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Events & Digital Expert
Richard Potts
,
Bath, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced startup founder working in events and digital marketing with a strong publishing and business development background.
Founder of Whisper http://********.**); an agency focused on the intersection of sustainability and technology.
We also run the UK's first off-grid sustainability & tech festival, Fireside Summit http://********.**) as well as producing content and magazines http://********.**).
Founder of Whisper http://********.**); an agency focused on the intersection of sustainability and technology.
We also run the UK's first off-grid sustainability & tech festival, Fireside Summit http://********.**) as well as producing content and magazines http://********.**).
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
freelance
Director
Whisper.
Founder of an innovative events and media agency as a platform for contract and consultancy work.
Achievements/Tasks
Self-funded startup created from scratch
Built a digital network of over a third of a million professionals across different technology verticals
Founded several event brands and delivered globally-recognised conferences, workshops and networking events
Supported large-scale event clients with targeted marketing and lead generation campaigns
Worked with multiple stakeholders to create lasting partnerships and establish valuable connections
Managed all aspects of events from planning to delivery, including acquiring and coordinating speakers from +50 countries to deliver outstanding event agendas.
Achievements/Tasks
Self-funded startup created from scratch
Built a digital network of over a third of a million professionals across different technology verticals
Founded several event brands and delivered globally-recognised conferences, workshops and networking events
Supported large-scale event clients with targeted marketing and lead generation campaigns
Worked with multiple stakeholders to create lasting partnerships and establish valuable connections
Managed all aspects of events from planning to delivery, including acquiring and coordinating speakers from +50 countries to deliver outstanding event agendas.
Marketing, Networking, Event, Network, Technology, Workshops, Planning, Founder
2014 - 2015
freelance
Head of Publishing
Techforge.
A fixed term consultancy contract to launch a new digital publishing business in Bristol alongside an established event company.
Achievements/Tasks
Reporting the Owner with full P&L, strategic and tactical responsibility for this start-up business
Setting out vision, goals and objectives, building editorial, commercial and marketing teams and delivering profitable growth from outset
Working with editors and opinion formers to determine a content schedule with a monthly content focus and broadcasted this
approach to PR agencies, influencers, contributors and stakeholders to grow on- site engagement by 43% across the portfolio
Launching two new titles for wearable technology and driverless cars while expanding audience reach by 420,000 members across multiple channels.
Publisher
Achievements/Tasks
Reporting the Owner with full P&L, strategic and tactical responsibility for this start-up business
Setting out vision, goals and objectives, building editorial, commercial and marketing teams and delivering profitable growth from outset
Working with editors and opinion formers to determine a content schedule with a monthly content focus and broadcasted this
approach to PR agencies, influencers, contributors and stakeholders to grow on- site engagement by 43% across the portfolio
Launching two new titles for wearable technology and driverless cars while expanding audience reach by 420,000 members across multiple channels.
Publisher
Marketing, Event, Pr, Content, Technology, Growth, UP
2012 - 2014
job
Publisher
Sift Media.
09/2012 - 09/2014 Bristol
Successful delivery of a cohesive editorial, commercial, events and marketing plan for a customer experience portal, opening up new clients, sectors and opportunities resulting in 88% YOY growth.
Achievements/Tasks
Reporting to the Managing Director with full P&L responsibility for the marketing publishing unit, it's staff and leading customer
management website, MyCustomer.com
Successful delivery of a cohesive editorial, commercial, events and marketing plan that opened up new clients, sectors and opportunities resulting in a 88% increase in YOY sales and an over-achievement of target by £150,000 in year one
Secured lasting commercial relationships with some of the largest businesses in the world including IBM, Microsoft and Adobe
Created a series of executive briefings; high-level events for c-suite enterprise delegates, which added £300,000 a year to the bottom line within two years
Recruited, trained and managed a team of 5 direct reports while working with 8 client services support staff to achieve 100%
client satisfaction and retention.
WORK EXPERIENCE
Successful delivery of a cohesive editorial, commercial, events and marketing plan for a customer experience portal, opening up new clients, sectors and opportunities resulting in 88% YOY growth.
Achievements/Tasks
Reporting to the Managing Director with full P&L responsibility for the marketing publishing unit, it's staff and leading customer
management website, MyCustomer.com
Successful delivery of a cohesive editorial, commercial, events and marketing plan that opened up new clients, sectors and opportunities resulting in a 88% increase in YOY sales and an over-achievement of target by £150,000 in year one
Secured lasting commercial relationships with some of the largest businesses in the world including IBM, Microsoft and Adobe
Created a series of executive briefings; high-level events for c-suite enterprise delegates, which added £300,000 a year to the bottom line within two years
Recruited, trained and managed a team of 5 direct reports while working with 8 client services support staff to achieve 100%
client satisfaction and retention.
WORK EXPERIENCE
Marketing, Customer experience, SoMe, C, Management, Sales, Website, It, Growth, Support, Adobe, Retention, Enterprise, Portal, UP
2008 - 2012
job
Commercial Development Director
FoodBev Media.
Transformed a print publishing business into a digital innovator; won a high profile online media award and launched new digital products in the portfolio, including e-newsletters, contract online publishing, dynamic digital magazines and rich media opportunities.
Achievements/Tasks
Reporting the Chairman, with involvement in all aspects of the business, including development of the strategic 3-year business
plan, sales forecasting, operational/organisational development and all commercial activities
Managing several departments including online, subscription/circulation, production, events and awards, and joint responsibility for the advertising sales team
Developing and launching new digital products in the portfolio, including e-newsletters, contract online publishing, dynamic
digital magazines and rich media opportunities
Facilitating commercial recruitment and training and building a high-performing team (10 additional staff) across sales,
subscriptions and awards.
Early Career
Achievements/Tasks
Reporting the Chairman, with involvement in all aspects of the business, including development of the strategic 3-year business
plan, sales forecasting, operational/organisational development and all commercial activities
Managing several departments including online, subscription/circulation, production, events and awards, and joint responsibility for the advertising sales team
Developing and launching new digital products in the portfolio, including e-newsletters, contract online publishing, dynamic
digital magazines and rich media opportunities
Facilitating commercial recruitment and training and building a high-performing team (10 additional staff) across sales,
subscriptions and awards.
Early Career
Advertising, Training, Forecasting, Print, Organisational development, Sales, Recruitment, Development, Advertising sales, Production, Performing, Online
2003 - 2008
job
business development roles for tech startups and a corporate publisher
Websky / DeHavilland / Emap.
Business development, Startups, Development
My education
1991
-
1999
Kimbolton School
Secondary, English, History, Mathematics, General Studies
Secondary, English, History, Mathematics, General Studies
University of Northumbria
Bachelors, English
Bachelors, English
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