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Digital Strategist with a specialisation in social and paid media.
Samuel Duchesne
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a digital strategist, specialising in social media. I have a proven track record of delivering real-world change and outcomes over and above marketing targets, I am interested in finding ways to make these demonstrable and tangible. I thrive on learning things about people and putting these into action.
Markets
United Kingdom
(Remote
only)
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
freelance
Freelance Media Strategist
Blue State.
Strategy, planning, execution and reporting of all digital media activities for UNHCR, Citizen's
Advice, Think With Google, Lloyds Banking Group, Movember Foundation, HOPE not Hate,
Tommy's, Equalities and Human Rights Commission
• Ran the global Movember paid social campaign with a total budget of £5million, generating
around £40million in donations
• Devised and executed UNHCR (The UN Refugee Agency)'s first full digital media strategy
which saw them receive their first ever positive ROAS on social media
• Worked with HOPE not Hate to stop Tommy Robinson getting elected in the North West:
https://www.facebook.com/hope.n.hate/videos/2131510063812445/)
• Targeted those who are reluctant to support human rights legislation and increased their
perception of the importance of human rights laws by 20%
• Made 250,000 people aware they are vulnerable to being scammed and made them take
action.
Advice, Think With Google, Lloyds Banking Group, Movember Foundation, HOPE not Hate,
Tommy's, Equalities and Human Rights Commission
• Ran the global Movember paid social campaign with a total budget of £5million, generating
around £40million in donations
• Devised and executed UNHCR (The UN Refugee Agency)'s first full digital media strategy
which saw them receive their first ever positive ROAS on social media
• Worked with HOPE not Hate to stop Tommy Robinson getting elected in the North West:
https://www.facebook.com/hope.n.hate/videos/2131510063812445/)
• Targeted those who are reluctant to support human rights legislation and increased their
perception of the importance of human rights laws by 20%
• Made 250,000 people aware they are vulnerable to being scammed and made them take
action.
Social Media, Facebook, Budget, Banking, Support, Campaign, Google, Social
2018 - 2018
job
FreelanceDigital Media Strategist
OnePlus UK.
• Created media strategy for product launch cycle
• Managed relationships with global and local media agencies
• Advised on creative strategy based on media learnings
• Managed relationships with global and local media agencies
• Advised on creative strategy based on media learnings
Creative Strategy
2016 - 2018
job
Senior Account Manager
The Social Partners.
•Account lead on Hovis, Avis Budget Group, Hookd.it
•Doubled the annual income on the Hovis account
•Led a £200k social sampling campaign which led to a 15% uplift in penetration
•Managed a client relationship leading to the highest NPS satisfaction score within the entire
agency
•Managed creation, production and distribution of always-on content for Hovis and New
Amsterdam Vodka, Dole Packaged Foods Europe
•Management of EMEA social campaigns and community management for Avis Budget Group
•Planning and implementation of paid social media strategy for Avis Budget Group loyalty
programme customer acquisition (with and ROI of 1:56)
•Management of Hovis Lower Carb launch from strategy, ideation of a creative platform through
to distribution across Google Display Network, paid social media channels and Spotify
•Global strategy for Grünenthal GmbH, targeting healthcare professionals, patients and management of corporate channels
Phone: 07786547197 E-mail: samueljduchesne90@gmail.com
•Doubled the annual income on the Hovis account
•Led a £200k social sampling campaign which led to a 15% uplift in penetration
•Managed a client relationship leading to the highest NPS satisfaction score within the entire
agency
•Managed creation, production and distribution of always-on content for Hovis and New
Amsterdam Vodka, Dole Packaged Foods Europe
•Management of EMEA social campaigns and community management for Avis Budget Group
•Planning and implementation of paid social media strategy for Avis Budget Group loyalty
programme customer acquisition (with and ROI of 1:56)
•Management of Hovis Lower Carb launch from strategy, ideation of a creative platform through
to distribution across Google Display Network, paid social media channels and Spotify
•Global strategy for Grünenthal GmbH, targeting healthcare professionals, patients and management of corporate channels
Phone: 07786547197 E-mail: samueljduchesne90@gmail.com
It, Social, LED, Manager, Production, Google, Campaign, Community, Implementation, Social Media, Google Display, Network, ROI, Content, Management, Account Manager, Budget
2015 - 2016
job
Campaign Manager
TMW Unlimited (www.tmwunlimited.com).
Campaign management across global digital activation, social and eCRM channels for Sony
Mobile
• Managing the day-to-day relationship and liaising with clients across 36 global markets
• Aiding in strategic development of global activation activities to promote the new Sony brand
• Managing the creative and production process of a broad array of work, from creative assets
and key visuals, to full web builds, Youtube campaigns and eCRM programmes
• Working to grow the Sony account from being a £1.1million eCRM account to becoming the
lead digital strategic agency with a portfolio of work worth £3million across the full range of digital channels
Mobile
• Managing the day-to-day relationship and liaising with clients across 36 global markets
• Aiding in strategic development of global activation activities to promote the new Sony brand
• Managing the creative and production process of a broad array of work, from creative assets
and key visuals, to full web builds, Youtube campaigns and eCRM programmes
• Working to grow the Sony account from being a £1.1million eCRM account to becoming the
lead digital strategic agency with a portfolio of work worth £3million across the full range of digital channels
Management, Youtube, Development, Web, Campaign, Production, Manager, Social
2014 - 2015
freelance
Freelance Account Manager
Proximity London ( www.proximitylondon.com).
Managing the day-to-day client relationships across multiple divisions of both Aviva and Capital One accounts
•Working on the eCRM and digital activation campaigns of both brands clients
• I managed 1 account executive on each account in order to optimise output and workload
• I had ownership of a diverse range of projects from social acquisition through to customer
communications playbooks
• I was able to apply my previous experience in high-end fashion to aid in pitching for new
business clients in this industry, in which the agency had not previously experienced
•Working on the eCRM and digital activation campaigns of both brands clients
• I managed 1 account executive on each account in order to optimise output and workload
• I had ownership of a diverse range of projects from social acquisition through to customer
communications playbooks
• I was able to apply my previous experience in high-end fashion to aid in pitching for new
business clients in this industry, in which the agency had not previously experienced
Fashion, Account Manager, Manager, Social, Pitching
2014 - 2014
job
Net-A-Porter
www.net-a-porter.com.
Defining supporting and coordinating the retention strategy in conjunction with the Senior CRM
Manager
• Managing CRM campaigns end-to-end
• Planned and managed the 3 different CRM budgets of £1.5m for top customer gifting, £1.1m
for direct mail and £850k for email marketing
• Managing all direct mail activity from mailing house management, list pulling and data
cleansing, setting KPIs and post activity analysis.
• Working closely with the Senior CRM Manager on developing initiatives to retain and increase
the value of Top clients.
Manager
• Managing CRM campaigns end-to-end
• Planned and managed the 3 different CRM budgets of £1.5m for top customer gifting, £1.1m
for direct mail and £850k for email marketing
• Managing all direct mail activity from mailing house management, list pulling and data
cleansing, setting KPIs and post activity analysis.
• Working closely with the Senior CRM Manager on developing initiatives to retain and increase
the value of Top clients.
Marketing, Email marketing, CRM, Management, Net, Retention, Manager
2013 - 2014
job
Brand, communications executive
Ebay inc.
•Working within a small marketing team, predominantly with the Head of Brand and Comms and the Head of CRM on a wide range of projects from TV and Outdoor Advertising to CRM
campaign management
•Overseeing social media channels and analysing seasonal, regional and market trends in order
to produce the best strategy.
campaign management
•Overseeing social media channels and analysing seasonal, regional and market trends in order
to produce the best strategy.
Social Media, Marketing, Advertising, CRM, Management, TV, Campaign, Social
My education
Durham University
Bachelors, Politics and Philosophy
Bachelors, Politics and Philosophy
Borden Grammar School
Secondary, Spanish (Minor in Mathematics)
Secondary, Spanish (Minor in Mathematics)
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