Digital Marketing Specialist
York, United Kingdom
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Ongoing relation / part-time
Full time contractor
Created and managed successful lead generation campaigns on paid search (PPC), Social Advertising and Affiliate Marketing.
Delivered a substantial number of new leads every month with conversion rate increased up to 60% across all
channels working closely with the design team on CRO and UX for landing pages.
I optimise digital channels using PPC, SEO, SEM, social media, and email. Utilising analytics, I execute market
analysis to determine market conditions, competitor data, and customer behaviour.
● PPC & Social Advertising strategy and execution to improve the conversion rate.
● Affiliate marketing campaigns implementations.
● Multi channel lead gen strategy and execution.
● Display & Programmatic strategy and execution
● Implementation of the SEO strategy (technical & content)
● Delivered PPC & SEO training to enhance the user experience, optimised mobile marketing
communications; improved conversion rate and decreased bounce rate.
● GA advanced tracking setup and attribution models.
● Recognised for increasing paid conversion rates by up to 60%
● Successfully established and boosted digital campaigns; secured leading sales results.
● Played a key role in developing multi-channel communication strategies.
Oversee digital marketing, and social media strategy and execution for multiple clients.
Envision and implement strategic digital marketing campaigns in accordance with overall marketing plans. Align
core business, revenue, and growth goals to enhance ROI. Forge robust internal and external relationships.
Develop business and marketing plans, establish marketing objectives. Detail and convey aggressive marketing through digital channels including PPC, SEO, SEM, social media, and email. Utilise analytics, execute market
analysis to determine market conditions, competitor data, and customer behaviour. Introduce PPC and email
campaigns, manage subscriber lists.
● Originated SEO strategy to improve visitor numbers; triggered an increase in organic traffic on multiple
accounts by 200%.
● Recognised for increasing digital conversion rates by 30% to 400%.
● Successfully established and boosted PPC campaigns; secured leading sales results.
● Delivered training to enhance the user experience, optimised mobile marketing communications; improved
conversion rate and decreased bounce rate.
● Played key role in developing multi-channel communication strategies.
● Created a more responsive and market-driven organisation; initiated an online presence to increase
following through social media channels including Facebook, Twitter, YouTube and Instagram.
Pinpointed, analysed, and engaged with prospective accounts to secure new business.
Built strong relationships with key account representatives, established an in-depth business knowledge and
offered appropriate solutions for each client. Compiled, and delivered presentations, reports, forecasts, and plans. Executed market and competitor analysis, identified market trends and opportunities. Dealt with all
aspects of media and interest marketing.
● Created strategy and successfully managed projects to achieve positive results.
● Established strong client relationships, shared ideas and best practice; enhanced client marketing
● Tenaciously pursued sales targets to successfully secure new and repeat business; opened several new
accounts; consistently achieved sales goals.
● Acted as a point of escalation for complex customer queries and complaints, overcame objections; resolved
issues to the satisfaction of all parties.
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