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Technology Marketing and Strategy
Chad Butz
,
Glasgow, United Kingdom
Experience
Other titles
Skills
I'm offering
Over the last 20 years, I've progressed through my career as a marketer and technologist to founder and senior commercial and operational around high-growth technology businesses.
I've founded and sold my own company to an international Plc while working in high-growth, global roles with large corporates such as Dell, Canon, Sony, Microsoft and Ricoh to scale-ups at critical growth stages, including Criteo, Lithium and Mozilla. More recently I've either led or supported the founders of
several Series A and VC-funded businesses. I've worked with over a dozen SaaS business and I've
launched 50+ technology products around the world.
Management Strengths Technology and Digital Capabilities
General management of growth organisations Digital and emerging technology (AI, Blockchain) strategy
Multi-disciplinary team management & development Marketing, positioning, branding and messaging
Client, partner and supplier management Product development/Service design (SaaS, digital, Mobile)
Account management/customer success and sales Go-to-market strategy and growth marketing
Business planning and strategy Platform business models and strategies
Fundraising and business case development Marketing technology stack strategy
SaaS commercial team development (Sales, support,
Career Profile customer success)
I've founded and sold my own company to an international Plc while working in high-growth, global roles with large corporates such as Dell, Canon, Sony, Microsoft and Ricoh to scale-ups at critical growth stages, including Criteo, Lithium and Mozilla. More recently I've either led or supported the founders of
several Series A and VC-funded businesses. I've worked with over a dozen SaaS business and I've
launched 50+ technology products around the world.
Management Strengths Technology and Digital Capabilities
General management of growth organisations Digital and emerging technology (AI, Blockchain) strategy
Multi-disciplinary team management & development Marketing, positioning, branding and messaging
Client, partner and supplier management Product development/Service design (SaaS, digital, Mobile)
Account management/customer success and sales Go-to-market strategy and growth marketing
Business planning and strategy Platform business models and strategies
Fundraising and business case development Marketing technology stack strategy
SaaS commercial team development (Sales, support,
Career Profile customer success)
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Independent Advisor
Finnmore.
I provide strategy, marketing, product development and operational support to early-stage
technology businesses and larger corporates. My current clients include two Series A SaaS
businesses, a pre-IPO LegalTech SaaS business and a London-based agency supporting 5 early-
stage Blockchain vendors.
www.finnmore.com
technology businesses and larger corporates. My current clients include two Series A SaaS
businesses, a pre-IPO LegalTech SaaS business and a London-based agency supporting 5 early-
stage Blockchain vendors.
www.finnmore.com
Marketing, Product development, Saas, Block Chain, Technology, Support, Development
2017 - 2018
job
Interim CEO
OnePulse.
I was interim CEO at Foundation Capital and Next 15 backed OnePulse during an
unexpected founder exit. An AI-driven SaaS platform in the data and insight space, I led a
recovery, a management team overhaul, revision of a 12-month product roadmap, 300%
sales growth, 50% reduction in user acquisition costs, and recruitment of a US-based CEO.
Developed business plan and negotiated critical bridge funding from lead investors
Replaced FD, overhauled financial operations and recovered £250K of bad debt in 3 months
Renegotiated unprofitable client contracts and increased pricing by 50%
Developed an international partner program and enrolled major players such as Deloitte and PwC as channel partners
Restructured sales and account management team and implemented CRM and automation
systems
Led US product launch and major account sales to top-tier US advertising/media agencies
unexpected founder exit. An AI-driven SaaS platform in the data and insight space, I led a
recovery, a management team overhaul, revision of a 12-month product roadmap, 300%
sales growth, 50% reduction in user acquisition costs, and recruitment of a US-based CEO.
Developed business plan and negotiated critical bridge funding from lead investors
Replaced FD, overhauled financial operations and recovered £250K of bad debt in 3 months
Renegotiated unprofitable client contracts and increased pricing by 50%
Developed an international partner program and enrolled major players such as Deloitte and PwC as channel partners
Restructured sales and account management team and implemented CRM and automation
systems
Led US product launch and major account sales to top-tier US advertising/media agencies
Growth, Founder, LED, Contracts, Interim, International, Ceo, Ai, Revision, Advertising, Recruitment, Sales, Management, Saas, Contracts, Automation, Account management, CRM
2007 - 2017
job
CEO/Head of Strategy/Founder
bDA.
I was co-founder and operational head of bDA (a technology and marketing consultancy, now merged with Twogether) in the positions of Head of Strategy and then CEO. I exited the business
with after leading ten years of growth across both our technology and marketing practices and the
sale/integration of the company with Next 15. Our technology practice delivered digital projects in over 25 languages and developed several SaaS/AI/Data applications still in use around the world.
Our marketing practice provided positioning, branding, growth marketing, channel strategy and
operational consultancy to the world's biggest technology companies and an admirable list of growth-stage businesses.
Partnered with my co-founder on negotiating and managing the phased sale of the business to
Next 15, a merger with a 250 person sister-agency, a de-merger and second merger with Twogether.
Developed client-facing SaaS technology which generated +£2M in revenue oer annum
Worked globally with Dell's Austin head office on strategy, complex systems and marketing
operations for ten years through the transition from a 10% direct to a 50% in-direct channel
business. In that time, Dell went from 800 global marketing partners to less than 10, of which we
were one.
Supported Ricoh Europe's CMO for nine years in transition from 25 independent markets to a
central European marketing function in London for over nine years
Led the CMO and executive team at Criteo through a NASDAQ IPO and US expansion
I worked with San Francisco-based Beckon from their launch and Lithium as they scaled globally
Led Sony Professional to deliver their most successful global marketing campaign, still live in over 150 countries.
bd-ntwk - Glasgow/London
with after leading ten years of growth across both our technology and marketing practices and the
sale/integration of the company with Next 15. Our technology practice delivered digital projects in over 25 languages and developed several SaaS/AI/Data applications still in use around the world.
Our marketing practice provided positioning, branding, growth marketing, channel strategy and
operational consultancy to the world's biggest technology companies and an admirable list of growth-stage businesses.
Partnered with my co-founder on negotiating and managing the phased sale of the business to
Next 15, a merger with a 250 person sister-agency, a de-merger and second merger with Twogether.
Developed client-facing SaaS technology which generated +£2M in revenue oer annum
Worked globally with Dell's Austin head office on strategy, complex systems and marketing
operations for ten years through the transition from a 10% direct to a 50% in-direct channel
business. In that time, Dell went from 800 global marketing partners to less than 10, of which we
were one.
Supported Ricoh Europe's CMO for nine years in transition from 25 independent markets to a
central European marketing function in London for over nine years
Led the CMO and executive team at Criteo through a NASDAQ IPO and US expansion
I worked with San Francisco-based Beckon from their launch and Lithium as they scaled globally
Led Sony Professional to deliver their most successful global marketing campaign, still live in over 150 countries.
bd-ntwk - Glasgow/London
Marketing, Branding, Saas, Integration, Less, Technology, Growth, Ai, Global Marketing, Ceo, Office, Campaign, SAN, LED, Founder
2004 - 2007
job
Account Director
The Edrington Group.
Reporting to the Managing Director, I had overall management responsibility for bd-ntwk Scotland's
digital team and many key national accounts. Key clients included Coca-Cola, The Edrington Group,
HBOS, Arla Foods, McCain Foods, VisitScotland and Orange. www.thisisbd.com
Developed and managed Scotland-based digital team for this 100-strong integrated agency
Supported the development of several of Coca-Cola's most successful ever digital initiatives
Led the win and development of several national key accounts and projects
Formed a successful partnership with Graham Technology providing UX and marketing expertise on a
major national project for ESPC.
digital team and many key national accounts. Key clients included Coca-Cola, The Edrington Group,
HBOS, Arla Foods, McCain Foods, VisitScotland and Orange. www.thisisbd.com
Developed and managed Scotland-based digital team for this 100-strong integrated agency
Supported the development of several of Coca-Cola's most successful ever digital initiatives
Led the win and development of several national key accounts and projects
Formed a successful partnership with Graham Technology providing UX and marketing expertise on a
major national project for ESPC.
Marketing, UX, Management, Technology, Development, LED
1998 - 2003
job
Marketing Analyst/Digital Programme Manager
JV with Netscape.
Reporting to the e-Business Marketing Director, I was involved in researching, planning and managing top-priority technology and marketing operations projects and ensuring that they
delivered on strategic objectives. Projects included: co-development of office productivity
applications with Netscape, online billing and payments, e-commerce, customer self-service, email
marketing, and several CRM and call-centre related projects. www.sasktel.com
Liaised directly with members of Mark Andreesen's (Netscape/Andreesen Horowitz) senior team on product development
Planned the distribution of a $1M CDN advertising budget
Developed business objectives and requirements for multi-million dollar Siebel (now Oracle)
implementation
delivered on strategic objectives. Projects included: co-development of office productivity
applications with Netscape, online billing and payments, e-commerce, customer self-service, email
marketing, and several CRM and call-centre related projects. www.sasktel.com
Liaised directly with members of Mark Andreesen's (Netscape/Andreesen Horowitz) senior team on product development
Planned the distribution of a $1M CDN advertising budget
Developed business objectives and requirements for multi-million dollar Siebel (now Oracle)
implementation
Marketing, Advertising, Product development, CRM, Oracle, Budget, E-commerce, Service, Technology, Analyst, Implementation, Development, Office, Cdn, Online, Manager
My education
Said Business School
N/a, Digital Strategies for Business
N/a, Digital Strategies for Business
?
-
2000
Massachusetts Institute of Technology
Bachelors, Implications for Business
Bachelors, Implications for Business
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