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Helping businesses find a single minded objective for growth
Chris Perkins
,
Warrington, United Kingdom
Experience
Other titles
Skills
I'm offering
My business helps growing and ambitious SME’s with their business planning, assisting them in identifying a single minded objective and key goals, the strategies required to achieve those goals and the measures needed to ensure they are on track.
I have significant experience in senior management across a number of consumer focused industries. My experience covers strategic marketing planning and change, market planning and execution, new business development and wider general management including leadership and direction setting for large teams.
I am now using the skills I have developed in both corporate and private equity backed business to help other businesses http://********.** whatever situation they may find themselves in.
I have found that business planning doesn't have to be complicated. As long as there is a focus on the objective and how we are going to achieve it, we can build a simple and effective plan that every person in your business can get behind.
I have significant experience in senior management across a number of consumer focused industries. My experience covers strategic marketing planning and change, market planning and execution, new business development and wider general management including leadership and direction setting for large teams.
I am now using the skills I have developed in both corporate and private equity backed business to help other businesses http://********.** whatever situation they may find themselves in.
I have found that business planning doesn't have to be complicated. As long as there is a focus on the objective and how we are going to achieve it, we can build a simple and effective plan that every person in your business can get behind.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2019
job
Director
World of Wedgwood.
Divisional Managing Director role with full P&L responsibility for ‘World of Wedgwood’, a £34m Global Brand Experience developed on the Wedgwood site, leadership and management of 80 people.
Development and management of an internationally recognised tourist attraction, growing revenue across multiple retail, F&B and interactive sites through partnership development.
Development and management of an internationally recognised tourist attraction, growing revenue across multiple retail, F&B and interactive sites through partnership development.
Retail, Food, Management, Leadership, Team Leadership, Business strategy, Business development, Project coordination
2014 - 2016
job
Group Business Development Director
WWRD UK (Wedgwood Waterford Royal Doulton).
Manage global licensing business with retail turnover of over $100m. Delivered new retail licensing partners. Introduced Wedgwood and other brands as a franchise opportunity across multiple home furnishing and accessory categories around the world
Product development, Product Management, B2B Marketing, Communication, Digital Marketing, MArketing Strategy, Interim project management
2013 - 2014
job
Marketing Director
WWRD UK (Wedgwood Waterford Royal Doulton).
Managing marketing direction, team and output for four global luxury brands across EMEA, marketing strategy and execution for a £80m turnover region across retail, wholesale and e-comm channels. WWRD UK plc was backed by KPS Capital Partners, New York.
Marketing, Online marketing strategy, Digital Strategy, Digital Marketing Strategy, Digital Marketing, Press and PR, Sales development, Account management, Retail, Retail marketing, Project Management, Business development, Interim management, Business strategy, Brand identity
2012 - 2012
freelance
Marketing Consultant
self-employed.
Marketing Consultant on a variety of projects.
• Successfully launched a UK luxury cruise brand into the Australian retail market
• Developed creative for DRTV campaign for global cruise business
• Successfully launched a UK luxury cruise brand into the Australian retail market
• Developed creative for DRTV campaign for global cruise business
Marketing, Retail, Campaign
2008 - 2012
job
Sales and Marketing Director
Orion Expedition Cruises, Australia.
Managing global sales and marketing function for a Private Equity backed luxury cruise business. Through combined team of 15, managed re-brand, complete reorganisation of the function including introduction of internal creative agency. Creation of new product content with introduction of new ship and destinations. Opening of new global markets.
Social Media, Marketing, CRM, Research, Customer service, Content, ROI, Sales, Service, Growth, Global sales, Online, Processes, Social, Business strategy, Digital Strategy, Digital Marketing
2006 - 2008
job
Ecommerce & Marketing Manager
Fitness First Australia.
Responsible for the development of new e-commerce platform and digital acquisition strategy for a market leading health club with . £160m turnover chain and 300k+ members
Marketing, Seo, Ecommerce, Retail, PPC, E-commerce, C, Affiliate, Development, Health, Online, Manager
2001 - 2002
job
Recruitment Consultant
Retail Human Resources Plc.
Recruitment
1998 - 2001
job
Concept Development Mgr, Senior Merchandising Mgr (Petrol Forecourt Stores)
Somerfield Plc.
Concept Development, Development
1996 - 1998
job
Merchandising Manager, Brand Manager, Strategic Planning Analyst
Parisa plc.
Strategic Planning, Analyst, Manager
My education
1992
-
1995
University of Sheffield
Bachelors, Politics and Economics
Bachelors, Politics and Economics
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