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Senior
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Strategy Director
Severine Bavon
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
From brand to creative or design strategy, I use all possible tools to create strong brands. I am a connector: my passion is to bring different people together to achieve great results.
Markets
United Kingdom
Language
German
Good
English
Fluently
French
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Lead Strategist
R/GA.
I started doing what I am the most passionate about: connecting different skillsets and making radically
different people collaborate to achieve outcomes that would not have been possible otherwise.
On Eurosport, I worked as a Lead Strategist: we did everything from brand strategy to designing linear experiences LECTURER - SCIENCESPO
& digital products, defining their new brand identity, creative platform, ad sales strategy, and business SCHOOL OF MANAGEMENT
consulting to help them identify new revenue opportunities and to help them activate their new purpose internally. I led AND INNOVATION
interdisciplinary teams of experience designers, creatives, visual designers and consultants and build a solid partnership with January 2015 - June 2018
different parts of the company.
As an experience strategist for Splice (a music production platform) and Le Creuset, I bridged brand and design
strategy to help teams create digital platforms that were not only efficient, but were also expressing and serving the brand.
" Constructive chaos: making ideas
On Samsung, I contributed to the "Upgrade to Galaxy" international campaign, and on McDonald's, I led the strategy grow and thrive in a hostile
on digital and innovation for the Family Marketing department. environment "
different people collaborate to achieve outcomes that would not have been possible otherwise.
On Eurosport, I worked as a Lead Strategist: we did everything from brand strategy to designing linear experiences LECTURER - SCIENCESPO
& digital products, defining their new brand identity, creative platform, ad sales strategy, and business SCHOOL OF MANAGEMENT
consulting to help them identify new revenue opportunities and to help them activate their new purpose internally. I led AND INNOVATION
interdisciplinary teams of experience designers, creatives, visual designers and consultants and build a solid partnership with January 2015 - June 2018
different parts of the company.
As an experience strategist for Splice (a music production platform) and Le Creuset, I bridged brand and design
strategy to help teams create digital platforms that were not only efficient, but were also expressing and serving the brand.
" Constructive chaos: making ideas
On Samsung, I contributed to the "Upgrade to Galaxy" international campaign, and on McDonald's, I led the strategy grow and thrive in a hostile
on digital and innovation for the Family Marketing department. environment "
Marketing, Design, Innovation, Consulting, Management, Sales, Music, International, SOLID, Campaign, Production, LED, Brand identity
2013 - 2015
job
JUNIOR STRATEGIC PLANNER
TBWA PARIS.
GERMAN
conversational
I cut my teeth by contributing to the brand and campaign strategy for major brands, like SNCF (French railway company) or Vichy (L'Oréal), for which we created the European launch campaign for LiftActiv Supreme, a new anti-aging
range. For Happy Meal Europe and McDonald's France, the agency's largest account, I worked on brand and campaign ITALIAN
strategy for product launches.
notions
I then took the strategic lead of mid-sized accounts, part of the SNCF group (iDTGV, Voyages-SNCF.com), where I
repositioned brands, launched creative campaigns and even defined strategies for the in-train experience and the design of apps and services.
I participated to an experience consulting project to improve Air France's ground experience. For the first time, I worked OTHER with UX designers, conducted interviews, took part to ethnographic studies and led client workshops. It was a revelation.
Lyrical singing
conversational
I cut my teeth by contributing to the brand and campaign strategy for major brands, like SNCF (French railway company) or Vichy (L'Oréal), for which we created the European launch campaign for LiftActiv Supreme, a new anti-aging
range. For Happy Meal Europe and McDonald's France, the agency's largest account, I worked on brand and campaign ITALIAN
strategy for product launches.
notions
I then took the strategic lead of mid-sized accounts, part of the SNCF group (iDTGV, Voyages-SNCF.com), where I
repositioned brands, launched creative campaigns and even defined strategies for the in-train experience and the design of apps and services.
I participated to an experience consulting project to improve Air France's ground experience. For the first time, I worked OTHER with UX designers, conducted interviews, took part to ethnographic studies and led client workshops. It was a revelation.
Lyrical singing
Design, UX, Consulting, It, Workshops, Apps, Campaign, LED
My education
2007
-
2013
FREIE UNIVERSITÄT BERLIN
N/a, Design
N/a, Design
R/GA UNIVERSITY TRAINING
Masters, COMMUNICATIONS
Masters, COMMUNICATIONS
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