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Experienced content marketer specialising in writing and social media
Debra Rutherford
,
Four Ashes, Wolverhampton, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I'm Deb and I am a freelance content writer and social media marketer. I love to write, I love to immerse myself in a subject matter and let the words flow. I will create engaging blogs, web content, write and manage social media, basically whatever it is that you require to get your company brand out there into the digital world.
I have worked in marketing roles for over 16 years prior to becoming freelance, Copywriting has been a large part of all of my marketing roles and an area that I have a passion for, which is why I have chosen to become a freelancer, that and that all-important work-life balance.
I am skilled at researching and extracting information, whether in an area that I am familiar with or something entirely new. I do like a challenge.
So why should you choose to work with me?
- B2B and B2C Experience
I have worked across a number of sectors both B2B and B2C including IT, housebuilding, hospitality, recruitment, retail and services.
-Small Business Marketing
I specialise in working with small businesses and start-ups, bringing affordable marketing to entrepreneurs. Time is such a valuable commodity, especially when running your own business. My service frees up your time from perfecting your content and posting your social media to allow you to focus on running your business.
- Passionate, Dedicated and High-Quality Work
I am easy to work with and dependable, you can trust that I will give your project my full attention and dedication. My writing is always unique and written entirely by me.
You will find me to be passionate and enthusiastic as I am lucky enough to enjoy what I do.
I am ready for my next challenge, you will not be disappointed.
I look forward to working with you!
I have worked in marketing roles for over 16 years prior to becoming freelance, Copywriting has been a large part of all of my marketing roles and an area that I have a passion for, which is why I have chosen to become a freelancer, that and that all-important work-life balance.
I am skilled at researching and extracting information, whether in an area that I am familiar with or something entirely new. I do like a challenge.
So why should you choose to work with me?
- B2B and B2C Experience
I have worked across a number of sectors both B2B and B2C including IT, housebuilding, hospitality, recruitment, retail and services.
-Small Business Marketing
I specialise in working with small businesses and start-ups, bringing affordable marketing to entrepreneurs. Time is such a valuable commodity, especially when running your own business. My service frees up your time from perfecting your content and posting your social media to allow you to focus on running your business.
- Passionate, Dedicated and High-Quality Work
I am easy to work with and dependable, you can trust that I will give your project my full attention and dedication. My writing is always unique and written entirely by me.
You will find me to be passionate and enthusiastic as I am lucky enough to enjoy what I do.
I am ready for my next challenge, you will not be disappointed.
I look forward to working with you!
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Freelance Content Writer
Self-employed.
Digital content creation for a range of clients across a variety of sectors including hospitality, finance, retail, recruitment and construction
• Blog writing
• SEO friendly Web content writing
• On brand social media content creation in line with client's tone of voice
• Social media management via Hootsuite
• Article preparation for publication
• Blog writing
• SEO friendly Web content writing
• On brand social media content creation in line with client's tone of voice
• Social media management via Hootsuite
• Article preparation for publication
Social Media, Seo, Web content, Writing, Content creation, Social media management, Retail, Management, Content, Finance, Blog, Recruitment, Web, Hootsuite, Social
2016 - 2018
job
Marketing Communications Manager
Lugo Group Europe.
Management, planning and execution of marketing communications across four brands within the Group
• Content creation across four brands
• Managing social media content across four brands via Hootsuite
• Managing PPC accounts
• Conceiving, researching and authoring engaging blogs
• Authoring and updating company tone of voice guide documentation
• Content creation across four brands
• Managing social media content across four brands via Hootsuite
• Managing PPC accounts
• Conceiving, researching and authoring engaging blogs
• Authoring and updating company tone of voice guide documentation
Social Media, Marketing, Content creation, PPC, Management, Content, Blogs, Hootsuite, Guide, Manager, Social
2011 - 2016
temp
Part-time administration
Parental Career Break.
at Stone Computers
Administration
2010 - 2011
job
Marketing Communications Executive
Stone Computers.
Execution of the company's communications in line with the marketing strategy
• Ensure all appropriate collateral adheres to Microsoft, Intel, Samsung and other vendors guidelines to maximise marketing funding
• Author marketing plans for various areas of Microsoft and Intel funding channels
• Managing and writing email capture and promotional campaigns
• Managing company events from brief to execution including running the event on the day
• Managing the Rock brand, a B2C high end gaming notebook provider
• Ensure all appropriate collateral adheres to Microsoft, Intel, Samsung and other vendors guidelines to maximise marketing funding
• Author marketing plans for various areas of Microsoft and Intel funding channels
• Managing and writing email capture and promotional campaigns
• Managing company events from brief to execution including running the event on the day
• Managing the Rock brand, a B2C high end gaming notebook provider
Marketing, MArketing Strategy, Writing, B2C, Event
2007 - 2010
job
External Communications Executive
Schneider Electric Ltd.
Execution of external communications across various brands strictly adhering to corporate guidelines
• Utilising a variety of marketing tools including web, e-direct mail, printed literature, advertising, PR, exhibitions etc to portray the organisation in a positive light
• Providing an advisory role to the marketing teams including senior managers in line with the company's business strategy
• Copywriting
• Development of the communications plan and budget management
• Six sigma projects to improve the departmental processes
• Utilising a variety of marketing tools including web, e-direct mail, printed literature, advertising, PR, exhibitions etc to portray the organisation in a positive light
• Providing an advisory role to the marketing teams including senior managers in line with the company's business strategy
• Copywriting
• Development of the communications plan and budget management
• Six sigma projects to improve the departmental processes
Marketing, Business strategy, Copywriting, Advertising, Budget, Pr, Management, Six Sigma, Development, Organization, Web, Sigma, Processes
2006 - 2007
job
Account Manager
The Search Works.
Pro-active management of clients pay per click accounts advising and reporting on trends
Account Manager, Management, Manager
2005 - 2006
job
Communications Executive
Hager UK.
Management of external communications across the organisation
Management, Organization
2002 - 2004
job
Marketing Executive
Facom UK.
Execution of internal and external communications utilising of a variety of marketing tools and management and development of CRM system
Marketing, CRM, Management, Development
My education
1998
-
2001
Coventry University
Bachelors, Law
Bachelors, Law
1996
-
1998
Cheslyn Hay High School
Secondary, N/a
Secondary, N/a
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