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Digital Content Editor
Andrew Panos
,
London
Experience
Other titles
Skills
I'm offering
Expert digital content editor/producer with strong background in creating, managing and curating branded editorial content for multi platforms - social, web, app, mobile. Extensive experience of developing social media strategies and setting goals to increase brand awareness and engagement. Excellent track record of being able to identify and leverage different content strands and helping companies to integrate social media and digital into their business model focusing on UX, SEO & analytics.
Markets
United Kingdom
Links for more
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Language
German
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2011 - 2019
job
Digital Editor
Sony Pictures Television.
Created and maintained digital arm of new UK TV channels, as well as created high quality, engaging editorial content for all key shows and movies and managed social media platforms.
Identified project requirements and accordingly led all aspects of digital productions and campaigns for all key shows and films and organised online content within the budgetary constraints. Managed, wrote and edited copy for all brand messaging online and social media, optimizing for SEO via keyword analysis, meta tag optimization. Created various viral videos, gifs, and pictures for social media and a monthly newsletter for Sony Movie Channel by leveraging editing tools (Adobe Photoshop, Premiere, HTML, CSS). Prepared progress report on a daily/weekly basis and delivered to senior management with recommendations to increase engagement on-air/online, enhance content, and maximize traffic and SEO. Took Sony Movie Channel UK website to first page of Google search.
Selected Achievements:
• Designed and launched new websites and social media channels for Sony Pictures Television, optimizing sites for SEO, through content evaluation, monitoring of Google trends and keyword analysis. Integrated digital into on air process, helping to increase viewing figures by 32%.
• Managed rollout and integration of third party products into websites across territories (eg. SpredFast, Constant Contact, Quizzr).
• Managed websites across territories, including S. Africa and Italy, advising global teams on editorial best practice and working with key stakeholders.
• Maintained brand social feeds at Sony to provide users with frequently updated content and co-ordinated effectively with marketing department on paid social campaigns and translating data analysis to programming.
• Increased viewing figures by 33% through creation of integrated on-air/online campaigns such as Pick Your Flick where viewers voted for their favourite movie via online poll.
Identified project requirements and accordingly led all aspects of digital productions and campaigns for all key shows and films and organised online content within the budgetary constraints. Managed, wrote and edited copy for all brand messaging online and social media, optimizing for SEO via keyword analysis, meta tag optimization. Created various viral videos, gifs, and pictures for social media and a monthly newsletter for Sony Movie Channel by leveraging editing tools (Adobe Photoshop, Premiere, HTML, CSS). Prepared progress report on a daily/weekly basis and delivered to senior management with recommendations to increase engagement on-air/online, enhance content, and maximize traffic and SEO. Took Sony Movie Channel UK website to first page of Google search.
Selected Achievements:
• Designed and launched new websites and social media channels for Sony Pictures Television, optimizing sites for SEO, through content evaluation, monitoring of Google trends and keyword analysis. Integrated digital into on air process, helping to increase viewing figures by 32%.
• Managed rollout and integration of third party products into websites across territories (eg. SpredFast, Constant Contact, Quizzr).
• Managed websites across territories, including S. Africa and Italy, advising global teams on editorial best practice and working with key stakeholders.
• Maintained brand social feeds at Sony to provide users with frequently updated content and co-ordinated effectively with marketing department on paid social campaigns and translating data analysis to programming.
• Increased viewing figures by 33% through creation of integrated on-air/online campaigns such as Pick Your Flick where viewers voted for their favourite movie via online poll.
Integration, Social, LED, Online, Google, Search, Monitoring, Adobe, TV, Website, Content, Adobe Photoshop, Management, Websites, HTML/CSS/Javascript, Data Analysis, Seo, Html, Marketing, Css, Social Media
2010 - 2010
freelance
Freelance Web Editor
ITV.
Created digital content for X Factor Live microsite
Developed and launched a new integrated website and app to interact live with X Factor TV show as well edited 'live' video and posting reactive comments, features, and polls.
Developed and launched a new integrated website and app to interact live with X Factor TV show as well edited 'live' video and posting reactive comments, features, and polls.
Video, Content, Website, TV, App, Web
2008 - 2010
job
Digital Content Manager
Guardian Media Group.
Oversaw all content creation activities for the organisation's websites, as well as collaborated with the team to devise a web content strategy that aligned with the company's wider goals.
Headed a team of six content producers generating content for 10 UK regional radio websites. Spearheaded a redesign of the sites, optimizing content for SEO and rebranded social media feeds. Coordinated effectively with marketing to ensure compliance with overall brand message across all online promotional material and editorial procedures. Produced client microsites with 'native advertising' in conjunction with online sales departments. Introduced and revised the social media strategy for on-air talent and merged the disparate social feeds of presenters into one branded station channel.
Selected Achievement:
• Developed and strengthened new relationships with on-air presenters and programme managers and reported on the effectiveness of campaigns that increased site traffic by 66% across all websites.
• Led a redesign of websites, optimizing for SEO through content creation, keyword analysis.
Headed a team of six content producers generating content for 10 UK regional radio websites. Spearheaded a redesign of the sites, optimizing content for SEO and rebranded social media feeds. Coordinated effectively with marketing to ensure compliance with overall brand message across all online promotional material and editorial procedures. Produced client microsites with 'native advertising' in conjunction with online sales departments. Introduced and revised the social media strategy for on-air talent and merged the disparate social feeds of presenters into one branded station channel.
Selected Achievement:
• Developed and strengthened new relationships with on-air presenters and programme managers and reported on the effectiveness of campaigns that increased site traffic by 66% across all websites.
• Led a redesign of websites, optimizing for SEO through content creation, keyword analysis.
Compliance, Social, LED, Manager, Native advertising, Online, Native, Redesign, Web, Organization, Content strategy, Social Media, Radio, Sales, Content, Content creation, Websites, Advertising, Web content, Seo, Marketing
2006 - 2008
job
Senior Producer
Virgin Media.
Prepared content for the launch of a new online TV portal for Virgin Media as well as created new editorial ideas and instigated exclusive content deals, which led towards 30% increase in channel traffic.
Integrated editorial messages into business offers and deals for broadband and TV subscriptions liaising with key stakeholders. Formulated weekly editorial plans for TV portal, orchestrated a network of freelancers and contributors as well as maintained close links with business and marketing departments. Captured exclusive deals for themed editorial content for X Factor, Britain's Got Talent, Big Brother, and The Apprentice.
Selected Achievement:
• Analyzed the profiles of target audiences, translating this understanding into a new UX for the site.
• Exclusive deals with broadcasters for online content.
Additional experience as an Entertainment Producer at NTL, Web Editor at Worldpop.com, Entertainment Editor at Teletext, Digital Producer at BBC, Researcher at Two Way TV, In-house and freelance Journalist and Editor Roles.
Integrated editorial messages into business offers and deals for broadband and TV subscriptions liaising with key stakeholders. Formulated weekly editorial plans for TV portal, orchestrated a network of freelancers and contributors as well as maintained close links with business and marketing departments. Captured exclusive deals for themed editorial content for X Factor, Britain's Got Talent, Big Brother, and The Apprentice.
Selected Achievement:
• Analyzed the profiles of target audiences, translating this understanding into a new UX for the site.
• Exclusive deals with broadcasters for online content.
Additional experience as an Entertainment Producer at NTL, Web Editor at Worldpop.com, Entertainment Editor at Teletext, Digital Producer at BBC, Researcher at Two Way TV, In-house and freelance Journalist and Editor Roles.
Marketing, UX, Journalist, Content, Producer, Network, Researcher, TV, Web, Online, Portal, LED
My education
Trent Polytechnic
Bachelors, HTML & CSS
Bachelors, HTML & CSS
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