Ana Pryor , London, United Kingdom

I am a London-based packaging and branding creative specialising in packaging + branding across various sectors with a focus and enjoyment in clean beauty, culture and sustainability.

My passion for design and creativity stems from the importance of connecting with others and studying how we, as humans interact with brand and design. I am driven by holistic, authentic and meaningful design solutions.

I especially find joy in creating from the ground up with new products and start ups. Understanding an idea and bringing it to life whilst working hand in hand with entrepreneurs to create solutions is something that really excites me.I have a particular interest in craft products such as small batch alcohol brands, skin care, healthy living, clean cosmetics as well as interesting confectionery and no-nasty alternatives. Ethical packaging is a point of interest.
My skill set spans across various areas from packaging, branding, trend + direction to photography, styling and art direction.

I am the Creative Director for London's first bean-to-bar chocolate maker’s, Lucocoa. I am also Creative Director for LA-based clean beauty skincare brand, Ouli's Ointment. I also oversee Equiano, The worlds first African and Caribbean rum as their Brand Guardian & Packaging Designer.

Along with designing packaging and branding for craft products and award winning small businesses I also work with some of the worlds leading brands via international design agencies based in both London, Europe and the US.
Alongside designing packaging for brands i have many years of experience working within design for music for various record labels, independent artists and institutes. Projects include branding, identity and design direction for artists, project strategy, album launches and vinyl production.

Clients include:
Lucocoa, Ouli’s Ointment, Equiano, Mind Magic, Jameson’s, Leafychef, Marks & Spencer, Virgin Atlantic, Raffles Hotels, Goodhome For Kingfisher, Unilever, Danone, Walmart, Boots, L'oreal. Red Bull Music Studios London, Brownswood Recordings, Island Records, Black Focus Records, Diggs Duke, Crown Music Management, Gilles Peterson's World Wide Awards, Theo Parrish, Morcheeba, Meakoom, Shingai And Speech Debelle.

Ethos and interests:
Ethics, sustainability, locally sourced products & materials, supporting and shopping local, supporting black owned businesses, fair trade, utilising conscious materials, reusing & recycling, community.
Equality, human rights & opportunity for all races, sexes & ages. Good communication, good design & kindness.