderman Thompson EMEA London HQ.
Exchange, Internal, Manager
2011 - 2013
internship
'Z Academy' Global Apprentice
Wunderman Thompson / Y&R.
Placements completed in three markets:
2012 - 2012
internship
Global Client Development Executive Intern
unknown.
Development, Internal
2011 - 2011
internship
Social Media Analyst Intern
Y&R/Wunderman Thompson Helsinki.
Social Media, Analyst, Internal, Social
My education
University of East London
Bachelors, Advertising
Bachelors, Advertising
Sussex Downs College
GCSEs, A-C
GCSEs, A-C
Dorothy Stringer High School
N/a, N/a
N/a, N/a
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