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jobs
Freelance Digital Marketer | eCommerce & Social Media Specialist
Emma Millward
,
Bolton, United Kingdom
Experience
Other titles
Skills
I'm offering
An enthusiastic Digital Marketing Manager with over 7 years’ experience encompassing both in-house and freelance roles within multiple industries including accountancy, fashion, retail, utilities, healthcare and niche markets such as cycling and hydroponics.
During my career, I’ve managed multiple website launches, online campaigns and digital projects. I feel my breadth of experience has given me a very well-rounded and comprehensive perspective on the complete digital marketing mix.
Key Skills:
• Website management (Shopify partner)
• Proposals, pitch preparation/delivery
• Digital media selection and planning
• Online advertising (Google, Bing and paid social)
• SEO, including technical on-page, content and link building campaigns
• Desk research; market, competitor etc.
• Online reputation management
• Affiliate marketing
• Social media marketing/engagement
• Internationalisation (European & Middle Eastern)
• Lead Generation
• Google Analytics (GA Certified)
• Extensive knowledge of InDesign and Microsoft
During my career, I’ve managed multiple website launches, online campaigns and digital projects. I feel my breadth of experience has given me a very well-rounded and comprehensive perspective on the complete digital marketing mix.
Key Skills:
• Website management (Shopify partner)
• Proposals, pitch preparation/delivery
• Digital media selection and planning
• Online advertising (Google, Bing and paid social)
• SEO, including technical on-page, content and link building campaigns
• Desk research; market, competitor etc.
• Online reputation management
• Affiliate marketing
• Social media marketing/engagement
• Internationalisation (European & Middle Eastern)
• Lead Generation
• Google Analytics (GA Certified)
• Extensive knowledge of InDesign and Microsoft
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
eCommerce and Digital Marketing
Geepas.
I am currently updating the GEEPAS Shopify website, making the customer journey more user friendly. I have implemented google ads and social ads. In the 3 months i have been working on this site i have increased monthly sales by 2022%
Seo, Blogging, Newsletters, Social Media, Digital Marketing, Content marketing, Marketing, PPC, Shopify
2018 - ?
freelance
eCommerce specialist
National Hydroponics.
Since May last year I have worked with National Hydroponics to increase their online presence, using a mixture of SEM, PPC, Google Shopping and SEO. Due to the success of exploring different market places such as eBay and Amazon, I am currently moving their current eCommerce website from Wordpress to Shopify, which is due to launch in 2020.
Google shopping, Manager, Online, Google, Ebay, Amazon, Google retargeting, Content Strategy, Support, Wordpress, Website, Analytics, Content, Management, SEM, Shopify, PPC, Ecommerce, Seo, Google analytics, Digital Marketing, Online marketing
2017 - 2018
job
Senior Marketing Executive
Maxgear Ltd.
Reporting straight to the Director and with a small team underneath me, I ran the marketing department. With my strong people and management skills I was able to make sure all marketing activities were carried out effectively. In this current role I was able to use my digital marketing skills to increase online sales by 68% year on year. Using a mixture of online and offline marketing activities such as SEO, PPC, sponsorships and affiliate marketing.
Key achievements and duties:
• Implemented a social media strategy including social adverts with increased monthly impressions by over 100,000 and generated a revenue of £27k from an ad spend of £2k
• Organised and built an email list by 20,000 emails (in line with the new GDPR laws, increasing the average open rate to 23% from 8%.
• Organised the sponsorship of the 2017 Tour of Britain, liaising with the teams, the organisers and organising a pop-up stand at each stage
• Implemented and managed an 'existing customer' campaign, which included; a reward system, abandoned cart emails, discount codes sent with the products and social retargeting, increasing returning customer sales by 47% year on year.
• Social media, event and budget management
• Website management using analytics to assess performance
• Implementing a SEO strategy, increasing online visibility
• Presenting and managing monthly KPI meetings
• Creating and implementing PPC campaigns
• Created an affiliate marketing strategy and worked with a number of external companies which increased sales significantly.
Key achievements and duties:
• Implemented a social media strategy including social adverts with increased monthly impressions by over 100,000 and generated a revenue of £27k from an ad spend of £2k
• Organised and built an email list by 20,000 emails (in line with the new GDPR laws, increasing the average open rate to 23% from 8%.
• Organised the sponsorship of the 2017 Tour of Britain, liaising with the teams, the organisers and organising a pop-up stand at each stage
• Implemented and managed an 'existing customer' campaign, which included; a reward system, abandoned cart emails, discount codes sent with the products and social retargeting, increasing returning customer sales by 47% year on year.
• Social media, event and budget management
• Website management using analytics to assess performance
• Implementing a SEO strategy, increasing online visibility
• Presenting and managing monthly KPI meetings
• Creating and implementing PPC campaigns
• Created an affiliate marketing strategy and worked with a number of external companies which increased sales significantly.
Sales, ME, Social, UP, Online, Campaign, Sponsorship, Google retargeting, KPI, Presenting, Affiliate, Website, Digital Marketing, Analytics, Management, Event, GDpr, Budget, PPC, MArketing Strategy, Seo, Marketing, Social Media
2015 - 2017
job
Marketing Executive
Cowgill Holloway LLP.
Within this role I worked with 12 different departments to make sure all marketing material was consistent throughout. Along with my marketing experience and capacity to plan and implement successful campaigns, I have a high understanding of digital marketing. Previously writing content for the Cowgill Holloway website and working on the SEO to become on the first page of Google. Using Google Analytics, I like to track and work to enhance the customer journey.
Key achievements and duties:
• I designed, developed and executed campaigns to reach the greatest number of potential customers using many available types of mediums
• My strong creativity allows me to design mass mailings and adverts to attract new customers.
• Utilising my high understanding of digital marketing I wrote content for the company website
• I managed and worked on the SEO to become visible on the first page of Google.
• Utilising Google Analytics I was able to track and work to enhance the customer journey.
Key achievements and duties:
• I designed, developed and executed campaigns to reach the greatest number of potential customers using many available types of mediums
• My strong creativity allows me to design mass mailings and adverts to attract new customers.
• Utilising my high understanding of digital marketing I wrote content for the company website
• I managed and worked on the SEO to become visible on the first page of Google.
• Utilising Google Analytics I was able to track and work to enhance the customer journey.
Digital Marketing, Marketing, Design, Seo, Google analytics, Writing, Content, Analytics, Website, Google, Creativity, ME
My education
2018
-
2019
The Chartered Institute of Marketing
Diploma in Professional Marketing, Marketing and Digital Strategy
Diploma in Professional Marketing, Marketing and Digital Strategy
2016
-
2017
The Chartered Institute of Marketing
Certificate in Professional Marketing, Digital Marketing
Certificate in Professional Marketing, Digital Marketing
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