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jobs
Awesome Digital Freelancer
Matthew Northin
,
Newington Green, United Kingdom
Experience
Other titles
Skills
I'm offering
Looking for interesting projects to lend my extensive experience to.
Markets
United Kingdom
Language
German
Fluently
English
Fluently
Dutch
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Lead Strategy Director
Rolex, driving growth and advertising.
London, United Kingdom opportunities in Korea, Japan, China, Singapore, Malaysia, Vietnam, Australia, New
Lead Strategy Director Zealand and others.
November 2018 - Now Key Responsibilities:
• Strategy and Planning lead, pitching new growth opportunities and forecasting
media budgets and product roadmaps.
• Implementation, optimisation and management of all Paid Media channels.
Expertise in local search engines including Naver, Yahoo!, Baidu and WeChat
• Data and Conversion strategy lead, co-ordinating with Rolex to manage Adobe
Analytics and Dynamic Tag Manager
Starcom - Publicis Media Overall lead for Paid Search at Starcom New Zealand. Working with some of the Auckland, New Zealand best brands across all verticals - FMCG (Mars, Kraft-Heinz), Auto (Toyota & Lexus),
Lead Strategy Director Zealand and others.
November 2018 - Now Key Responsibilities:
• Strategy and Planning lead, pitching new growth opportunities and forecasting
media budgets and product roadmaps.
• Implementation, optimisation and management of all Paid Media channels.
Expertise in local search engines including Naver, Yahoo!, Baidu and WeChat
• Data and Conversion strategy lead, co-ordinating with Rolex to manage Adobe
Analytics and Dynamic Tag Manager
Starcom - Publicis Media Overall lead for Paid Search at Starcom New Zealand. Working with some of the Auckland, New Zealand best brands across all verticals - FMCG (Mars, Kraft-Heinz), Auto (Toyota & Lexus),
SoMe, Forecasting, Management, Analytics, Optimization, Growth, Implementation, Adobe, FMCG, China, Search, Manager, Pitching
2017 - 2018
job
Search Director
QSR (PitaPit).
Key Responsibilities:
• Implemented DoubleClick Search, BrightEdge & DataStudio across entire
portfolio of AdWords clients to increase productivity via Automation & Dashboard
setups
• Directly responsible for four Account Managers - day to day management,
personal development/training & workload prioritisation
• Recognised by Google as the best in-market across APAC for the Google
Search Director QSR (PitaPit), Retail (The Warehouse), Tech (Samsung), Fintech (Visa) + others.
January 2017 - June 2018
Key Responsibilities:
• Implemented DoubleClick Search, BrightEdge & DataStudio across entire
portfolio of AdWords clients to increase productivity via Automation & Dashboard
setups
• Samsung Digital lead - worked on a large scale e-commerce Adobe Analytics
tagging and tracking implementation for their new website
• Recognised by Google as the best in-market across APAC for the Google
• Implemented DoubleClick Search, BrightEdge & DataStudio across entire
portfolio of AdWords clients to increase productivity via Automation & Dashboard
setups
• Directly responsible for four Account Managers - day to day management,
personal development/training & workload prioritisation
• Recognised by Google as the best in-market across APAC for the Google
Search Director QSR (PitaPit), Retail (The Warehouse), Tech (Samsung), Fintech (Visa) + others.
January 2017 - June 2018
Key Responsibilities:
• Implemented DoubleClick Search, BrightEdge & DataStudio across entire
portfolio of AdWords clients to increase productivity via Automation & Dashboard
setups
• Samsung Digital lead - worked on a large scale e-commerce Adobe Analytics
tagging and tracking implementation for their new website
• Recognised by Google as the best in-market across APAC for the Google
Training, Retail, Adwords, E-commerce, Automation, Management, Analytics, Website, Fintech, Implementation, Adobe, Development, Doubleclick, Adobe analytics, Search, Google
2015 - 2017
job
Corporate Sponsorship Lead
unknown.
GovHack - NZ/AU GovHack is Australia & New Zealand's largest open government and open data
Auckland, New Zealand hackathon, attracting in excess of 1000 participants each year.
Corporate Sponsorship Lead
Key Responsibilities:
June 2015- June 2017
• Main point of contact to our corporate sponsors and event hosts, organising
business representation and sponsorship contracts
• Pitched & developed relationships with Google, Air NZ, Fonterra & others, to secured $150,000 worth of national sponsorship
Auckland, New Zealand hackathon, attracting in excess of 1000 participants each year.
Corporate Sponsorship Lead
Key Responsibilities:
June 2015- June 2017
• Main point of contact to our corporate sponsors and event hosts, organising
business representation and sponsorship contracts
• Pitched & developed relationships with Google, Air NZ, Fonterra & others, to secured $150,000 worth of national sponsorship
Event, Contracts, Sponsorship, Google, Contracts
2017 - 2017
job
Employed to lead the establishment of the Search and Biddable team
Group M.
Performance Honours program 2017 - nominated for three of the five categories
('Always On', 'Attribution' & 'Automation'), winning the Automation Category
Mediacom - Group M Employed to lead the establishment of the Search and Biddable team. Grew team
Auckland, New Zealand to 4 FTE's and became second largest spending AdWords team in New Zealand.
('Always On', 'Attribution' & 'Automation'), winning the Automation Category
Mediacom - Group M Employed to lead the establishment of the Search and Biddable team. Grew team
Auckland, New Zealand to 4 FTE's and became second largest spending AdWords team in New Zealand.
Adwords, Automation, Search, Winning
2015 - 2017
job
Head of Search & Biddable
Google.
Key Responsibilities:
• Planning, creation, implementation and optimisation of paid Google campaigns
(AdWords, GDN, GSP & YouTube) for a range of local and global sector-leading
FMCG, QSR, Appliance, Cosmetic, Travel & Entertainment brands.
• Set Conversion Rate Optimisation benchmarks, implementing globally aligned
vertical KPI's to ensure best results for our clients. Increased conversion rate
across portfolio by 35% (from 2.3% to 3.1%).
• Digital Data & Biddable thought leadership for new pitches and strategy - worked
on three successful pitches and won two awards during my tenure at Mediacom
• Planning, creation, implementation and optimisation of paid Google campaigns
(AdWords, GDN, GSP & YouTube) for a range of local and global sector-leading
FMCG, QSR, Appliance, Cosmetic, Travel & Entertainment brands.
• Set Conversion Rate Optimisation benchmarks, implementing globally aligned
vertical KPI's to ensure best results for our clients. Increased conversion rate
across portfolio by 35% (from 2.3% to 3.1%).
• Digital Data & Biddable thought leadership for new pitches and strategy - worked
on three successful pitches and won two awards during my tenure at Mediacom
Adwords, Leadership, Optimization, Youtube, Implementation, FMCG, KPI, Search, Google
2015 - 2015
job
Online Assistant
Samsung New Zealand.
Contracted to work between the Marketing, Product and Sales teams, helping to Auckland, New Zealand launch and execute all 2015 products to the Samsung New Zealand site.
Online Assistant Key Responsibilities:
March 2015 - May 2015
• Internal stakeholder management across Product Managers, Developers and Marketing Managers to ensure product pages were localised to a New Zealand
market and implemented 100% correctly
• Monitoring of all digital product life-cycles, working towards the strict product
launch dates as set by Korean headquarters
Trailer Trash Film Festival Trailer Trash Film Festival was a platform to help aspiring filmmakers gain funding
Berlin, Germany to movie projects, based on a crowd-funding model where audiences vote for the Co-founder trailer of an unmade film.
January 2014 - January 2015
Key Responsibilities:
• Co-founded and established an early-stage start-up, including market validation,
customer feedback sessions and viability planning
• Deployed agile methodologies to develop long-term product roadmaps,
forecasting and budgeting, allowing for ultra-lean development
Online Assistant Key Responsibilities:
March 2015 - May 2015
• Internal stakeholder management across Product Managers, Developers and Marketing Managers to ensure product pages were localised to a New Zealand
market and implemented 100% correctly
• Monitoring of all digital product life-cycles, working towards the strict product
launch dates as set by Korean headquarters
Trailer Trash Film Festival Trailer Trash Film Festival was a platform to help aspiring filmmakers gain funding
Berlin, Germany to movie projects, based on a crowd-funding model where audiences vote for the Co-founder trailer of an unmade film.
January 2014 - January 2015
Key Responsibilities:
• Co-founded and established an early-stage start-up, including market validation,
customer feedback sessions and viability planning
• Deployed agile methodologies to develop long-term product roadmaps,
forecasting and budgeting, allowing for ultra-lean development
Marketing, Agile, Forecasting, Lean, Movie, Stakeholder Management, Agile methodologies, Management, Sales, Festival, Development, Monitoring, Online, UP, Founder
2012 - 2013
job
Group AdWords Manager
Gopher Group.
Gopher is an online advertising business, offering business listings, web services
Jakarta, Indonesia & and advertising solutions in New Zealand, Indonesia and Australia.
Auckland, New Zealand
Key Responsibilities:
Group AdWords Manager • Managed product rollouts from concept to delivery, including a Social Content
January 2012 - July 2013 Management System, iOS/Android Apps and a Programmatic AdWords platform
• Launched successful AdWords product, resulting in monthly turnover of $2
Jakarta, Indonesia & and advertising solutions in New Zealand, Indonesia and Australia.
Auckland, New Zealand
Key Responsibilities:
Group AdWords Manager • Managed product rollouts from concept to delivery, including a Social Content
January 2012 - July 2013 Management System, iOS/Android Apps and a Programmatic AdWords platform
• Launched successful AdWords product, resulting in monthly turnover of $2
IOS, Android, Advertising, Adwords, Management, Content, Web Services, Apps, Programmatic, Web, Online, Manager, Social
2011 - 2013
job
Product Development Manager
unknown.
PHD Media PHD Media is one of New Zealand's pre-eminent Media Agencies, offering
Auckland, New Zealand services such as public relations, media buying and digital strategy.
Junior Search Specialist
Auckland, New Zealand services such as public relations, media buying and digital strategy.
Junior Search Specialist
Digital Strategy, Public relations, Product development, Development, Search, Manager
My education
2005
-
2010
University of Auckland
Bachelors, Sociology
Bachelors, Sociology
1999
-
2003
Westlake Boys High School A University Bursary
N/a, Biology, History, English, Photography and Auckland (Minor in Sculpture)
N/a, Biology, History, English, Photography and Auckland (Minor in Sculpture)
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