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jobs
Experienced copywriter specialising in tech, lifestyle and B2B
Letitiah Obiri
,
Hornsey, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced and seasoned content marketer and copywriter, I have had the privilege of working on behalf of some of the UK's biggest brands including Tesco, Three Mobile, TK Maxx and Littlewoods. As well as working both client side and agency side, I have also written and contributed to numerous business and marketing publications including Business Zone, The Telegraph and The Guardian.
With extensive experience in the PR, journalism, marketing and branding sectors, I have the proven ability to convert website visitors into customers by providing SEO-friendly content in the form of blogs and website copy for my clients. With a speciality in the retail, fashion, lifestyle, youth and FMGC sectors and experience as a freelance journalist I aim to produce engaging yet commercial content for SME businesses who aim to compete in a global market.
As a seasoned blogger, digital consultant, copywriter, content marketer and social media adviser I am confident my skills and experience can help to develop and grow a client's business exponentially.
With extensive experience in the PR, journalism, marketing and branding sectors, I have the proven ability to convert website visitors into customers by providing SEO-friendly content in the form of blogs and website copy for my clients. With a speciality in the retail, fashion, lifestyle, youth and FMGC sectors and experience as a freelance journalist I aim to produce engaging yet commercial content for SME businesses who aim to compete in a global market.
As a seasoned blogger, digital consultant, copywriter, content marketer and social media adviser I am confident my skills and experience can help to develop and grow a client's business exponentially.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
P/T Freelance Copywriter
Croud.
- Developed and created SEO optimised content including product descriptions, web copy, blog posts and newsletters
• Key Achievement: Tasked with creating targeted copy for fintech brands Lending Stream and Skrill
• Worked closely with tech team to repurpose UX copy and documentation to ensure a consistent tone of voice to engage target audience
• Responsible for end to end content strategy including web copy, social, blog posts, white-papers, award submissions, case studies and press releases
• Produced keyword relevant content for leading B2B and B2C brands in a variety of sectors including Kipling, Swoon Editions and Eastpak
• Key Achievement: Tasked with creating targeted copy for fintech brands Lending Stream and Skrill
• Worked closely with tech team to repurpose UX copy and documentation to ensure a consistent tone of voice to engage target audience
• Responsible for end to end content strategy including web copy, social, blog posts, white-papers, award submissions, case studies and press releases
• Produced keyword relevant content for leading B2B and B2C brands in a variety of sectors including Kipling, Swoon Editions and Eastpak
Seo, UX, B2B, Copywriter, B2C, Content, Blog, Fintech, Content strategy, Web, Social
2016 - ?
freelance
Freelance Content Marketer
Polkadot Digital.
- Implementing digital marketing strategies for innovative tech start-ups like Flatfair
• Key Achievement: Gaining favourable media coverage for clients in The Guardian, The Telegraph, Digital Doughnut, Talk Business and Techworld
• Active member of the London start-up community through public speaking, hosting events and mentoring young entrepreneurs
• Devising social media campaigns to build engaged communities of brand ambassadors and influencers
• Creating compelling content for property firms including Flatfair and Canvas Offices to help establish brand identity and grow community memberships
• Key Achievement: Gaining favourable media coverage for clients in The Guardian, The Telegraph, Digital Doughnut, Talk Business and Techworld
• Active member of the London start-up community through public speaking, hosting events and mentoring young entrepreneurs
• Devising social media campaigns to build engaged communities of brand ambassadors and influencers
• Creating compelling content for property firms including Flatfair and Canvas Offices to help establish brand identity and grow community memberships
Digital Marketing, Social Media, Marketing, Mentoring, Content, Hosting, Public speaking, Community, Canvas, UP, Social
2017 - 2018
freelance
Freelance Content Editor
Catalyx.
- Responsible for generating lead driving content to engage with FMCG clients.
• Key Achievement: Devised an email drip campaign targeting global FMCG brands resulting in meetings with HTC and Reckitt Benckiser
• Regularly researched current customer insight and market research trends to begin thought leadership campaign
• Built a content marketing strategy from scratch ahead of website and blog-relaunch
• Key Achievement: Devised an email drip campaign targeting global FMCG brands resulting in meetings with HTC and Reckitt Benckiser
• Regularly researched current customer insight and market research trends to begin thought leadership campaign
• Built a content marketing strategy from scratch ahead of website and blog-relaunch
Content marketing, Marketing, MArketing Strategy, Research, Market research, Leadership, Content, Website, Blog, FMCG, Campaign
2017 - 2017
temp
Content Marketing Manager
LoyaltyLion.
Responsible for developing and implementing content marketing strategy to build brand identity amongst B2B audience.
• Key Achievement: Working closely with leading ecommerce platform Shopify to target online retailers across the globe
• Produced regular SEO optimized articles several high profile technology partners including Bronto, Dotmailer and Screenpages
• Increased the number of qualified leads via webinars, case studies and white papers
• Key Achievement: Working closely with leading ecommerce platform Shopify to target online retailers across the globe
• Produced regular SEO optimized articles several high profile technology partners including Bronto, Dotmailer and Screenpages
• Increased the number of qualified leads via webinars, case studies and white papers
Content marketing, Marketing, Seo, MArketing Strategy, Ecommerce, Shopify, B2B, Content, Technology, Online, Manager
2015 - 2016
temp
Content & Outreach Manager
Move Digital.
Heading up the implementation of content and outreach strategies for Move Digital to drive rankings, links and brand visibility for clients.
• Key Achievement: Developed digital PR campaigns for clients following EU Referendum which earnt coverage in Business Zone
• Wrote blog content, external articles and website copy for a variety of clients across sectors including manufacturing, printing and luxury
• Liaised regularly with clients to develop content plans and devised collaborative editorial calendars to schedule and publish content
• Key Achievement: Developed digital PR campaigns for clients following EU Referendum which earnt coverage in Business Zone
• Wrote blog content, external articles and website copy for a variety of clients across sectors including manufacturing, printing and luxury
• Liaised regularly with clients to develop content plans and devised collaborative editorial calendars to schedule and publish content
Website copy, Pr, Content, Website, Blog, Implementation, UP, Manager
2015 - 2015
temp
PR & Content Marketing Strategist
Greenlight Digital.
- Responsible for creating innovative creative and engagement campaigns that earnt natural links for SEO purposes, social media engagement and PR exposure
• Key Achievement: Implemented content marketing campaigns for Hiscox which resulted in media coverage on relevant business websites and publications
• Developed strategies for potential and existing clients - exercised creative thought, social media and link earning expertise, and commercial knowledge
• Identified opportunities for content that generated interest, coverage and links for clients, both within the blogging sphere and mainstream news outlets
• Key Achievement: Implemented content marketing campaigns for Hiscox which resulted in media coverage on relevant business websites and publications
• Developed strategies for potential and existing clients - exercised creative thought, social media and link earning expertise, and commercial knowledge
• Identified opportunities for content that generated interest, coverage and links for clients, both within the blogging sphere and mainstream news outlets
Social Media, Content marketing, Marketing, Seo, Blogging, Websites, Pr, Content, Natural, Social
2014 - 2015
freelance
Freelance Content Editor
Regent Street Online.
Responsible for the features on the Regent Street website
• Key Achievement: Worked closely with leading luxury retailers including Burberry, Hugo BOSS and Armani to produce features for the website
• Regularly posted features to our social media profiles to drive traffic to the website
• Generated editorial calendar to proactively forward plan content
• Key Achievement: Worked closely with leading luxury retailers including Burberry, Hugo BOSS and Armani to produce features for the website
• Regularly posted features to our social media profiles to drive traffic to the website
• Generated editorial calendar to proactively forward plan content
Social Media, Content, Website, Social
My education
University of the Arts
Bachelors, Journalism
Bachelors, Journalism
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