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Extensive experience in Marketing and Sales Globally and consulting
Minnie von Mallinckrodt-Grant
,
Royal Leamington Spa, United Kingdom
Experience
Other titles
Skills
I'm offering
The last 4 years I have been helping people with big ideas create compelling talks and pitch to get on
the TED stage to share those ideas. I have been part of the core team helping with all aspects of
choosing speakers, promoting the event online and in person through videos, talks and press.
I am a results focused CIM qualified Marketing professional with extensive sales and marketing
experience as well as having run my own consultancy and coaching business. I love bringing new
ideas to life, launching campaigns and products through clear leadership and team work and seek a
role to utilise all my skills and experience so I can make a difference.
the TED stage to share those ideas. I have been part of the core team helping with all aspects of
choosing speakers, promoting the event online and in person through videos, talks and press.
I am a results focused CIM qualified Marketing professional with extensive sales and marketing
experience as well as having run my own consultancy and coaching business. I love bringing new
ideas to life, launching campaigns and products through clear leadership and team work and seek a
role to utilise all my skills and experience so I can make a difference.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2013 - ?
job
Marketing Strategist, Presentation Coach, and TEDx Curator
unknown.
Working with SME's to create and implement marketing strategies and communications to position
their value and help them pitch and present to attract funding, clients, and grow to scale their reach and sales. Key achievements are helping my clients launch new businesses, raise funding, speak on
global platforms and help TED speakers create viral talks (500K+) and appear in press and on TV.
• Creating communications on complex and technical subjects for presentation to a public audience
• Creating digital marketing strategies to drive traffic and funnel clients through a sales pipeline
• Liaising with the press to secure airtime and gain more reach with a message
• Email Marketing including setting up list building strategies and email campaigns
• Creating blog articles to attract leads and raise awareness
• Create and run online and in person educational events
• Develop compelling presentations and trainings for internal and external use
• Coaching TEDx speakers to develop their talks and vocal performance & delivery
• Create brand strategy; competitor analysis, branding, brand positioning and copywriting
• Business Planning, Marketing Planning & delivery; on and off-line marketing tactics
• Sales training
their value and help them pitch and present to attract funding, clients, and grow to scale their reach and sales. Key achievements are helping my clients launch new businesses, raise funding, speak on
global platforms and help TED speakers create viral talks (500K+) and appear in press and on TV.
• Creating communications on complex and technical subjects for presentation to a public audience
• Creating digital marketing strategies to drive traffic and funnel clients through a sales pipeline
• Liaising with the press to secure airtime and gain more reach with a message
• Email Marketing including setting up list building strategies and email campaigns
• Creating blog articles to attract leads and raise awareness
• Create and run online and in person educational events
• Develop compelling presentations and trainings for internal and external use
• Coaching TEDx speakers to develop their talks and vocal performance & delivery
• Create brand strategy; competitor analysis, branding, brand positioning and copywriting
• Business Planning, Marketing Planning & delivery; on and off-line marketing tactics
• Sales training
Digital Marketing, Marketing, Copywriting, Branding, Coaching, Email marketing, Training, Sales, Blog, TV, Marketing Planning, Coach, Online, UP, Brand identity
2010 - 2013
job
International Product Manager
Binding Site Group Limited.
Responsible for managing Binding Site's diagnostic instrumentation globally in both direct and indirect
markets. Line Management responsibility for a Product Specialist and indirect management for
another Product Specialist and Marketing Executive who were part of the team. Key achievements
include growing global sales for the product range, successful launch of new product range through
successfully managing relationships with all departments in the business and liaising between the CFO and our Japanese supplier to renegotiate our contract worth several million in a timely manner.
• Monthly Sales vs. forecast reports - currently leading a project to improve reporting of sales
numbers globally for use at Board level through to Marketing and Subsidiary level
• Responsible for all automation product launches and managing product life cycles including
managing pricing
• Designing and delivering marketing materials and sales tools including brochures, launch packs,
and providing competitive comparison and rebuttals
• Coach and delegate to two team members (managing without authority) to ensure products are
managed efficiency throughout the life cycle
• New Product Development - understand market requirements and drive the specification and delivery of new assays for automation products
• Distributor training, VIP presentations at Head Office, Sales presentations at UK customer sites
• Managing third party supplier contractual commitments - this includes making sure we meet
commitment, negotiating quotations and managing relationships to ensure win-win scenarios.
markets. Line Management responsibility for a Product Specialist and indirect management for
another Product Specialist and Marketing Executive who were part of the team. Key achievements
include growing global sales for the product range, successful launch of new product range through
successfully managing relationships with all departments in the business and liaising between the CFO and our Japanese supplier to renegotiate our contract worth several million in a timely manner.
• Monthly Sales vs. forecast reports - currently leading a project to improve reporting of sales
numbers globally for use at Board level through to Marketing and Subsidiary level
• Responsible for all automation product launches and managing product life cycles including
managing pricing
• Designing and delivering marketing materials and sales tools including brochures, launch packs,
and providing competitive comparison and rebuttals
• Coach and delegate to two team members (managing without authority) to ensure products are
managed efficiency throughout the life cycle
• New Product Development - understand market requirements and drive the specification and delivery of new assays for automation products
• Distributor training, VIP presentations at Head Office, Sales presentations at UK customer sites
• Managing third party supplier contractual commitments - this includes making sure we meet
commitment, negotiating quotations and managing relationships to ensure win-win scenarios.
Marketing, Product development, Training, Automation, Management, Product Manager, Sales, Global sales, CFO, Development, Coach, Office, International, Forecast, Manager
2008 - 2010
job
International Product Manager
Abbott Laboratories.
Responsible for the full marketing mix for International market outside of North America. Primary
focus region was Direct Operations in Europe and Distribution Operations in Latin America & CEMEA,
with exposure to the Far East and Australasian markets. Key achievements have been presenting and training for the whole international team at annual conferences, growing YOY sales, being the brand
ambassador for Abbott in our division and creating and aligning communications tools, newsletters, and marketing materials for both english and foreign language markets relevant to their healthcare
models.
• Monthly reports including, Product Mix reports, KPI reports, Forecast reports including a 30 60 90
tool, Marketing Reports; implementing a Business Intelligence System at present for running full
KPI metrics including dashboards
• Annual Marketing Planning based on US & International requirements. Mixture of strategic plan-
ning (US driven) and local level tactical projects.
• Marcoms conduit between the US Global Marketing team and the International Group
• Project Management: Deliverables include designing and delivering a Distribution Partner com-
munication package including Guide to our company, Newsletter, communication of Marketing
materials, Promotional items and congress organisation and management, designing and deliv-
ering International marketing processes
• Budget Management for central marketing and regional marketing spend
• Liaison with local and International Marketing agencies to ensure the Abbott Corporate Identity
protocols are followed at all times
• Managing design and print agencies to ensure projects delivered in time and on budget
focus region was Direct Operations in Europe and Distribution Operations in Latin America & CEMEA,
with exposure to the Far East and Australasian markets. Key achievements have been presenting and training for the whole international team at annual conferences, growing YOY sales, being the brand
ambassador for Abbott in our division and creating and aligning communications tools, newsletters, and marketing materials for both english and foreign language markets relevant to their healthcare
models.
• Monthly reports including, Product Mix reports, KPI reports, Forecast reports including a 30 60 90
tool, Marketing Reports; implementing a Business Intelligence System at present for running full
KPI metrics including dashboards
• Annual Marketing Planning based on US & International requirements. Mixture of strategic plan-
ning (US driven) and local level tactical projects.
• Marcoms conduit between the US Global Marketing team and the International Group
• Project Management: Deliverables include designing and delivering a Distribution Partner com-
munication package including Guide to our company, Newsletter, communication of Marketing
materials, Promotional items and congress organisation and management, designing and deliv-
ering International marketing processes
• Budget Management for central marketing and regional marketing spend
• Liaison with local and International Marketing agencies to ensure the Abbott Corporate Identity
protocols are followed at all times
• Managing design and print agencies to ensure projects delivered in time and on budget
Sales, Manager, Processes, Guide, Forecast, International, Organization, Presenting, KPI, Global Marketing, Marketing Planning, Marketing, Corporate identity, Product Manager, Management, Print, Budget, Training, Business Intelligence, Project Management, Design
2007 - 2008
job
Critical Care Product Specialist
Kimberley Clark Healthcare.
Promoted from within due to taking product direct to market.
Responsibilities included:
• Part of the direct-to-market 'Go Live' project
• Trained sales team in product, sales strategy, clinical evidence and business tools. This also in-
cluded regular field visit attendance and coaching and leading presentations at our annual sales
conference
• Collating monthly sales forecasts and presenting divisional quarterly business reviews
• Finding and developing relationships with Key Opinion Leaders
• Market analysis and pre-launch project for two new products in UK markets
• Conference organisation, creating local marketing materials, proof-reading and amending sales
and marketing presentations
• Attendance at NICE meetings, responding to NHS and local tenders
Responsibilities included:
• Part of the direct-to-market 'Go Live' project
• Trained sales team in product, sales strategy, clinical evidence and business tools. This also in-
cluded regular field visit attendance and coaching and leading presentations at our annual sales
conference
• Collating monthly sales forecasts and presenting divisional quarterly business reviews
• Finding and developing relationships with Key Opinion Leaders
• Market analysis and pre-launch project for two new products in UK markets
• Conference organisation, creating local marketing materials, proof-reading and amending sales
and marketing presentations
• Attendance at NICE meetings, responding to NHS and local tenders
Marketing, Coaching, Sales, Presenting, Organization, Go
2005 - 2005
job
Oncology Key Account Manager
Boston Scientific.
Responsible for selling a range of products including Radio Frequency Ablation to Radiologists and Surgeons, and embolism products to Radiologists in the Catheter Lab. I left this position because I
was approached by Kimberly Clark.
was approached by Kimberly Clark.
Account Manager, Radio, Manager
2002 - 2003
job
Territory Manager
Ethicon Gynecare.
Responsible for selling a range of surgical products aimed at Urogynaecologists, Gynaecologists and Urologists for stress incontinence, Menorrhagia, adhesions and prolapsed. Converted a neglected low
revenue territory into profitable territory through new business and competitor conversions. Delivered
a surgical training day for Urologists. Won 'Team of the Year' award for sales in UK 2002 and nomi-
nated for Newcomer of the Year 2002.
revenue territory into profitable territory through new business and competitor conversions. Delivered
a surgical training day for Urologists. Won 'Team of the Year' award for sales in UK 2002 and nomi-
nated for Newcomer of the Year 2002.
Training, Sales, Manager
2001 - 2002
job
Advertising Account Manager
Jimfinder.com (Findlay Publications).
Sold classified and banner advertising to Engineering Recruitment Consultancies across the UK on the Jimfinder website. Hit target consistently and gained additional bonuses in January 2002. Extra
responsibilities included forecasting, planning and account management. Business relocated from
London to Kent hence I moved companies.
responsibilities included forecasting, planning and account management. Business relocated from
London to Kent hence I moved companies.
Advertising, Account management, Forecasting, Account Manager, Management, Website, Engineering, Recruitment, Banner, Manager
2000 - 2001
job
Advertising Account Manager
The Industry Standard Magazine.
Sold display, semi-display and banner adverts through Recruitment Advertising Agencies for Blue
Chip technology companies across magazine and website. Gained Revenue from Microsoft UK as a
new client which had never been achieved before. Customers included Lucent Technologies, IBM and Marconi. Made redundant due to Dot Com crash.
Chip technology companies across magazine and website. Gained Revenue from Microsoft UK as a
new client which had never been achieved before. Customers included Lucent Technologies, IBM and Marconi. Made redundant due to Dot Com crash.
Advertising, Account Manager, Website, Technology, Recruitment, Banner, Manager
1999 - 2000
job
Researcher
Robert Walters Financial Recruitment.
Headhunted Insurance & Asset Management banking candidates. Consistently hit target through
marketing of the team to attract candidates. Promoted from within the Newly Qualified team where I
lead a project to source suitable candidates for CSFB and Goldman Sachs. Achieved targets and my
candidates were placed securing extra bonuses.
marketing of the team to attract candidates. Promoted from within the Newly Qualified team where I
lead a project to source suitable candidates for CSFB and Goldman Sachs. Achieved targets and my
candidates were placed securing extra bonuses.
Marketing, Management, Researcher, Asset Management, Banking, Insurance
1999 - 1999
freelance
Recruitment Consultant at Royce Recruitment
Pharmaceutical Com.
Responsible for interviewing and placing candidates within sales positions for Pharmaceutical Com-
panies.
panies.
Sales, Pharmaceutical, Recruitment
My education
?
-
2004
Westminster College
Certification, N/a
Certification, N/a
?
-
1999
Trent University
BSc, Microbiology & Biochemistry
BSc, Microbiology & Biochemistry
?
-
1995
St Georges School
Secondary, N/a
Secondary, N/a
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