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Strategy and Innovation consultant
Dilek Gunel
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
Tbc
Markets
United Kingdom
Language
German
Good
English
Fluently
French
Good
Dutch
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Self Employed
Self Employed.
-Business Consultancy Founder and Director of IW&PARTNERS LTD - IDEAWITCH.com
• Founded IW&PRTNER Consultancy in London
• Providing consultancy to the companies on below areas:
o Innovation through Innovation workshops, Idea generation and idea evaluation processes.
o Talent search and assessment
o Marketing through WHO-WHAT-HOW analysis,
o GOTO MARKET STRATEGY through AS- IS analysis, Market
evaluation, Idea evaluation for a spesific
market/channel/category/target, Price Point analysis.
• Providing Entrepreneurs and Individuals:
o Business Mentoring
o Executive Coaching
• Recent Clients and provided services:
o ONTEX BVBA, Belgium - Supply Chain Benchmarking
consultancy
o BIZOFIS Ltd, Turkey - GOTO Market Strategy consultancy
o GEPHARM Inc, Canada - GOTO Market Strategy consultancy
o JJ Food Services Ltd, UK - Sourcing Research and Analysis
consultancy
o PAAR London Ltd, UK - Start-up business consultancy
• Founded IW&PRTNER Consultancy in London
• Providing consultancy to the companies on below areas:
o Innovation through Innovation workshops, Idea generation and idea evaluation processes.
o Talent search and assessment
o Marketing through WHO-WHAT-HOW analysis,
o GOTO MARKET STRATEGY through AS- IS analysis, Market
evaluation, Idea evaluation for a spesific
market/channel/category/target, Price Point analysis.
• Providing Entrepreneurs and Individuals:
o Business Mentoring
o Executive Coaching
• Recent Clients and provided services:
o ONTEX BVBA, Belgium - Supply Chain Benchmarking
consultancy
o BIZOFIS Ltd, Turkey - GOTO Market Strategy consultancy
o GEPHARM Inc, Canada - GOTO Market Strategy consultancy
o JJ Food Services Ltd, UK - Sourcing Research and Analysis
consultancy
o PAAR London Ltd, UK - Start-up business consultancy
Marketing, Coaching, Innovation, Research, Mentoring, Executive coaching, Idea generation, Sourcing, Workshops, Search, Assessment, UP, Processes, Founder
2007 - ?
job
Manager in Marketing
unknown.
Head & Shoulders Brand CEEMEA Region (Central
Marketing, Manager
2010 - 2010
job
programs and business development
Procter and Gamble.
May 2010 and Eastern Europe Middle East and Af rica)
In charge of Brand Management, marketing planning, communication
programs and business development of Head & Shoulders brand (the biggest hair care brand of Procter and Gamble) for CEEMEA Region- $800 million
business. This included:
• Leading Multifunctional team of 12 managers and all Agencies of Head & Shoulders
• Management of new product initiatives; e.g. Managed end to end
launch of first "Male Line-up" of Head & Shoulders for CEEMEA region
• Development and exploitation of TV, print, radio, PR and digital
campaigns
• Relationship management with Creative Agency Saatchi & Saatchi
• Regional Sales and Operation Planning including pricing, sizing, media
planning and trade promotion planning
• Supervising country marketing operations - 112 countries in CEEMEA
• CRM(Competitive Response Management) for anti-dandruff shampoo market
• Market segmentation analysis and consumer research in Russia, Poland,
Hungary, Romania, Turkey, Saudi Arabia, Pakistan, Egypt and South Africa
• Arrangement of trademarks and legal requirements for the product
launches
In charge of Brand Management, marketing planning, communication
programs and business development of Head & Shoulders brand (the biggest hair care brand of Procter and Gamble) for CEEMEA Region- $800 million
business. This included:
• Leading Multifunctional team of 12 managers and all Agencies of Head & Shoulders
• Management of new product initiatives; e.g. Managed end to end
launch of first "Male Line-up" of Head & Shoulders for CEEMEA region
• Development and exploitation of TV, print, radio, PR and digital
campaigns
• Relationship management with Creative Agency Saatchi & Saatchi
• Regional Sales and Operation Planning including pricing, sizing, media
planning and trade promotion planning
• Supervising country marketing operations - 112 countries in CEEMEA
• CRM(Competitive Response Management) for anti-dandruff shampoo market
• Market segmentation analysis and consumer research in Russia, Poland,
Hungary, Romania, Turkey, Saudi Arabia, Pakistan, Egypt and South Africa
• Arrangement of trademarks and legal requirements for the product
launches
Marketing, Business development, CRM, Research, Print, Pr, Management, Sales, Radio, TV, Marketing Planning, Development, UP
1997 - 1998
freelance
Business Consultant
IBIMSA.
My education
1991
-
1997
Middle East Technical University
MSc, Score (Minor in Business)
MSc, Score (Minor in Business)
n/a
BSc, Industrial Engineering
BSc, Industrial Engineering
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