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Senior
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jobs
Growth Marketing Strategist / Paid Media Specialist
Chanda Gohrani
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
True marketing nous comes from experience. Not just of marketing itself, but of global business. From working all over the world.
That’s me, Chanda. A melting-pot of ideas, experiences, cultures, and sectors.
From AOL in Bangalore to leading the tender desk team with Herman Miller, India. From social-media consulting in the Caribbean to start-up marketing in the UK. From AudioBoom’s head of global social media to building a health-tech community at Babylon.
It’s been a hell of a journey. But it all finds a focus here in London, working with the world’s best clients, creating stunning paid-media marketing campaigns, and driving acquisitions and activations. All in-between Shoreditch espressos. Really, the journey’s just begun.
Here's how I can help you:
● Marketing consultant - Start-up? I'll be your CMO. I can strategise, recruit, bring in my own team, help you build your own or just cast a fresh pair of eyes over your marketing.
● Out-of-the-box strategies - Digital's crowded, so I can help you stand out. Consider cool campaigns, growth hacking, and conversion rate optimisations.
● Facebook and Instagram marketing - My core skill. Get more leads, more sales, more app downloads. More of everything.
● Automate your marketing - Building and automating that marketing process you don't have time to do.
● Funnels, emails, and email funnels - Building the processes that drive leads.
That’s me, Chanda. A melting-pot of ideas, experiences, cultures, and sectors.
From AOL in Bangalore to leading the tender desk team with Herman Miller, India. From social-media consulting in the Caribbean to start-up marketing in the UK. From AudioBoom’s head of global social media to building a health-tech community at Babylon.
It’s been a hell of a journey. But it all finds a focus here in London, working with the world’s best clients, creating stunning paid-media marketing campaigns, and driving acquisitions and activations. All in-between Shoreditch espressos. Really, the journey’s just begun.
Here's how I can help you:
● Marketing consultant - Start-up? I'll be your CMO. I can strategise, recruit, bring in my own team, help you build your own or just cast a fresh pair of eyes over your marketing.
● Out-of-the-box strategies - Digital's crowded, so I can help you stand out. Consider cool campaigns, growth hacking, and conversion rate optimisations.
● Facebook and Instagram marketing - My core skill. Get more leads, more sales, more app downloads. More of everything.
● Automate your marketing - Building and automating that marketing process you don't have time to do.
● Funnels, emails, and email funnels - Building the processes that drive leads.
Markets
United States
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Growth Marketing Manager / Paid Media Specialist
Mediablaze.
I am on a contract with Mediablaze (via Worksome) to lead Volvo Car UK’s paid social campaigns to drive customer conversion funnel, education and engagement with a focus on LTV growth and brand awareness advertising.
Owning strategy, media planning, paid advertising budgets and activation across multiple social channels including Facebook, Google Display Network, LinkedIn, Pinterest and Twitter.
Partnering cross-functionally with agencies, content, designers, analysts, developers, and community management teams on development and implementation of coordinated multi-channel campaigns.
I am data-minded and follow the best practices to optimize funnels, experimenting with different growth methods and automate the marketing processes wherever necessary.
Consistently exploring new opportunities for innovation.
Owning strategy, media planning, paid advertising budgets and activation across multiple social channels including Facebook, Google Display Network, LinkedIn, Pinterest and Twitter.
Partnering cross-functionally with agencies, content, designers, analysts, developers, and community management teams on development and implementation of coordinated multi-channel campaigns.
I am data-minded and follow the best practices to optimize funnels, experimenting with different growth methods and automate the marketing processes wherever necessary.
Consistently exploring new opportunities for innovation.
Facebook advertising, Digital Marketing, Data Analysis, Growth strategy, Growth hacking, PPC, Google adwords, Social media ads, Digital Strategy, Social Media
2018 - 2020
freelance
Paid Media Specialist
Self employed.
Working with various businesses across the world, I plan, strategise and manage paid media advertising campaigns and deliver high-quality leads that improve sales’ close rates and move the bottom line for the organisation.
Facebook advertising, Google adwords, Digital Strategy, Social Media, Seo, Digital Marketing, Social media ads
2016 - 2017
job
Social Media Manager
Babylon Health.
Responsible for setting up Babylon's social channels from scratch, creating the strategy for
b2b as well as b2c campaigns, producing social content and updating the channels daily. I
looked after building Babylon's brand awareness, advocacy, reputation and new and existing customer engagement.
b2b as well as b2c campaigns, producing social content and updating the channels daily. I
looked after building Babylon's brand awareness, advocacy, reputation and new and existing customer engagement.
Social Media, B2B, B2C, Content, UP, Manager, Social
2015 - 2016
job
Global Social Media Manager
AudioBoom.
In-charge of the social media strategy, user acquisition, and engagement campaigns. Using
paid social campaigns, I brought new podcasters onboard. Plus, the execution of the social
media content creation, curation, and sharing on day to day basis on audioBoom's as well as partners' social spaces.
What people are saying: "Chanda's no-nonsense approach and ability to use new and improved technologies offered up a unique platform for changes in company direction, new
campaigns, and superb results. She's taught me a lot about how I can improve myself, and working closely with her to look at how the data can improve many aspects of our social
media offered up an insight I hadn't seen before, but I am certainly glad I now have."
-- Adam Mills, ex-colleague at AudioBoom
paid social campaigns, I brought new podcasters onboard. Plus, the execution of the social
media content creation, curation, and sharing on day to day basis on audioBoom's as well as partners' social spaces.
What people are saying: "Chanda's no-nonsense approach and ability to use new and improved technologies offered up a unique platform for changes in company direction, new
campaigns, and superb results. She's taught me a lot about how I can improve myself, and working closely with her to look at how the data can improve many aspects of our social
media offered up an insight I hadn't seen before, but I am certainly glad I now have."
-- Adam Mills, ex-colleague at AudioBoom
Social Media, Content creation, Content, Direction, UP, Manager, ME, Social
2014 - 2015
job
Senior Social Media Manager
Play Motion Games.
Responsible for the growth, content creation and distribution strategy including the videos,
graphics, GIFs, and memes across all social communities of all the games while constantly
identifying and working with influencers and artists.
graphics, GIFs, and memes across all social communities of all the games while constantly
identifying and working with influencers and artists.
Social Media, Content creation, Content, Growth, Manager, Social
2012 - 2014
job
Social Media and Community Manager
Quib.ly.
Responsible for creating brand awareness, growth, generating inbound traffic and cultivating a social media referral network. A major chunk of my profile included identifying
influencers in online parenting communities and making them brand ambassadors of Quibly.
What people are saying: "I loved working with Chanda and would happily hire her again.
She is a passionate, smart, enthusiastic member of any team, and she comes at problems
and opportunities with exciting and innovative solutions. She works diligently alone, and
positively with others. Chanda has a vast knowledge of the digital space both in Europe and more globally but she also has the tenacity to continue to learn new techniques and stay
abreast of new opportunities. She's an asset to any company."
-- Holly Seddon, manager at Quib.ly
influencers in online parenting communities and making them brand ambassadors of Quibly.
What people are saying: "I loved working with Chanda and would happily hire her again.
She is a passionate, smart, enthusiastic member of any team, and she comes at problems
and opportunities with exciting and innovative solutions. She works diligently alone, and
positively with others. Chanda has a vast knowledge of the digital space both in Europe and more globally but she also has the tenacity to continue to learn new techniques and stay
abreast of new opportunities. She's an asset to any company."
-- Holly Seddon, manager at Quib.ly
Social Media, Network, Growth, Community, Online, Manager, Social
2012 - 2014
job
Lead Editor
Herman Miller.
I provided leadership to a team of 6 graphic designers and communications writers. The
majority of my tasks included producing communication materials, sales tenders and external documentation to support the international sales team.
majority of my tasks included producing communication materials, sales tenders and external documentation to support the international sales team.
Leadership, Sales, Support, International
2011 - 2012
freelance
Freelance Social Media Consultant
unknown.
From creating e-commerce stores for local businesses to managing the social communities for BMW and Mini Cooper franchises. Provided content, marketing, and production support
to Dolor Factor Live, a popular talk show in The Caribbean.
What people are saying: "Chanda is a true professional. She has in-depth knowledge and understanding of Social Media and its usage in marketing and moving a business forward.
One of her greatest assets is her ability to translate a client's vague expression of what they
"sorta" want, to the excellent delivery of service that will greatly exceed expectations."
- Iain Sandy, Iain Sandy & Associates, (my ex-client)
to Dolor Factor Live, a popular talk show in The Caribbean.
What people are saying: "Chanda is a true professional. She has in-depth knowledge and understanding of Social Media and its usage in marketing and moving a business forward.
One of her greatest assets is her ability to translate a client's vague expression of what they
"sorta" want, to the excellent delivery of service that will greatly exceed expectations."
- Iain Sandy, Iain Sandy & Associates, (my ex-client)
Social Media, Marketing, E-commerce, Content, Service, Support, Production, Social
2006 - 2010
job
Associate Editor
AOL India.
I was creating and executing innovative short term and long term content strategies. Fully
accountable for the programming and performance of the Bollywood section including
creation, publication, and distribution.
accountable for the programming and performance of the Bollywood section including
creation, publication, and distribution.
Content
My education
2018
-
2019
Saïd Business School, University of Oxford
Disruptive Strategy Programme, Digital Marketing
Disruptive Strategy Programme, Digital Marketing
Chanda's reviews
Chanda has not received any reviews on Worksome.
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