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jobs
Freelance Account Director
Ella Clay
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
Account Director and Marketing Consultant with strong project management skills, a can-do attitude and good creative appreciation, looking for the next challenge.
Confident, articulate and highly organised with a good eye for detail.
I have a strong work ethic and excellent project management skills. I enjoy building firm, long lasting relationships, whether with clients or my team through hard graft, being calm and using common sense. I have experience across TV, Press, Outdoor, OOH, Radio, Digital and Social and enjoy pushing and interrogating work, to ensure the best possible creative solution for the client. Colleagues have described me as proactive, a quick study and as having a strong appreciation for creative execution, and the ability to keep smiling in the face of adversity.
I run a restaurant marketing consultancy which I work on in my spare time as I love food, and am passionate about how the food industry effects the world we live in.
Confident, articulate and highly organised with a good eye for detail.
I have a strong work ethic and excellent project management skills. I enjoy building firm, long lasting relationships, whether with clients or my team through hard graft, being calm and using common sense. I have experience across TV, Press, Outdoor, OOH, Radio, Digital and Social and enjoy pushing and interrogating work, to ensure the best possible creative solution for the client. Colleagues have described me as proactive, a quick study and as having a strong appreciation for creative execution, and the ability to keep smiling in the face of adversity.
I run a restaurant marketing consultancy which I work on in my spare time as I love food, and am passionate about how the food industry effects the world we live in.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2019 - 2019
freelance
Lidl Secondment
Karmarama.
Fast and furious stint, working in-house with the client helping to deliver the Christmas Brand campaign across TV,
Print and Social.
Print and Social.
Print, TV, Campaign, Social
2018 - 2019
freelance
Freelance Account Director
Superimpose Global.
Running the Client Services Department in a busy agency. Building ongoing relationships and making great work for with clients such as new product launches adidas, Zound, Nixon, Tommy Hilfiger, re-brand/identity work for The
British Fashion Council across Men's and Women's Fashion weeks and recently secured Zalando to the agency as a
rostered client with work across SS19 and AW19 for Denim and Sneakers.
British Fashion Council across Men's and Women's Fashion weeks and recently secured Zalando to the agency as a
rostered client with work across SS19 and AW19 for Denim and Sneakers.
Fashion
2018 - 2018
freelance
Freelance Account Director
Havas London.
Client lead - working across the Molson Coors portfolio, working across brands such as Coors Light, Sharps Brewery
and Blue Moon. Implemented the new events and music direction for Coors Light with Boxpark and worked on the
new brand strategy and creative for Doombar, Offshore and Blue Moon. Worked with the teams implementing the IMC process across the accounts with an emphasis on strategic approach and creative ideation for the brands for
2019.
Droga5
and Blue Moon. Implemented the new events and music direction for Coors Light with Boxpark and worked on the
new brand strategy and creative for Doombar, Offshore and Blue Moon. Worked with the teams implementing the IMC process across the accounts with an emphasis on strategic approach and creative ideation for the brands for
2019.
Droga5
Offshore, Music, Direction, Brand identity
2018 - 2018
freelance
Freelance Account Director
unknown.
Client lead on Coal Drops Yard, Amazon, Rustlers, Kwiff and Glenmorangie as well as working on various new
business pitches.
business pitches.
Amazon
2018 - 2018
freelance
Marketing Consultant
Salt Yard Group.
Worked with the senior management team to audit and appraise current marketing practises and channels. Worked with the team at each site to ensure best practise and consistency across all customer touchpoints, advised on
social best practise and created and curated events across the group. Advised on new PR partner for the group.
social best practise and created and curated events across the group. Advised on new PR partner for the group.
Marketing, Pr, Audit, Management, Audit, Social
2017 - 2018
freelance
Freelance Account Director
Elvis.
Client lead on Cadbury's Easter campaign, Premier League Partnership activity and new product launches for
Biscuits, with special focus on Social and digital activations. Worked closely with senior clients and a broad and happy cross agency team.
Biscuits, with special focus on Social and digital activations. Worked closely with senior clients and a broad and happy cross agency team.
Campaign, Social
2017 - 2017
freelance
Freelance Account Director
Rapp.
Client lead on Liberty Global European rebrand. Working closely with lead client stakeholders and other agencies to ensure an aligned strategic and creative approach across, digital, DM, in store across a number of key territories in a
limited timeline.
limited timeline.
2017 - 2017
freelance
Freelance Account Director
We Are Social.
Client lead for Samsung EU working across a number of projects, including a new and exciting fractured publishing
model for content creation, a highly confidential global product launch (watch this space!) and setting an influencer
programme within the business.
model for content creation, a highly confidential global product launch (watch this space!) and setting an influencer
programme within the business.
Content creation, Content
2017 - 2017
job
Senior Marketing Manager, July- November
D&D London Restaurant Group.
Creating and implementing strategic, creative direction, events, social, partnerships and group campaigns across
Bluebird, Aster and the Royal Exchange. Highlights include end to end management of Aster's Chef Series with Tom
Kitchin and Richard Vines, the Royal Exchange's Partnership with the Pasta Evangelists, (Master Class and Giles Coren Pasta Feast), as well as implementing marketing plans and email split testing which have been taken up as
best practice across the department. REX and Aster's social channels grew by 50% during my stewardship.
Bluebird, Aster and the Royal Exchange. Highlights include end to end management of Aster's Chef Series with Tom
Kitchin and Richard Vines, the Royal Exchange's Partnership with the Pasta Evangelists, (Master Class and Giles Coren Pasta Feast), as well as implementing marketing plans and email split testing which have been taken up as
best practice across the department. REX and Aster's social channels grew by 50% during my stewardship.
Marketing, Creative direction, Exchange, Management, Testing, Direction, UP, Manager, Social
2016 - 2017
freelance
Freelance Account Director
Sunshine.
Worked across a number of accounts at an exceptionally busy time for the agency. Included implementing a major
multi-channel re-brand for a leading American television network, creating The Real Happiness Project
(http://realhappinessproject.bbcearth.com/) to herald the global launch of Planet Earth II with BBC Earth and working with Neal's Yard around a new revolutionary product launch.
multi-channel re-brand for a leading American television network, creating The Real Happiness Project
(http://realhappinessproject.bbcearth.com/) to herald the global launch of Planet Earth II with BBC Earth and working with Neal's Yard around a new revolutionary product launch.
Network, Http
2016 - 2016
job
Senior Account Manager
All Together Now Agency.
Account lead on Avon UK and iD Mobile (CPW), specialising in social & data driven insights.
Highlights include:
• Working on the ground breaking #DoYourOwnThing Facebook campaign for iD mobile. Ensuring that all assets
where tailored specifically to drive Brand awareness and optimise engagement in a tricky social environment for the even trickier young independents demographic.
• Using ATN's specific data driven skill set to help Avon UK optimise their existing content via in-depth monthly
competitor analysis.
Highlights include:
• Working on the ground breaking #DoYourOwnThing Facebook campaign for iD mobile. Ensuring that all assets
where tailored specifically to drive Brand awareness and optimise engagement in a tricky social environment for the even trickier young independents demographic.
• Using ATN's specific data driven skill set to help Avon UK optimise their existing content via in-depth monthly
competitor analysis.
Facebook, Account Manager, Content, Campaign, Manager, Social
2016 - 2016
freelance
Freelance Senior Account Manager
The Brooklyn Brothers.
Highlights include:
Project Managing, producing and filming Land Rover Test Drives content- a live streaming world first across
Periscope and Facebook. Working with a very tight team and budget to produce a live world first. Delighted clients and a great team effort.
http://www.thedrum.com/news/2016/04/15/land-rover-turns-periscope-and-facebook-live-ad-campaign
http://www.marketingmagazine.co.uk/article/1390975/land-rover-claims-first-live-test-drives-periscope- facebook-
live http://www.campaignlive.co.uk/article/land-rover-live-test-drives-brooklyn-brothers/1391080
Other projects include:
• Leading Brand Partnership activity for a major global car brand for their activity at the UEFA Euros.
• Working closely with George to launch the initial branding phase of a major new food brand for the country of Iceland.
adam & eve DDB
Project Managing, producing and filming Land Rover Test Drives content- a live streaming world first across
Periscope and Facebook. Working with a very tight team and budget to produce a live world first. Delighted clients and a great team effort.
http://www.thedrum.com/news/2016/04/15/land-rover-turns-periscope-and-facebook-live-ad-campaign
http://www.marketingmagazine.co.uk/article/1390975/land-rover-claims-first-live-test-drives-periscope- facebook-
live http://www.campaignlive.co.uk/article/land-rover-live-test-drives-brooklyn-brothers/1391080
Other projects include:
• Leading Brand Partnership activity for a major global car brand for their activity at the UEFA Euros.
• Working closely with George to launch the initial branding phase of a major new food brand for the country of Iceland.
adam & eve DDB
Branding, Facebook, Budget, Account Manager, Test, Content, Streaming, Campaign, Http, Manager
2015 - 2015
freelance
Freelance Senior Account Manager
Requested by the Lloyds.
client team to help with the transition of the Lloyds account to its new home at adam & eve DDB. I assisted with the transition of numerous outstanding live projects between agencies, ensuring that all
projects were picked up seamlessly, with all Lloyds marketing procedures and approvals systems being followed
immediately, ensuring that all tasks were delivered within challenging timelines and ensuring that the Lloyds team
had a familiar point of contact for the short transitional period.
projects were picked up seamlessly, with all Lloyds marketing procedures and approvals systems being followed
immediately, ensuring that all tasks were delivered within challenging timelines and ensuring that the Lloyds team
had a familiar point of contact for the short transitional period.
Marketing, Account Manager, UP, Manager
2015 - 2015
freelance
Freelance Senior Account Manager
RKCR/Y&R.
Senior Account Manager on exciting and frenetic Lloyds Bank business.
Highlights include:
• Account lead developing and delivering Lloyds Bank and Apple Pay Christmas TVC (a first-ever dedicated Christmas ad for the brand) https://www.youtube.com/watch?v=8qo2tjNlPFc. Managed the production from concept to delivery of a children's illustrated online storybook, another first for the brand (and the agency).
• Lead the development and production the General Insurance / 'Joy of Normal' integrated campaign, with work
created for OOH, Print, Radio and Social. (http://www.hillyhog.co.uk/lloyds-joy-of-normal). We also worked
with Evoke films to produce three films for Lloyds Bank social channels (http://evokefilms.co.uk/portfolio/joy- of-normal-flood-2). The films received over 1.5 million views on Twitter and Facebook in the first month, and the campaign is being used as a template example for all brand work for Lloyds Bank moving forward.
Highlights include:
• Account lead developing and delivering Lloyds Bank and Apple Pay Christmas TVC (a first-ever dedicated Christmas ad for the brand) https://www.youtube.com/watch?v=8qo2tjNlPFc. Managed the production from concept to delivery of a children's illustrated online storybook, another first for the brand (and the agency).
• Lead the development and production the General Insurance / 'Joy of Normal' integrated campaign, with work
created for OOH, Print, Radio and Social. (http://www.hillyhog.co.uk/lloyds-joy-of-normal). We also worked
with Evoke films to produce three films for Lloyds Bank social channels (http://evokefilms.co.uk/portfolio/joy- of-normal-flood-2). The films received over 1.5 million views on Twitter and Facebook in the first month, and the campaign is being used as a template example for all brand work for Lloyds Bank moving forward.
Facebook, Print, Account Manager, Radio, Youtube, Twitter, Development, Insurance, Campaign, Http, Production, Online, Manager, Social
2015 - 2015
freelance
Freelance Brand Engagement Manager
Thunderhead.
Main focus of the role was the planning, content creation and implementation of social aspect of The Thunderhead
(http://youtu.be/6oXABTjoYPc) brand activation at Cannes Lions.
Highlights included:
• The live management of the Uberesque #getmeabentley service via Twitter during the festival.
• Creating and implementing the overall social media content plan.
• Whilst at Thunderhead, I attended the DMA Social Media Council and wrote a blog post on Social Trends at Cannes and continue to attend council meetings as a member.
http://www.dma.org.uk/article/a-social-peek-into-the-cannes-lions-international-festival-of-creativity
(http://youtu.be/6oXABTjoYPc) brand activation at Cannes Lions.
Highlights included:
• The live management of the Uberesque #getmeabentley service via Twitter during the festival.
• Creating and implementing the overall social media content plan.
• Whilst at Thunderhead, I attended the DMA Social Media Council and wrote a blog post on Social Trends at Cannes and continue to attend council meetings as a member.
http://www.dma.org.uk/article/a-social-peek-into-the-cannes-lions-international-festival-of-creativity
Social Media, Content creation, Management, Content, Brand activation, Blog, Service, Twitter, Implementation, Festival, International, Creativity, Http, Manager, Social
2011 - 2015
job
Account Executive - Account Manager
Red Bee Media.
Account Manager, Manager
2010 - 2011
job
Account Manager on Yesterday, Drama and Really
PA to Creative Board of Directors.
for UKTV TV Network and BBC News Channel and large scale BBC
promo and channel branding projects.
Activity: TV, Press, Radio, Outdoor, OOH, Digital and Social Campaigns.
Highlights include:
• BBC One Christmas- Account lead.
• Radio 1 Rebrand- Account lead.
Key Campaigns include:
promo and channel branding projects.
Activity: TV, Press, Radio, Outdoor, OOH, Digital and Social Campaigns.
Highlights include:
• BBC One Christmas- Account lead.
• Radio 1 Rebrand- Account lead.
Key Campaigns include:
Branding, Account Manager, Radio, Network, TV, Manager, Social
2008 - 2009
job
Journalist and Readership
Campaigns for BBC ONE Christmas 2014, BBC Radio.
1 and BBC iPlayer trails, Radio 1 Rebrand, BBC Global News,
BBC News, BBC Proms and various Brand Campaigns across UKTV channels Drama, Yesterday and Really.
Early career
PA positions including at to Chairman including Press Holdings Media Group September 2008-August 2009.
Highlights include:
• Instrumental in developing the newly emerging business side of The Spectator's events, including debates with Intelligence Squared, book launches for Stephen Fry, Journalist and Readership banquets and the Christmas
Carol Concert to name but a few. During my time at the Spec, I ran the operational side of the business
singlehandedly and the department went from making a loss, to making profit of over £100K in its first year.
• Running major events from Parliamentarian of the Year lunch at Claridges, the Conservative Party Conference
BBC News, BBC Proms and various Brand Campaigns across UKTV channels Drama, Yesterday and Really.
Early career
PA positions including at to Chairman including Press Holdings Media Group September 2008-August 2009.
Highlights include:
• Instrumental in developing the newly emerging business side of The Spectator's events, including debates with Intelligence Squared, book launches for Stephen Fry, Journalist and Readership banquets and the Christmas
Carol Concert to name but a few. During my time at the Spec, I ran the operational side of the business
singlehandedly and the department went from making a loss, to making profit of over £100K in its first year.
• Running major events from Parliamentarian of the Year lunch at Claridges, the Conservative Party Conference
Journalist, Radio, ON
2006 - 2008
job
Assistant Agent
Gardner Herrity.
Agent
2006 - 2006
job
Office Manager
The Pink Film Company.
Office, Manager
2005 - 2006
freelance
Freelance Runner, PA
Production Companies.
including: STINK,
ON
2005 - 2006
job
Assistant to directors Sarah Trevis and Tammy Kempinski
OUTSIDER, INDEPENDENT FILMS, GERARD DE THAME.
Casting Assistant, November 2005, February 2006 Assistant to directors Sarah Trevis and Tammy Kempinski.
Casting
My education
2002
-
2005
University of Leeds
Bachelors, N/a
Bachelors, N/a
1990
-
2001
Putney High School
Secondary, English
Secondary, English
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