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Senior
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Trilingual strategic storyteller, corporate and consumer communications expert with a decade of experience in technology, sports and start-ups
Cherry Ye
,
LONDON, United Kingdom
Experience
Skills
I'm offering
As an international trilingual PR professional, I’ve strengthened relationships with the press and its stakeholders for the Canadian Olympic Committee (COC), increased brand awareness for a high-growth startup through earned media exposure and successfully delivered multi-market PR projects for a global streaming service operating in nine markets.
Markets
United Kingdom
Language
English
Fluently
French
Good
Chinese (Mandarin)
Good
Ready for
Larger project
Full time contractor
Available
My experience
2018 - 2019
job
Global Consumer PR Manager
DAZN.
Led global PR campaign delivery and cross-market promotional projects including devising and securing sign off for the publicity strategy for DAZN original series The Making Of featuring, Ronaldo, Neymar Jr. and Mourinho
Managed relationships and internal communications with local markets; ensured alignment with DAZN headquarters’ business objectives
Executed two successful new market launches (Brazil and Spain) by delivering background information on their local media landscape, running agency RFP and onboarding processes, and providing press materials, product Q&A and media relations support
Developed relationships with DAZN platform partners, rights holders, sports leagues and agencies to ensure PR project delivery and quality
Managed relationships and internal communications with local markets; ensured alignment with DAZN headquarters’ business objectives
Executed two successful new market launches (Brazil and Spain) by delivering background information on their local media landscape, running agency RFP and onboarding processes, and providing press materials, product Q&A and media relations support
Developed relationships with DAZN platform partners, rights holders, sports leagues and agencies to ensure PR project delivery and quality
Marketing, Video, Startups, Pr, Leadership, Employee Engagement, International, Campaign, Manager, LED, Social
2011 - 2017
job
Media Relations and Communications
Canadian Olympic Committee.
Developed and executed communications plans for COC stakeholders including Team Canada athletes, National Sports Federations, corporate partners, and government representatives
Led story-pitching and managed press enquiries for both proactive and reactive PR activities
Created communications documents; advised on crisis management strategies and press materials when necessary
Managed relationships and communications with key stakeholders and delivered mutually beneficial promotional opportunities
Led story-pitching and managed press enquiries for both proactive and reactive PR activities
Created communications documents; advised on crisis management strategies and press materials when necessary
Managed relationships and communications with key stakeholders and delivered mutually beneficial promotional opportunities
Public relations, Communication strategy, Issue management, Stakeholder Management
My education
2016
-
2018
London School of Business and Finance
MSc, Strategic Marketing
MSc, Strategic Marketing
2007
-
2011
York University
Bachelors, Communication Studies & Philosophy
Bachelors, Communication Studies & Philosophy
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