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jobs
Product manager
Audrey Lavouma
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced product manager with a successful track record in leading the development of innovative products. Effective in directing
development projects from inception to launch, including iterating features based on customer feedback, blending technology with
Agile/Scrum skills, marketing orientation and data analytics. Exhibits exemplary skills in defining bespoke user stories, enhancing customer
experience and exceeding revenue performance targets. Demonstrates strong communication organisational and analytical skills as well as
the ability to device custom solutions to resolve business and technology challenges.
development projects from inception to launch, including iterating features based on customer feedback, blending technology with
Agile/Scrum skills, marketing orientation and data analytics. Exhibits exemplary skills in defining bespoke user stories, enhancing customer
experience and exceeding revenue performance targets. Demonstrates strong communication organisational and analytical skills as well as
the ability to device custom solutions to resolve business and technology challenges.
Markets
United Kingdom
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
job
Senior product manager
Rightpoint.
Key achievements
- Create a comprehensive Product strategy framework to evaluate the health and strategy of top digital firms with a multidisciplinary team of 5
- Scaling framework and delivering over 113 mobile audits under 12 months across EMEA and US by building a repeatable process with constant iterations
- Working on optimising a portfolio of over 113 mobile apps over the course of 12 months in more than 10 different industries
Responsibility:
- Work across multiple industries such as Healthcare, Biotech, Insurance, Automotive, Retail, Energy, Travel, Finance, Banking, Fintech.
- Lead design thinking workshop with clients to gather products requirements and develop deep understanding of business needs and current market landscape
- Strategise product led initiatives with clients and help define vision, product strategy, their roadmaps or products optimisations Gain deep understanding of users, customers, and market landscape to identify and fill product gaps to generate new solutions that optimise users experience and drive growth
- Communicate and document decisions, recommendations, and needs clearly to teams, clients, and internal stakeholders
- Define, plan, and prioritise product backlogs to meet product strategy, goals and prioritise deliverables across projects based upon product goals and scope of work
- Create and execute the product roadmap for the entire customer journey, from acquisition to retention.
- Collaborate with Design, Tech, QA, any vendors and project manager to plan the product development and release
- Monitor project progress, risks, and scope to anticipate and address issues before they arise
- Set success metrics, track and monitoring features performance and functionality after launch to iterate and continuously improve products
- Manage cross functional teams to create and deliver innovative digital and hardware products
- Craft seamless experiences with mobile apps, websites, or connected devices with designers and developers.
- Create a comprehensive Product strategy framework to evaluate the health and strategy of top digital firms with a multidisciplinary team of 5
- Scaling framework and delivering over 113 mobile audits under 12 months across EMEA and US by building a repeatable process with constant iterations
- Working on optimising a portfolio of over 113 mobile apps over the course of 12 months in more than 10 different industries
Responsibility:
- Work across multiple industries such as Healthcare, Biotech, Insurance, Automotive, Retail, Energy, Travel, Finance, Banking, Fintech.
- Lead design thinking workshop with clients to gather products requirements and develop deep understanding of business needs and current market landscape
- Strategise product led initiatives with clients and help define vision, product strategy, their roadmaps or products optimisations Gain deep understanding of users, customers, and market landscape to identify and fill product gaps to generate new solutions that optimise users experience and drive growth
- Communicate and document decisions, recommendations, and needs clearly to teams, clients, and internal stakeholders
- Define, plan, and prioritise product backlogs to meet product strategy, goals and prioritise deliverables across projects based upon product goals and scope of work
- Create and execute the product roadmap for the entire customer journey, from acquisition to retention.
- Collaborate with Design, Tech, QA, any vendors and project manager to plan the product development and release
- Monitor project progress, risks, and scope to anticipate and address issues before they arise
- Set success metrics, track and monitoring features performance and functionality after launch to iterate and continuously improve products
- Manage cross functional teams to create and deliver innovative digital and hardware products
- Craft seamless experiences with mobile apps, websites, or connected devices with designers and developers.
Product Management, Product strategies, Product vision, B2B, B2C, Mobile Applications, Websites, Design sprint, Design systems, Content management system, Integration, User Experience, User interface
2018 - ?
job
Product Manager
Playbrush London & Vienna.
UK
Playbrush is a start-up which is reshaping the face of oral healthcare by revolutionising toothbrushing for children through technology
KEY ACHIEVEMENTS
• Sold three thousand subscriptions in the first 6 months, leading to a substantial expansion in product rollout
• Improved overall product quality by designing and implementing customised regression testing, resulting in reduced bugs and site crashes
across 5 mobile apps
• Enhanced efficiency and effectiveness by implementing Jira software for the product team
• Oversaw delivery of innovative features from creation to launch including In App purchase for iOS, offline data, brushing timer in all apps
and Stripe API/bsinsurance API integration with Playbrush webshop
• Led development of brand new, Smart One mobile app from creation to launch with connected hardware/firmware testing development
supervision
• Optimised the user experience by critically analysing and interpreting the user journey to identify and implement app improvements
• Increased traffic by 73% and sales as a result of developing a new brushing report (newsletters)
RESPONSIBILITIES
• Developing and implementing product strategies aligned with the company vision, working collaboratively with Product and Design teams
as well as making creative recommendations to expand product base and vision
• Formulating business cases, training documents, mobile apps test case, other testing plan, games design documentation and product
requirements to guide the developers, UX/game designer, QA, testers as well as effectively managing QA and external testing cycles
• Leveraged project management skills to achieve deliverables by ensuring products and features are launched correctly and on schedule
• Maintaining up-to-date Jira backlog, by continuously grooming and prioritising user stories, changes, bugs as well as crashes
• Creating detailed requirements based on product strategy, planning and managing product roadmap, priorities as well as supporting the CTO and reporting future actions to C-level management
• Making data driven decisions in recommending improvements on various products, based on data analytics, user testing, market research
and competitor analysis
• Monitoring traffic, engagement, retention and other KPIs in games and apps using google analytics/firebase
• Managing the quality of releases by defining metrics and creating test plans (A/B testing, UAT, Regressions testing)
• Working cross functionally with Marketing, Support, Sales and supply chain and communicating all product decisions
Playbrush is a start-up which is reshaping the face of oral healthcare by revolutionising toothbrushing for children through technology
KEY ACHIEVEMENTS
• Sold three thousand subscriptions in the first 6 months, leading to a substantial expansion in product rollout
• Improved overall product quality by designing and implementing customised regression testing, resulting in reduced bugs and site crashes
across 5 mobile apps
• Enhanced efficiency and effectiveness by implementing Jira software for the product team
• Oversaw delivery of innovative features from creation to launch including In App purchase for iOS, offline data, brushing timer in all apps
and Stripe API/bsinsurance API integration with Playbrush webshop
• Led development of brand new, Smart One mobile app from creation to launch with connected hardware/firmware testing development
supervision
• Optimised the user experience by critically analysing and interpreting the user journey to identify and implement app improvements
• Increased traffic by 73% and sales as a result of developing a new brushing report (newsletters)
RESPONSIBILITIES
• Developing and implementing product strategies aligned with the company vision, working collaboratively with Product and Design teams
as well as making creative recommendations to expand product base and vision
• Formulating business cases, training documents, mobile apps test case, other testing plan, games design documentation and product
requirements to guide the developers, UX/game designer, QA, testers as well as effectively managing QA and external testing cycles
• Leveraged project management skills to achieve deliverables by ensuring products and features are launched correctly and on schedule
• Maintaining up-to-date Jira backlog, by continuously grooming and prioritising user stories, changes, bugs as well as crashes
• Creating detailed requirements based on product strategy, planning and managing product roadmap, priorities as well as supporting the CTO and reporting future actions to C-level management
• Making data driven decisions in recommending improvements on various products, based on data analytics, user testing, market research
and competitor analysis
• Monitoring traffic, engagement, retention and other KPIs in games and apps using google analytics/firebase
• Managing the quality of releases by defining metrics and creating test plans (A/B testing, UAT, Regressions testing)
• Working cross functionally with Marketing, Support, Sales and supply chain and communicating all product decisions
Software, Regression testing, QA, Technology, Apps, Support, Cto, Testing, Hardware, Development, Supervision, Retention, User journey, Monitoring, Firmware, App, Business cases, Stripe, Google, Guide, LED, UP, Manager, Training, Design, Project Management, Google analytics, User Experience, IOS, UX, API, Research, Webshop, Market research, Jira, Marketing, User testing, Firebase, C, User stories, Management, Product Manager, Test, Integration, Analytics, Sales
2020 - 2021
job
Product Manager
So energy.
KEY ACHIEVEMENTS
- Orchestration of a prepayment features on So Energy’s website, leading to a significant reduction in customer debt
- Led the delivery of a microsite within 4 mos., working closely with Gengame to test the impact of gamified features on engagement for smart meter users
- Performed detailed reviews of Mobile APP strategy, successfully launching the first So Energy APP MVP and releasing it to the beta group for testing within 5 mos.
- Delivered of a Warm Home Discount for vulnerable customers, resulting in 2000 applications within the first 10 days (>7500 applications within the first 3 mos.)
- Supported So Energy’s rapid customer acquisition through the leadership of its rebranding effort on the Mobile APP and website across 8 mos., with successful coordination of multi-disciplinary teams (incl. engineering, design, marketing, finance, training, and change)
- Implementation of Webchat software on So Energy’s Mobile APP/website, successfully reducing the cost to serve and increasing inquiries by 15% as a result of an enhanced customer experience
RESPONSIBILITIES
- Translated business requirements into business cases, technical documentation, and user stories for implementation
- Employed expertise in planning, research, user interviews, usability testing, and data analysis to enhance customer experience
- Partnered with 2 fellow product managers to deliver business goals in addition to product strategy, discovery, and prioritisation
- Managed priorities among concurrent projects, working diligently to decrease operational cost through the creation of new features.
- Conducted workshops for active collaboration with internal and external stakeholders at all levels, working closely to validate ideas and resolve problems.
- Defined and deliver a product roadmap for So Energy’s website and Mobile APP in collaboration with relevant teams and business stakeholders to ensure prioritisation.
- Liaised with So Energy customers and relevant teams, including operation, growth, change, marketing, UX, and engineering to ensured prioritisation of the product roadmap.
- Orchestration of a prepayment features on So Energy’s website, leading to a significant reduction in customer debt
- Led the delivery of a microsite within 4 mos., working closely with Gengame to test the impact of gamified features on engagement for smart meter users
- Performed detailed reviews of Mobile APP strategy, successfully launching the first So Energy APP MVP and releasing it to the beta group for testing within 5 mos.
- Delivered of a Warm Home Discount for vulnerable customers, resulting in 2000 applications within the first 10 days (>7500 applications within the first 3 mos.)
- Supported So Energy’s rapid customer acquisition through the leadership of its rebranding effort on the Mobile APP and website across 8 mos., with successful coordination of multi-disciplinary teams (incl. engineering, design, marketing, finance, training, and change)
- Implementation of Webchat software on So Energy’s Mobile APP/website, successfully reducing the cost to serve and increasing inquiries by 15% as a result of an enhanced customer experience
RESPONSIBILITIES
- Translated business requirements into business cases, technical documentation, and user stories for implementation
- Employed expertise in planning, research, user interviews, usability testing, and data analysis to enhance customer experience
- Partnered with 2 fellow product managers to deliver business goals in addition to product strategy, discovery, and prioritisation
- Managed priorities among concurrent projects, working diligently to decrease operational cost through the creation of new features.
- Conducted workshops for active collaboration with internal and external stakeholders at all levels, working closely to validate ideas and resolve problems.
- Defined and deliver a product roadmap for So Energy’s website and Mobile APP in collaboration with relevant teams and business stakeholders to ensure prioritisation.
- Liaised with So Energy customers and relevant teams, including operation, growth, change, marketing, UX, and engineering to ensured prioritisation of the product roadmap.
Product Management
2018 - 2018
job
Ecommerce Product Executive
MAIL Newspapers Mailshop.
UK
Supported multiple departments and product managers with product development, data analysis, prioritisation, release timing and content
KEY ACHIEVEMENTS
• Played a pivotal role in supporting multiple categories by participating in strategic product development, data analysis, prioritisation,
release timing and content, working collaboratively with product managers
• Excelled in decreasing fraudulent transactions by 28%, as a result of reviewing the fraud process on the mailshop ecommerce platform
• Exhibited high technical expertise while planning, coordinating and executing user stories and task requirements for third party developers,
testing as well as measuring different features including AB/ UAT and regression testing
• Significantly reduced the use of customer service on the mailshop by leading the development of 5 new features
• Proactively identified and reported abuse patterns and trends, resulting in prevention of fraudulent activity and subsequent fraud losses
across all channels
RESPONSIBILITIES
• Contributed to shaping the development of the backlog using data customer-led insights
• Provided data based insights in building new capabilities and optimising user journeys as well as experience by identifying feature and function requirement
• Kept abreast with best practice and preferences by engaging in user testing, customer research and competitor analysis
• Utilised user stories, persona and acceptance criteria in communicating new requirements for the developers team
• Exhibited high attention to detail in analysing performance of site engagement, always seeking ways to improve conversion, AOV, bounce
rate and cross- selling
• Managed different operational elements such as reporting, troubleshooting, and customer service support
• Effectively organised, collected and prioritised backlog bugs, changes, features in order to formulate and present roadmap
• Displayed a high level of technical competence in FTP/ FTPS, API, CSV/Manual and payment processor while assisting suppliers resolve
integration issues
• Met responsibilities promptly, working in a cross functional team and with remote team in India and Bulgaria
Supported multiple departments and product managers with product development, data analysis, prioritisation, release timing and content
KEY ACHIEVEMENTS
• Played a pivotal role in supporting multiple categories by participating in strategic product development, data analysis, prioritisation,
release timing and content, working collaboratively with product managers
• Excelled in decreasing fraudulent transactions by 28%, as a result of reviewing the fraud process on the mailshop ecommerce platform
• Exhibited high technical expertise while planning, coordinating and executing user stories and task requirements for third party developers,
testing as well as measuring different features including AB/ UAT and regression testing
• Significantly reduced the use of customer service on the mailshop by leading the development of 5 new features
• Proactively identified and reported abuse patterns and trends, resulting in prevention of fraudulent activity and subsequent fraud losses
across all channels
RESPONSIBILITIES
• Contributed to shaping the development of the backlog using data customer-led insights
• Provided data based insights in building new capabilities and optimising user journeys as well as experience by identifying feature and function requirement
• Kept abreast with best practice and preferences by engaging in user testing, customer research and competitor analysis
• Utilised user stories, persona and acceptance criteria in communicating new requirements for the developers team
• Exhibited high attention to detail in analysing performance of site engagement, always seeking ways to improve conversion, AOV, bounce
rate and cross- selling
• Managed different operational elements such as reporting, troubleshooting, and customer service support
• Effectively organised, collected and prioritised backlog bugs, changes, features in order to formulate and present roadmap
• Displayed a high level of technical competence in FTP/ FTPS, API, CSV/Manual and payment processor while assisting suppliers resolve
integration issues
• Met responsibilities promptly, working in a cross functional team and with remote team in India and Bulgaria
Content, LED, Patterns, Feature, Detail, Development, Testing, Support, Service, Regression testing, Data Analysis, Integration, User stories, Customer service, User testing, Research, API, Product development, Ecommerce
2017 - 2017
internship
Market Analyst, Product Management Intern
FSRH.
UK
Delivered a product development initiative for a non-profit organisation that provides initial training and membership options for doctors and nurses working at the heart of SRH in the UK
KEY ACHIEVEMENTS
• Excelled in delivering an innovative product development initiative for a non-profit organisation that offers initial training and membership
options for doctors and nurses working at the heart of SRH in the UK
• Undertook extensive research on healthcare industry and education systems in 15 countries including: competitor analysis; business
performance analysis; medical course roll-out viability, to inform product development
• Expedited product vision, position and direction in collaboration with cross-functional teams, coordinated the flow of information of projects and updated detail of projects management development, tools, regulations and market demand
RESPONSIBILITIES
• Played a key role in facilitating product roadmap, defining enhancements and strategies and measuring and tracking risks to ensure timely
project delivery, working closely with head of membership
• Authored feasibility studies and business cases with comprehensive budget plus cost analysis, for product launch and development in emerging markets
• Proposed innovative strategies and recommendations to achieve project goals of international expansion by conducting presentations
• Identified new opportunities, curriculum improvements and customer needs by spearheading qualitative/quantitative analysis from different market sources, using SWOT, PEST and Porter 5 frameworks
• Used a variety of analytical techniques to organise, interpret and consolidate data into reports, statistical tables and graphs; presented to the senior committee as well as managed multiple concurrent projects
Delivered a product development initiative for a non-profit organisation that provides initial training and membership options for doctors and nurses working at the heart of SRH in the UK
KEY ACHIEVEMENTS
• Excelled in delivering an innovative product development initiative for a non-profit organisation that offers initial training and membership
options for doctors and nurses working at the heart of SRH in the UK
• Undertook extensive research on healthcare industry and education systems in 15 countries including: competitor analysis; business
performance analysis; medical course roll-out viability, to inform product development
• Expedited product vision, position and direction in collaboration with cross-functional teams, coordinated the flow of information of projects and updated detail of projects management development, tools, regulations and market demand
RESPONSIBILITIES
• Played a key role in facilitating product roadmap, defining enhancements and strategies and measuring and tracking risks to ensure timely
project delivery, working closely with head of membership
• Authored feasibility studies and business cases with comprehensive budget plus cost analysis, for product launch and development in emerging markets
• Proposed innovative strategies and recommendations to achieve project goals of international expansion by conducting presentations
• Identified new opportunities, curriculum improvements and customer needs by spearheading qualitative/quantitative analysis from different market sources, using SWOT, PEST and Porter 5 frameworks
• Used a variety of analytical techniques to organise, interpret and consolidate data into reports, statistical tables and graphs; presented to the senior committee as well as managed multiple concurrent projects
Product development, Product Management, Research, Training, Budget, Management, Analyst, Development, Organization, Detail, International, Business cases, Direction, Internal
2011 - 2016
job
Childcare Provider, Private Client
unknown.
2015 - 2016
freelance
Assistant Brand Manager, Part-Time Freelancer
GWJ International.
Manager
2003 - 2011
job
Department Manager and Professional Coach
Club Omnisport Valbonne.
Coach, Manager
2005 - 2009
job
Entrepreneur
Avayle.
My education
Cranfield School of Management
MSc, Management
MSc, Management
Chartered Management Institute
Unspecified, Strategic Management and Leadership
Unspecified, Strategic Management and Leadership
London South Bank University
Bachelors, Business Management
Bachelors, Business Management
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