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jobs
Brand Communication, Copywriting & Marketing
Emma Roeder
,
Edinburgh, United Kingdom
Experience
Other titles
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I'm offering
Hello! I am a data-driven, hands-on marketing professional and entrepreneur with creative flair and strong communication skills. I have worked for a variety of startups and SMEs in Toronto, London, Berlin and Glasgow and am particularly interested in using consumer insights and content to strengthen brand and marketing strategies that will increase retention and drive revenue for business growth. A graduate of the Food Economics and Marketing Master's programme at the University of Reading, I have a specific interest in the food industry, and how technology can be used to leverage innovation and sustainability. Now working on my own business, a curated food hampers turned BBQ restaurant in Edinburgh, I am looking to add value to companies of various industries for small, remote projects in marketing, branding or copywriting.
Markets
United States
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
English
Fluently
French
Good
Ready for
Available
My experience
2020 - ?
project
Co-founder & Director of Operations - Smiddy BBQ (Roeder & Bell Ltd)
Slow-cooked, Texas inspired, Scottish craft BBQ. Responsible for admin, account management, HR, finances and marketing. See @smiddybbq on Instagram (10k + followers).
Financial Management, Bookkeeping, Budget and accounting, Excel, Human Resources, Communication, Recruitment, Business development, Business strategy, MArketing Strategy, Social Media, Digital Marketing, Content marketing
2020 - 2020
project
Co-founder & Managing Director - Roeder & Bell Hampers
A weekly delivery service of freshly curated local food hampers, supporting small businesses during Covid, now parent company of The Smiddy BBQ. For the hampers, I was responsible for building relationships with suppliers, as well as curating, selling and marketing them. As Company Director, I continue to manage some day-to-day operations, however I now maintain a more administrative role, while my business partner manages the restaurant.
Management, Operations, Business development, Marketing, Digital Marketing, Social Media, Content marketing, Communication, Digital communication, Finance, Bookkeeping, Excel, Budget and accounting
2020 - 2020
job
Marketing Communications Manager
3F Bio Ltd., Glasgow.
BioTech Developers of Sustainable Protein ABUNDA (pre-launch/B2B) - Responsible for leading the communication and marketing strategies and activities in support of the company objective to launch 16k tonnes of ABUNDA mycoprotein in 2021 with demand in place. This involved supporting the commercial strategy and collecting insight and trends, by engaging with potential customers, as well as using PR and social media to support web presence, and presence at conferences, such as COP26 in Glasgow.
Marketing, Social Media, B2B, Pr, Support, Web, Social, Protein, Manager
2018 - 2019
freelance
Student in Residence & Marketing Support
Forward Fooding, London.
FoodTech/AgriTech Network for Startups, Investors and Corporates - Assisting with marketing activities, such as social media, presentations and email campaigns, while also attending/managing events for various food startups and corporates.
Marketing, Startups, Network, Social Media, Email marketing, Copywriting
2018 - 2018
freelance
Marketing Consultant
Infarm, London.
Vertical Farming - Conducted London market research by visiting various supermarkets around the city, as well as researching and liaising with relevant retail stakeholders, understanding the competitive landscape, and consumer and cultural attitudes towards food retail, in order to deliver a market entry strategy in line with the company's business objectives. This strategy was then used to standardize the model for future market entry strategies and towards their launch in partnership with Marks & Spencer, with now six locations in London.
Marketing, Research, Market research, Market entry, MArketing Strategy
2016 - 2018
job
Brand Communications Manager
Fanmiles, Berlin.
Loyalty Marketing Technology (now part of Miles & More, Lufthansa) - Worked cross-functionally with product, growth and design teams to create and implement a new brand identity and overall marketing strategy in line with business objectives. Content creation for brand integration and social media, including blog, website and brand activation presentations to various B2B clients, such as Red Bull, AIDA and adidas. KPI driven B2B and B2C marketing campaigns and community management for social media, PR and events. Internal and external communication strategy (development and management), including copy and document creation for account managers.
Marketing, Event planning, B2B, Event, B2C, Pr, Integration, Technology, Growth, KPI, Marketing Technology, Branding, Brand identity, Brand Building, Brand management, Email marketing, Copywriting, Social media copywriting
2016 - 2016
job
Brand & Relationship Manager
Digital Knights, Berlin.
Outsourced Tech Teams - New business development and relationship management across Europe, including planning, marketing, networking and hosting events with partners in Geneva, London, Berlin. Responsible for running email marketing campaigns and developing practices and procedures based on stakeholder and customer needs, such as due diligence reports and standardized methodologies. Brand and communication strategy (development and management), including brand identity, social media and content.
Social Media, Business development, Network, Hosting, Event coordination, Event management, Brand management
2014 - 2016
job
Director of Marketing & Business Development
The Performance Lab Inc., Toronto.
Sport Performance Clinic - Business development and market research for the promotion and development of performance training programmes for professional athletes (MLB, NHL, etc). Creation and maintenance of global projects and contacts, including email communication and media relations. Communication and marketing of complex sports science terminology and concepts. Managing and optimizing website and digital presence (SEO/SEM) and analyzing data with Google Analytics. Social media management, networking and hosting events.
Social Media, Marketing, Business development, Research, Market research, Social media management, Sport, Science
2012 - 2013
freelance
Street Team Marketing Manager
Wolf Promotions Inc., Toronto.
Promotional Launch for new Greyhound Bus Line - Hiring and managing a team of 5 with the purpose of introducing and promoting Greyhound's new bus line service. Development of quick and cost-effective marketing strategies for marketing team in order to target local audiences.
Marketing, Development, Manager, Management, Project Management, Communication
My education
2018
-
2019
University of Reading
MSc, Food Economics and Marketing
MSc, Food Economics and Marketing
2016
-
2018
University of Toronto
Postgraduate Certificate, Digital Marketing Management
Postgraduate Certificate, Digital Marketing Management
2010
-
2014
University of Guelph
Bachelors, English (Minor in French)
Bachelors, English (Minor in French)
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