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Digital Marketing Consultant
Jim Kinloch
,
Welwyn Garden City, United Kingdom
Experience
Other titles
Skills
I'm offering
I've worked in a variety of online marketing positions using creative content tactics to produce substantial results, I've worked for Apple Computer, a personalised gift company and a FMCG business.
I've had experience of the whole online marketing mix from Amazon optimisation, affiliate marketing, SEO, PPC and content marketing to video marketing.
Most of my success stems from thorough research of customers, the market, Google, competitors and Websites. Then establishing a plan that can be responded to after analysing the data from a variety of tools including Google Analytics and Search Console.
I also have a strong creative background as a writer and (amateur performer) which complements my online marketing experience.
I've had experience of the whole online marketing mix from Amazon optimisation, affiliate marketing, SEO, PPC and content marketing to video marketing.
Most of my success stems from thorough research of customers, the market, Google, competitors and Websites. Then establishing a plan that can be responded to after analysing the data from a variety of tools including Google Analytics and Search Console.
I also have a strong creative background as a writer and (amateur performer) which complements my online marketing experience.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2015 - ?
freelance
Online Marketing Consultant
Lucy Bee Ltd.
Building a social following from scratch to 360,000 over Facebook, Twitter and Instagram using content marketing and analysis. Content marketing features copywriting and video script writing. SEO underpins the success of the company's website and has been combined with social network advertising to drive traffic that build an email list of 30,000 in less than a year. Unique visitors to the Website grew from 3,000 to 98,000 in two years.
Instagram, Social, Online, Twitter, Website, Less, Network, Content, Facebook, Content marketing, Advertising, Writing, Video, Online Marketing, Copywriting, Seo, Marketing
2011 - ?
freelance
Online Marketing Consultant
Self Employed.
(conversiondetectives.com)
Implementing marketing strategies for a range of clients using the full online marketing mix including content marketing, video, blogging and Conversion Rate Optimisation techniques. Building sites and analysing traffic, plus integrating social strategies using Instagram, and video, Facebook and Twitter advertising.
Implementing marketing strategies for a range of clients using the full online marketing mix including content marketing, video, blogging and Conversion Rate Optimisation techniques. Building sites and analysing traffic, plus integrating social strategies using Instagram, and video, Facebook and Twitter advertising.
Content marketing, Marketing, Online marketing, Video, Advertising, Blogging, Instagram, Facebook, Content, Optimization, Twitter, Online, Social
2007 - 2011
job
Online Marketing Manager
Signature Online Ltd.
Responsible for planning, content, traffic building, affiliate programmes and online marketing for a range of gift sites including 'I Just Love It' for personalised gifts. The role included PPC, email marketing and SEO management for two core ecommerce sites. Owning the relationship with a range of Web agencies, developers, and affiliate networks. Implementing new Web sites, optimising existing ones, Tasked with online planning, increasing average spend, Web site analysis and reporting
SEO programme responsibilities include commissioning and implementing reports from SEM Agency. Identifying relevant Key Phrases and link building programmes (using blogs and link building vehicles).
Top Achievements
Growing affiliate sales by a significant percentage and increasing sales via email. Grew sales via organic search 20% in one month on News Recreated UK web site. Established a social marketing campaign using competitions, Twitter and FaceBook and build a gift orientated.
Implemented email platforms, market intelligence, Hitwise, User Generated Content, BazaarVoice.
SEO programme responsibilities include commissioning and implementing reports from SEM Agency. Identifying relevant Key Phrases and link building programmes (using blogs and link building vehicles).
Top Achievements
Growing affiliate sales by a significant percentage and increasing sales via email. Grew sales via organic search 20% in one month on News Recreated UK web site. Established a social marketing campaign using competitions, Twitter and FaceBook and build a gift orientated.
Implemented email platforms, market intelligence, Hitwise, User Generated Content, BazaarVoice.
It, Social, SEM, Manager, Online, Campaign, Search, Web, Affiliate, Blogs, Twitter, Marketing, Sales, Content, Management, SEM, PPC, Facebook, Email marketing, Ecommerce, Online Marketing, Seo
2000 - 2007
job
Marketing Co-ordinator
FileMaker International Ltd.
Responsible for marcoms & planning via channel (distribution and resellers including Amazon), developers, Web & emarketing, . The role included co-ordinating agencies for PR, marketing, and Web-hosting and emarketing. Producing marketing materials for channel and end users, IT event planning, Implementing US lead campaigns and creating leads for a telesales team. Creating UK campaigns for different market segments, including Education, Print & Design, SME, and Health. Working with magazines on everything from advertorial and CD content to producing a business solution award and joint brochures. Projects include video case studies, a blog for the developer community, roundtables to create potential PR, Goggle advertising and landing pages using case study material. All the above is processed with a FileMaker Pro solution called 'aPlanMaker.'
Key Responsibilities
• Planning and budgeting marketing plans on a quarterly basis.
• Briefing and implementation of plans with PR, marketing, and Web agencies.
• Promoting FileMaker via journalist influencing with retained PR company.
• Launching new versions of products to existing customers.
• Case studies creation and promotion.
• Web site development.
• Channel communications to resellers and developers.
• Business partnerships.
• Monthly enews creation and implementation.
• Working with publishers on integrated programmes including CD contents..
• Trade show planning and promotion.
• Product training for resellers and telesales staff including Apple Computer.
• Rolling out promotions internally, to the channel, developers, and customers.
• Working with an emarketeer to increase trial downloads with google ads.
• Liaising with European colleagues on best practice
Key Responsibilities
• Planning and budgeting marketing plans on a quarterly basis.
• Briefing and implementation of plans with PR, marketing, and Web agencies.
• Promoting FileMaker via journalist influencing with retained PR company.
• Launching new versions of products to existing customers.
• Case studies creation and promotion.
• Web site development.
• Channel communications to resellers and developers.
• Business partnerships.
• Monthly enews creation and implementation.
• Working with publishers on integrated programmes including CD contents..
• Trade show planning and promotion.
• Product training for resellers and telesales staff including Apple Computer.
• Rolling out promotions internally, to the channel, developers, and customers.
• Working with an emarketeer to increase trial downloads with google ads.
• Liaising with European colleagues on best practice
Landing pages, Social media ads, Google, Web, Community, Amazon, Health, Development, Implementation, ADS, Hosting, Developer, It, Marketing, Blog, Content, Journalist, Pr, Event, Print, Event planning, Training, Advertising, Video, Design
My education
Center Watford
N/a, N/a
N/a, N/a
Business AND Professional Research Institute
N/a, N/a
N/a, N/a
Watford College
N/a, N/a
N/a, N/a
Berkhamsted School
N/a, N/a
N/a, N/a
?
-
1978
n/a
HighSchoolOrEquivalent, English Language
HighSchoolOrEquivalent, English Language
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