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Marketing professional bringing 16 years experience leading and executing on strategic marketing plans, brand development, integrated digital marketing and communications.
Tina L Hiatt
,
Gloucester, United Kingdom
Experience
Other titles
Skills
I'm offering
Entrepreneurial-minded marketing professional, with over 16 years of demonstrated experience in strong marketing strategy, multi-channel marketing approach, communications with special expertise in brand development and management, digital marketing and revenue generating programs.
Markets
United States
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
INTEGRATED MARKETING COMMUNICATIONS MANAGER, GLOBAL
Beckman Coulter.
Responsible for global marketing strategies and execution for $2 billion business units, Chemistry and Immunoassay. Reached $1.2 million within 4 months of product launch.
• Responsible for the success of product launches through an annual integrated marketing communications approach - market landscape, value proposition development, customer journey, persona development, launch strategy, campaign success and testing marketing deliverables.
• Developed and led global integrated marketing strategies which include; cross-platform digital marketing, content strategy, advertising and promotion, public relations, event opportunities, creative concepting, KPI's and video.
• Championed corporate brand and aligned regions toward brand goals.
• Led high performance global teams and collaborated with global cross-functional partners. Managed and worked with outside marketing agencies and contractors.
• Responsible for development and execution of creative and copy of traditional and digital marketing content.
• Led messaging workshops and focus groups testing value propositions and creative elements.
• Managed press releases and developed media plans for the Chemistry and Immunoassay business.
• Responsible for leading the global marketing innovation team.
• Created standardised message testing, commercialization workflow, and a collaboration process.
• Responsible for the success of product launches through an annual integrated marketing communications approach - market landscape, value proposition development, customer journey, persona development, launch strategy, campaign success and testing marketing deliverables.
• Developed and led global integrated marketing strategies which include; cross-platform digital marketing, content strategy, advertising and promotion, public relations, event opportunities, creative concepting, KPI's and video.
• Championed corporate brand and aligned regions toward brand goals.
• Led high performance global teams and collaborated with global cross-functional partners. Managed and worked with outside marketing agencies and contractors.
• Responsible for development and execution of creative and copy of traditional and digital marketing content.
• Led messaging workshops and focus groups testing value propositions and creative elements.
• Managed press releases and developed media plans for the Chemistry and Immunoassay business.
• Responsible for leading the global marketing innovation team.
• Created standardised message testing, commercialization workflow, and a collaboration process.
Workflow, LED, Manager, Concepting, Campaign, Content Strategy, KPI, Development, Global Marketing, Testing, Digital Marketing, Chemistry, Workshops, Content, Event, Innovation, Advertising, Public relations, Video, Marketing
2016 - 2018
job
l MARKETING DIRECTOR
Express Capital Funding.
Led a $2 million financial organization. Built the marketing department and achieved over a 10% increase in leads each month.
• Responsible for the company's overall marketing success that includes strategic planning, budget of $200k, branding, integrated digital marketing and communications.
• Built, led and energised a multi-skilled team consisting of contractors, agencies and direct report.
• Developed brand guidelines, value proposition, customer journey, persona development, marketing landscape, testing marketing deliverables.
• Campaigns & Promotions: Designed, implemented, managed and refined all programs to drive sales.
• Media: Print, display, native, social advertising with retargeting, and AdWords with retargeting.
• Analytics: Measured success of all marketing efforts using analytics and other measurement tools.
• Led user experience (UX) improvements, website enhancements and strategies.
• Responsible for marketing operations that included; evaluation of outside contractors, process within the organization, and technology stack.
• Creative: Led and worked on web design & development, video design and production, collateral and animated images.
• Content Marketing: Responsible for the success of all content marketing and strategies. Managed writers.
• SEO: Developed, continuously refined and monitored all aspects of SEO.
• Developed and led the execution of paid media, content and social strategy while measuring performance, efficiency and accuracy.
• Responsible for the company's overall marketing success that includes strategic planning, budget of $200k, branding, integrated digital marketing and communications.
• Built, led and energised a multi-skilled team consisting of contractors, agencies and direct report.
• Developed brand guidelines, value proposition, customer journey, persona development, marketing landscape, testing marketing deliverables.
• Campaigns & Promotions: Designed, implemented, managed and refined all programs to drive sales.
• Media: Print, display, native, social advertising with retargeting, and AdWords with retargeting.
• Analytics: Measured success of all marketing efforts using analytics and other measurement tools.
• Led user experience (UX) improvements, website enhancements and strategies.
• Responsible for marketing operations that included; evaluation of outside contractors, process within the organization, and technology stack.
• Creative: Led and worked on web design & development, video design and production, collateral and animated images.
• Content Marketing: Responsible for the success of all content marketing and strategies. Managed writers.
• SEO: Developed, continuously refined and monitored all aspects of SEO.
• Developed and led the execution of paid media, content and social strategy while measuring performance, efficiency and accuracy.
Strategic Planning, Social, LED, Production, Native, Web, Google retargeting, Development, Testing, Technology, Website, Sales, Analytics, Content, Digital Marketing, Print, Web design, Budget, Adwords, UX, Advertising, Video, User Experience, Branding, Seo, Design, Marketing, Content marketing
2015 - 2016
job
Lumina Media l MARKETING MANAGER
Lumina Media.
Increased email performance by 25%. Managed over 1 million B2C users
• Responsible for maintaining consumer database, data acquisitions and cross-channel promotions.
• Led and managed the product launch of our new digital magazine with over 500k subscribers.
• Responsible for all email marketing, CRM, digital designs, social media and campaign development through execution.
• Managed digital projects for four of our newer magazines with lead generation strategies and achieved an additional 15% in magazine sales overall.
• Responsible for maintaining consumer database, data acquisitions and cross-channel promotions.
• Led and managed the product launch of our new digital magazine with over 500k subscribers.
• Responsible for all email marketing, CRM, digital designs, social media and campaign development through execution.
• Managed digital projects for four of our newer magazines with lead generation strategies and achieved an additional 15% in magazine sales overall.
Social Media, Marketing, Email marketing, CRM, Database, B2C, Sales, Development, Campaign, Manager, LED, Social
2008 - 2015
freelance
MARKETING CONSULTANT
unknown.
Experienced in building businesses through a variety of marketing channels and methods: Increased profitability by 400% within the first year in business.
• Marketing Strategies and Plans: Built powerful strategies for small companies that included industry and market data, budgeting, branding, creative and communications.
• Managed Teams - Coached and managed high performance and production teams through both agency and direct hires.
• Brand Development: Built, led and managed brand strategy with roadmaps and personas.
• Communications: Worked with companies to respond to press and develop corporate communications plan.
• Digital Marketing: Responsible for customer experience, SEO/SEM/SMO, paid media with an integrative approach.
• Marketing Research: Conducted variety of research for organisations and their products.
• Social Media: Content creation and management increasing brand awareness by 100%.
• Creative: Created and led teams for website & user experience, display banners for shows and promotional pieces for print and web.
• Responsible for lead generation and business development. Implemented PR, social media, advertising for radio and print, and utilised digital marketing channels such as AdWords and Facebook with retargeting, and native advertising.
• Managed PR, social media communications and brand reputation.
• Campaigns: Developed integrated marketing campaigns with cross-functional teams and analysis. Worked with product marketing, technical and web team, legal, events, design team, translators, corporate and distributor retention department to produce cross-functional digital campaigns.
• Marketing Strategies and Plans: Built powerful strategies for small companies that included industry and market data, budgeting, branding, creative and communications.
• Managed Teams - Coached and managed high performance and production teams through both agency and direct hires.
• Brand Development: Built, led and managed brand strategy with roadmaps and personas.
• Communications: Worked with companies to respond to press and develop corporate communications plan.
• Digital Marketing: Responsible for customer experience, SEO/SEM/SMO, paid media with an integrative approach.
• Marketing Research: Conducted variety of research for organisations and their products.
• Social Media: Content creation and management increasing brand awareness by 100%.
• Creative: Created and led teams for website & user experience, display banners for shows and promotional pieces for print and web.
• Responsible for lead generation and business development. Implemented PR, social media, advertising for radio and print, and utilised digital marketing channels such as AdWords and Facebook with retargeting, and native advertising.
• Managed PR, social media communications and brand reputation.
• Campaigns: Developed integrated marketing campaigns with cross-functional teams and analysis. Worked with product marketing, technical and web team, legal, events, design team, translators, corporate and distributor retention department to produce cross-functional digital campaigns.
Pr, Brand identity, SEM, Social, LED, Native advertising, Production, Native, Web, Google retargeting, Retention, Development, Website, Radio, Content, Management, Digital Marketing, Print, SEM, Customer experience, Adwords, Facebook, Research, Content creation, Advertising, User Experience, Branding, Business development, Seo, Design, Marketing, Social Media
2008 - 2008
job
MARKETING MANAGER, PARTNERS
Sophos.
Sales Campaigns: Increased sales by 15% the first quarter, worked with partner's teams.
• Content: Promotional copywriting for product ads in catalogs, buying for events and its promotional giveaways and creative direction in campaigns that the department initiated.
• Field Marketing: Responsible for lead generation and its strategies. Worked with sales team by providing consultation for channel partners, managed tradeshow and sales attendance.
• Sales: Responsible for lead generation and its strategies, account management and CRM
• Content: Promotional copywriting for product ads in catalogs, buying for events and its promotional giveaways and creative direction in campaigns that the department initiated.
• Field Marketing: Responsible for lead generation and its strategies. Worked with sales team by providing consultation for channel partners, managed tradeshow and sales attendance.
• Sales: Responsible for lead generation and its strategies, account management and CRM
Marketing, Copywriting, CRM, Account management, Creative direction, Management, Content, Sales, ADS, Direction, Manager
2005 - 2007
job
HEAD OF MARKETING
InThink, LLC.
• Management: Shaped and grew marketing team. Built and influenced these teams with training and collaboration. Managed over 30 people with five direct reports.
• Responsible for marketing budget of $500,000 and full accountability for investment and return.
• Branding: Championed brand. Built, led and managed brand strategy with roadmaps and personas.
• Business Development: Lead generation efforts through events and digital marketing.
• Marketing Research: Conducted variety of research to develop strategic marketing plans for the company and clients.
• Media: Appeared on radio, developed media plans that included print, display and PPC advertising.
• Collaborated with Executives on investment opportunities and pitches.
• Responsible for marketing budget of $500,000 and full accountability for investment and return.
• Branding: Championed brand. Built, led and managed brand strategy with roadmaps and personas.
• Business Development: Lead generation efforts through events and digital marketing.
• Marketing Research: Conducted variety of research to develop strategic marketing plans for the company and clients.
• Media: Appeared on radio, developed media plans that included print, display and PPC advertising.
• Collaborated with Executives on investment opportunities and pitches.
Digital Marketing, Marketing, Business development, Branding, Advertising, Research, Training, PPC, Budget, Print, Management, Radio, Strategic Marketing, Development, LED, Brand identity
My education
California State Polytechnic University
BSc, Marketing Management
BSc, Marketing Management
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