$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Marketing campaigns specialist
Linda Bertolissio
,
Hornchurch, United Kingdom
Experience
Other titles
Skills
I'm offering
A strategically focused and creative Senior Campaign, Marketing and Brand Management Professional, with a proven record of account management and client relationship success in developing and delivering integrated marketing campaigns across all platforms and media for international, multi-layered organisations.
Commercially and financially astute with the ability to deliver complex projects, programmes and campaigns within diverse pressurised geographical, cultural and industry sector environments, whilst maintaining stakeholder buy-in as the core definition of success.
Results focused leader and manager, delivering coaching, training and mentoring to build cohesive and highly creative teams, ensuring the achievement of individual targets and corporate objectives.
Experience includes direct and strategic marketing, distinct brand recognition, new product launch campaigns, niche marketing, channels to market, market analysis, creating and managing strategic partnerships and alliances.
CAREER HIGHLIGHTS INCLUDE:
International Account Director: Ptarmigan Media
• Successful E2E management of £3m+ year campaign focussed on global publisher - The Economist, Reuters - content, with digital and social platform distribution via Smartology, Financial Times, Bloomberg, Dianomi, LinkedIn
• Achieved increased client revenue by 26% through cross-selling and up-selling of corporate services
• Led, trained and motivated a team member, acknowledged as a Rising Star in Financial Marketing 2018
International Account Manager: Ptarmigan Media
• Managed the development, delivery and implementation of integrated campaigns, with budgets ranging from £10k to £3m+, incorporating digital, social, print, Out of Home, events and TV media channels
• Launched a successful 'media first' opportunity, and streamlined restructured campaigns from diverse businesses
• Global project management roll-out of digital dashboard that was initially created for the EMEA region
International Account Manager: ZenithOptimedia Worldwide
• Utilised media relationships to track market activity, competitor performance, and used sales experience to leverage a 39% reduction on media spend through forceful and detail-based negotiations
• Astute provision of innovative image, individuality and creative understanding ensured client satisfaction
International Account Executive: ZenithOptimedia Worldwide
• Rapid acquisition of collaborative coordination and scheduling skills, operating across numerous time zones and accommodating distinct regional nuances
• Received PAC 2011 Award as member of team presenting the best response to a brief from Honda
Account Manager: IDG Communications Ltd
• Established innovative advertising spend solutions and enhancing sales
Commercially and financially astute with the ability to deliver complex projects, programmes and campaigns within diverse pressurised geographical, cultural and industry sector environments, whilst maintaining stakeholder buy-in as the core definition of success.
Results focused leader and manager, delivering coaching, training and mentoring to build cohesive and highly creative teams, ensuring the achievement of individual targets and corporate objectives.
Experience includes direct and strategic marketing, distinct brand recognition, new product launch campaigns, niche marketing, channels to market, market analysis, creating and managing strategic partnerships and alliances.
CAREER HIGHLIGHTS INCLUDE:
International Account Director: Ptarmigan Media
• Successful E2E management of £3m+ year campaign focussed on global publisher - The Economist, Reuters - content, with digital and social platform distribution via Smartology, Financial Times, Bloomberg, Dianomi, LinkedIn
• Achieved increased client revenue by 26% through cross-selling and up-selling of corporate services
• Led, trained and motivated a team member, acknowledged as a Rising Star in Financial Marketing 2018
International Account Manager: Ptarmigan Media
• Managed the development, delivery and implementation of integrated campaigns, with budgets ranging from £10k to £3m+, incorporating digital, social, print, Out of Home, events and TV media channels
• Launched a successful 'media first' opportunity, and streamlined restructured campaigns from diverse businesses
• Global project management roll-out of digital dashboard that was initially created for the EMEA region
International Account Manager: ZenithOptimedia Worldwide
• Utilised media relationships to track market activity, competitor performance, and used sales experience to leverage a 39% reduction on media spend through forceful and detail-based negotiations
• Astute provision of innovative image, individuality and creative understanding ensured client satisfaction
International Account Executive: ZenithOptimedia Worldwide
• Rapid acquisition of collaborative coordination and scheduling skills, operating across numerous time zones and accommodating distinct regional nuances
• Received PAC 2011 Award as member of team presenting the best response to a brief from Honda
Account Manager: IDG Communications Ltd
• Established innovative advertising spend solutions and enhancing sales
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2019
job
International Account Director
Ptarmigan Media.
Working on Nomura, Barclays, CME
• Promoted to lead and motivate multi-functional regional teams to support existing and future marketing and advertising campaigns, ensuring open communication with senior clients to respond to brand requirements
• Utilising bespoke research and market data to identify corporate market growth opportunities, providing technical support to adapt B2C targeting solutions by to achieve a niche B2B new market solution
• Promoted to lead and motivate multi-functional regional teams to support existing and future marketing and advertising campaigns, ensuring open communication with senior clients to respond to brand requirements
• Utilising bespoke research and market data to identify corporate market growth opportunities, providing technical support to adapt B2C targeting solutions by to achieve a niche B2B new market solution
Marketing, Advertising, Research, B2B, Support, Growth, International, Project Management, Team management, Project coordination, Digital Marketing, Digital Strategy
2014 - 2016
job
International Account Manager
Ptarmigan Media.
Working on Nomura, HSBC, J. P. Morgan, Thomson Reuters
• Engaged to create and produce impactful media strategies, targeted at corporate and institutional investment banking clients, and ultra-high net worth clients for wealth management companies and private banks
• Regularly assessed new-to-market vendors, partners and technologies for presentation to clients as potential partners, to increase profit base, achieving trusted partner relationship status with clients and agencies
• Created and established a digital dashboard, with multiple data feeds to ensure successful campaigns, run to defined timescales and budgets and KPIs
• Analysed campaign data, provided valuable and actionable insights, allowing clients to make business decisions
• Engaged to create and produce impactful media strategies, targeted at corporate and institutional investment banking clients, and ultra-high net worth clients for wealth management companies and private banks
• Regularly assessed new-to-market vendors, partners and technologies for presentation to clients as potential partners, to increase profit base, achieving trusted partner relationship status with clients and agencies
• Created and established a digital dashboard, with multiple data feeds to ensure successful campaigns, run to defined timescales and budgets and KPIs
• Analysed campaign data, provided valuable and actionable insights, allowing clients to make business decisions
Account Manager, Management, Banking, International, Campaign, Manager, Project Management, Digital Marketing, Google analytics, Digital Strategy
2013 - 2014
job
International Account Manager
ZenithOptimedia Worldwide.
Working on Aviva, Compare the Market, Delta Airlines, Asus
• Promoted to manage and instigate campaigns across diverse media channels and regions, led an account executive and assistant, controlled client and partner agencies and internal stakeholders to enhance revenue
• Maintained account efficiency through contact reports and status meetings; and designed, planned and implemented marketing campaigns that consistently surpassed client expectations and KPI's
• Promoted to manage and instigate campaigns across diverse media channels and regions, led an account executive and assistant, controlled client and partner agencies and internal stakeholders to enhance revenue
• Maintained account efficiency through contact reports and status meetings; and designed, planned and implemented marketing campaigns that consistently surpassed client expectations and KPI's
Marketing, Account Manager, KPI, International, LED, Manager, Project Management, Project coordination, Marketing Campaigns, B2B Marketing, Online marketing
2011 - 2013
job
International Account Executive
ZenithOptimedia Worldwide.
Working on Inmarsat, Vestas
• Appointed to liaise with stakeholders, UK and international agencies to ensure campaign instigation, researching and collating media data, and negotiating and finalising competitive rates with media owners
• Tracked and examined campaign performance to ensure client expectation compliance, providing result interpretation and reports to present and quantify the effective of campaigns for clients
• Appointed to liaise with stakeholders, UK and international agencies to ensure campaign instigation, researching and collating media data, and negotiating and finalising competitive rates with media owners
• Tracked and examined campaign performance to ensure client expectation compliance, providing result interpretation and reports to present and quantify the effective of campaigns for clients
Compliance, International, Campaign, Digital and social campaigns, Marketing Campaigns, Project Management, Management, Project coordination
2008 - 2011
job
Account Manager
IDG Communications Ltd.
- Macworld, PC Advisor
• Re-engaged with organisation in media sales role, supporting client campaigns through effective editorial, online and production team relationships, creating and presenting marketing strategies to clients and agencies
• Developed bespoke and personalised approach to maximise revenue, selling most stands for 5 events, achieving Sales person of the Month in July 2011, by gaining impactful increase in company sales
• Re-engaged with organisation in media sales role, supporting client campaigns through effective editorial, online and production team relationships, creating and presenting marketing strategies to clients and agencies
• Developed bespoke and personalised approach to maximise revenue, selling most stands for 5 events, achieving Sales person of the Month in July 2011, by gaining impactful increase in company sales
Marketing, Account Manager, Sales, Presenting, Organization, PC, Production, Online, Manager
My education
1998
-
2000
University of Western Sydney
Information Technology, Data Communications
Information Technology, Data Communications
Linda's reviews
Linda has not received any reviews on Worksome.
Contact Linda Bertolissio
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Linda directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark