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jobs
Shyue Wern Tan
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Chinese (Mandarin)
Fluently
Ready for
My experience
2019 - ?
temp
Postgraduate Student
The University of Manchester.
Pursuing my MSc in Innovation Management and Entrepreneurship at the Alliance
Manchester Business School, the best business school in the UK
• Received the prestigious Chevening British Scholarship to pursue this postgraduate
course
• Innovation is much needed in many organisations to be highly relevant and stay
competitive in the market
• Innovation management is the trend moving forward to be sustainable and it is important
to have the entrepreneur mindset and skills to act quickly to capture the market.
Manchester Business School, the best business school in the UK
• Received the prestigious Chevening British Scholarship to pursue this postgraduate
course
• Innovation is much needed in many organisations to be highly relevant and stay
competitive in the market
• Innovation management is the trend moving forward to be sustainable and it is important
to have the entrepreneur mindset and skills to act quickly to capture the market.
Innovation, Innovation Management, Entrepreneurship, Management, It
2019 - 2019
job
Regional Marketing Director, Asia Pacific
unknown.
Responsible for the marketing strategies, branding, communications and public affairs
activities for the entire Asia Pacific region
• Focus on digital marketing activities and engagement on digital customer experience via
web platforms, social media strategies and digital technologies
• Create strategic partnerships and collaborations with key stakeholders to penetrate new
markets, create opportunities in existing markets and to position Danfoss more at the forefront for energy efficient solutions
• Synergise the marketing efforts and activities across all business segments in the region
activities for the entire Asia Pacific region
• Focus on digital marketing activities and engagement on digital customer experience via
web platforms, social media strategies and digital technologies
• Create strategic partnerships and collaborations with key stakeholders to penetrate new
markets, create opportunities in existing markets and to position Danfoss more at the forefront for energy efficient solutions
• Synergise the marketing efforts and activities across all business segments in the region
Digital Marketing, Social Media, Marketing, Branding, Customer experience, Social media strategies, Public affairs, Web, Energy, Energy, Asia, Social
2014 - 2019
temp
Part-time Barista and Baker
Roast Factor Café.
I am passionate about coffee and also the art of baking. As such I work part time during
weekends on perfecting this art
• Experience in pulling espresso shots and making milk based coffee drinks
• Baking cakes, cookies and pastries that go well with a good cup of coffee
weekends on perfecting this art
• Experience in pulling espresso shots and making milk based coffee drinks
• Baking cakes, cookies and pastries that go well with a good cup of coffee
Go
2017 - 2018
job
Director, Marketing and Operations
Picksum.com.
Conceptualized, strategized and developed a new e-commerce platform for local youth
entrepreneurs in fashion, beauty and accessories called www.picksum.com
• Capturing the market amongst Malaysian youth on buying local fashionable products and the growth of youth entrepreneurs entering the fashion and beauty industry
• Picksum.com is a one stop platform that features local product brands in fashion, beauty
and accessories
• Managing the whole operation from web backend, digital marketing, social media, finance
and sales
entrepreneurs in fashion, beauty and accessories called www.picksum.com
• Capturing the market amongst Malaysian youth on buying local fashionable products and the growth of youth entrepreneurs entering the fashion and beauty industry
• Picksum.com is a one stop platform that features local product brands in fashion, beauty
and accessories
• Managing the whole operation from web backend, digital marketing, social media, finance
and sales
Digital Marketing, Social Media, Marketing, Backend, E-commerce, Fashion, Sales, Finance, Growth, Web, Accessories, Backend, Social
2015 - 2018
freelance
Director, Brand and Marketing
o Forging meaningful partnerships and collaborations with corporations, NGOs.
• Oversee 3 main roles for the organization:
o Leading the brand & marketing, public relations, and the content creation teams for the organization
o Business strategies and business development for revenue generations,
operation excellence, cost optimization and overall positioning of the organization.
o Forging meaningful partnerships and collaborations with corporations, NGOs,
government bodies and media houses on projects and activities
• Creating brand leadership as the front liner for youth activities
• Network and connect for monetization opportunities, create engaging programs and build
stronger social enterprises
o Leading the brand & marketing, public relations, and the content creation teams for the organization
o Business strategies and business development for revenue generations,
operation excellence, cost optimization and overall positioning of the organization.
o Forging meaningful partnerships and collaborations with corporations, NGOs,
government bodies and media houses on projects and activities
• Creating brand leadership as the front liner for youth activities
• Network and connect for monetization opportunities, create engaging programs and build
stronger social enterprises
Marketing, Business development, Public relations, Content creation, Leadership, Content, Network, Development, Operation Excellence, Social
2014 - 2015
job
Senior Manager, Marketing & Communications
InvestKL.
Led the international strategies to create awareness and promote Greater KL as the location of choice in Asia for global multinational companies to set up regional
headquarters in the region.
• Developed key messages for Greater KL that meet the requirements of targeted business
audiences to position Greater KL and Malaysia as a centre of business, innovation and talent in ASEAN.
• Planned and executed the yearly marketing communications strategies that include
branding, content development, press and media relations, events and digital
management.
headquarters in the region.
• Developed key messages for Greater KL that meet the requirements of targeted business
audiences to position Greater KL and Malaysia as a centre of business, innovation and talent in ASEAN.
• Planned and executed the yearly marketing communications strategies that include
branding, content development, press and media relations, events and digital
management.
Marketing, Branding, Innovation, Management, Content, Content Development, Development, International, UP, LED, Manager, Asia
2010 - 2013
job
Head, Corporate Communications
MEASAT Satellite Systems.
Managed the MEASAT brand, providing guidance and strategies to ensure all activities
are executed according to the brand goals
• Developed and supervised the execution of marketing communications plan and
programs including advertising, events and exhibitions, PR activities, website and collaterals.
• Maintained relationships with media partners in the industry with news releases, press
conferences and press activities.
• Developed corporate image awareness through exhibitions and conferences regionally
and internationally.
• Developed and supervised employees related programs to build a strong internal
community and culture through multiple social activities
• Corporate Social Responsibility in providing awareness, knowledge and opportunity in the satellite industry through education scholarships.
are executed according to the brand goals
• Developed and supervised the execution of marketing communications plan and
programs including advertising, events and exhibitions, PR activities, website and collaterals.
• Maintained relationships with media partners in the industry with news releases, press
conferences and press activities.
• Developed corporate image awareness through exhibitions and conferences regionally
and internationally.
• Developed and supervised employees related programs to build a strong internal
community and culture through multiple social activities
• Corporate Social Responsibility in providing awareness, knowledge and opportunity in the satellite industry through education scholarships.
Marketing, Advertising, Pr, Website, Community, Social
2006 - 2010
freelance
Senior Brand Consultant
Temporal Brand Consulting.
Developed strategies for corporate and product brands in moving them to become an
industry leader.
• Created brand strategies for local and international companies, which involve developing
brand vision, giving the brand personality and a unique positioning in the market.
• Led the brand communications and management division in creating brand image and
managing what is on-brand or off-brand. Involved various mediums and tactics in communicating the brand in the most effective way to reach its target markets.
• Consulted for organizations across the regions including Dubai Aluminium, DWTC, Kuok
Oils and Grains, Bank Negara, Glomac, MFM, Etiqa and several SMEs.
industry leader.
• Created brand strategies for local and international companies, which involve developing
brand vision, giving the brand personality and a unique positioning in the market.
• Led the brand communications and management division in creating brand image and
managing what is on-brand or off-brand. Involved various mediums and tactics in communicating the brand in the most effective way to reach its target markets.
• Consulted for organizations across the regions including Dubai Aluminium, DWTC, Kuok
Oils and Grains, Bank Negara, Glomac, MFM, Etiqa and several SMEs.
Management, International, LED
2003 - 2006
job
Senior Regional Marketing Executive
BlueScope Steel Asia.
Conceptualized and implemented marketing communications activities for BlueScope
Steel, one of the largest commercial consumer building product companies in the world.
• Responsible for the marketing operations around Asia which includes brand management,
developing marketing plans and strategies as well as brand execution on a regional scale.
• Developed marketing collateral and activities including advertisements, public relations,
media planning, brochures, events, promotional programs, road shows, and also on
multimedia and web development that revolves around the brand.
Steel, one of the largest commercial consumer building product companies in the world.
• Responsible for the marketing operations around Asia which includes brand management,
developing marketing plans and strategies as well as brand execution on a regional scale.
• Developed marketing collateral and activities including advertisements, public relations,
media planning, brochures, events, promotional programs, road shows, and also on
multimedia and web development that revolves around the brand.
Marketing, Public relations, Management, Media planning, Development, Web, Asia
2002 - 2003
job
Management Associate
OSK Holdings Bhd.
I had the opportunity to gain knowledge in running the Company's businesses through
assignments in various departments that included sales and marketing, corporate finance,
research and operations.
• Job scope includes; marketing OSK's services in order to gain more volume and to create
customer loyalty, organising events, conducting thorough analysis on numerous industry
and companies in Malaysia, forecast analysis on respective financial statements and providing advisory for corporate restructuring
assignments in various departments that included sales and marketing, corporate finance,
research and operations.
• Job scope includes; marketing OSK's services in order to gain more volume and to create
customer loyalty, organising events, conducting thorough analysis on numerous industry
and companies in Malaysia, forecast analysis on respective financial statements and providing advisory for corporate restructuring
Marketing, Research, Management, Sales, Finance, Forecast
My education
The University of Manchester
MSc, Innovation Management and Entrepreneurship
MSc, Innovation Management and Entrepreneurship
Multimedia University
Bachelors, Marketing Management
Bachelors, Marketing Management
n/a
Unspecified, Business Administration
Unspecified, Business Administration
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