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jobs
Freelance Fashion Strategist / Writer / Facilitator
Katie Jane Rose
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Katie Rose is an entrepreneurial fashion strategist, writer and facilitator, with a unique editorial/commercial approach, and a particular interest in where luxury marketing and sales intersect.
Markets
United Kingdom
Language
German
Good
English
Fluently
Spanish
Good
Ready for
Full time contractor
Available
My experience
2019 - ?
job
Associate Lecturer
London College of Fashion.
Part-time lecturing, Introduction to Fashion Communications and BA Fashion Communications, Year 1
11.12 alp via NEKO -- Product Copywriter // August - September 2019
Repositioning De Beers for a modern audience, I wrote product descriptions for 700+ products, creating a new
gender neutral, responsibility-focused language. The new website will launch January 2020.
11.12 alp via NEKO -- Product Copywriter // August - September 2019
Repositioning De Beers for a modern audience, I wrote product descriptions for 700+ products, creating a new
gender neutral, responsibility-focused language. The new website will launch January 2020.
Copywriter, Fashion, Website
2016 - ?
temp
Visiting Lecturer
University of the Arts London.
Lectures on fashion business including wholesale strategies, pricing, communications and business planning.
Fashion, Wholesale
2019 - 2019
freelance
Marketing Copywriter & Project Manager
WGSN.
Leading up to footwear destination tradeshow MICAM in Milan, September 2019, I produced all marketing assets,
including social media posts and printed programmes, writing all copy, and signing off assets with client.
including social media posts and printed programmes, writing all copy, and signing off assets with client.
Social Media, Marketing, Writing, Project Manager, Copywriter, Manager, UP, Social
2019 - 2019
freelance
Copywriter
11.12alp.
worked at this boutique creative agency in repositioning heritage diamond jewellery brand De Beers for a modern audience. Working to tone of voice guidelines created by 11.12, I wrote product descriptions for over 700 products, creating a new gender neutral, responsibility-focused and clean language. The new De Beers website will launch soon.
Copywriting, Copy editing, Copywriter, English copywriter, Proofreading, Communication
2019 - 2019
freelance
Product Copywriter & Editor
MATCHESFASHION.com.
Writing and editing product descriptions for this luxury e-commerce site.
Writing, E-commerce, Copywriter, Copy editing, Copywriting, Communication
2014 - 2019
job
Founding Director
The Bridge Co.
The first creative-commercial agency founded to help great creative ideas become viable fashion businesses.
Services included consultancy, wholesale representation via showrooms, collaborations, communications, and events and image production. I also ran a 'How To' talk and panel event series to inspire the next generation.
Successes:
● Built and led a team of 10+ full-time, freelance and overseas staff covering 20+ clients
● Instagram followers 14.4k
● Led consultancies in positioning new launch brands, strategies, pricing architecture, and rebrands
● Sales orders brokered with the likes of Bloomingdales, Selfridges, Liberty, Galeries LaFayette
● Negotiated and managed collaborations with brands from Aveda to Vans, Swarovski to Rebel Rebel
● Produced London Fashion Week shows from concept to de-rig, attended by the likes of Vogue, Browns,
Farfetch, Net-a-Porter, InStyle, Dazed, AnOther, etc.
● Achieved press for the business in the likes of Dazed, The Culture Trip, Time Out, Pylot, ASOS, Trendstop,
The Future Laboratory, ELLE, Because and 1Granary.
Services included consultancy, wholesale representation via showrooms, collaborations, communications, and events and image production. I also ran a 'How To' talk and panel event series to inspire the next generation.
Successes:
● Built and led a team of 10+ full-time, freelance and overseas staff covering 20+ clients
● Instagram followers 14.4k
● Led consultancies in positioning new launch brands, strategies, pricing architecture, and rebrands
● Sales orders brokered with the likes of Bloomingdales, Selfridges, Liberty, Galeries LaFayette
● Negotiated and managed collaborations with brands from Aveda to Vans, Swarovski to Rebel Rebel
● Produced London Fashion Week shows from concept to de-rig, attended by the likes of Vogue, Browns,
Farfetch, Net-a-Porter, InStyle, Dazed, AnOther, etc.
● Achieved press for the business in the likes of Dazed, The Culture Trip, Time Out, Pylot, ASOS, Trendstop,
The Future Laboratory, ELLE, Because and 1Granary.
Instagram, Event, Fashion, Sales, Net, Architecture, Wholesale, Production, LED, Rig
2011 - 2016
freelance
Fashion Features Writer
i-D / Dazed / The Ingénue / Grazia / Rollacoaster / Complex.
April 2011 - January 2016
Print and digital features, interviews and profiles.
Print and digital features, interviews and profiles.
Print, Fashion
2014 - 2015
freelance
Editorial Copywriter
Harvey Nichols.
Digital and in-store banners, email newsletters, blogs, social media and general website copy.
Social Media, Copywriter, Website copy, Website, Blogs, Social, Newsletters, Blogging, Content marketing, Communication, Digital Marketing, Online marketing
2014 - 2014
freelance
Product & Editorial Copywriter
Jack Wills.
Billboards, email newsletters, social media, blogs, zines, Christmas board games instructions, blurbs for Penguin x
Jack Wills 'classic novels' collaboration.
Jack Wills 'classic novels' collaboration.
Social Media, Copywriter, Blogs, Social, Copywriting, Communication, Digital Marketing, Content marketing, Newsletters, Write articles
2013 - 2014
freelance
Copywriter
Centre for Fashion Enterprise.
All website copy for new 10-year anniversary website. Magazine articles for a zine created for an event overseas.
Copywriter, Event, Website copy, Website, Websites, Digital Marketing, Digital communication, Biographies, Copywriting
2014 - 2014
freelance
Production Coordinator
INT Works.
Events production including consumer-facing Nike Air Max day and a private Nike event in an Arsenal FC box for
VIPs. I managed council permits, hire and management of a photo booth, a flyposting campaign and production of
'merch', as well as installation of in-store activations.
VIPs. I managed council permits, hire and management of a photo booth, a flyposting campaign and production of
'merch', as well as installation of in-store activations.
Event, Management, Coordinator, Campaign, Production, Project coordination, Agile project management
2013 - 2014
freelance
Acting Finance Manager
Lulu & Co..
Management of the company finances at contemporary label Lulu & Co using accounting software Xero. Worked in conjunction with an accounting firm; maintained cashflow, checked VAT returns, handled payrun, approved and made payments, provided reports for investor meetings.
Xero, Bookkeeping, Agile project management, Change management, Service Transition, Reporting, Budget and accounting, Excel
2012 - 2014
freelance
Marketing Consultant
Lulu & Co..
Ad hoc assistance around Fashion East role to grow this nascent brand's online presence and support e-commerce.
Marketing, E-commerce, Fashion, Support, Online, Digital Marketing, Seo, Social Media, Digital communication, Content marketing, Authoring, Press releases
2012 - 2014
job
Project Coordinator
Fashion East.
A renowned talent support scheme, this unique role encompassed management of London Fashion Week events and designer brand growth.
Successes:
● Connected outsourced teams from PRs to events producers as well as the British Fashion Council,
overseeing catwalk event success and often managing backstage
● Secured and managed commercial sponsors including Converse and Toni & Guy and public funding bids
● Implemented from scratch a cash flow and filing system and managed budgets
● Problem-solved during ambitious events including overseeing installations including a car and a public bus
stop into small Soho venues
● Wrote press releases and handling media requests, garnering press in Vogue, Dazed, i-D and more
● Assisted designers with sales strategies and overseeing their further mentoring with industry experts
● Strategic marketing and social media activity.
Successes:
● Connected outsourced teams from PRs to events producers as well as the British Fashion Council,
overseeing catwalk event success and often managing backstage
● Secured and managed commercial sponsors including Converse and Toni & Guy and public funding bids
● Implemented from scratch a cash flow and filing system and managed budgets
● Problem-solved during ambitious events including overseeing installations including a car and a public bus
stop into small Soho venues
● Wrote press releases and handling media requests, garnering press in Vogue, Dazed, i-D and more
● Assisted designers with sales strategies and overseeing their further mentoring with industry experts
● Strategic marketing and social media activity.
Social Media, Marketing, Event, Fashion, Mentoring, Management, Sales, Strategic Marketing, Support, Growth, Coordinator, Social
2012 - 2013
freelance
Copywriter
AllSaints.
Refining UK and US tone of voice, implementing across product copy with the wider team for both UK/US sites, as
well as writing email newsletters, and social media copy.
well as writing email newsletters, and social media copy.
Writing, Copywriter, Social, Tone-of-voice, Communication, Digital Marketing, Online marketing, Digital Strategy, Social Media, Authoring, Digital communication, Newsletters
2011 - 2011
freelance
Copywriter
Hudson Jeans.
Ghost blogging.
Blogging, Copywriter, Digital Marketing, Wordpress, Journalism, Content marketing, Authoring, Digital communication, Write articles
My education
2006
-
2010
University College London AND Humboldt University Berlin
Bachelors, German, Spanish, History of Art (Minor in History, Film, Literature, Linguistics)
Bachelors, German, Spanish, History of Art (Minor in History, Film, Literature, Linguistics)
2004
-
2006
Westcliff High School for Girls
A Levels, English Literature, Mathematics, German, Fine Art, Critical Thinking
A Levels, English Literature, Mathematics, German, Fine Art, Critical Thinking
1999
-
2004
Southend High School for Girls
GCSEs, English, Mathematics, Science, German, History, Fine Art, Graphic Design, Business Studies
GCSEs, English, Mathematics, Science, German, History, Fine Art, Graphic Design, Business Studies
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