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Lucy Power
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Experience
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I'm offering
Markets
United Kingdom
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Language
English
Fluently
Spanish
Fluently
Ready for
My experience
2018 - ?
job
Head of Customer Marketing - UK Portfolio
ITE Group plc.
Establishing, managing and developing a new customer marketing function and team of marketing managers, data
analysts and external social and design agencies, for a national group of 9 industry leading B2B events.
* Executing growth marketing strategies that promote brand awareness, thought leadership, convert/re-engage
audiences using targeted communications, content marketing, SEO, nurture campaigns and performance analysis.
* Using data driven tactics across social, digital and traditional channels to increase customer lifetime value and drive
new business - leads increased by 70% YoY, 88-120% of lead targets achieved, a 30% average increase in leads across the fashion shows, 5% increase in sales conversions YoY, and an increase in traffic of 360% YoY across the fashion
events.
* Key contributor to the proposition and brand development, e.g. new sections/sectors, re-editing, brand extensions and driving innovative on-site features, including exclusive speaker panels, customer workshops, hosted buyer programs
and future trend-led catwalks and presentations.
* Responsible for customer tone of voice, creative sign off and messaging across all channels, ensuring uniqueness and differentiation from competitors.
* Managing a group budget of over £500K - ensuring this delivers the required commercial results and ROI per event.
analysts and external social and design agencies, for a national group of 9 industry leading B2B events.
* Executing growth marketing strategies that promote brand awareness, thought leadership, convert/re-engage
audiences using targeted communications, content marketing, SEO, nurture campaigns and performance analysis.
* Using data driven tactics across social, digital and traditional channels to increase customer lifetime value and drive
new business - leads increased by 70% YoY, 88-120% of lead targets achieved, a 30% average increase in leads across the fashion shows, 5% increase in sales conversions YoY, and an increase in traffic of 360% YoY across the fashion
events.
* Key contributor to the proposition and brand development, e.g. new sections/sectors, re-editing, brand extensions and driving innovative on-site features, including exclusive speaker panels, customer workshops, hosted buyer programs
and future trend-led catwalks and presentations.
* Responsible for customer tone of voice, creative sign off and messaging across all channels, ensuring uniqueness and differentiation from competitors.
* Managing a group budget of over £500K - ensuring this delivers the required commercial results and ROI per event.
ROI, Social, LED, Development, Speaker, Growth, Workshops, Sales, Content, Content marketing, Leadership, Fashion, Event, Budget, B2B, Seo, Design, Marketing
2016 - 2017
job
Head of Demand Generation
Signal Media.
2014 - 2015
job
Contributing Sub Editor
The Style Lane.
2014 - 2015
freelance
New Business Development Consultant
Gorkana.
Business development, Development
2013 - 2014
job
Global Account Manager
B. The Communications Agency.
Account Manager, Manager
2013 - 2013
job
Senior Account Executive
M&M Management.
2012 - 2013
job
PR & Event Executive
Neom Organics.
Additional Skills & Experiences
Event, Pr
My education
Leeds Metropolitan University
Bachelors, Public Relations and Marketing
Bachelors, Public Relations and Marketing
Lewes College
Secondary, Business Studies
Secondary, Business Studies
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