$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Freelance Paid Media Strategist
Alex Rene Martin
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a paid media strategist with over 5 years of experience working with advertising agencies and small businesses. As a strategist, I work closely with all teams to ensure content is aligned with social media activations.
My goal is to help decision makers understand how data, audience segmentation and content can come together to turn leads into revenue. My knowledge of social media analytics alongside Google Analytics ensures I am able to help clients understand what content best resonates with their key
audiences.
My experience to date has allowed me to work with clients within aviation, charity, education, energy, healthcare and retail. In addition, I have managed multiple advertising budgets ranging between £5,000 to £500,000.
My goal is to help decision makers understand how data, audience segmentation and content can come together to turn leads into revenue. My knowledge of social media analytics alongside Google Analytics ensures I am able to help clients understand what content best resonates with their key
audiences.
My experience to date has allowed me to work with clients within aviation, charity, education, energy, healthcare and retail. In addition, I have managed multiple advertising budgets ranging between £5,000 to £500,000.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance Paid Media Strategist
Blue State.
At Blue State, I am charged with leading the development and implementation of all paid digital media strategies as well as managing the execution of paid media campaigns across clients ranging
from nonprofits to advocacy group to major brands. Media platforms include, social, paid search and programmatic.
• Audience segmentation (Facebook, Instagram, LinkedIn, Twitter)
• Campaign activations
• Content editing
• Client meetings
• Vendor consultations
• Campaign optimisation and reporting
from nonprofits to advocacy group to major brands. Media platforms include, social, paid search and programmatic.
• Audience segmentation (Facebook, Instagram, LinkedIn, Twitter)
• Campaign activations
• Content editing
• Client meetings
• Vendor consultations
• Campaign optimisation and reporting
Instagram, Facebook, Linkedin, Content, Optimization, Twitter, Implementation, Programmatic, Search, Campaign, Social media ads, Google adwords, Google analytics, Digital Marketing, Digital Strategy, Social Media
2018 - 2019
freelance
Freelance Social Media Manager
Havas People.
During my time at Havas People, I worked alongside display, programmatic and creative teams to plan and execute a range of organic and paid brand awareness and direct response campaigns. My
duties included the following:
• Strategy consultations
• Campaign activations
• Social media audits
• Content creation and editing
• Client presentations
• Campaign optimisation and reporting
• Social media training
duties included the following:
• Strategy consultations
• Campaign activations
• Social media audits
• Content creation and editing
• Client presentations
• Campaign optimisation and reporting
• Social media training
Social Media, Content creation, Training, Content, Optimization, Campaign, Manager, Social, Paid media, Digital Marketing, Online marketing, Digital Strategy, Project Management
2015 - 2018
job
Senior Data Analyst & Social Media Manager
AIA Worldwide.
Initially starting as a data analyst, my role developed to also include social media management.
During my time I AIA Worldwide, I was responsible for managing the social media team as well as building and retaining client relationships to ensure they understood how Paid Social could feed into
wider business goals.
• Account Management
• Management of the Social Media team
• Creation and activation of organic and paid social strategies
• Leveraging Google Analytics to identify trends
• Implementing tracking codes with Google Tag Manager
• Implementation of the Facebook pixel
• Delivery of client and internal presentations
• Ensuring media teams were kept up to date with the latest social media trends and developments
• Community Management
During my time I AIA Worldwide, I was responsible for managing the social media team as well as building and retaining client relationships to ensure they understood how Paid Social could feed into
wider business goals.
• Account Management
• Management of the Social Media team
• Creation and activation of organic and paid social strategies
• Leveraging Google Analytics to identify trends
• Implementing tracking codes with Google Tag Manager
• Implementation of the Facebook pixel
• Delivery of client and internal presentations
• Ensuring media teams were kept up to date with the latest social media trends and developments
• Community Management
Social Media, Google analytics, Account management, Facebook, Social media management, Google tag manager, Management, Analytics, Facebook pixel, Analyst, Implementation, Community, Google, UP, Manager, Social
2014 - 2015
job
Paid Media Campaign Analyst - Ad Operations
Penna.
At Penna, I was responsible for creating and implementing tracking tags across a number of media
campaigns. Weekly and monthly performance reports were created to ensure campaign
performance was in line with agreed KPI's.
Troubleshooting tracking tags and acting as the main technical point of contact for clients was an
essential duty of this role.
• Delivery of Doubleclick DCM campaigns
• Trend analysis utilising Google Analytics
• Campaign optimisation
• Weekly dashboards observing campaign performance
• Troubleshooting trafficked tracking tags
campaigns. Weekly and monthly performance reports were created to ensure campaign
performance was in line with agreed KPI's.
Troubleshooting tracking tags and acting as the main technical point of contact for clients was an
essential duty of this role.
• Delivery of Doubleclick DCM campaigns
• Trend analysis utilising Google Analytics
• Campaign optimisation
• Weekly dashboards observing campaign performance
• Troubleshooting trafficked tracking tags
Google analytics, Analytics, Optimization, Analyst, KPI, Doubleclick, Google, Campaign
My education
2005
-
2008
University of Brighton
BSc, Geography
BSc, Geography
Alex' reviews
Alex has not received any reviews on Worksome.
Contact Alex Rene Martin
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Alex directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark