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jobs
Facebook & Instagram Ad Strategist | Social Strategist | Google Ads
Rose O'Shea
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a highly driven and organised Facebook Ad & Social Strategist with experience in paid campaigns, launch events and influencer outreach across a wide range of industries including automotive, beverage and luxury real estate brands.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Available
My experience
2019 - ?
freelance
Paid Social Campaign Manager; Freelance
Gecko Squared.
Working across a mix of clients from sports to ecommerce to coaching funnels, each with a minimum monthly spend of $10,000.
Ecommerce, Campaign, Social, Coaching
2019 - 2019
freelance
Freelance
NIO Formula E had.
previously existed under its parent company's social channels and wanted to launch their own channels. I set up their new Facebook and Twitter channels, and then developed a content strategy against which to run a mix of Brand Awareness and Engagement adverts to grow their Formula E fanbase. With a limited ad budget I have grown the Facebook followers by 4000% with an average cost per like of £0.12.
Facebook, Budget, Content, Twitter, Content strategy, UP, Social
2018 - 2019
freelance
Social Media Manager; Freelance
Austin Homes London.
I started working with Austin Homes to launch their Facebook and Instagram accounts with the intention of growing their online presence. I've transformed these channels into look-books for the business, allowing potential customers to book viewings. I have since focussed on targeting the Chinese market and I have launched their WeChat channel and oversee the running of this. I've grown the follower base for Instagram and Facebook by 300% and Engagement rates by 200%. For the Chinese market we publish two articles a week with an engagement rate of 3%. We now average 16 leads a month through these social platforms.
Social Media, Instagram, Facebook, Online, Manager, Social
2018 - 2019
freelance
Social Media & Facebook Ads Strategist; Freelance
NIO Global.
I planned and ran NIO's new Formula E car launch campaign on Facebook, Instagram and Twitter in the four-week run up to the unveiling. During this period some of my highlights were increasing their Facebook followers by over 300%, bringing the CPA down to just £0.11 per follower, growing Twitter impressions by 800%, and Instagram reach by 300% through relevant, engaging and entertaining content. On the launch night we ran a Facebook Live stream and Q&A across social channels from the event where the engagement was 13%.
Social Media, Instagram, Facebook, SoMe, Event, Content, Twitter, ADS, Live Stream, Campaign, UP, Social, Social media ads
2018 - 2018
freelance
Social Media Manager; Freelance
Dream Digital.
Dream Digital is a new digital marketing start up with a specialist in every skill set. As their Social Media Manager I set up their Facebook strategy, profile and ran ads to develop leads for new clients.
Digital Marketing, Social Media, Marketing, Facebook, ADS, Manager, UP, Social
2017 - 2017
freelance
Social Media Manager; Freelance
Bridebook.
Bridebook is a wedding planning website, which had recently launched an app. I provided them with an audit of their Instagram and Facebook accounts, and a review of their competitors. As a result, I devised a social media strategy and recommendations for their peak season.
Social Media, Instagram, Facebook, Audit, Website, App, Audit, Manager, Social
2017 - 2017
freelance
Social Media Manager; Freelance
The Firepod.
The Firepod is a small British set up selling high end outdoor pizza ovens. My role was to drive brand awareness within the social community, whilst ensuring we were engaging our target audience with relevant and exciting content. Aside from managing the social calendar and content posting, a significant part of the role was identifying and engaging with key influencers in order to grow brand awareness with minimal spend. I also monitored user social discussions and reviews around brand.
Social Media, Content, Community, Manager, UP, Social
2017 - 2017
freelance
Social Media Manager; Freelance
St Germain, Wasserman.
My role involved supporting their various brand launches across the UK within a social media parameter. I developed the social content calendar for Facebook and Instagram, with a view to driving their target audience to their pop-up locations, alongside boosting brand awareness online. Ensuring the tone of voice is right I developed the social content calendar, scheduled and monitored all posts across Facebook and Instagram. I also managed effective spend of ad budget across platforms by testing and adapting to achieve the best results.
Social Media, Instagram, Facebook, Budget, Content, Testing, Online, Manager, UP, Social
2017 - 2017
freelance
Influencer Outreach; Freelance
CYO, Ogilvy.
CYO is a makeup brand launching in America. My role was identifying and engaging with social media influencers for their NYC launch date. I was also tasked with implementing an on-brand outreach campaign to generate awareness and engagement.
Social Media, Makeup, Campaign, Social
2012 - 2017
job
Buyer - Skirts & Soft Trousers, Formal Coats & Tailoring
Dorothy Perkins.
Full time
• Buying the Skirts department with a seasonal budget of £15m and the Formal Coats area with a £11m seasonal budget
• Strategy development and presentation at board level
• Managing a team of three; one Assistant Buyer and two Buyers Admin Assistant
• Buying the Skirts department with a seasonal budget of £15m and the Formal Coats area with a £11m seasonal budget
• Strategy development and presentation at board level
• Managing a team of three; one Assistant Buyer and two Buyers Admin Assistant
Budget, Development, Strategy development
2017 - 2017
internship
Trainee
Social Media Management.
• Management of an effective multi-platform social media campaign
• The set up and optimisation of social media platforms
• Selection and creation of hashtags relevant to campaign
• Use of paid media to optimise organic campaigns
• Influencer engagement
• Development of content strategies
• KPI developing and campaign reporting
• Client and competitor channel auditing
• The set up and optimisation of social media platforms
• Selection and creation of hashtags relevant to campaign
• Use of paid media to optimise organic campaigns
• Influencer engagement
• Development of content strategies
• KPI developing and campaign reporting
• Client and competitor channel auditing
Social Media, Management, Content, Optimization, Development, KPI, Campaign, UP, Social
2010 - 2011
job
Assistant Buyer - Women's Contemporary & Casualwear
Selfridges & Co.
Full time
• Reporting into the Buying Manager on women's casual area taking £12 million
• Attending New York fashion week to buy AW12 contemporary range
• Negotiating trade terms, discounts and markdown support with suppliers
• Reporting into the Buying Manager on women's casual area taking £12 million
• Attending New York fashion week to buy AW12 contemporary range
• Negotiating trade terms, discounts and markdown support with suppliers
Fashion, Support, Manager
My education
2002
-
2005
Kingston University
Bachelors, Law
Bachelors, Law
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