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Creative marketeer with passion for creating disruptive omni-channel marketing campaigns
C.Khyara Ranaweera
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A creative and experienced brand marketeer with a diverse background working across
travel & hospitality, luxury and FMCG sectors. A confident strategist and entrepreneur at
heart with a passion for social media, PR, email, brand development and organic
acquisition channels as a whole, who loves developing and nurturing people. A sound
understanding for the need to have decisions supported by data, and results measured as a
multiple of the investment.
travel & hospitality, luxury and FMCG sectors. A confident strategist and entrepreneur at
heart with a passion for social media, PR, email, brand development and organic
acquisition channels as a whole, who loves developing and nurturing people. A sound
understanding for the need to have decisions supported by data, and results measured as a
multiple of the investment.
Markets
United Kingdom
Language
German
Good
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
BRAND & COMMUNICATIONS LEAD
RATP DEV.
The Original Tour (TOT) is the 69-year-old iconic British tour brand, with a wide
portfolio of tours and attractions as well as growing list of new entertainment
options. Sitting withing the Extrapolitan arm of RATP group which is HQ in Paris, TOT
is a leader within the group.
Key responsibilities include:
- Lead and managed localized workshops from RATP Group
- Lead strategic brand review to secure market leadership and business growth
objectives
- Launch a three-year company-wide strategy framework for brand and communications, now in the first year of implementation
- Develop and implement B2B and B2C communications and marketing plan
- Support the launch of new products to deliver company growth; through a targeted
use of marketing channels
- Relaunch company communications strategy and NPD communications plan, based
on consumer and market insight
- Responsible for budget within owned areas including managing P&L for certain
products, forecasting and budgeting for 2020 and revising F2 2019.
- Responsible for the team of marketing, design and social managers
C.KHYARA - Internal comms: delivered internal engagement plan, including annual events (B2B),
newsletter and onboarding
portfolio of tours and attractions as well as growing list of new entertainment
options. Sitting withing the Extrapolitan arm of RATP group which is HQ in Paris, TOT
is a leader within the group.
Key responsibilities include:
- Lead and managed localized workshops from RATP Group
- Lead strategic brand review to secure market leadership and business growth
objectives
- Launch a three-year company-wide strategy framework for brand and communications, now in the first year of implementation
- Develop and implement B2B and B2C communications and marketing plan
- Support the launch of new products to deliver company growth; through a targeted
use of marketing channels
- Relaunch company communications strategy and NPD communications plan, based
on consumer and market insight
- Responsible for budget within owned areas including managing P&L for certain
products, forecasting and budgeting for 2020 and revising F2 2019.
- Responsible for the team of marketing, design and social managers
C.KHYARA - Internal comms: delivered internal engagement plan, including annual events (B2B),
newsletter and onboarding
Marketing, Design, B2B, Budget, Forecasting, C, B2C, Leadership, Onboarding, Workshops, Support, Growth, Implementation, Npd, Framework, Social
2018 - ?
job
FOUNDER
RANAWEERA.
+44 77199 10723
The world is constantly changing and evolving around us, and not always for the [email protected]
better. We believe that through a creative approach to omni-channel marketing, we
@CKHYARA can change perceptions, build belief and raise awareness. Clients are striving for
positive economic, social and environmental impacts, so we are about more than just a
sale or transaction, we believe in each and every one our clients.
Each campaign and client we work with; we offer an integrated approach to brand,
"Khyara is very thorough and always on creative, digital, communications, and innovation.
top of projects. She is very professional
and a very nice individual to work with. MARKETING MANAGER - UK&I
She is also very knowledgeable. I'd love
The world is constantly changing and evolving around us, and not always for the [email protected]
better. We believe that through a creative approach to omni-channel marketing, we
@CKHYARA can change perceptions, build belief and raise awareness. Clients are striving for
positive economic, social and environmental impacts, so we are about more than just a
sale or transaction, we believe in each and every one our clients.
Each campaign and client we work with; we offer an integrated approach to brand,
"Khyara is very thorough and always on creative, digital, communications, and innovation.
top of projects. She is very professional
and a very nice individual to work with. MARKETING MANAGER - UK&I
She is also very knowledgeable. I'd love
Marketing, Innovation, Campaign, Manager, Founder, Social
2017 - 2019
job
Director, Account Mangement Team at engagement
ALPHAROOMS.
MAY 2017 - MARCH 2019 to work again with her as a client or
colleague." Developing integrated marketing strategies for channels including; campaign, PR,
Social, email, CRM, SEO, Brand etc across multiple markets in EMEA
- Chiara Galli Defined a growth marketing roadmap utilising the company's conversion funnels and
Director, Account Mangement Team at engagement - working with external agencies and internal resource to implement it
Socialbakers
Guiding the day-to-day of the marketing team and team development
Creating cost effective and creative campaigns designed to achieve the best financial
results and audience development.
"Khyara has to be one of the most creative
Managing the marketing budget, ensuring that it is spent efficiently and in accordance
people I have worked with. A great manager with the marketing strategy
who taught me how to think outside of the box.
Researching and selecting potential partners (brands and tourist boards) for the She not only masters her core role, but also
excited the team to take on new projects that
company to collaborate with and managing co-marketing partnership activity
are both difficult and critical to the company's Heavily involved in UX for new site owning brand element of design
growth. Her positive energy and team spirit is
what kept us going even when we felt like we Key highlights and responsibilities:
got to a dead end." - Improving brand sentiment by 73% within three months currently the highest
cumulative review score of any other major UK travel company
- Rabab Al-Araji - Mapped out customer journey framework to enable effective marketing
Formerly Account Executive at TOH PR communications
- Brand overhaul and re-launch, including design of guidelines, internal comms and external in multiple markets
- SMS communications implementation, introduction and launch
- Member of the core management team reporting to the Managing Director as well as Marketing Director responsible for teams based in the UK and India
colleague." Developing integrated marketing strategies for channels including; campaign, PR,
Social, email, CRM, SEO, Brand etc across multiple markets in EMEA
- Chiara Galli Defined a growth marketing roadmap utilising the company's conversion funnels and
Director, Account Mangement Team at engagement - working with external agencies and internal resource to implement it
Socialbakers
Guiding the day-to-day of the marketing team and team development
Creating cost effective and creative campaigns designed to achieve the best financial
results and audience development.
"Khyara has to be one of the most creative
Managing the marketing budget, ensuring that it is spent efficiently and in accordance
people I have worked with. A great manager with the marketing strategy
who taught me how to think outside of the box.
Researching and selecting potential partners (brands and tourist boards) for the She not only masters her core role, but also
excited the team to take on new projects that
company to collaborate with and managing co-marketing partnership activity
are both difficult and critical to the company's Heavily involved in UX for new site owning brand element of design
growth. Her positive energy and team spirit is
what kept us going even when we felt like we Key highlights and responsibilities:
got to a dead end." - Improving brand sentiment by 73% within three months currently the highest
cumulative review score of any other major UK travel company
- Rabab Al-Araji - Mapped out customer journey framework to enable effective marketing
Formerly Account Executive at TOH PR communications
- Brand overhaul and re-launch, including design of guidelines, internal comms and external in multiple markets
- SMS communications implementation, introduction and launch
- Member of the core management team reporting to the Managing Director as well as Marketing Director responsible for teams based in the UK and India
Growth, Social, ME, Manager, Framework, Energy, Energy, Campaign, Team development, Development, Implementation, Marketing, It, Management, Pr, Budget, CRM, UX, MArketing Strategy, Seo, Design
2015 - 2016
job
GROUP SOCIAL MEDIA MANAGER
TRAVELOPIA.
Crafted, managed and implemented social marketing strategies to expand reach,
increase engagement, improve brand affinity and integrate with online and offline
marketing channels
Managed the social team directly as well as dotted lines into team members in the customer service, destination and content teams
Developed promotions and campaigns locally, regionally and nationally to build
traffic and awareness
Acted as the group lead for social efforts, whilst negotiating group deals, setting
best practise and sharing knowledge
Key highlights:
- Implemented and rolled out new content and customer service strategies working
with various teams within the business both locally and internationally
- Increased the number of qualified Facebook leads from 4 in 2015, to nearly 2,000
qualified leads in 2016
- TOY SALE activity saw drastic increases YoY ranging from +143% to + 843% -
Overall web traffic increase of at least 1000% YoY for each brand
increase engagement, improve brand affinity and integrate with online and offline
marketing channels
Managed the social team directly as well as dotted lines into team members in the customer service, destination and content teams
Developed promotions and campaigns locally, regionally and nationally to build
traffic and awareness
Acted as the group lead for social efforts, whilst negotiating group deals, setting
best practise and sharing knowledge
Key highlights:
- Implemented and rolled out new content and customer service strategies working
with various teams within the business both locally and internationally
- Increased the number of qualified Facebook leads from 4 in 2015, to nearly 2,000
qualified leads in 2016
- TOY SALE activity saw drastic increases YoY ranging from +143% to + 843% -
Overall web traffic increase of at least 1000% YoY for each brand
Social Media, Marketing, Facebook, Customer service, Content, Service, Web, Online, Manager, Social
2014 - 2015
job
SOCIAL MEDIA MANAGER (DIGITAL DIRECTOR MATERNITY COVER)
TOH PR.
Responsible for all digital activity within the agency in its entirety, offering
strategic guidance and advice, as well as overseeing all digital output
Managing whole digital division including seven direct reports and in-direct reports within the wider agency
Craft and present new business pitches whilst showcasing digital expertise as the
face of the division
Oversee all client strategy, budget and ongoing implementation of activity
Implemented and oversaw robust reporting system to demonstrate performance and value of all social media, SEO and web activity
Design and manage 'influencer school' and all influencer related activity within the
C.KHYARA agency
Pushing digital integration within the agency which included holding regular
training, updates and implementing a new team structure for integrated clients
strategic guidance and advice, as well as overseeing all digital output
Managing whole digital division including seven direct reports and in-direct reports within the wider agency
Craft and present new business pitches whilst showcasing digital expertise as the
face of the division
Oversee all client strategy, budget and ongoing implementation of activity
Implemented and oversaw robust reporting system to demonstrate performance and value of all social media, SEO and web activity
Design and manage 'influencer school' and all influencer related activity within the
C.KHYARA agency
Pushing digital integration within the agency which included holding regular
training, updates and implementing a new team structure for integrated clients
Social Media, Design, Seo, Training, Budget, C, Integration, Implementation, Web, Manager, Social
2013 - 2014
job
PR & SOCIAL MEDIA EXECUTIVE
DABO & CO.
Directly assisted Digital Director on new business development; developed proposals
in response to RFPs - won Jumeirah (Caprice)'s first external agency appointment for
social media
Successfully managed all aspects of PR and social media campaigns including writing of press releases, media kits and social content, ensuring commercial objectives are
defined and met
Established local, national and international media relationships, monitored outlets for client press coverage
Coordinated various media events and press conferences
Ensured team leaders (both internal and external) were abreast of all client
in response to RFPs - won Jumeirah (Caprice)'s first external agency appointment for
social media
Successfully managed all aspects of PR and social media campaigns including writing of press releases, media kits and social content, ensuring commercial objectives are
defined and met
Established local, national and international media relationships, monitored outlets for client press coverage
Coordinated various media events and press conferences
Ensured team leaders (both internal and external) were abreast of all client
Social Media, Business development, Writing, Pr, Content, Development, International, Social
My education
2010
-
2013
UNIVERSITY OF CUMBRIA
N/a, Planning & budgeting
N/a, Planning & budgeting
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