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Senior
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jobs
Senior Account Director
Kallula Dixon
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Extremely personable, strategic thinker with a keen eye for detail. Proven track record of managing and growing client revenue and winning new business pitches. Experience working on insight driven 360 campaign strategy & content production. Comfortable working on global accounts, dealing with c-suite and senior stakeholder and managing a team.
Markets
United Kingdom
Industries
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
FREELANCE ACCOUNT DIRECTOR
1841 Thomas Cook.
Key Clients: Departments of Tourism: Sanya, Greece, Bulgaria, Qatar
Summary: Launch of Sanya, a new destination to the UK. Performed destination immersion with client (in Sanya)
then devised strategy, brand pillars and creative approach. Included producing in-destination content for
use across a fully integrated campaign (digital, social, print, OOH, radio, in-store).
Influencer campaign for Sanya to amplify the destination in H2 and create content for prospect audiences at top of funnel. Also included the planning of paid media strategy to support organic content.
Development of 2019 campaign to sell Greece Thomas Cook holidays across 16 local markets. Included
strategic & creative development, development of master UK assets and localisation across markets for fully integrated campaign (digital, social, print, OOH, radio, in-store).
Part of my role is business development pitching for new business with new and existing partners.
Summary: Launch of Sanya, a new destination to the UK. Performed destination immersion with client (in Sanya)
then devised strategy, brand pillars and creative approach. Included producing in-destination content for
use across a fully integrated campaign (digital, social, print, OOH, radio, in-store).
Influencer campaign for Sanya to amplify the destination in H2 and create content for prospect audiences at top of funnel. Also included the planning of paid media strategy to support organic content.
Development of 2019 campaign to sell Greece Thomas Cook holidays across 16 local markets. Included
strategic & creative development, development of master UK assets and localisation across markets for fully integrated campaign (digital, social, print, OOH, radio, in-store).
Part of my role is business development pitching for new business with new and existing partners.
Business development, Print, Content, Radio, Support, Development, Campaign, Pitching, Social
2018 - 2018
freelance
FREELANCE ACCOUNT DIRECTOR
Saatchi & Saatchi.
Key Clients: Avolon, PIMCO, Vaillant
Summary: Management of Vaillant brand strategy and creative development for 2019. Delivery of PIMCO Brand
toolkit and content creation for 6 local markets. Management of x2 teams (x2 AM & AE).
Summary: Management of Vaillant brand strategy and creative development for 2019. Delivery of PIMCO Brand
toolkit and content creation for 6 local markets. Management of x2 teams (x2 AM & AE).
Content creation, Management, Content, Development, Brand identity
2018 - 2018
freelance
FREELANCE ACCOUNT DIRECTOR
Feref.
2018 - 2018
freelance
FREELANCE ACCOUNT DIRECTOR
Warner Brothers.
Key Clients: Disney, Warner Brothers, Turner (Cartoon Network)
Summary: Creative development of the launch of upcoming movie releases and TV show releases in the UK.
Mar 2018 - Apr 2018 FREELANCE ACCOUNT DIRECTOR - Digitas, London
Key Clients: Sky Trade
Summary: Creative development of the Sky Q UHD campaign in May. Included DR TVC, radio, press, social and digital
display. Management of team including x2 SAM, x1 AM.
Summary: Creative development of the launch of upcoming movie releases and TV show releases in the UK.
Mar 2018 - Apr 2018 FREELANCE ACCOUNT DIRECTOR - Digitas, London
Key Clients: Sky Trade
Summary: Creative development of the Sky Q UHD campaign in May. Included DR TVC, radio, press, social and digital
display. Management of team including x2 SAM, x1 AM.
Management, Radio, Network, TV, Development, Campaign, Social
2017 - 2018
freelance
FREELANCE SENIOR ACCOUNT MANAGER
RAPP.
Key Clients: PayPal UK
Summary: Management of Choose PayPal Brand TTL Campaign including social, online, OOH, ad pause & owned
channels. Included management of strategic & creative development, shoot & production of all assets.
Developed x3 Co-Marketing toolkits for UK brand partnerships. Involved defining proposition, manifesto and design look and feel for PayPal partnerships in Travel, Fashion, and Entertainment verticals.
Management of TTL brand awareness campaign for PayPal P2P App. Included management of social
listening to help develop strategic approach, audience segmentation of prospect as well as existing
customers mapping out customer journeys, creative concepting and delivery of all campaign assets.
Summary: Management of Choose PayPal Brand TTL Campaign including social, online, OOH, ad pause & owned
channels. Included management of strategic & creative development, shoot & production of all assets.
Developed x3 Co-Marketing toolkits for UK brand partnerships. Involved defining proposition, manifesto and design look and feel for PayPal partnerships in Travel, Fashion, and Entertainment verticals.
Management of TTL brand awareness campaign for PayPal P2P App. Included management of social
listening to help develop strategic approach, audience segmentation of prospect as well as existing
customers mapping out customer journeys, creative concepting and delivery of all campaign assets.
Marketing, Design, Fashion, Account Manager, Management, Development, App, Campaign, Concepting, Production, Online, Manager, Social
2017 - 2017
job
Integrated Account Director
PayPal.
Integrated Account Director with experience in both B2B and B2C global campaigns. Extremely personable, strategic
thinker and a keen eye for detail. Winner of Gold DMA and Social Buzz Award for PayPal 2017.
thinker and a keen eye for detail. Winner of Gold DMA and Social Buzz Award for PayPal 2017.
B2B, B2C, Detail, Social
2016 - 2016
freelance
FREELANCE DIGITAL SENIOR ACCOUNT MANAGER
Barclays.
Key Clients: Experian, Barclays.
Achievements: Managed creative development & production for 30s TVC edit, Radio and OOH for Experian's ATL
CreditMatcher campaign. End to end campaign management of Barclays Tax Year End. Included photo
shoot and the creation of campaign assets including digital OOH, digital banners and DM pack.
Sep 2016 - Nov 2016 FREELANCE DIGITAL SENIOR ACCOUNT MANAGER - iris Worldwide, London
Key Clients: Value Retail, PZ Cuzzons
Achievements: Launch of Value Retail Privilege Program in UK market - a loyalty program. Included launch of new
website, app and comms. Involved working in sprints working with UX, design and development teams across worldwide offices.
Strategic development, creative concepting and production of Key Visual & Toolkits for PZ Cuzzon to
launch new products into UK and African Markets.
Achievements: Managed creative development & production for 30s TVC edit, Radio and OOH for Experian's ATL
CreditMatcher campaign. End to end campaign management of Barclays Tax Year End. Included photo
shoot and the creation of campaign assets including digital OOH, digital banners and DM pack.
Sep 2016 - Nov 2016 FREELANCE DIGITAL SENIOR ACCOUNT MANAGER - iris Worldwide, London
Key Clients: Value Retail, PZ Cuzzons
Achievements: Launch of Value Retail Privilege Program in UK market - a loyalty program. Included launch of new
website, app and comms. Involved working in sprints working with UX, design and development teams across worldwide offices.
Strategic development, creative concepting and production of Key Visual & Toolkits for PZ Cuzzon to
launch new products into UK and African Markets.
Design, UX, Retail, Account Manager, Management, Radio, Website, Development, App, Campaign, Concepting, Production, That you, Manager
2016 - 2016
freelance
FREELANCE SENIOR ACCOUNT MANAGER
MullenLowe Open.
Key Clients: Diageo - Pampero Rum, Haig Club
Summary: Rebranding of Pampero product packaging, development of Brand World & Brand Book and management of development of new Key Visuals & POS toolkit. Included concept development and production (shoot)
of 9 signature serves to be used for new comms used by Diageo globally. Management of Haig Club eCRM
program with deep dive analysis of performance and presenting learning's FY17.
Summary: Rebranding of Pampero product packaging, development of Brand World & Brand Book and management of development of new Key Visuals & POS toolkit. Included concept development and production (shoot)
of 9 signature serves to be used for new comms used by Diageo globally. Management of Haig Club eCRM
program with deep dive analysis of performance and presenting learning's FY17.
Concept Development, Account Manager, Packaging, Management, Pos, Development, Presenting, Production, Manager
2014 - 2016
job
ACCOUNT MANAGER
Wunderman.
Key Clients: Microsoft Dynamics UK, Microsoft Lumia UK, Coca-Cola, Jaguar LandRover
Summary: Single point of contact for Microsoft UK, responsible for localising global toolkit and adapting campaigns for UK. Managed the conception and delivery of Project 7, a campaign high net worth individuals who
purchased £150K specialist car. Included bespoke website, eCRM program and Bespoke DM pack.
Summary: Single point of contact for Microsoft UK, responsible for localising global toolkit and adapting campaigns for UK. Managed the conception and delivery of Project 7, a campaign high net worth individuals who
purchased £150K specialist car. Included bespoke website, eCRM program and Bespoke DM pack.
Account Manager, Website, Net, Campaign, Manager
2012 - 2014
job
DIGITAL ACCOUNT MANAGER
AYO Digital.
Key Clients: Mazda, Network Rail, Specials Laboratory, Peak Boutique TK Maxx, New College Durham.
Summary: Managing the design, build and implementation of innovative, bespoke web based business solutions and applied technologies.
Summary: Managing the design, build and implementation of innovative, bespoke web based business solutions and applied technologies.
Design, Account Manager, Network, Implementation, Web, Manager
2011 - 2012
job
CATEGORY MANAGER
UK Greetings.
Key Clients: Waterstones, Boots, House of Fraser, Rymans and WH Smith
Summary: Data focused role, analysing EPOS sales data and market trends to strategically plan retail space.
Summary: Data focused role, analysing EPOS sales data and market trends to strategically plan retail space.
Retail, Sales, Manager
2010 - 2011
job
PROJECT MANAGER
Opia LTD.
Key Clients: Hewlett Packard, Lenovo, Capri Sun.
Project Manager, Manager
My education
2008
-
2009
University of Granada
N/a, Economics and Business studies
N/a, Economics and Business studies
2006
-
2010
University of Newcastle
BSc, Marketing 2
BSc, Marketing 2
1998
-
2006
Central Newcastle High School for Girls
Secondary, Fine Art
Secondary, Fine Art
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