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jobs
Marketing | Events | 7+ years Experience
Samantha Pearce
,
Stoke Newington, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced B2C Marketing Professional with over 7+ years experience working on 360 marketing campaigns across a broad spectrum of industries. A hard working, motivated individual with a strong work ethic, creative flair and positive mental attitude.
Results driven with proven success in delivering and growing consumer audiences and new routes to market in competitive and fast-paced industries. Recognised within the top 30 people under 30 in the events industry by EN Industry News 2018.
Results driven with proven success in delivering and growing consumer audiences and new routes to market in competitive and fast-paced industries. Recognised within the top 30 people under 30 in the events industry by EN Industry News 2018.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Head of Marketing, Consumer Events
The Telegraph.
Stella Live (SL) Saatchi Gallery London. SSBF is the UK's
largest Ski & Snowboard Festival attracting 16,500 visitors annually & SL launched this year with 2,862 visitors
• Audience Segmentation & Persona Profiling - Working collaboratively with insights and audience
teams to create audience segments and profiles through Acorn profiling and lookalike audiences and mapping this into the marketing campaign to deliver bespoke content to each audience group.
• ABC1 Luxury & Lifestyle Audiences - Experience working across Food/ Drink, Beauty & Lifestyle, Sport
and Travel within affluent high-spending ABC1 audience groups.
• Managing Multi-Channel Online & Offline Campaigns - Experience in negotiating, managing and delivering 360 marketing campaigns including TV, Radio, PR Stunts, Text Campaigns and poster sites as
well more traditional methods such as leafleting, poster sites and newspaper/magazine advertising.
• Stakeholder & C-Suite Management - Working extensively across the Telegraph to liaise with key
stakeholders, management and editors to collaborate, report and develop the strategy across the portfolio, working to ensure brand principles and guidelines are maintained.
• Portfolio Growth & New Launches - Grew Ski & Snowboard Festival by 21% in visitor numbers, 24% in ticket revenue, and successfully launched Stella Live into the competitive fashion and beauty industry
and delivered a sold-out Saturday and over 2,800 visitors to the 2-day event.
• Driving Subscriptions & New Registrations - Created more subscribers than any other event to Stella
Live. Working across the business to find new opportunities for growth across the key Telegraph pillars.
• Management & Team Development - Managing a team of executives to develop and implement
campaigns, responsible for training courses, personal development, KPI setting and reviews.
• Budget & P&L Management & Forecasting - Extensive experience managing budgets, forecasting and presenting figures and projections to the board of the directors and senior management
• Received Highly Commended for Best Marketing Campaign at The Exhibition News Awards 2019 & Shortlisted for Best Consumer Show at The Exhibition News Awards & AEO Awards
largest Ski & Snowboard Festival attracting 16,500 visitors annually & SL launched this year with 2,862 visitors
• Audience Segmentation & Persona Profiling - Working collaboratively with insights and audience
teams to create audience segments and profiles through Acorn profiling and lookalike audiences and mapping this into the marketing campaign to deliver bespoke content to each audience group.
• ABC1 Luxury & Lifestyle Audiences - Experience working across Food/ Drink, Beauty & Lifestyle, Sport
and Travel within affluent high-spending ABC1 audience groups.
• Managing Multi-Channel Online & Offline Campaigns - Experience in negotiating, managing and delivering 360 marketing campaigns including TV, Radio, PR Stunts, Text Campaigns and poster sites as
well more traditional methods such as leafleting, poster sites and newspaper/magazine advertising.
• Stakeholder & C-Suite Management - Working extensively across the Telegraph to liaise with key
stakeholders, management and editors to collaborate, report and develop the strategy across the portfolio, working to ensure brand principles and guidelines are maintained.
• Portfolio Growth & New Launches - Grew Ski & Snowboard Festival by 21% in visitor numbers, 24% in ticket revenue, and successfully launched Stella Live into the competitive fashion and beauty industry
and delivered a sold-out Saturday and over 2,800 visitors to the 2-day event.
• Driving Subscriptions & New Registrations - Created more subscribers than any other event to Stella
Live. Working across the business to find new opportunities for growth across the key Telegraph pillars.
• Management & Team Development - Managing a team of executives to develop and implement
campaigns, responsible for training courses, personal development, KPI setting and reviews.
• Budget & P&L Management & Forecasting - Extensive experience managing budgets, forecasting and presenting figures and projections to the board of the directors and senior management
• Received Highly Commended for Best Marketing Campaign at The Exhibition News Awards 2019 & Shortlisted for Best Consumer Show at The Exhibition News Awards & AEO Awards
Sport, Online, Campaign, Team development, KPI, Presenting, Development, Festival, Growth, Poster, TV, Radio, Marketing, Content, Management, Pr, Fashion, Event, C, Forecasting, Budget, Training, Advertising
2017 - 2018
job
Marketing Manager
Upper Street Events.
TCS is the UK's largest cycling
show attracting 30,000 visitors annually & the ATS event attracts 7,000 visitors annually
• Strategic Development - Developed and implemented new strategies across events to attract new
audience groups. This included partnering with family websites to attract more families and developing
the ticket pricing strategy based on visitor price sensitivity, competitor events and market sensitivity.
• UTM Tracking Execution - Implementing a culture of tracking and visibility on all ticket codes, analysed
results on GA to observe patterns in traffic and to plan for ticketing spikes throughout the campaign.
S A M A N T H A P E A R C E 07950 279 271
Stoke Newington, London N16 7UP samanthampearce@gmail.com
• Introduced VIP Ticketing - Developed the ticket offering, campaign and pricing strategy. In its first year
I managed to sell over 90% capacity of tickets, contributing an additional £24,500 of ticket revenue.
• Programming and Creative Content Development - Developing a full programme of over 150 talks
and seminars including monetising Sir Ranulph Fiennes talk contributing to £10K in additional revenue.
• Visitor Satisfaction - Developed onsite features as well as visitor communication prior to the Adventure Travel show to increase visitor satisfaction from an NPS score of 2 to an NPS score of 17.
• Mentoring and Training - Assisting with mentoring marketing executives across the business to develop key skills amongst other marketing teams including google analytics and email personalisation.
show attracting 30,000 visitors annually & the ATS event attracts 7,000 visitors annually
• Strategic Development - Developed and implemented new strategies across events to attract new
audience groups. This included partnering with family websites to attract more families and developing
the ticket pricing strategy based on visitor price sensitivity, competitor events and market sensitivity.
• UTM Tracking Execution - Implementing a culture of tracking and visibility on all ticket codes, analysed
results on GA to observe patterns in traffic and to plan for ticketing spikes throughout the campaign.
S A M A N T H A P E A R C E 07950 279 271
Stoke Newington, London N16 7UP samanthampearce@gmail.com
• Introduced VIP Ticketing - Developed the ticket offering, campaign and pricing strategy. In its first year
I managed to sell over 90% capacity of tickets, contributing an additional £24,500 of ticket revenue.
• Programming and Creative Content Development - Developing a full programme of over 150 talks
and seminars including monetising Sir Ranulph Fiennes talk contributing to £10K in additional revenue.
• Visitor Satisfaction - Developed onsite features as well as visitor communication prior to the Adventure Travel show to increase visitor satisfaction from an NPS score of 2 to an NPS score of 17.
• Mentoring and Training - Assisting with mentoring marketing executives across the business to develop key skills amongst other marketing teams including google analytics and email personalisation.
Mentoring, Manager, Patterns, Campaign, Google, Development, Content Development, Analytics, Content, Marketing, Event, R, C, Creative content, Training, Websites, Google analytics
2015 - 2017
job
Marketing Manager
Ocean Media Group.
Marketing, Manager
2014 - 2014
job
Senior Marketing Executive & Oct
unknown.
2013 - Oct 2014 Marketing Executive
The National Wedding Shows (TNWS) & UK Wedding Shows (UKWS) - Working across 8 Consumer Shows yearly
TNWS's are the UK's largest wedding Shows attracting 55,000 visitors p.a & the UKWSs attract 15,000 visitors p.a
• Email Campaign Tracking & Management - Created and managed segmented content plans. Managed
email schedule, wrote copy and built HTML emails. Managed a database (170,000) and promoted a
culture of testing and change to drive continuous improvement in click through and conversion rates.
• Social Media Management - Set and delivered social media targets to increase followers across all
platforms. Assisted in launch of Instagram and Snapchat to increase social media presence.
• Budget Management - Created, tracked and managed all marketing expenditure while managing the incoming invoicing process. Responsible for over £800,000 of marketing spend across the year.
• Sponsorship Management -Managed and sourced relationships with large brands and organisations to including the likes of Pixi, L'oreal, bareminerals, Revlon, Frexienet, Debenhams, Berketex, and Essie.
• Developed & Implemented New Routes to Market - For both paid-for activity as well as free contras,
including Go North East Bus Campaign (valued at £80,000) which was negotiated as a free partnership.
• Onsite Management & Event Execution - Managing ticketing, signage, partners & sponsors, briefing all
onsite staff and overseeing all exhibitor and visitor entry in order to deliver an accurate ABC Audit.
• Increased Ticket Sales and Ticket Revenue by 21% within my first 6 months, and then continued to grow the shows YOY and added additional content to increase visitor dwell time and satisfaction
The National Wedding Shows (TNWS) & UK Wedding Shows (UKWS) - Working across 8 Consumer Shows yearly
TNWS's are the UK's largest wedding Shows attracting 55,000 visitors p.a & the UKWSs attract 15,000 visitors p.a
• Email Campaign Tracking & Management - Created and managed segmented content plans. Managed
email schedule, wrote copy and built HTML emails. Managed a database (170,000) and promoted a
culture of testing and change to drive continuous improvement in click through and conversion rates.
• Social Media Management - Set and delivered social media targets to increase followers across all
platforms. Assisted in launch of Instagram and Snapchat to increase social media presence.
• Budget Management - Created, tracked and managed all marketing expenditure while managing the incoming invoicing process. Responsible for over £800,000 of marketing spend across the year.
• Sponsorship Management -Managed and sourced relationships with large brands and organisations to including the likes of Pixi, L'oreal, bareminerals, Revlon, Frexienet, Debenhams, Berketex, and Essie.
• Developed & Implemented New Routes to Market - For both paid-for activity as well as free contras,
including Go North East Bus Campaign (valued at £80,000) which was negotiated as a free partnership.
• Onsite Management & Event Execution - Managing ticketing, signage, partners & sponsors, briefing all
onsite staff and overseeing all exhibitor and visitor entry in order to deliver an accurate ABC Audit.
• Increased Ticket Sales and Ticket Revenue by 21% within my first 6 months, and then continued to grow the shows YOY and added additional content to increase visitor dwell time and satisfaction
Management, Social, Go, Audit, Campaign, Sponsorship, Snapchat, Testing, Sales, Continuous improvement, Content, Social Media, Audit, Event, Budget, Database, Social media management, Instagram, HTML/CSS/Javascript, Html, Marketing
2013 - 2013
job
Marketing Assistant
Lodestar.
Marketing Agency specialising in marketing, sustainability and stakeholder engagement
Marketing, Sustainability
2012 - 2012
job
Marketing Assistant
Venture Marketing Group.
(2 month FTC - extended to 5) National Events & Publishing Company. Worked across four portfolios
Marketing
My education
2007
-
2010
University of Westminster
Bachelors, Business Management
Bachelors, Business Management
1999
-
2007
Wellington School
Secondary, Business Studies
Secondary, Business Studies
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