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Account Director
Andi Georgiou
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced and enthusiastic Account Director, with in depth understanding of the commercial field.
In addition to excellent communication skills and a high level of professional competence, able to
embrace client management skills and strong project management skills to successfully deliver great
work for great brands. Self-motivated, thrives under pressure with a 'get on with it' approach with a
proven track record in brand, corporate communications and retail design.
In addition to excellent communication skills and a high level of professional competence, able to
embrace client management skills and strong project management skills to successfully deliver great
work for great brands. Self-motivated, thrives under pressure with a 'get on with it' approach with a
proven track record in brand, corporate communications and retail design.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
My experience
2006 - 2019
freelance
Freelance and Contract
I-AM, MerchantCantos, Pollitt & Partners.
BrandPie, Emperor, Brash Brands, October Sun, Household Design,
Lloyd Northover, Papa Architects, DRY, Integrity
Lloyd Northover, Papa Architects, DRY, Integrity
Design
1996 - 2006
job
Account Director/Client Director
Conran Design Group.
Responsibilities: Running projects from inception to completion
Ensuring projects remain on strategy and within budget
Building and developing strong relationships with clients
Brief evaluation, agreeing budgets, scope of work and deliverables
Responsible for budget forecasting, profitability
Oversee day-to-day administration including project schedules and invoicing
Co-ordination and integration of all disciplines as appropriate for project
Managing of account executives/managers
Clients at The Dow Chemical Company - Dow Sadara Global Marketing Campaign.
Emperor: A global marketing campaign that was managed and delivered over a period of a year and a half. Named as the 'more' campaign, this was aimed at the Dow
top tier customer investing in a new chemical plant/products being built and produced in the Middle East. A joint venture between Dow and Saudi Aramco,
that took 60,000 construction workers to build it and is three times the size of Monaco.
The campaign was designed to engage, inform and communicate global growth
and the demand in the world for 'plastics' and 'packaging' being produced at the Dow Sadara plant launched in March 2016 in Dubai.
Clients at Chelsea Barracks - New Property Development.
Brash Brands: Management of new brand collateral from identity guidelines to stationery,
coffee table concept book and sales presenters to assist in marketing this
prestigious development in Chelsea/Belgravia. My role took the responsibility of being the day-to-day contact for the project with key stakeholders/ architects/
interior designers and the internal design team.
Clients at Karen Millen
October Sun: Management of Spring/Summer 2014 Collection media plan for portraits by
David Bailey. From buses, taxis to fashion magazines and digital experiences.
Sovereign Housing
New brand refresh pitch won for the brand visual identity, tasks included audit of main competitors and existing communication material prior to creative
exploration. Key stakeholder management and day to day contact for project.
Met Police
Taking the existing brand story into three environments, one example being the new building for Scotland Yard. Consisted of looking at brand communication
opportunities for connecting and engaging with internal and external audiences.
Clients at Dixons Retail
Household Design: Management of this large electrical retailer entailed working closely with Household's Insight team and the key client stakeholders to create a Customer
Experience platform. This in turn informed the conceptual store design, layout and shopping experience to create a new visionary store for different formats.
Customer communication from high-level navigation to product POS included.
Clients at NS&I
Lloyd Northover: Brand management for a broad range of communication material ranging from customer leaflet/brochures to internal communication. Managing day-to-day
projects and ensuring projects on brand, on budget and delivered on time. Key
projects included new communication material for changes to the NS&I Term
Products and the Equitable Life Payment Scheme launched in June 2011.
Working on site at NS&I for 3 months ensured a great insight was gained to the business needs for effective brand communications.
Clients at Integrity Virgin Media
included: Management and implementation of the new retail brand identity for launch date.
Responsible for a 12 week implementation program for all rebrand
touch-points for the 'retail venue sales' workstream. From trailers to retail
concessions units to marquees and banners.
Tesco
Management of retail Eco initiatives for the supermarket environment.
Overseeing management of in-store Customer Eco Interactive terminal.
Store Brand review and strategy for way finding signage across the estate.
Headed up a team of Design Managers on specific projects plus overseeing of managers and consultants on-site at Welwyn Garden City Tesco head office.
East Midland Trains
Management of de-brand for new franchise launch.
Responsible for managing 10/12 team members and EMT stakeholders -
tasked with carrying out intensive de-brand/rebrand audits and tight schedule for
St Pancras station plus other stations, trains, ticket offices, uniforms, etc.
Clients at Conran Sainsbury's
included: Customer facing communication and internal facing brand communications.
3 month secondment at head office.
Drove the development and retained client for many years, projects varied
across the business, for example from the launch of the ' J' Cosmetic range to Customer facing POS and Internal communications for HR, and Environmental
Communication dept.
Sainsbury's Bank ATM and in-store communication.
Managed the trial of the very first in-store supermarket bank unit and in-store
communication and signage package.
Mövenpick Brand Identity and communication
Responsible for managing team and client for a new brand identity across
the estate - ranging from Hotels, Restaurants, Ice Cream packaging.
Dixon's Customer communication, POS.
Managed a team for the creation of a new customer communication framework
for all in-store comms. Involved store audits, stakeholder management and launch of mega store in Cardiff.
Waterstone's Brand guidelines and customer communication.
Responsible for managing team in creating a new customer communication
framework for all in-store comms. From identifying 'telling' to 'selling'
messages and distilling information into a clear hierarchy of information and guidelines. 2004 Marketing Design award Winner for 'Summer at Waterstones'.
Orange UK/Global
Customer communication and CSR Reports.
Global customer segmentation creative strategy.
Worked across a variety of projects, from Customer focus POS to blue sky
thinking to Internal Brand communications. Produced CSR Reports for 3
consecutive years and won CA award.
Jaguar
Managed a team to deliver the launch materials for the new XK in the Arts Hotel in Barcelona, from exhibition space to menus, to giveaways to luggage labels for
the delegates.
St Barnabas Hospice Brand Identity and guidelines.
Managed small new Brand Identity for a small Charity, taking inconsistency
applications and providing a robust solution and guidelines.
Ensuring projects remain on strategy and within budget
Building and developing strong relationships with clients
Brief evaluation, agreeing budgets, scope of work and deliverables
Responsible for budget forecasting, profitability
Oversee day-to-day administration including project schedules and invoicing
Co-ordination and integration of all disciplines as appropriate for project
Managing of account executives/managers
Clients at The Dow Chemical Company - Dow Sadara Global Marketing Campaign.
Emperor: A global marketing campaign that was managed and delivered over a period of a year and a half. Named as the 'more' campaign, this was aimed at the Dow
top tier customer investing in a new chemical plant/products being built and produced in the Middle East. A joint venture between Dow and Saudi Aramco,
that took 60,000 construction workers to build it and is three times the size of Monaco.
The campaign was designed to engage, inform and communicate global growth
and the demand in the world for 'plastics' and 'packaging' being produced at the Dow Sadara plant launched in March 2016 in Dubai.
Clients at Chelsea Barracks - New Property Development.
Brash Brands: Management of new brand collateral from identity guidelines to stationery,
coffee table concept book and sales presenters to assist in marketing this
prestigious development in Chelsea/Belgravia. My role took the responsibility of being the day-to-day contact for the project with key stakeholders/ architects/
interior designers and the internal design team.
Clients at Karen Millen
October Sun: Management of Spring/Summer 2014 Collection media plan for portraits by
David Bailey. From buses, taxis to fashion magazines and digital experiences.
Sovereign Housing
New brand refresh pitch won for the brand visual identity, tasks included audit of main competitors and existing communication material prior to creative
exploration. Key stakeholder management and day to day contact for project.
Met Police
Taking the existing brand story into three environments, one example being the new building for Scotland Yard. Consisted of looking at brand communication
opportunities for connecting and engaging with internal and external audiences.
Clients at Dixons Retail
Household Design: Management of this large electrical retailer entailed working closely with Household's Insight team and the key client stakeholders to create a Customer
Experience platform. This in turn informed the conceptual store design, layout and shopping experience to create a new visionary store for different formats.
Customer communication from high-level navigation to product POS included.
Clients at NS&I
Lloyd Northover: Brand management for a broad range of communication material ranging from customer leaflet/brochures to internal communication. Managing day-to-day
projects and ensuring projects on brand, on budget and delivered on time. Key
projects included new communication material for changes to the NS&I Term
Products and the Equitable Life Payment Scheme launched in June 2011.
Working on site at NS&I for 3 months ensured a great insight was gained to the business needs for effective brand communications.
Clients at Integrity Virgin Media
included: Management and implementation of the new retail brand identity for launch date.
Responsible for a 12 week implementation program for all rebrand
touch-points for the 'retail venue sales' workstream. From trailers to retail
concessions units to marquees and banners.
Tesco
Management of retail Eco initiatives for the supermarket environment.
Overseeing management of in-store Customer Eco Interactive terminal.
Store Brand review and strategy for way finding signage across the estate.
Headed up a team of Design Managers on specific projects plus overseeing of managers and consultants on-site at Welwyn Garden City Tesco head office.
East Midland Trains
Management of de-brand for new franchise launch.
Responsible for managing 10/12 team members and EMT stakeholders -
tasked with carrying out intensive de-brand/rebrand audits and tight schedule for
St Pancras station plus other stations, trains, ticket offices, uniforms, etc.
Clients at Conran Sainsbury's
included: Customer facing communication and internal facing brand communications.
3 month secondment at head office.
Drove the development and retained client for many years, projects varied
across the business, for example from the launch of the ' J' Cosmetic range to Customer facing POS and Internal communications for HR, and Environmental
Communication dept.
Sainsbury's Bank ATM and in-store communication.
Managed the trial of the very first in-store supermarket bank unit and in-store
communication and signage package.
Mövenpick Brand Identity and communication
Responsible for managing team and client for a new brand identity across
the estate - ranging from Hotels, Restaurants, Ice Cream packaging.
Dixon's Customer communication, POS.
Managed a team for the creation of a new customer communication framework
for all in-store comms. Involved store audits, stakeholder management and launch of mega store in Cardiff.
Waterstone's Brand guidelines and customer communication.
Responsible for managing team in creating a new customer communication
framework for all in-store comms. From identifying 'telling' to 'selling'
messages and distilling information into a clear hierarchy of information and guidelines. 2004 Marketing Design award Winner for 'Summer at Waterstones'.
Orange UK/Global
Customer communication and CSR Reports.
Global customer segmentation creative strategy.
Worked across a variety of projects, from Customer focus POS to blue sky
thinking to Internal Brand communications. Produced CSR Reports for 3
consecutive years and won CA award.
Jaguar
Managed a team to deliver the launch materials for the new XK in the Arts Hotel in Barcelona, from exhibition space to menus, to giveaways to luggage labels for
the delegates.
St Barnabas Hospice Brand Identity and guidelines.
Managed small new Brand Identity for a small Charity, taking inconsistency
applications and providing a robust solution and guidelines.
Management, UP, Framework, Audit, Campaign, Interior, Office, Development, Global Marketing, Pos, Implementation, Growth, It, Sales, Integration, Marketing, CSR, Audit, Spring, Stakeholder Management, Packaging, Fashion, Forecasting, Budget, Retail, Creative Strategy, Administration, Layout, Design
My education
Middlesex University
Bachelors, Graphic Design
Bachelors, Graphic Design
n/a
Secondary, Art and Art History O'Levels (Minor in Maths, Art, Greek, English)
Secondary, Art and Art History O'Levels (Minor in Maths, Art, Greek, English)
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