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Digital Content Manager
Amina Abdillahi
,
Experience
Other titles
Skills
I'm offering
A highly effective customer-focused Digital Content Marketing professional with over 10 years' client and agency experience in Telecoms, Publishing and Advertising. Leading the delivery of innovative web content solutions and multi-channel campaigns for display advertising and email.
Recognised by others as having a positive 'can do' attitude with excellent stakeholder and project management skills and a proven track record in generating significant new revenue through content marketing. Adept at thriving in fast-paced environments with the ability to work on multiple projects at any given time.
CORE SKILLS AND TECHNICAL EXPERTISE
• Content Marketing Strategy • Project Management • Content & Video Production
• Stakeholder Management • Analytics and Reporting • End to end journey mapping
• Customer Experience • Content Planning Tools • Coach junior team members
CMS: Adobe Experience Manager (AEM) Drupal, white label CMS
Analytics and Search: Google Analytics, Omniture, Google Trends
Planning software: Jira, Confluence, MS Project, Basecamp, Trello, Kanban
Courses: Agile8 Product Owner, E-marketeers Project Management, E-consultancy Usability & User Experience, PowerPoint & Presenting Skills
Recognised by others as having a positive 'can do' attitude with excellent stakeholder and project management skills and a proven track record in generating significant new revenue through content marketing. Adept at thriving in fast-paced environments with the ability to work on multiple projects at any given time.
CORE SKILLS AND TECHNICAL EXPERTISE
• Content Marketing Strategy • Project Management • Content & Video Production
• Stakeholder Management • Analytics and Reporting • End to end journey mapping
• Customer Experience • Content Planning Tools • Coach junior team members
CMS: Adobe Experience Manager (AEM) Drupal, white label CMS
Analytics and Search: Google Analytics, Omniture, Google Trends
Planning software: Jira, Confluence, MS Project, Basecamp, Trello, Kanban
Courses: Agile8 Product Owner, E-marketeers Project Management, E-consultancy Usability & User Experience, PowerPoint & Presenting Skills
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Available
My experience
2015 - 2019
job
Digital Content Marketing Manager
EE LTD.
Regular duties:
• Senior content lead for digital marketing campaigns at the UK's No.1 mobile network
• Leading multi-disciplined virtual teams of up to 10: design, copy and development
• Agile project management: defining project vision, objectives, KPI's and timelines
• End to end customer journey mapping e.g. iPhone 7 launch, EE's Personalised Checkout
• Strong stakeholder management skills, working with the brand, CRM and propositions teams
• Creative execution of content with AEM (CMS), regularly producing web design concepts
• Responsible for project documentation including digital comms plans and PIR documents
• Managed innovative video content alongside the Animations team e.g. Data Gifting
• Campaign tracking and analytics reporting with Adobe Omniture
• Optimisation and personalisation: A/B tests and user research applied to improve campaign stats
• Copywriting SEO-optimised marketing and functional development content
• Efficient task and resource planning using tools such as Confluence, Jira and Trello
• Coaching junior executives in the digital content marketing and copywriting teams
Achievements:
Defined and delivered the BT Sport mobile app offering on ee.co.uk. Resulted in 86,000 digital customer sign-ups to the sports casting app within the first two months of launch.
Devised and implemented the content strategy for the Community platform. This included new content pillars, a launch roadmap and content briefing templates. Saw a vast reduction in the number of complaint calls and an 18% traffic increase in the first quarter through SEO-optimised marketing and help content.
Lead the full digital customer experience for the Samsung 4G Watch launch, collaborating with the development, product and eCommerce teams. Sales targets were exceeded by 22% with over 900 watches sold on the first day alone.
• Senior content lead for digital marketing campaigns at the UK's No.1 mobile network
• Leading multi-disciplined virtual teams of up to 10: design, copy and development
• Agile project management: defining project vision, objectives, KPI's and timelines
• End to end customer journey mapping e.g. iPhone 7 launch, EE's Personalised Checkout
• Strong stakeholder management skills, working with the brand, CRM and propositions teams
• Creative execution of content with AEM (CMS), regularly producing web design concepts
• Responsible for project documentation including digital comms plans and PIR documents
• Managed innovative video content alongside the Animations team e.g. Data Gifting
• Campaign tracking and analytics reporting with Adobe Omniture
• Optimisation and personalisation: A/B tests and user research applied to improve campaign stats
• Copywriting SEO-optimised marketing and functional development content
• Efficient task and resource planning using tools such as Confluence, Jira and Trello
• Coaching junior executives in the digital content marketing and copywriting teams
Achievements:
Defined and delivered the BT Sport mobile app offering on ee.co.uk. Resulted in 86,000 digital customer sign-ups to the sports casting app within the first two months of launch.
Devised and implemented the content strategy for the Community platform. This included new content pillars, a launch roadmap and content briefing templates. Saw a vast reduction in the number of complaint calls and an 18% traffic increase in the first quarter through SEO-optimised marketing and help content.
Lead the full digital customer experience for the Samsung 4G Watch launch, collaborating with the development, product and eCommerce teams. Sales targets were exceeded by 22% with over 900 watches sold on the first day alone.
Trello, Content, Analytics, Sport, Sales, Optimization, Network, Confluence, Adobe, Casting, Management, Development, KPI, Content strategy, Community, App, Web, Campaign, Manager, UP, User research, Content marketing, Marketing, Design, Seo, Copywriting, Project Management, Coaching, Video content, Video, Digital Marketing, Ecommerce, CRM, CMS, Research, Jira, Customer experience, Agile, Web design, Stakeholder Management
2010 - 2013
job
Waterfall project management
GRAVITY LONDON LTD.
Jun 2010 - May 2013
B2B Digital Producer
Regular duties:
• Client facing role in B2B sector: production of web builds, digital display ads and emails
• Executed and managed client websites using Drupal and bespoke CMS
• Managed digital production team of 4 (design and development)
• Waterfall project management: scope, plan and delivery of milestone projects (MS Project)
• Brief and regularly liaise with off shore development teams on large-scale web builds
• Budget planning and billing of agency clients and external suppliers
• Content execution of sport sponsorship campaigns e.g. Investec's Epsom Derby, JP Morgan's Rugby 7's
• Client feedback management and presentation of content solutions
• Coordinated web support agreements between clients and third-party technical suppliers
Achievements:
Formalised new processes for the Digital Production team including a project dashboard for all content request, a content matrix for website builds and briefing forms for external developers to simplify ways of working.
B2B Digital Producer
Regular duties:
• Client facing role in B2B sector: production of web builds, digital display ads and emails
• Executed and managed client websites using Drupal and bespoke CMS
• Managed digital production team of 4 (design and development)
• Waterfall project management: scope, plan and delivery of milestone projects (MS Project)
• Brief and regularly liaise with off shore development teams on large-scale web builds
• Budget planning and billing of agency clients and external suppliers
• Content execution of sport sponsorship campaigns e.g. Investec's Epsom Derby, JP Morgan's Rugby 7's
• Client feedback management and presentation of content solutions
• Coordinated web support agreements between clients and third-party technical suppliers
Achievements:
Formalised new processes for the Digital Production team including a project dashboard for all content request, a content matrix for website builds and briefing forms for external developers to simplify ways of working.
Producer, Processes, Derby, Production, Sponsorship, Web, Development, Support, ADS, Website, Design, Sport, Content, Management, Drupal, Budget, B2B, CMS, Websites, Project Management
2008 - 2010
job
Digital Project Manager
MIRROR GROUP NEWSPAPERS LTD.
Regular duties:
• Project lead at a red top national newspaper: microsites, viral games and digital display ads
• Bespoke CMS system to create news content and competitions for mirror.co.uk
• Coordinated online marketing campaigns for eCommerce team
• Implemented Worldpay eCommerce platform for Valentine's Day ads
• Project lead at a red top national newspaper: microsites, viral games and digital display ads
• Bespoke CMS system to create news content and competitions for mirror.co.uk
• Coordinated online marketing campaigns for eCommerce team
• Implemented Worldpay eCommerce platform for Valentine's Day ads
Marketing, Online Marketing, Ecommerce, Project Manager, CMS, Content, ADS, Online, Manager
2004 - 2008
job
Radio Promotions Executive
MERCURY MUSIC GROUP LTD.
Managed and coordinated all national and regional radio promo events on behalf of Mercury Records.
Radio
2000 - 2004
job
Creative copywriter and producer
VIRGIN RECORDS LTD.
for artists/label websites, which included interviewing label talent.
Websites, Copywriter, Producer
My education
University of Westminster
Bachelors, Business Studies
Bachelors, Business Studies
John Leggott College
Secondary, Business Studies, French, Sociology
Secondary, Business Studies, French, Sociology
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