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Senior
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0
jobs
Copywriter
Jack O'Riordan
,
London
Experience
Other titles
Skills
I'm offering
Seasoned digital copywriter and content marketing professional with campaign-level experience.
Currently edit, develop content for and manage the content and social media marketing strategy for a travel-based Content Hub as well as manage the content calendar and email campaigns for Europe's largest independent holiday resort developer.
With a strong background in all things digital and social, I'm used to working in fast paced and highly demanding client environments. Profficient in managing stakeholders and working to achieve mutual objectives and performance KPIs.
Currently edit, develop content for and manage the content and social media marketing strategy for a travel-based Content Hub as well as manage the content calendar and email campaigns for Europe's largest independent holiday resort developer.
With a strong background in all things digital and social, I'm used to working in fast paced and highly demanding client environments. Profficient in managing stakeholders and working to achieve mutual objectives and performance KPIs.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Senior Content Specialist
Adecco Group.
- Tasked with creating content streams from both new and existing collateral to amplify and distribute content
- Worked on a global rebrand for www.modis.com/uk for the UK website. This involved creating white paper content, thought leadership pieces, social media and blog content (calendars and analytics) and writing the content for a new site.
- Sitecore CMS proficient - to upload and sense check content before posting it live
- Migrating existing content through a UAT site into Prod and then live
- Used Brightedge tool to ensure copy was SEO optimised and to engage in competitor analysis to established keywords and phrases to rank for
- Worked to build another brand www.badenochandclark.com to grow their reach across social media platforms through thought leadership pieces, industry white papers and blog content
- Created an editorial blog calendar for both brands to work in synergy with brand social media calendars
- Delivered social media plans and assets across several platforms - scheduled posts in advance using Hootsuite to track and analyse performance
- Test and target posting times to establish the best times for audience engagement
- Set up, delivered and analysed campaigns set up in Marketo marketing automation tool to distribute content and build GDPR compliant databases
- PPC content created for campaigns to drive white paper downloads and create new leads for the business
- Managed network of freelancers to build our content streams from budget to scheduling to editing
- Assisted in the marketing for thought leadership events across the country - creating event invites, collateral for the events, live social media reporting on events and event aftercare to nurture new and existing leads.
- Worked on a global rebrand for www.modis.com/uk for the UK website. This involved creating white paper content, thought leadership pieces, social media and blog content (calendars and analytics) and writing the content for a new site.
- Sitecore CMS proficient - to upload and sense check content before posting it live
- Migrating existing content through a UAT site into Prod and then live
- Used Brightedge tool to ensure copy was SEO optimised and to engage in competitor analysis to established keywords and phrases to rank for
- Worked to build another brand www.badenochandclark.com to grow their reach across social media platforms through thought leadership pieces, industry white papers and blog content
- Created an editorial blog calendar for both brands to work in synergy with brand social media calendars
- Delivered social media plans and assets across several platforms - scheduled posts in advance using Hootsuite to track and analyse performance
- Test and target posting times to establish the best times for audience engagement
- Set up, delivered and analysed campaigns set up in Marketo marketing automation tool to distribute content and build GDPR compliant databases
- PPC content created for campaigns to drive white paper downloads and create new leads for the business
- Managed network of freelancers to build our content streams from budget to scheduling to editing
- Assisted in the marketing for thought leadership events across the country - creating event invites, collateral for the events, live social media reporting on events and event aftercare to nurture new and existing leads.
Leadership, Social, UP, Hootsuite, Marketo, It, Blog, Website, Network, Sitecore, Analytics, Content, Social Media, Test, Marketing Automation, Event, GDpr, Automation, Budget, PPC, CMS, Writing, Seo, Marketing
2016 - 2018
job
Digital copywriter
CLC World Resorts & Hotels.
- Producing content needed across the business, covering both UK and European markets and demographics.
- Champion of email marketing at CLC World, looking after all email comms and setting up a Members' newsletter showcasing the best of our blog content as a value-add piece.
- Create powerful content ranging from blog posts and newsletters to direct mail campaigns and social media posts, delivering thousands of warm leads to the business funnel.
- Responsible for creating campaign level content that yielded some of the highest conversion rates in the company.
- Created a non-brand Content Hub as part of a long term lead gen strategy for the business - editor and principal content creator of www.theleisurelounge.com
- Manage a small team of copywriters and contributors that produce content for The Leisure Lounge, company blog and various core business sites.
- Create and manage a content calendar that is regularly updated in advance to develop the overarching company strategy.
- Implemented an online Kanban Flow content calendar to streamline our content production using a tool that is easily visible and manageable across all offices in Europe.
- Significant experience in web copy from writing for corporate website to daily offers to full web travel sites. Also have experience in CMS, loading copy to web, and redesigning web for UX and streamline the customer journey from homepage > purchase.
- Champion of email marketing at CLC World, looking after all email comms and setting up a Members' newsletter showcasing the best of our blog content as a value-add piece.
- Create powerful content ranging from blog posts and newsletters to direct mail campaigns and social media posts, delivering thousands of warm leads to the business funnel.
- Responsible for creating campaign level content that yielded some of the highest conversion rates in the company.
- Created a non-brand Content Hub as part of a long term lead gen strategy for the business - editor and principal content creator of www.theleisurelounge.com
- Manage a small team of copywriters and contributors that produce content for The Leisure Lounge, company blog and various core business sites.
- Create and manage a content calendar that is regularly updated in advance to develop the overarching company strategy.
- Implemented an online Kanban Flow content calendar to streamline our content production using a tool that is easily visible and manageable across all offices in Europe.
- Significant experience in web copy from writing for corporate website to daily offers to full web travel sites. Also have experience in CMS, loading copy to web, and redesigning web for UX and streamline the customer journey from homepage > purchase.
Content, Social, UP, Online, Production, Campaign, Web, Blog, Website, Kanban, Social Media, Copywriter, SoMe, Content Production, CMS, Email marketing, UX, Writing, Marketing
2015 - 2016
job
Content Marketing Manager
www.bespokeoffersblog.com.
- bespoke offers by Barclaycard
- My daily tasks include curating and editing the company blog. Generating content ideas, maintaining a content calendar, editing and ensuring all posts are delivered on time are all parts of my daily tasks. This also means managing a team of five contributors and managing their deadlines, submissions and putting on creative sessions for blog output.
- I have also turned this into a blog introduced for SEO to a viable source of income, generating sales through the content hosted on the blog. www.bespokeoffersblog.com
- Further to this I am the main copywriter for our push notification campaigns, email marketing and I work in close cohesion with one of our agencies to deliver our social media content. This includes calendar curation, creative sessions to deliver bespoke content dependant on the social channel. Being able to identify what works on different platforms is also a huge part of my work.
- Set up the Loyalty Marketing team at bespoke offers which was set up as a customer retention tool to drive repeat purchase. The planning would involve researching and writing content, ensuring it was deliverable and optimised for email; achieved regular Open and Click Thru rates of over 70%.
- Working with agencies is a daily part of my work. Building and maintaining these relationships, as well as managing the budget, is key to delivering high quality content across our social media platforms.
- I took the lead role for all social media activity on a PR event we put on in conjunction with Bompass & Parr. It was a world first event in which we laid on a 200-course food tasting session that ran, continuously, for a 24-hour period.
- This included live tweeting, Instagram video content, PR outreach, email campaign and social media aftercare using assets created at the event.
- It was met with huge success and gained a lot of positive publicity so to be able to run the entire social output for this event was one of my proudest career achievements to date.
- My daily tasks include curating and editing the company blog. Generating content ideas, maintaining a content calendar, editing and ensuring all posts are delivered on time are all parts of my daily tasks. This also means managing a team of five contributors and managing their deadlines, submissions and putting on creative sessions for blog output.
- I have also turned this into a blog introduced for SEO to a viable source of income, generating sales through the content hosted on the blog. www.bespokeoffersblog.com
- Further to this I am the main copywriter for our push notification campaigns, email marketing and I work in close cohesion with one of our agencies to deliver our social media content. This includes calendar curation, creative sessions to deliver bespoke content dependant on the social channel. Being able to identify what works on different platforms is also a huge part of my work.
- Set up the Loyalty Marketing team at bespoke offers which was set up as a customer retention tool to drive repeat purchase. The planning would involve researching and writing content, ensuring it was deliverable and optimised for email; achieved regular Open and Click Thru rates of over 70%.
- Working with agencies is a daily part of my work. Building and maintaining these relationships, as well as managing the budget, is key to delivering high quality content across our social media platforms.
- I took the lead role for all social media activity on a PR event we put on in conjunction with Bompass & Parr. It was a world first event in which we laid on a 200-course food tasting session that ran, continuously, for a 24-hour period.
- This included live tweeting, Instagram video content, PR outreach, email campaign and social media aftercare using assets created at the event.
- It was met with huge success and gained a lot of positive publicity so to be able to run the entire social output for this event was one of my proudest career achievements to date.
Event, Social, UP, Manager, Campaign, Retention, It, Blog, Sales, Content, Pr, Social Media, Copywriter, Budget, Instagram, Email marketing, Writing, Video, Video content, Seo, Marketing, Content marketing
2014 - 2015
job
Copywriter
unknown.
- bespoke offers by Barclaycard
- Wrote offer copy and product reviews for www.bespokeoffers.co.uk which is part of the wider Barclaycard group.
- The content varied on a daily basis; as it was a daily offers site it is important to be flexible and be able to write on a range of products to make them as marketable as possible.
- I was also able to lend my writing skills when contributing to the company blog. This not only allowed me as a writer to hone my skills further, but also augmented products we sold on site by demonstrating their value through blog posts.
- Further to this I also set up an internal newsletter that was sent around to the entire department offering updates and light-hearted bitesize snippets of information on a bi-weekly basis.
- I was able to extend the reach of my daily tasks as I assimilated into the role quickly; enabling me to also take on written tasks for our marketing team. This included; email copy, campaign headlines and body copy, push notifications and more.
- Wrote offer copy and product reviews for www.bespokeoffers.co.uk which is part of the wider Barclaycard group.
- The content varied on a daily basis; as it was a daily offers site it is important to be flexible and be able to write on a range of products to make them as marketable as possible.
- I was also able to lend my writing skills when contributing to the company blog. This not only allowed me as a writer to hone my skills further, but also augmented products we sold on site by demonstrating their value through blog posts.
- Further to this I also set up an internal newsletter that was sent around to the entire department offering updates and light-hearted bitesize snippets of information on a bi-weekly basis.
- I was able to extend the reach of my daily tasks as I assimilated into the role quickly; enabling me to also take on written tasks for our marketing team. This included; email copy, campaign headlines and body copy, push notifications and more.
Marketing, Writing, Copywriter, Content, Blog, It, BEE, Campaign, UP, ME
2013 - 2013
job
Content Editor/Copywriter
OJT Holdings.
- Joined website creators and specialists as a trainee Intern and graduated to fulltime employment within two months.
- Wrote the content for www.visitantiguabarbuda.com which is the main site for both islands' Board of Tourism and Leisure.
- Set up, wrote copy and edited various websites in the Southwest London area including: Letting Specialists, dental and orthodontic practices, various sporting organisations including Esher RFC where my brief extends to maintaining their online presence across all of their social media outlets, to creating newsletters and sub-domain pages.
- Wrote the content for www.visitantiguabarbuda.com which is the main site for both islands' Board of Tourism and Leisure.
- Set up, wrote copy and edited various websites in the Southwest London area including: Letting Specialists, dental and orthodontic practices, various sporting organisations including Esher RFC where my brief extends to maintaining their online presence across all of their social media outlets, to creating newsletters and sub-domain pages.
Social Media, Websites, Copywriter, Content, Website, Online, Internal, UP, Social
My education
?
-
2011
Oxford Brookes University
N/a, English Literature & Film Studies
N/a, English Literature & Film Studies
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