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Experienced Marketing, Events & PR Professional
Michael Hurst
,
Woldingham, United Kingdom
Experience
Other titles
Skills
I'm offering
A digital first, full-service professional with strategic and leadership skills across marketing, digital and events. I’m an established contractor with experience of a wide range of industries.
Markets
United States
(Remote
only)
United Kingdom
Denmark
Norway
Sweden
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Various freelance work
Me.
Various part-time/ongoing consulting and improvement roles working with clients on a wide range of strategic activity, adding value which has included:
• Supporting the UK arm of a global SaaS telecoms firm with their new direct to market operation. Responsible for consulting on, set up and management of ABM & HubSpot marketing plus overhauling sales support processes to align them with a modern, CRM-based approach.
• Interim Head of Digital Channels for a global membership organisation, with the remit to overhaul people, processes and systems across the marketing and comms technical operations teams. Also, project work including new consent centre, and expanding marcomms capabilities to regional teams.
• Senior consultant for a Financial & FinTech marketing agency, helping clients overhaul their SEO, web and digital advertising capabilities.
• Supporting the UK arm of a global SaaS telecoms firm with their new direct to market operation. Responsible for consulting on, set up and management of ABM & HubSpot marketing plus overhauling sales support processes to align them with a modern, CRM-based approach.
• Interim Head of Digital Channels for a global membership organisation, with the remit to overhaul people, processes and systems across the marketing and comms technical operations teams. Also, project work including new consent centre, and expanding marcomms capabilities to regional teams.
• Senior consultant for a Financial & FinTech marketing agency, helping clients overhaul their SEO, web and digital advertising capabilities.
Social Media Marketing, Digital Strategy, Content Strategy, On-page SEO, Google analytics, PPC, Hubspot, Email marketing, Copywriting, Content marketing
2016 - 2019
job
Marketing & Communications Manager
Society of Operations Engineers.
Strategic and tactical leadership of the marketing, press desk, events, and digital functions of SOE. Responsible for meeting £3m income target across new and renewal membership, accreditation, and full cost products.
Role successes:
• Overhaul of SOE’s Marcomms function, embedding a proactive, integrated, and digital first approach.
• Core member of SOE's project team to build and roll out a new Dynamics 365 CRM and website.
• Improved SOE’s approach across trade shows, awards, competitions dinners, and CPD with vastly improved outcomes.
Role successes:
• Overhaul of SOE’s Marcomms function, embedding a proactive, integrated, and digital first approach.
• Core member of SOE's project team to build and roll out a new Dynamics 365 CRM and website.
• Improved SOE’s approach across trade shows, awards, competitions dinners, and CPD with vastly improved outcomes.
Compliance, LED, Processes, Manager, Growth, Support, Engineering, Net, Website, Network, Marketing, Dynamics 365, Content, Management, GDPR Compliance, GDpr, Agile, CRM, Design
2015 - 2016
job
Marketing Manager
Royal Institution of Chartered Surveyors.
Training and ADR (maternity cover)
Full mix role with responsibility for phasing, channel split, budget setting and activity oversight for around 300 online training and accreditation products across two areas with a revenue target of £3.1m. I coached and led two staff whilst working in a wider, complex environment to support sales and product teams.
Role successes:
• Exceeded revenue target for RICS Dispute Resolution Training by 16%, including three months of consecutive record sales
• Undertook and presented various research projects including a profitability study, one on how RICS could work better by reducing internal overlap as well as sector research pieces which identified opportunities for new training products
• Developed & managed challenging yet rewarding stakeholder relationships; a key element of working at RICS due to its vertical and regulated nature
Full mix role with responsibility for phasing, channel split, budget setting and activity oversight for around 300 online training and accreditation products across two areas with a revenue target of £3.1m. I coached and led two staff whilst working in a wider, complex environment to support sales and product teams.
Role successes:
• Exceeded revenue target for RICS Dispute Resolution Training by 16%, including three months of consecutive record sales
• Undertook and presented various research projects including a profitability study, one on how RICS could work better by reducing internal overlap as well as sector research pieces which identified opportunities for new training products
• Developed & managed challenging yet rewarding stakeholder relationships; a key element of working at RICS due to its vertical and regulated nature
Marketing, Research, Training, Budget, Sales, Support, Online, Manager, LED
2012 - 2015
job
Marketing Manager
London College of Beauty Therapy.
Working for the one of the UK's largest providers of publicly funded vocational education, I was responsible for overall website, brand, PR and full mix marketing activities to achieve a yearly funding target of c£6m. I took an outdated and not fit for purpose marketing function, overhauled all processes and systems, and built a team of four to ensure the college was ready for modern ways of engaging with students.
Role successes:
• Overhaul of lead generation, capture and follow up processes to engage a wide range of potential students. Reducing CPA by 87% in my first year of employment, web traffic went from a two-year flat profile to 16% continuous growth and the number of qualified leads from marketing activity increased by 50% per year
• Project managed the rebuilding of lcbt.co.uk, including scoping, design and engaging external agencies to ensure outcomes were in line with business and stakeholder requirements - this vastly increased functionality such as online enrolments, online payments, and maximised data collection opportunities
• Rebranding the college to widen appeal to new markets. This involved managing designers, making recommendations to the CEO, commissioning new decoration and signage as well as rolling out a new look for all marketing material
• Re-energised the external events and school engagement calendar. This was up from 9 events in the year before I took it over to 65 in the 13/14 academic year, and more than 130 in the 14/15 year
Role successes:
• Overhaul of lead generation, capture and follow up processes to engage a wide range of potential students. Reducing CPA by 87% in my first year of employment, web traffic went from a two-year flat profile to 16% continuous growth and the number of qualified leads from marketing activity increased by 50% per year
• Project managed the rebuilding of lcbt.co.uk, including scoping, design and engaging external agencies to ensure outcomes were in line with business and stakeholder requirements - this vastly increased functionality such as online enrolments, online payments, and maximised data collection opportunities
• Rebranding the college to widen appeal to new markets. This involved managing designers, making recommendations to the CEO, commissioning new decoration and signage as well as rolling out a new look for all marketing material
• Re-energised the external events and school engagement calendar. This was up from 9 events in the year before I took it over to 65 in the 13/14 academic year, and more than 130 in the 14/15 year
Marketing, Design, C, Pr, Website, It, Growth, Ceo, Data collection, Web, Online, UP, Manager, Processes
2012 - 2012
temp
Marketing Executive (contract)
Royal Society of Medicine.
Took control and turned around a failing project to implement and execute an email marketing plan for events that had fallen behind schedule. By using my extensive e-marketing knowledge, I was able to prioritise the necessary tasks, build relationships and deliver results
Marketing, Email marketing
2012 - 2012
temp
Marketing Executive (contract)
SHL.
Short project to manage the implementation of content in six different languages for a new website as well as set up a successful email newsletter programme
Marketing, Content, Website, Implementation, UP
2008 - 2012
job
Marketing Specialist - Procurement Contracts
Institution of Civil Engineers.
In my role at the ICE, I was responsible for day-to-day online, print and event marketing for publishing, eLearning, SaaS, conferences, training and consultancy products, with a £1.7m target against my campaigns, I exceeded target each year, ran successful event and product campaigns in global markets (most notably Hong Kong and South Africa) and undertook my first CRM / email marketing project to choose and embed a new system plus set up single customer view. I also led on a product website redesign project.
Travelling July 2007 - December 2007
Travelling July 2007 - December 2007
Marketing, Email marketing, CRM, Training, Print, Event, Contracts, Saas, Procurement, Website, Redesign, Online, Contracts, UP, LED
2003 - 2007
job
E-mail Marketing Manager
Electric Word.
I managed a portfolio of B2C subscription newsletters and books regarding sports science, physiotherapy and sports nutrition. This was a pure digital role, led by content driven newsletters, solus emails and PPC acquisition campaigns. I was also responsible for writing and testing of copy, build and design of landing pages and setting up autoresponder campaigns. I hit and exceeded revenue targets each year, gained valuable copywriting expertise, and led on affiliate, PPC and SEO for the business.
Marketing, Design, Seo, Copywriting, Writing, PPC, B2C, E-mail marketing, Content, Landing pages, Affiliate, Testing, Science, UP, Manager, LED
My education
Franklin College
Secondary, History, Media Studies and Performing Arts
Secondary, History, Media Studies and Performing Arts
Hereford School
GCSEs, N/a
GCSEs, N/a
Michael's reviews
Marketing campaign analyst for min 3 month campaign
3 years ago
3 years ago
3 years ago
Mike is fantastic! Provided much needed skill and experience. Highly HIGHLY recommended
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