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Senior
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1
jobs
Analytics | MarTech | Data | Operations | Commercial Strategy
Thomas Allen
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m self-driven professional with a passion for technology. I adapt easily and have found my mathematical and scientific background to be a valuable tool to thrive.
My goal is to expertly grow brands and products, helping people get closer to solutions that will improve their lives. I currently work as a freelance Marketing Technology, Operations and Data Consultant.
Key competencies:
- Start-up's and Global corporates
- Cross team functionality and multi-project management; Agile, Scrum and Kanban methodologies
- MarTech specialist (Marketing Automation, CRM, Attribution, DSP, DMP, Email, Webinar, Social)
- Marketing Automation system & CRM implementation, migration, configuration and data architecture
- Project scope, design and implementation
- Bridging the gap between business and technical requirements
- Full 360 Digital Marketing
- Demand Generation; All paid channels, Organic
- Data Analytics
- SQL, Tableau, Excel & Google Data Studio
- Data mining and analysis using SQL
- Knowledge of Databases, Data Warehouses and Marketing attribution models
- Commercial Strategy
I focus on building and executing digital strategy and growth for clients, testing and learning with a data driven, results biased approach.
My goal is to expertly grow brands and products, helping people get closer to solutions that will improve their lives. I currently work as a freelance Marketing Technology, Operations and Data Consultant.
Key competencies:
- Start-up's and Global corporates
- Cross team functionality and multi-project management; Agile, Scrum and Kanban methodologies
- MarTech specialist (Marketing Automation, CRM, Attribution, DSP, DMP, Email, Webinar, Social)
- Marketing Automation system & CRM implementation, migration, configuration and data architecture
- Project scope, design and implementation
- Bridging the gap between business and technical requirements
- Full 360 Digital Marketing
- Demand Generation; All paid channels, Organic
- Data Analytics
- SQL, Tableau, Excel & Google Data Studio
- Data mining and analysis using SQL
- Knowledge of Databases, Data Warehouses and Marketing attribution models
- Commercial Strategy
I focus on building and executing digital strategy and growth for clients, testing and learning with a data driven, results biased approach.
Markets
Canada
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Available
My experience
2018 - ?
freelance
Marketing Technology, Operations and Data Consultant
Self Employed.
Currently working as a Freelance Marketing Technology, Operations and Data Consultant.
Growth strategy, Analysis, Excel, Data Warehouse, SQL Databases, Analytics, Email marketing, CRM, DSP, DMP, Facebook advertising, Online marketing strategy, Growth hacking, Business strategy, Sql, Mysql, Tableau, Data mining, Data Analysis, PPC, SEM, Affiliate, Native and display advertising, Digital Strategy, Digital Marketing, Marketing Automation, Enterprise data architecture, Digital project management, Project Management, System Integration
2019 - 2021
freelance
Marketing Technology, Operations and Data Consultant
Reuters.
• Project leadership and management. Lead on 2 key strategic technology transformation/migration projects
• Data and Systems architecture
• Analysis of Marketing and Sales data to come up with insights and recommendations to drive Demand Generation, using Excel, Eloqua, Salesforce and Data studio;
• Reporting to senior leadership team, working directly for the Demand Generation Director and
reporting up to the CMO;
• Working closely with Sales, Finance, GCO, Billing, Data and Product teams;
• Data Management and segmentation on Eloqua and Salesforce to come up with insights for our
Marketing/Sales strategy. Complete 360 understanding and ownership of the Marketing data;
• Management of the marketing technology stack; Integrations, setup and connections, data
flows/mappings;
• Design and implementation of measurement frameworks across systems for reporting and
attribution. Supporting all team members in embedding a measurement and optimisation culture
• Data and Systems architecture
• Analysis of Marketing and Sales data to come up with insights and recommendations to drive Demand Generation, using Excel, Eloqua, Salesforce and Data studio;
• Reporting to senior leadership team, working directly for the Demand Generation Director and
reporting up to the CMO;
• Working closely with Sales, Finance, GCO, Billing, Data and Product teams;
• Data Management and segmentation on Eloqua and Salesforce to come up with insights for our
Marketing/Sales strategy. Complete 360 understanding and ownership of the Marketing data;
• Management of the marketing technology stack; Integrations, setup and connections, data
flows/mappings;
• Design and implementation of measurement frameworks across systems for reporting and
attribution. Supporting all team members in embedding a measurement and optimisation culture
Management, Demand generation, Marketing Technology, Transformation, Implementation, Technology, Architecture, Sales, Finance, Marketing, Optimization, Leadership, Salesforce, Marketing and sales, Data management, Operations, Excel, Design, Data Modeling
2017 - 2018
job
Business Analyst
Moneyfarm.
• Analysis of commercial and marketing data to come up with insights and recommendations to drive
growth, using Excel, Tableau and SQL.
• Reporting to the leadership team, working directly for the CEO, CCO and CMO.
• Worked closely with Marketing, Data, Operations, CRM and Sales teams to provide actionable
commercial insights and suggestions and enable data driven decision making.
• Data mining to come up with insights and recommendations for our Commercial strategy.
• Ad hoc data requests that drive clear commercial value and insight.
• Supported commercial objectives with data and analysis requirements; carry out data mining, analysis,
visualization and presentation.
• Developed customer segmentation models that were used to refine acquisition targeting and CRM
communications.
• Complete 360 understanding and ownership of the Customer profile.
growth, using Excel, Tableau and SQL.
• Reporting to the leadership team, working directly for the CEO, CCO and CMO.
• Worked closely with Marketing, Data, Operations, CRM and Sales teams to provide actionable
commercial insights and suggestions and enable data driven decision making.
• Data mining to come up with insights and recommendations for our Commercial strategy.
• Ad hoc data requests that drive clear commercial value and insight.
• Supported commercial objectives with data and analysis requirements; carry out data mining, analysis,
visualization and presentation.
• Developed customer segmentation models that were used to refine acquisition targeting and CRM
communications.
• Complete 360 understanding and ownership of the Customer profile.
Marketing, Sql, Excel, CRM, Data mining, Tableau, Leadership, Sales, Analyst, Growth, Ceo, Visualization, UP
2015 - 2017
job
Digital Marketing Specialist
Moneyfarm.
I worked with Moneyfarm through a crucial part of their growth, from pre-launch, up to their series B funding round and beyond. This has proven to be an invaluable experience that has exposed me to all facets of growing with a successful FinTech startup.
• Worked as a 360° growth marketer.
• Planning and execution of all digital acquisition campaigns: Programmatic, Mobile app, Facebook, SEM,
Display, Affiliation, Social.
• Building landing pages, email campaigns and driving AB tests to optimize conversion rates.
• Activation and retention marketing initiatives including Push Notifications, Email and Retargeting.
• Project & stakeholder management.
• Management of all tracking and attribution systems, including mobile.
• Driving strategic initiatives through use of the data management platform (Bluekai - Oracle).
• Management of external relationships with key media partners.
• Tools: Tableau, Excel, Google Analytics, Adform, Rocketfuel, Eloqua, Mixpanel, Optimizely, Metabase,
Bluekai, Photoshop, Adjust.
• Close collaboration with Product, CRM, Design, Sales and Tech teams
• Worked as a 360° growth marketer.
• Planning and execution of all digital acquisition campaigns: Programmatic, Mobile app, Facebook, SEM,
Display, Affiliation, Social.
• Building landing pages, email campaigns and driving AB tests to optimize conversion rates.
• Activation and retention marketing initiatives including Push Notifications, Email and Retargeting.
• Project & stakeholder management.
• Management of all tracking and attribution systems, including mobile.
• Driving strategic initiatives through use of the data management platform (Bluekai - Oracle).
• Management of external relationships with key media partners.
• Tools: Tableau, Excel, Google Analytics, Adform, Rocketfuel, Eloqua, Mixpanel, Optimizely, Metabase,
Bluekai, Photoshop, Adjust.
• Close collaboration with Product, CRM, Design, Sales and Tech teams
DSP, Social media ads, Project Management, Digital Strategy, Google tag manager, Google adwords, PPC, SEM, Affiliate, Digital Marketing, DMP, Analytics, Google analytics, MArketing Strategy, Digital advertising, Online marketing strategy, Online marketing
2014 - 2015
job
Digital Marketing Executive
Gamesys.
• Developed online marketing knowledge across multiple channels, with a focus on Affiliation and Facebook.
• Management of key Affiliate relationships with account revenue £1m+.
• Management of key Affiliate relationships with account revenue £1m+.
Digital Marketing, Marketing, Online marketing, Facebook, Management, Affiliate, Online
2013 - 2014
job
Investment Consultant
Hargreaves Lansdown.
HL is an award winning Wealth Management company for private investors. They are listed on the FTSE100 index and have more than £86 Billion AUM with roughly 1,015,000 clients.
Strategic planning and execution of CRM initiatives.
➔ Outbound and incoming enquiries with private investors on new and existing business.
➔ Enquiries on technical services and products such as ISAs, Unit trusts, Equities, ETFs, VCTs & fixed interest.
➔ Enabled clients to make their own best investment choice by speaking to them about products, markets & regulation.
➔ Facilitated the selling and buying of securities by working in conjunction with the Stockbroking team.
➔ Worked closely with Marketing, Product, Tech and Design teams
Strategic planning and execution of CRM initiatives.
➔ Outbound and incoming enquiries with private investors on new and existing business.
➔ Enquiries on technical services and products such as ISAs, Unit trusts, Equities, ETFs, VCTs & fixed interest.
➔ Enabled clients to make their own best investment choice by speaking to them about products, markets & regulation.
➔ Facilitated the selling and buying of securities by working in conjunction with the Stockbroking team.
➔ Worked closely with Marketing, Product, Tech and Design teams
Strategic Planning, CRM Consulting, Investment
My education
2010
-
2013
University Of Exeter
BA, Economics & Finance
BA, Economics & Finance
3rd Year: Money and Banking 1 & 2, Public Finance, Financial Markets and Decisions 1 & 2, Industrial Organisation 1, Behaviours Decisions and Markets
2nd Year: Investment Analysis & Portfolio Management, Macroeconomics, Microeconomics, Statistics & Econometrics
1st Year: Accounting 1, Introduction to Finance, Personal Finance Management, Introduction to Statistics, Introduction to Econometrics, Mathematics for Economists, Economic Principles
Skills gained: Abstraction and simplification of information to model problems. Analysis and reasoning – both deductively and inductively. Analysis of qualitative and quantitative data. Concise communication of results to a wide audience. Critical thinking.
Thomas' reviews
Data Analyst / Performance Marketing Campaigns
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Thomas is an absolute pleasure to work with. His forensic approach has helped to identify opportunities to improve reporting and tracking, and the recommendations will inform the development of a more robust set up in future.
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