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Albert Nemet
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
French
Good
Italian
Good
Ready for
My experience
2017 - ?
freelance
PRODUCT AND MARKETING CONSULTANT
NEMET MANAGEMENT CONSULTING.
NEMET MANAGEMENT CONSULTING offers a complete range of solutions from full management of the Product function, integrated strategic plans down to tactical implementation and individual projects. Responsibilities:
• Maintaining, developing and taking ownership of the B2B and/or B2C product portfolio
• Looking for ways to maximize the product performance: new sales, sales mix, churn, ARPU, margins (in percentage and absolute), conversion rates, NPS etc;
• Be in tune with the market (via research and analysis) to understand the competitiveness of the value proposition, the regulatory market dynamics, the actual and future market trends;
• Finding and implementing ways to differentiate the product portfolio among competitors through competitive tariff plans, innovative propositions, new promotions and VAS;
• Developing and implementing go-to-market strategies for the mid- and long-term for sustainable results;
• Managing customer journeys and influencing the areas that affect customer experience and satisfaction (customer service, billing, web environment, customer communication);
• Being in touch with the Sales force, providing assistance via on-site training and selling materials (brochures, flyers, FAQs, USPs);
• Designing and following the implementation of retention, up & cross-selling campaigns;
• Reporting to key internal stakeholders, on the product KPIs and short- and long-term product development
*Achievements: Successfully launched more than 20 telecom products; Attracted more than 150k New Users; Reduced churn rate by 5%; Increased ARPU with 10%; Recognised key contributor in drawing 10+ Value Proposition Canvases
*Major clients: Price Waterhouse Coopers, Ernest and Young, Motorola, Emerson, L.E.K Consulting, Finnacord
• Maintaining, developing and taking ownership of the B2B and/or B2C product portfolio
• Looking for ways to maximize the product performance: new sales, sales mix, churn, ARPU, margins (in percentage and absolute), conversion rates, NPS etc;
• Be in tune with the market (via research and analysis) to understand the competitiveness of the value proposition, the regulatory market dynamics, the actual and future market trends;
• Finding and implementing ways to differentiate the product portfolio among competitors through competitive tariff plans, innovative propositions, new promotions and VAS;
• Developing and implementing go-to-market strategies for the mid- and long-term for sustainable results;
• Managing customer journeys and influencing the areas that affect customer experience and satisfaction (customer service, billing, web environment, customer communication);
• Being in touch with the Sales force, providing assistance via on-site training and selling materials (brochures, flyers, FAQs, USPs);
• Designing and following the implementation of retention, up & cross-selling campaigns;
• Reporting to key internal stakeholders, on the product KPIs and short- and long-term product development
*Achievements: Successfully launched more than 20 telecom products; Attracted more than 150k New Users; Reduced churn rate by 5%; Increased ARPU with 10%; Recognised key contributor in drawing 10+ Value Proposition Canvases
*Major clients: Price Waterhouse Coopers, Ernest and Young, Motorola, Emerson, L.E.K Consulting, Finnacord
Management, UP, Go, Regulatory, Web, Retention, Development, Telecom, Implementation, Service, Sales, Marketing, Customer service, Consulting, B2C, Management Consulting, B2B, Customer experience, Training, Research, Product development
2017 - 2017
job
PRODUCT MANAGER
ORANGE.
Reporting to the Cloud and Data Services Director of Orange Group, responsible for:
• Developing the Orange Consumer Cloud (OCC) Product strategy and implementing it across Europe
• Leading Cloud product management and marketing across European operating countries
• Developing and implementing product roadmaps and business cases (licence fee or revenue share)
• Defining product specifications and user cases based on country requirements incl. KPI definition
• Competitive benchmarking incl. providing competitive and value analysis
• Defining and agreeing countries marketing objectives (volume, ARPU and turnover)
• Time to Market (TTM) processes management incl. UX testing and guidelines
• Implementing automated triggered campaigns and event-based marketing campaigns
• Measuring the efficiency (plan vs actual) of marketing plans incl. challenging countries on plans
*Achievements: Successfully developed the OCC product in all Orange Networks across Europe; Hit all targets for Registered Users (250k), Active Users (150k) and Premium Users (30k); Increased average individual storage by 20% and NPS with 2 points within 8 months; Recognised key contributor in mobile apps development (Consumer Cloud, Trust Badge & VR360) and IoT project implementations (Smart Homes and Connected Cars)
• Developing the Orange Consumer Cloud (OCC) Product strategy and implementing it across Europe
• Leading Cloud product management and marketing across European operating countries
• Developing and implementing product roadmaps and business cases (licence fee or revenue share)
• Defining product specifications and user cases based on country requirements incl. KPI definition
• Competitive benchmarking incl. providing competitive and value analysis
• Defining and agreeing countries marketing objectives (volume, ARPU and turnover)
• Time to Market (TTM) processes management incl. UX testing and guidelines
• Implementing automated triggered campaigns and event-based marketing campaigns
• Measuring the efficiency (plan vs actual) of marketing plans incl. challenging countries on plans
*Achievements: Successfully developed the OCC product in all Orange Networks across Europe; Hit all targets for Registered Users (250k), Active Users (150k) and Premium Users (30k); Increased average individual storage by 20% and NPS with 2 points within 8 months; Recognised key contributor in mobile apps development (Consumer Cloud, Trust Badge & VR360) and IoT project implementations (Smart Homes and Connected Cars)
It, Manager, Processes, Business cases, Storage, KPI, Development, Testing, Apps, Marketing, Iot, Management, Product Manager, Event, Cloud, Product Management, UX
2016 - 2016
job
MARKETING MANAGER
EVERYTHING EVERYWHERE.
Reporting to the Head of Proposition and Acquisition of this British Mobile Network Operator, responsible for:
• Go-to-market PAYG International SIMs strategic product marketing
• Product development incl. insight, market segmentation, features and characteristics
• Conceptualising, developing and communicating customer value propositions
• Creating tailored marketing campaigns based on loyalty, advocacy and best in class service
• Optimising base value with multi-channel campaigns to existing PAYG customers incl. cross/upgrade/upsell
• Product coordination across channels to create demand and amplify usage
• Developing key messaging incl. features, advantages, benefits, value proposition and target customer personas
• Propositioning and integrating products through key customer touch points
• Managing in-year revenue and lifetime contribution from the PAYG international SIM base
• Positioning to key internal and external stakeholders
*Achievements: Launched EE PAYG International SIM incl. acquisition, engagement and retention of customers; Positioned EE as the preferred operator for PAYG customers calling abroad; Attracted 250k new customers activations generating £2.5m revenue in 6 months; Developed and managed go-to-market plans hitting all targets and objectives; Created sales enablement assets and materials that pushed value propositions through all sales steps;
• Go-to-market PAYG International SIMs strategic product marketing
• Product development incl. insight, market segmentation, features and characteristics
• Conceptualising, developing and communicating customer value propositions
• Creating tailored marketing campaigns based on loyalty, advocacy and best in class service
• Optimising base value with multi-channel campaigns to existing PAYG customers incl. cross/upgrade/upsell
• Product coordination across channels to create demand and amplify usage
• Developing key messaging incl. features, advantages, benefits, value proposition and target customer personas
• Propositioning and integrating products through key customer touch points
• Managing in-year revenue and lifetime contribution from the PAYG international SIM base
• Positioning to key internal and external stakeholders
*Achievements: Launched EE PAYG International SIM incl. acquisition, engagement and retention of customers; Positioned EE as the preferred operator for PAYG customers calling abroad; Attracted 250k new customers activations generating £2.5m revenue in 6 months; Developed and managed go-to-market plans hitting all targets and objectives; Created sales enablement assets and materials that pushed value propositions through all sales steps;
Marketing, Product development, Sales, Network, Service, Development, Retention, International, Manager, Go
2014 - 2015
job
PRODUCT MANAGER
LYCAMOBILE.
Reporting to the Global Head of Products of the World's largest MVNO, responsible for:
• Directing MVNO product design and implementation incl. Voice, SMS and Data.
• 50+ telecom products lifecycle management, including their evolution and on-going development, identifying the end of life/ products and services that are no longer profitable or fit for purpose
• Defining the strategic global product roadmap and where required create business cases
• Designing customer journeys and contact strategies that influence customer behaviour
• Developing compelling digital strategies with social/content specialists
• Defining a brand-new Product Dashboard including sales, usage, churn, test results, user insights
• Product P&L containing profit target achievement, analysis and report on the product success or decline.
• Implementing test plans with developers and product technical architecture, to hit product quality standards
*Achievements: Managed Lycamobile launch in Romania attracting 600K customers in 18 months; Improved Belgium performance generating €1m revenue p/week after product repositioning and intense online and offline marketing campaigns; Solved 500+ UK Customer Services final resolutions generating £120k savings in 2 years
• Directing MVNO product design and implementation incl. Voice, SMS and Data.
• 50+ telecom products lifecycle management, including their evolution and on-going development, identifying the end of life/ products and services that are no longer profitable or fit for purpose
• Defining the strategic global product roadmap and where required create business cases
• Designing customer journeys and contact strategies that influence customer behaviour
• Developing compelling digital strategies with social/content specialists
• Defining a brand-new Product Dashboard including sales, usage, churn, test results, user insights
• Product P&L containing profit target achievement, analysis and report on the product success or decline.
• Implementing test plans with developers and product technical architecture, to hit product quality standards
*Achievements: Managed Lycamobile launch in Romania attracting 600K customers in 18 months; Improved Belgium performance generating €1m revenue p/week after product repositioning and intense online and offline marketing campaigns; Solved 500+ UK Customer Services final resolutions generating £120k savings in 2 years
Marketing, Design, Product Design, Product Manager, Management, Test, Content, Sales, Architecture, Implementation, Telecom, Development, Business cases, Online, Manager, Social
2010 - 2013
job
HEAD OF REGIONAL CORPORATE SALES
DEUTSCHE TELEKOM.
Reporting to the Corporate Sales Director of this Multinational Mobile Network Operator, responsible for:
• Strategic acquisition and retention Account Management for large companies (500+ employees).
• Consultative selling of Mobile Voice, Data, Broadband, Handsets, PBX and M2M solutions
• Defining and executing the sales funnel and providing support to the Key Account Managers team
• Developing productive business relationships with clients from varying vertical markets across
• Market analysis to maximize opportunities, increase revenue and maintain high customer satisfaction
• Understanding client needs, building propositions to meet these needs and meeting with clients
• Involved in cost reduction and method study aimed at improving working practices.
• Developed client business with C level contacts to ensure satisfaction to direct stakeholders
• Created and maintained client development plans aimed at maximizing revenue
Achievements: Increased corporate sales 27%; Launched new convergent products worth £4m
• Strategic acquisition and retention Account Management for large companies (500+ employees).
• Consultative selling of Mobile Voice, Data, Broadband, Handsets, PBX and M2M solutions
• Defining and executing the sales funnel and providing support to the Key Account Managers team
• Developing productive business relationships with clients from varying vertical markets across
• Market analysis to maximize opportunities, increase revenue and maintain high customer satisfaction
• Understanding client needs, building propositions to meet these needs and meeting with clients
• Involved in cost reduction and method study aimed at improving working practices.
• Developed client business with C level contacts to ensure satisfaction to direct stakeholders
• Created and maintained client development plans aimed at maximizing revenue
Achievements: Increased corporate sales 27%; Launched new convergent products worth £4m
Account management, C, Management, Sales, Network, Support, Development, Retention
1996 - 1999
job
REGIONAL MANAGER - NEI
Sprint Computers.
REGIONAL SALES MANAGER - Sprint Computers (1993/96)
Sales, Manager
My education
Technical University of Timisoara
Unspecified, BSc Business Administration
Unspecified, BSc Business Administration
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