$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Consultant with experience in marketing transformation programmes, post-merger integrations and the communications mix.
Gianluca Bregoli
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a multi-lingual consultant with experience in marketing transformation programmes, post-merger integrations and the communications mix. I have designed new ways of working, systems and processes, and built people’s capabilities and skills. I have managed major global and cross-function projects and led global workstreams.
My strength lies in assessing business challenges and finding solutions that produce the desired outcomes. This is obtained by making connections between different topics to see the bigger picture, developing strategies and implementing plans.
With an organisation improvement mindset and embracing both humanity and trust at the heart of business performance, my passion is creating fit-for-purpose functions and engaging employee experiences.
My strength lies in assessing business challenges and finding solutions that produce the desired outcomes. This is obtained by making connections between different topics to see the bigger picture, developing strategies and implementing plans.
With an organisation improvement mindset and embracing both humanity and trust at the heart of business performance, my passion is creating fit-for-purpose functions and engaging employee experiences.
Markets
United Kingdom
(On site
only)
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Good
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Senior Consultant
Digital Works Group.
Senior Consultant working on assignments for clients like:
- ACG Group, Global pharmaceutical manufacturer: Marketing Transformation and Employer Branding
- Avast, Antivirus security provider: Built up the competitive pricing landscape for Avast’s pricing strategies.
- MDU, Medical defence organisation: Produced powerful insights into consumer behaviour and digital adoption for the development of the transformation strategy.
Other consultancy assignments: Produced guidelines on stakeholder communications during the Covid-19 crisis. Developed go-to-market materials about the transition from a physical to a digital customer experience in B2B and B2C.
- ACG Group, Global pharmaceutical manufacturer: Marketing Transformation and Employer Branding
- Avast, Antivirus security provider: Built up the competitive pricing landscape for Avast’s pricing strategies.
- MDU, Medical defence organisation: Produced powerful insights into consumer behaviour and digital adoption for the development of the transformation strategy.
Other consultancy assignments: Produced guidelines on stakeholder communications during the Covid-19 crisis. Developed go-to-market materials about the transition from a physical to a digital customer experience in B2B and B2C.
Marketing, B2B, B2C, Customer experience, Transformation, Communication, Market research
2021 - 2022
freelance
Marketing Transformation Lead
ACG Group, Global pharmaceutical manufacturer.
Marketing Transformation
Led the “Together for a healthier marketing department. Let’s make it better” programme.
Increased marketing operations efficiency and effectiveness through the transformation of the current operating model to the target operating model. Introduced streamlined processes, systems and tools, including marketing technology; boosted team coordination and accountability; created clarity and understanding of tasks and workflows, roles and responsibilities.
Engaged the marketing team through change by creating a compelling narrative, aligning the marketing vision with the business vision and developing an EVP instrumental in achieving the marketing vision. Designed and conducted co-creation workshops and townhalls.
Led the “Together for a healthier marketing department. Let’s make it better” programme.
Increased marketing operations efficiency and effectiveness through the transformation of the current operating model to the target operating model. Introduced streamlined processes, systems and tools, including marketing technology; boosted team coordination and accountability; created clarity and understanding of tasks and workflows, roles and responsibilities.
Engaged the marketing team through change by creating a compelling narrative, aligning the marketing vision with the business vision and developing an EVP instrumental in achieving the marketing vision. Designed and conducted co-creation workshops and townhalls.
Marketing management, Project Management, Marketing Automation, Marketing project management, Marketing excellence, Training Program, People skills, Employee Engagement, Process Optimization, Business Process Management, Change processes, Change management, Internal communication
2020 - 2021
freelance
Employer Branding Consultant
ACG Group, Global pharmaceutical manufacturer.
Managed a global, multi-channel campaign to launch ACG’s employee value proposition (EVP).
Aligned the organisation’s internal culture with the new brand strategy. Responsible for campaign planning and developing the messaging set and narrative.
Achieved 30% increase in intranet engagement during the EVP launch; the defined internal brand identity and messaging laid the foundations for the following HR campaigns and marketing EVP; the EVP launch event was described as one of the best events ran at ACG.
Aligned the organisation’s internal culture with the new brand strategy. Responsible for campaign planning and developing the messaging set and narrative.
Achieved 30% increase in intranet engagement during the EVP launch; the defined internal brand identity and messaging laid the foundations for the following HR campaigns and marketing EVP; the EVP launch event was described as one of the best events ran at ACG.
Employee Engagement, Employer branding, Culture, Internal communication, Communication Consulting, Communication strategy, Campaign Management
2018 - 2019
freelance
Business Writer Consultant
Tribe CX.
Created Tribe CX’s change communications toolkits aimed at embedding a customer-centric culture. Designed communication roadmaps focused on best practices for each stage of the journey to customer centricity.
Customer experience, CX, Communication strategy, Strategic communication
2013 - 2016
job
Europe Brand and Content Marketing Manager
Dentons, previously Salans.
As a member of the global brand, website, portal, social media streams, and leader of the writing guidelines and directories workstreams, I supported the creation of the largest combination in the legal sector worldwide, integrating 3 law firms with 2500+ lawyers in 79 locations in 50+ countries. I also worked on the subsequent M&A.
In Europe, I advised 85+ marketers in 20 offices across 16 countries.
BRAND & COMMUNICATIONS• Worked on the brand audit, strategy, development and measurement.• Managed the challenges posed by multi-cultural and multi-language integrations, spanning brand consistency, standardisation vs. localisation,message alignment and brand engagement.• Achieved the highest level of implementation of the new writing style by the teams I trained.• Created communications ecosystems with messages aligned with wider objectives and content written from a client’s perspective.• As a result, Dentons was ranked in the “Acritas’ Global Elite Law Firm BrandIndex” in 2014 & 2015, and won the 2016 MPF’s “Best Performing Legal Brand” award.
CONTENT MARKETING & SOCIAL MEDIA• Devised the only regional integrated approach to brand, content marketing and social media, pivoted on brand differentiators and clients’ pain points. • Designed campaigns to promote the new firm capabilities. • Built the new infrastructure and trained marketers in Europe.
DIGITAL• Defined the content structure, design and imagery of the new website and global portal.• Coordinated the production of 200+ website pages.
PEOPLE MANAGEMENT, ORGANISATION & COMMUNICATIONS• Managed a project coordinator and supervised project team members.• Advised on the Europe team and conference call structures; identified skill gaps, training needs and solutions to issues impacting deliverables.• Acknowledged for providing effective and timely updates on change programmes.
In Europe, I advised 85+ marketers in 20 offices across 16 countries.
BRAND & COMMUNICATIONS• Worked on the brand audit, strategy, development and measurement.• Managed the challenges posed by multi-cultural and multi-language integrations, spanning brand consistency, standardisation vs. localisation,message alignment and brand engagement.• Achieved the highest level of implementation of the new writing style by the teams I trained.• Created communications ecosystems with messages aligned with wider objectives and content written from a client’s perspective.• As a result, Dentons was ranked in the “Acritas’ Global Elite Law Firm BrandIndex” in 2014 & 2015, and won the 2016 MPF’s “Best Performing Legal Brand” award.
CONTENT MARKETING & SOCIAL MEDIA• Devised the only regional integrated approach to brand, content marketing and social media, pivoted on brand differentiators and clients’ pain points. • Designed campaigns to promote the new firm capabilities. • Built the new infrastructure and trained marketers in Europe.
DIGITAL• Defined the content structure, design and imagery of the new website and global portal.• Coordinated the production of 200+ website pages.
PEOPLE MANAGEMENT, ORGANISATION & COMMUNICATIONS• Managed a project coordinator and supervised project team members.• Advised on the Europe team and conference call structures; identified skill gaps, training needs and solutions to issues impacting deliverables.• Acknowledged for providing effective and timely updates on change programmes.
Social Media, Content marketing, Brand Building, Interdisciplinary Project Management, Change management, Project Management, Project coordination, Digital Marketing, Business transformation
2008 - 2013
job
Global Marketing and Communications Senior Adviser
Salans.
At international law firm Salans, I had a wide project-based role to assist the Global Chief Marketing Officer, his Deputy and the Global Head of Communications with the transformation of the marketing and PR functions, and to work on specific campaigns and initiatives. I supported 20+ offices from the US to China.
BRAND & MARKETING COMMUNICATIONS• My main accomplishments were represented by the development and implementation of a refreshed brand identity built around the strapline “Adifferent approach”, and the following definition of a new client-centric tone of voice. • Produced a new website and firm brochure that defined the Salanspositioning. • Responsible for the operation of the firm’s marketing collateral strategy.
PUBLIC RELATIONS• Developed the global financial crisis PR plan, coordinated PR projects, wrote press releases and intranet articles, and appointed media database vendors. • Generated media coverage when the Brussels office opened, and a first-class lawyer was hired.CAMPAIGNS• Managed integrated campaigns to position key practice areas and sectors to generate business opportunities. This involved using different marketing channels, managing stakeholders and identifying evaluation mechanisms. • Generated instructions from target clients.
MARKETING PLANNING• Developed the strategic and tactical plans for Salans in Turkey and the London Employment practice.
MARKETING BUDGET MANAGEMENT• Supported the Global CMO with the global budget allocation and tracking;analysed and moderated practice budgets in conjunction with the finance department.
MARKETING ORGANISATION• Introduced tools such as action trackers, event and brochure status reports.• Developed the first-ever marketing induction programme for new starters.• Created the new marketing intranet pages.
BRAND & MARKETING COMMUNICATIONS• My main accomplishments were represented by the development and implementation of a refreshed brand identity built around the strapline “Adifferent approach”, and the following definition of a new client-centric tone of voice. • Produced a new website and firm brochure that defined the Salanspositioning. • Responsible for the operation of the firm’s marketing collateral strategy.
PUBLIC RELATIONS• Developed the global financial crisis PR plan, coordinated PR projects, wrote press releases and intranet articles, and appointed media database vendors. • Generated media coverage when the Brussels office opened, and a first-class lawyer was hired.CAMPAIGNS• Managed integrated campaigns to position key practice areas and sectors to generate business opportunities. This involved using different marketing channels, managing stakeholders and identifying evaluation mechanisms. • Generated instructions from target clients.
MARKETING PLANNING• Developed the strategic and tactical plans for Salans in Turkey and the London Employment practice.
MARKETING BUDGET MANAGEMENT• Supported the Global CMO with the global budget allocation and tracking;analysed and moderated practice budgets in conjunction with the finance department.
MARKETING ORGANISATION• Introduced tools such as action trackers, event and brochure status reports.• Developed the first-ever marketing induction programme for new starters.• Created the new marketing intranet pages.
Marketing, Project Management, Event, Pr, Management, Marketing Planning, Global Marketing, Campaign, Planning, Brand Building, Marketing communication, Internal communication, External communication
2006 - 2008
job
Marketing and Business Delivery Assistant
Towers Perrin, previously ISR, global HR consulting.
As part of a truly international, young and dynamic team, I reported to the Marketing Manager and to the Head of Business Delivery. I worked closely with the Head of Business Delivery on the transformation of the business delivery function, dealing with 100+ members of the operations teams across Europe.
MARKETING• Highly involved in the integration of the marketing function when ISR merged with Towers Perrin. • Other responsibilities included event management, marketing collateralproduction and business development research.
INTERNAL COMMUNICATIONS: A strong believer in internal communication, I played a key role in the internal communications stream: • Introduced the first newsletter to provide employees with updates on thedifferent firm functions.• Created the intranet pages for the Europe region.
BUSINESS DELIVERY
• In the operational framework of the changes introduced to the business delivery function, I controlled the lifecycle of projects and a range of project management tools. • My main achievement was carrying out the first-ever research on projects and clients to determine the volume of work, revenue sources and trends inthe business. The results were presented to senior management and used for forecasting.
EMPLOYEE EXPERIENCE• Looked at the employee experience through the pillars of the user journey:before joining, recruiting, on boarding, performance, development and leaving.
MARKETING• Highly involved in the integration of the marketing function when ISR merged with Towers Perrin. • Other responsibilities included event management, marketing collateralproduction and business development research.
INTERNAL COMMUNICATIONS: A strong believer in internal communication, I played a key role in the internal communications stream: • Introduced the first newsletter to provide employees with updates on thedifferent firm functions.• Created the intranet pages for the Europe region.
BUSINESS DELIVERY
• In the operational framework of the changes introduced to the business delivery function, I controlled the lifecycle of projects and a range of project management tools. • My main achievement was carrying out the first-ever research on projects and clients to determine the volume of work, revenue sources and trends inthe business. The results were presented to senior management and used for forecasting.
EMPLOYEE EXPERIENCE• Looked at the employee experience through the pillars of the user journey:before joining, recruiting, on boarding, performance, development and leaving.
Marketing, Project Management, Internal communication, Business transformation, Operations Management
My education
2010
-
2012
Chartered Institute of Marketing
Professional, Marketing
Professional, Marketing
Gianluca's reviews
Gianluca has not received any reviews on Worksome.
Contact Gianluca Bregoli
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Gianluca directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark