Experienced Marketing, Events & PR Professional
Kenley, United Kingdom
Ongoing relation / part-time
Full time contractor
• Key member of SOE's website and CRM cross-functional project team, responsible for an agile approach to evaluate existing processes, plan and manage business change, and work to install and embed Dynamics 365 and the new soe.org.uk website. This included heavy input into the specification as well as digital project and supplier management. I led on aspects of design, functionality and content for the new site
• Grew student and apprentice membership by over 200%, exceeded new paid membership against target and saw SOE as one of only four 'Top Ten PEIs' to see a YoY net gain in Engineering Council registrants
• Took responsibility for GDPR compliance at SOE. Assessed and, where necessary, overhauled all data policies and procedures to ensure they were fit for the changing regulations whilst safeguarding the ability of SOE's staff and expansive volunteer network to function effectively
Full mix role with responsibility for phasing, channel split, budget setting and activity oversight for around 300 online training and accreditation products across two areas with a revenue target of £3.1m. I coached and led two staff whilst working in a wider, complex environment to support sales and product teams.
• Exceeded revenue target for RICS Dispute Resolution Training by 16%, including three months of consecutive record sales
• Undertook and presented various research projects including a profitability study, one on how RICS could work better by reducing internal overlap as well as sector research pieces which identified opportunities for new training products
• Developed & managed challenging yet rewarding stakeholder relationships; a key element of working at RICS due to its vertical and regulated nature
Secondary, History, Media Studies and Performing Arts
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