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Ali Ayaz - Product Manager
Ali Ayaz
,
Lahore, Pakistan
Experience
Other titles
Skills
I'm offering
I am a technology enthusiast with an entrepreneurial, customer-focused and data-driven mindset. Several times in my life, I
have visualized technology products and services, and have taken them to the journey of execution. Sometimes I succeeded,
and sometimes I learned.
In all of these projects, I have worn different hats ranging from technical development to all facets of marketing, events
management to business development, partnerships to collaborations with local and international brands.
Technology is a tool, which if utilized properly, can empower billions of lives. I am passionate about such technology, taking it
to the market and empowering people.
Results-oriented, self-motivated, IT professional experienced in team management, product management, business analysis,
web & app analytics, and data analysis. I am an adaptable individual, with an analytical mindset, continuously seeking
challenges and pushing learning boundaries in a fast-paced environment.
- Hands-on experience in planning and executing product life cycles.
- Expert in making User Interface (UI) & User Experience (UX) for websites and apps.
- Extensive knowledge of Agile software development life cycles.
- Worked on products for Auto Industry, Gaming, Medical, Legal, Insurance, and Multi-level marketing industries.
- Proficiency in PM tools e.g. Ms. Project, JIRA, Redmine, AHA.
- Expert in internal communication tool Asana.
- Extensive experience in Google Analytics, Firebase, Google Optimize, Admob, Hotjar, Qualaroo, OneSignal,
Google Data Studio, ASO Desk, Balsamiq, http://*********.**, Photoshop, Adobe XD, Adobe Illustrator, Invision Studio,
Parse
- Extensive knowledge of Big Query / Big Data.
- Some example of products I delivered are
o http://*********.**
o http://*********.**
o http://*********.**
have visualized technology products and services, and have taken them to the journey of execution. Sometimes I succeeded,
and sometimes I learned.
In all of these projects, I have worn different hats ranging from technical development to all facets of marketing, events
management to business development, partnerships to collaborations with local and international brands.
Technology is a tool, which if utilized properly, can empower billions of lives. I am passionate about such technology, taking it
to the market and empowering people.
Results-oriented, self-motivated, IT professional experienced in team management, product management, business analysis,
web & app analytics, and data analysis. I am an adaptable individual, with an analytical mindset, continuously seeking
challenges and pushing learning boundaries in a fast-paced environment.
- Hands-on experience in planning and executing product life cycles.
- Expert in making User Interface (UI) & User Experience (UX) for websites and apps.
- Extensive knowledge of Agile software development life cycles.
- Worked on products for Auto Industry, Gaming, Medical, Legal, Insurance, and Multi-level marketing industries.
- Proficiency in PM tools e.g. Ms. Project, JIRA, Redmine, AHA.
- Expert in internal communication tool Asana.
- Extensive experience in Google Analytics, Firebase, Google Optimize, Admob, Hotjar, Qualaroo, OneSignal,
Google Data Studio, ASO Desk, Balsamiq, http://*********.**, Photoshop, Adobe XD, Adobe Illustrator, Invision Studio,
Parse
- Extensive knowledge of Big Query / Big Data.
- Some example of products I delivered are
o http://*********.**
o http://*********.**
o http://*********.**
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Product Manager
Cricingif.com.
Cricingif is the first ball-by-ball live cricket score and highlights platform that brings engagement to the sport by gamifying the live match experience. Grown-up to 5 Million users and 23 Million monthly sessions within just 2 years of launching.
Key Projects/Achievements:
● Revamp Match Page & improve the UX due to which 1330% sessions, 700% users, 2300% page views, &
100% session duration increased on the section.
● Revamp Home Page due to which 2000% sessions and 1800% users increased on Home Page.
● Launched Pakistan's first live trivia game "PowerPlay" which reward user after correct prediction for next
ball.
● Won official rights for Pakistan Super League (PSL) website and apps just before the start of PSL 4 and within just 2 weeks, launched PSL official website and Apps along with the official PSL Fantasy League. Also,
closed sponsorship deals with many multi-national brands like HBL, Caltex. Coke, OyeHoye, & Jubilee Life
Insurance in order to sponsor the Fantasy League.
Key Projects/Achievements:
● Revamp Match Page & improve the UX due to which 1330% sessions, 700% users, 2300% page views, &
100% session duration increased on the section.
● Revamp Home Page due to which 2000% sessions and 1800% users increased on Home Page.
● Launched Pakistan's first live trivia game "PowerPlay" which reward user after correct prediction for next
ball.
● Won official rights for Pakistan Super League (PSL) website and apps just before the start of PSL 4 and within just 2 weeks, launched PSL official website and Apps along with the official PSL Fantasy League. Also,
closed sponsorship deals with many multi-national brands like HBL, Caltex. Coke, OyeHoye, & Jubilee Life
Insurance in order to sponsor the Fantasy League.
UX, Product Manager, Sport, Website, Apps, Insurance, Sponsorship, UP, Manager
2015 - 2018
job
Product Manager
PakWheels.com Ltd.
PakWheels.com is Pakistan's largest automotive portal having now more than 30 Million users. Over the last 10 years,
PakWheels.com has helped millions of Pakistani's buy & sell cars, bikes & auto-parts, read automotive reviews and news, check automotive prices and find solutions to their automotive needs.
Key Projects/Achievements:
● Revamp App & enhanced User Experience because of which 600% Leads & 120% Conversion Rate increased
due to which 257% revenue increased.
● Restructure the existing system and make it Phone Number biased because of which 320% login users
increased.
● Revamp URL Structure & improve Internal Linking, because of which 100% Organic Sessions & 55%
increased in overall Sessions.
● Automate payment gateways and integrate checkout method.
● Enhance Ad Posting Flows & Experience because of which 400% Listings increased.
● Designed and launched bespoke Car Inspection Service for Careem in Pakistan so cars can be inspected
before induction in the fleet to ensure service quality and safety.
● Launched E-Commerce Portal PakWheels AutoShop by leveraging existing Car Parts Classified structure in
20 days from decision to go-live.
● Designed & launched the Used Cars Price Calculator tool.
● Added Multilanguage support in PakWheels Mobile Apps to launch them in the Urdu Language.
● Designed and launched a sub-product under CarSure umbrella for Car Owners to know about the health of their cars so they can take timely action and plan preventive maintenance.
● Launched PakWheels Certified Program so that buyers can buy cars with peace of mind.
● Launched PakWheels Auction Sheet Verification System so that Buyers can buy Imported Cars by knowing
the real condition when the car was imported.
● Met with Google and Facebook Team at Singapore Office to drive more synergies and partnerships to grow
mutually in future and to work on special on-demand products with both tech giants.
Responsibilities:
● Responsible to manage the entire product lifecycle from strategic planning to feature roll out. Identify,
conceptualize and develop new products as well as iterate on existing products.
● Develop, lead and implement projects such as company-wide go-to-market plans while ensuring timely
delivery of projects in collaboration with other departments.
● Understand the need of our markets and keep pace with industry trends to prioritize and deliver solutions
● Responsible for improving company KPIs.
● Responsible for developing Product Roadmap.
● Understand and analyze user needs by meeting directly & by using tools like Hotjar & Qualaroo etc.
● Write user stories and requirement specifications.
● Make sure that best practices are followed for User Experience.
● Conduct online tools like Qualaroo to get user feedback.
● Conduct A/B testing using Optimizely, App Analytics, Google Optimize, and Google Analytics to improve
baseline business KPIs.
● Manage a team of junior product executives & Design Team.
● Follow Agile practices and make requirements specifications for engineering teams.
● Research markets and competitors.
● Build and launch new products and features.
● Work closely with the marketing team to execute online and offline marketing plans
● Work with CEO to build product vision and set future directions.
PakWheels.com has helped millions of Pakistani's buy & sell cars, bikes & auto-parts, read automotive reviews and news, check automotive prices and find solutions to their automotive needs.
Key Projects/Achievements:
● Revamp App & enhanced User Experience because of which 600% Leads & 120% Conversion Rate increased
due to which 257% revenue increased.
● Restructure the existing system and make it Phone Number biased because of which 320% login users
increased.
● Revamp URL Structure & improve Internal Linking, because of which 100% Organic Sessions & 55%
increased in overall Sessions.
● Automate payment gateways and integrate checkout method.
● Enhance Ad Posting Flows & Experience because of which 400% Listings increased.
● Designed and launched bespoke Car Inspection Service for Careem in Pakistan so cars can be inspected
before induction in the fleet to ensure service quality and safety.
● Launched E-Commerce Portal PakWheels AutoShop by leveraging existing Car Parts Classified structure in
20 days from decision to go-live.
● Designed & launched the Used Cars Price Calculator tool.
● Added Multilanguage support in PakWheels Mobile Apps to launch them in the Urdu Language.
● Designed and launched a sub-product under CarSure umbrella for Car Owners to know about the health of their cars so they can take timely action and plan preventive maintenance.
● Launched PakWheels Certified Program so that buyers can buy cars with peace of mind.
● Launched PakWheels Auction Sheet Verification System so that Buyers can buy Imported Cars by knowing
the real condition when the car was imported.
● Met with Google and Facebook Team at Singapore Office to drive more synergies and partnerships to grow
mutually in future and to work on special on-demand products with both tech giants.
Responsibilities:
● Responsible to manage the entire product lifecycle from strategic planning to feature roll out. Identify,
conceptualize and develop new products as well as iterate on existing products.
● Develop, lead and implement projects such as company-wide go-to-market plans while ensuring timely
delivery of projects in collaboration with other departments.
● Understand the need of our markets and keep pace with industry trends to prioritize and deliver solutions
● Responsible for improving company KPIs.
● Responsible for developing Product Roadmap.
● Understand and analyze user needs by meeting directly & by using tools like Hotjar & Qualaroo etc.
● Write user stories and requirement specifications.
● Make sure that best practices are followed for User Experience.
● Conduct online tools like Qualaroo to get user feedback.
● Conduct A/B testing using Optimizely, App Analytics, Google Optimize, and Google Analytics to improve
baseline business KPIs.
● Manage a team of junior product executives & Design Team.
● Follow Agile practices and make requirements specifications for engineering teams.
● Research markets and competitors.
● Build and launch new products and features.
● Work closely with the marketing team to execute online and offline marketing plans
● Work with CEO to build product vision and set future directions.
Apps, Go, Manager, Portal, Online, Hotjar, Safety, Google, Feature, App, Office, Health, Ceo, Testing, Support, Marketing, It, Engineering, Service, Analytics, User stories, Product Manager, Strategic Planning, E-commerce, Agile, Facebook, Research, User Experience, Google analytics, Design
2015 - 2017
job
Founder & CEO
Tapinsta.com Ltd.
Tapinsta.com is Pakistan's first smartphone AI based Advertising Network that enables Brands and Companies to connect with their audience in a rewarding way. Instead of showing annoying ads, it engages users by showing rewards-based ads by targeting them at the right moment.
Key Projects/Achievements:
● Joint Venture with Plan9.pitb.gov.pk to boost up Pakistan's App Industry.
● Joint Venture with Microsoft Innovation Center & redeem USD 100,000 credits.
● Within 6 months after launching, Tapinsta got integrated in 12 apps having 500,000 monthly active users.
● Joint Venture with Spain's largest Ad Network Kimia.Mobi and got traffic of 32 Million daily Impressions.
● Named Among world's 1,500 innovative startups in Startup Istanbul.
Responsibilities:
● Present on Global Startup Forums.
● Pitching Investors & clients.
● Make sure, the product development roadmap is in-progress, deadlines are being met, team is working fine,
SDK's are being integrated with new apps.
Key Projects/Achievements:
● Joint Venture with Plan9.pitb.gov.pk to boost up Pakistan's App Industry.
● Joint Venture with Microsoft Innovation Center & redeem USD 100,000 credits.
● Within 6 months after launching, Tapinsta got integrated in 12 apps having 500,000 monthly active users.
● Joint Venture with Spain's largest Ad Network Kimia.Mobi and got traffic of 32 Million daily Impressions.
● Named Among world's 1,500 innovative startups in Startup Istanbul.
Responsibilities:
● Present on Global Startup Forums.
● Pitching Investors & clients.
● Make sure, the product development roadmap is in-progress, deadlines are being met, team is working fine,
SDK's are being integrated with new apps.
Advertising, Product development, Innovation, Startups, Network, It, ADS, Apps, Ai, Ceo, Development, App, UP, Founder, Pitching
My education
University of Management AND Technology
Bachelors, Software Engineering
Bachelors, Software Engineering
Government Islamia College Civillines
N/a, Pre Engineering
N/a, Pre Engineering
Cathedral School
N/a, N/a
N/a, N/a
Johns Hopkins University
N/a, Data Sciences
N/a, Data Sciences
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