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Senior
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Growth Lead / Acquisition Consultant
Anthony Burgess
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m an experienced digital marketer who has led acquisition, performance and growth marketing in-house for start-up and scale-up businesses. I now consult with businesses ranging from those who have an idea or product/market fit to established scale ups looking to move the revenue needle, kick off a new product vertical or become more efficient with their marketing budget. I'm a natural problem solver and provide clear, actionable, 'no-waffle' solutions!
How might I help?
- Strategise, setup and test new digital marketing channels
- Create an experimentation or 'growth' focused plan
- Suggest and implement a marketing stack.
- Hire staff, or mentor/manage team or agencies.
- Audit your current acquisition or lifecycle activity.
- Suggest improvements to your marketing funnel.
- Shed light on key metrics you should be monitoring.
- Setup simple, clear reporting that you can trust.
Questions I can typically answer..
- What should I be spending on acquisition?
- How do I acquire more customers?
- How can I improve my CAC/LTV?
- Which marketing channels should I invest more in?
- Is my agency providing value for money?
Please drop me a message to arrange an intro or discuss your challenges.
How might I help?
- Strategise, setup and test new digital marketing channels
- Create an experimentation or 'growth' focused plan
- Suggest and implement a marketing stack.
- Hire staff, or mentor/manage team or agencies.
- Audit your current acquisition or lifecycle activity.
- Suggest improvements to your marketing funnel.
- Shed light on key metrics you should be monitoring.
- Setup simple, clear reporting that you can trust.
Questions I can typically answer..
- What should I be spending on acquisition?
- How do I acquire more customers?
- How can I improve my CAC/LTV?
- Which marketing channels should I invest more in?
- Is my agency providing value for money?
Please drop me a message to arrange an intro or discuss your challenges.
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Digital Marketing Lead
Nexford University.
An online university providing affordable degrees. Focussed on learner enrolment (3 month conversion cycle). Lead generation approach, optimised all funnel stages to maximise conversion.
Affiliate marketing, CRM, Twitter, Linkedin, Bing ads, Google analytics, Digital Strategy, Digital Marketing, Social media ads
2020 - ?
freelance
Growth Marketing Consultant
The Naked Pharmacy.
Responsible for all acquisition/retention activity. Scaled monthly revenue from £5k to >£30k over 3 months via paid marketing and CRM. Supporting founder with all customer growth activity / LTV/CAC reporting & forecasting.
Google adwords, Google analytics, Shopify, Digital Marketing, Facebook advertising, Google retargeting, Facebook retargeting, Seo
2019 - ?
freelance
Growth Marketing Consultant
Switcher.ie.
Utilities comparison & switching website. Leading on paid acquisition strategy (Google/FB Ads) and partnerships
Marketing, ADS, Website, Growth, Google, Utilities
2018 - 2019
job
Head of Customer Acquisition
Paws.
- Responsible for the development, planning, and execution of all customer acquisition channels and touch points at this new pet startup. Primarily focussed on paid search/shopping and paid social, acquired over 10k customers in Y1 whilst keeping to target CPA and budgets.
- Activated 3k customers to an active subscription and implemented a series of retention/win back campaigns (primarily CRM and paid social) to maximise 12m LTV.
- Growth 'tribe' lead, working to weekly sprints to drive key metrics forward and introduce a 'experimentation' cadence and mindset within the business. Achieved 30% CR increase with a series of CR optimisations and accelerated payment & billing initiatives to reduce churn.
- Implemented SEO best practices to drive a constant MOM organic traffic growth (>10%). Worked on cross team 'bet' to implement an educational hub and comparison tool to drive 'awareness' and brand authority - targeting keywords identified with competitor/volume research.
- Activated 3k customers to an active subscription and implemented a series of retention/win back campaigns (primarily CRM and paid social) to maximise 12m LTV.
- Growth 'tribe' lead, working to weekly sprints to drive key metrics forward and introduce a 'experimentation' cadence and mindset within the business. Achieved 30% CR increase with a series of CR optimisations and accelerated payment & billing initiatives to reduce churn.
- Implemented SEO best practices to drive a constant MOM organic traffic growth (>10%). Worked on cross team 'bet' to implement an educational hub and comparison tool to drive 'awareness' and brand authority - targeting keywords identified with competitor/volume research.
Marketing, Automation, Growth, Data quality, Google retargeting, Social Media Marketing, Affiliate, Lead generation, Google analytics, Social media ads, Google tag manager, Seo, Technical seo, Facebook advertising, Digital Marketing, Online marketing, Digital Strategy
2017 - 2018
job
Head of Customer Acquisition
MedicAnimal.
- Lead customer acquisition across 6 geographies and 3 brands.
- Firstly managed and then lead project to move paid marketing in house from existing agency clients.
- Revamped campaign structure and bidding strategies to take advantage of automation technologies and implement a retargeting strategy. Maintained ROAS whilst scaling daily new customer acquisition from ~150 to ~200.
- Integral part of data project to analyse 12/24 month customer LTV to inform target ROAS and adjust bidding strategies to incorporate net margin. Allowed greater insights as to which categories/brands were most profitable long term to the business.
- Creation of new site category structure to capitalise on missed organic keyword volume (Incremental gain of 5% daily revenue).
- Firstly managed and then lead project to move paid marketing in house from existing agency clients.
- Revamped campaign structure and bidding strategies to take advantage of automation technologies and implement a retargeting strategy. Maintained ROAS whilst scaling daily new customer acquisition from ~150 to ~200.
- Integral part of data project to analyse 12/24 month customer LTV to inform target ROAS and adjust bidding strategies to incorporate net margin. Allowed greater insights as to which categories/brands were most profitable long term to the business.
- Creation of new site category structure to capitalise on missed organic keyword volume (Incremental gain of 5% daily revenue).
Marketing, Automation, Net, Google retargeting, Campaign
My education
2007
-
2011
NOTTINGHAM TRENT UNIVERSITY/BUSINESS SCHOOL
Bachelors, Business Information Systems
Bachelors, Business Information Systems
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