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Digital Marketing Strategist and Planner specialising in marketing & business development
Amy Sharples
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I help businesses grow and thrive through developing strategies and plans to achieve them through efficient and effective means. I love introducing frameworks that empower clients to take back the reins with confidence when they're ready.
I'm great at supporting clients with vision setting and strategy development, with a particular focus on marketing and digital. I'm a campaign practitioner too, so know around paid and organic marketing application and best practices.
I have over a decade's experience working with all types of businesses, from large and complex national NFPs to SMEs. From Retail brick and mortar to luxury, healthcare to service e-commerce.
If my experience sounds like something you're looking for, I'd love to hear from you.
I'm great at supporting clients with vision setting and strategy development, with a particular focus on marketing and digital. I'm a campaign practitioner too, so know around paid and organic marketing application and best practices.
I have over a decade's experience working with all types of businesses, from large and complex national NFPs to SMEs. From Retail brick and mortar to luxury, healthcare to service e-commerce.
If my experience sounds like something you're looking for, I'd love to hear from you.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
job
Head of Digital Marketing
British Heart Foundation.
Responsible for resourcing and owning overall accountability for the effectiveness of digital paid media tools, platforms and processes. I provide leadership, coaching and consultancy to key stakeholders on harnessing the opportunities available to hit and exceed targets.
Key responsibilities:
• Direction-setting, strategy and integrated planning for high value digital campaigns ensuring decisions are data-driven and in support of customer needs.
• Leading and championing digital standards and technologies to deliver the right content, in the right format, in the right place and at the right time, including innovating new channels to accomplish greatest customer and business value across BHF products and services.
• Setting a vision for digital marketing - defining what good looks like and making recommendations on how we can achieve this with our existing and future technical set-up.
Key achievements:
• 20% YOY improvement in ROI through developing customer and intent-led paid media planning and buying, transforming the BHF's marketing approach from product-focused to audience-focused.
• Av. 30% increase in CTRs through developing digital asset best practice guides, which also improved internal relationships and internal workflows.
• Drove Enterprise Level team structure leading a team restructure to improve efficacy including cross-organisational workflow development.
• Enabled higher quality data and insight through our upgrade to the Google Marketing Platform, (formerly DoubleClick).
• Established an effective measurement strategy through a simple framework, ensuring the appropriate KPIs are used at each stage of the marketing funnel.
Key responsibilities:
• Direction-setting, strategy and integrated planning for high value digital campaigns ensuring decisions are data-driven and in support of customer needs.
• Leading and championing digital standards and technologies to deliver the right content, in the right format, in the right place and at the right time, including innovating new channels to accomplish greatest customer and business value across BHF products and services.
• Setting a vision for digital marketing - defining what good looks like and making recommendations on how we can achieve this with our existing and future technical set-up.
Key achievements:
• 20% YOY improvement in ROI through developing customer and intent-led paid media planning and buying, transforming the BHF's marketing approach from product-focused to audience-focused.
• Av. 30% increase in CTRs through developing digital asset best practice guides, which also improved internal relationships and internal workflows.
• Drove Enterprise Level team structure leading a team restructure to improve efficacy including cross-organisational workflow development.
• Enabled higher quality data and insight through our upgrade to the Google Marketing Platform, (formerly DoubleClick).
• Established an effective measurement strategy through a simple framework, ensuring the appropriate KPIs are used at each stage of the marketing funnel.
Doubleclick, LED, UP, Processes, Manager, Framework, Google Marketing Platform, Direction, Planning, Enterprise, Google, Digital Marketing, Media planning, Workflow, Development, Support, ROI, Content, Leadership, Coaching, Marketing
2009 - 2011
job
Marketing Officer
Global Action Plan.
Skills and responsibilities:
• Managed end-to-end HTML email marketing campaigns including data segmentation and evaluation.
• Developed web content using Drupal CMS.
• Implemented PPC campaigns.
• Managed paid social campaigns.
• Managed end-to-end HTML email marketing campaigns including data segmentation and evaluation.
• Developed web content using Drupal CMS.
• Implemented PPC campaigns.
• Managed paid social campaigns.
Marketing, Html, Web content, HTML/CSS/Javascript, Email marketing, CMS, PPC, Drupal, Content, Web, Social
2006 - 2008
job
Account Executive
Tonic Life Communications.
At this healthcare PR agency, I was responsible for writing press releases, media sell-in and planning event logistics for pharma brands including GlaxoSmithKline and P&G.
Writing, Event, Pr, Pharma
My education
2003
-
2006
University of Sheffield
BSc, Biology
BSc, Biology
1996
-
2003
Brynhyfryd School
Secondary, Geography (Minor in Marketing)
Secondary, Geography (Minor in Marketing)
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