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Katy Ringsdore
Katy Ringsdore, DipCIPR
,
Marsh, United Kingdom
Experience
Other titles
Skills
I'm offering
A highly motivated communication professional with integrity and professionalism. Ability to manage multiple projects with demanding timescales and budgets. A strong background in delivering strategic communications with proven high levels of engagement and therefore a positive and productive workforce. A passion for digital communication and an ability to work across multiple disciplines and platforms. Constantly striving to deliver highly creative communication which differentiate and create stand-out from competitors, embracing communications trends and innovations in an increasingly complex multi-channel environment. A well-respected member of multiple leadership teams with the ability to influence and implement strong and measurable communication strategies. Diploma qualified and an accredited PR practitioner with extensive experience of dealing with the media and diverse senior stakeholders globally.
Experience of developing highly integrated communications across a range of channels and media:
- strategic and tactical internal and external communication planning and execution
- media training
- new customer acquisition strategies and retention campaigns
- crisis management
- employee engagement
- digital, mobile and social internal and external communications (including digital marketing and email campaigns)
- sponsorship / partnership programmes
- change communication
- copywriting
Experience of developing highly integrated communications across a range of channels and media:
- strategic and tactical internal and external communication planning and execution
- media training
- new customer acquisition strategies and retention campaigns
- crisis management
- employee engagement
- digital, mobile and social internal and external communications (including digital marketing and email campaigns)
- sponsorship / partnership programmes
- change communication
- copywriting
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
freelance
Self-employed Strategic Communications Consultant
UK PR agency.
Currently working on contract with GlaxoSmithKline leading their global reward and recognition programmes and all HR led projects. This position requires me to develop and execute strategic, integrated communications plans to support GSK and HR priorities, with a focus on performance and reward. A core part of this role is to ensure communications plans are aligned, and in context of other HR/GSK initiatives, including Modern Employer, Making it Easier and Innovation, Performance and Trust (IPT) priorities. Working closely with the other members of the HR communications team to ensure consistency of message and integrated internal plans.
I have direct management of key stakeholders within HR to agree and align behind the communications strategy, including VP of Reward, Head of HR Operations and Global Compensation Operations Director for HR. I am also responsible for coordinating the communications approach for company-wide, employee-facing projects and programmes led from Performance and Reward, this includes the planning and development of engaging content across relevant channels. I provide strategic counsel and guidance to key HR stakeholders on the most effective internal communications strategy that meets global business and HR objectives.
I have direct management of key stakeholders within HR to agree and align behind the communications strategy, including VP of Reward, Head of HR Operations and Global Compensation Operations Director for HR. I am also responsible for coordinating the communications approach for company-wide, employee-facing projects and programmes led from Performance and Reward, this includes the planning and development of engaging content across relevant channels. I provide strategic counsel and guidance to key HR stakeholders on the most effective internal communications strategy that meets global business and HR objectives.
Innovation, Management, Content, It, Support, Development, LED, ME
2015 - 2018
job
Head of Strategic Communications
Atom Bank.
Accountable for building and protecting the external media profile of Atom Bank, proactively managing reputational risk and acting as the central point of contact for all media enquiries.
Build Atom Bank's reputation and credibility with consumers, investors, regulators and the wider industry. Responsible for responding to all reactive media enquiries to establish Atom Bank as a challenger brand which is firmly on the consumer's side. PR is used as a brand building and acquisition vehicle and the role holder works closely with a variety of stakeholders to achieve the business strategies and plans. Also accountable for engaging with a rapidly growing team across multiple sites with varying knowledge and experience of the finance industry. Atom is developing at an exponential rate which means staff need to be kept up to date with significant strategic changes within the business, changes to legislation and regulation, business growth and how they fit within the Atom family. The challenges, as with most internal communication is measuring engagement with limited channels available.
Build Atom Bank's reputation and credibility with consumers, investors, regulators and the wider industry. Responsible for responding to all reactive media enquiries to establish Atom Bank as a challenger brand which is firmly on the consumer's side. PR is used as a brand building and acquisition vehicle and the role holder works closely with a variety of stakeholders to achieve the business strategies and plans. Also accountable for engaging with a rapidly growing team across multiple sites with varying knowledge and experience of the finance industry. Atom is developing at an exponential rate which means staff need to be kept up to date with significant strategic changes within the business, changes to legislation and regulation, business growth and how they fit within the Atom family. The challenges, as with most internal communication is measuring engagement with limited channels available.
Brand Building, Pr, Finance, Growth, UP
2014 - 2015
job
Director of Internal Communications, Global IT
GlaxoSmithKline.
In partnership with the CIO and as part of the Leadership Team, the role required the development of a strong internal communication strategy to drive engagement in the delivery of Global IT objectives, and where relevant, business unit objectives:
• Ensured alignment and consistency of messaging across functions and business units, contributing to the appropriate engagement of Global IT employees in enterprise initiatives
• In addition to a 'business as usual' engagement strategy, maintained oversight of and supported an ongoing programme of activities and projects within Global IT
• Contributed to the development of the Global IT narrative, and core Global IT communication collateral
• Provided strategic communication expertise and input to major Global IT events, e.g. annual conferences and
• leadership forum
• Provided strategic communication expertise and input into communication plans developed to communicate key
• changes to IT users
• Supported the HR work-stream in the development of 'people' communication plans and materials, including
• consultation related materials
• Provided and deployed effective measurement and monitoring processes in order to support continuous improvement of communication processes and content
• Managed additional communication resource within Global IT
• Lead and developed a team of 8 direct reports (globally)
• Ensured alignment and consistency of messaging across functions and business units, contributing to the appropriate engagement of Global IT employees in enterprise initiatives
• In addition to a 'business as usual' engagement strategy, maintained oversight of and supported an ongoing programme of activities and projects within Global IT
• Contributed to the development of the Global IT narrative, and core Global IT communication collateral
• Provided strategic communication expertise and input to major Global IT events, e.g. annual conferences and
• leadership forum
• Provided strategic communication expertise and input into communication plans developed to communicate key
• changes to IT users
• Supported the HR work-stream in the development of 'people' communication plans and materials, including
• consultation related materials
• Provided and deployed effective measurement and monitoring processes in order to support continuous improvement of communication processes and content
• Managed additional communication resource within Global IT
• Lead and developed a team of 8 direct reports (globally)
Leadership, Content, Continuous improvement, It, Support, Development, Monitoring, CIO, Enterprise, Processes
2010 - 2014
job
Man. Head
HSBC Channel Islands and Isle.
of Communications, Channel Islands and Isle of Man, and Offshore offices (Jersey) and Global Communications Manager (London HQ)
Head of all internal and external communications for HSBC Channel Islands, Isle of Man (including offices in Hong Kong, Dubai and South Africa):
• Part of the leadership team reporting directly to the CEO
• Lead, developed and engaged a team to deliver best in class communications which demonstrated return on investment to the business
• Executed a cohesive employee communications and media relations strategy in-country which was aligned to the regional plan, delivering strong positioning for the global business(es) that attracted customers from the target segments and reinforced leadership with existing customers
• Actively engaged with functional and business peers to build and safeguard the reputation of HSBC regionally, including in-depth understanding and risk escalation of business and customers trends that could impact the businesses' reputation and performance
• Anticipated and identified issues that may have impacted on the Group and provide insight, analysis and counsel to Country ExCo
• Managed the agreed platform strategy for senior business executive engagement with key business platforms, including development of messaging, speeches, and positioning pieces for senior executives to deliver on key business platforms
• Generated relevant, timely messages to optimise commercial goals and manage reputational risk in-country
• Lead and developed existing and new global campaigns for HSBC including the world's largest survey of expats; Expat Explorer, Future of Retirement and Children's Education
• Campaigns were aligned with the overarching HSBC business strategy
• Helped gain customer and consumer insight to help the overall business develop new products and propositions
• Created and implemented global employee and media relation strategies for each campaign to increase sentiment and reach and awareness of HSBC's expertise
• Worked across multiple jurisdictions (HSBC's top 20 priority markets) to enhance internal and external relationships and engagement of consumer research conducted by the global communications team
• Raised the external profile and consumer awareness/consideration of HSBC as a leading international Wealth
• Management provider globally
• Developed and maintained all social media activity aligned with global campaigns
Head of all internal and external communications for HSBC Channel Islands, Isle of Man (including offices in Hong Kong, Dubai and South Africa):
• Part of the leadership team reporting directly to the CEO
• Lead, developed and engaged a team to deliver best in class communications which demonstrated return on investment to the business
• Executed a cohesive employee communications and media relations strategy in-country which was aligned to the regional plan, delivering strong positioning for the global business(es) that attracted customers from the target segments and reinforced leadership with existing customers
• Actively engaged with functional and business peers to build and safeguard the reputation of HSBC regionally, including in-depth understanding and risk escalation of business and customers trends that could impact the businesses' reputation and performance
• Anticipated and identified issues that may have impacted on the Group and provide insight, analysis and counsel to Country ExCo
• Managed the agreed platform strategy for senior business executive engagement with key business platforms, including development of messaging, speeches, and positioning pieces for senior executives to deliver on key business platforms
• Generated relevant, timely messages to optimise commercial goals and manage reputational risk in-country
• Lead and developed existing and new global campaigns for HSBC including the world's largest survey of expats; Expat Explorer, Future of Retirement and Children's Education
• Campaigns were aligned with the overarching HSBC business strategy
• Helped gain customer and consumer insight to help the overall business develop new products and propositions
• Created and implemented global employee and media relation strategies for each campaign to increase sentiment and reach and awareness of HSBC's expertise
• Worked across multiple jurisdictions (HSBC's top 20 priority markets) to enhance internal and external relationships and engagement of consumer research conducted by the global communications team
• Raised the external profile and consumer awareness/consideration of HSBC as a leading international Wealth
• Management provider globally
• Developed and maintained all social media activity aligned with global campaigns
Social Media, Business strategy, Research, Management, Leadership, Offshore, Development, Ceo, International, Campaign, Manager, Social
2005 - 2010
job
Journalist, Sports Editor, Broadcaster, Sales
the Tindle Group.
Executive, Head of Sponsorship & Promotions (Jersey)
Worked across multiple roles for Jersey's only commercial radio station (part of the Tindle Group). Gained a strong
understanding of multiple disciplines and fully trained as a radio journalist and broadcaster as well as leading the sales
team to achieve record targets in sales and sponsorship and promotional activities:
• Researched, wrote and presented the daily news and sport bulletins
• Presented multiple daytime radio shows and reported news stories in an unbiased and accurate manner
• Organised outside broadcasts and produced commercials and promotions for on air use
• Input and reconciled commercials and integrated broadcast logs
• Controlled all aspects of the company website www.channel103.com including management and updating of contents
constant research into new technology and advancements in web
• Daily liaison with the Sales Team to update on progress within the department
• Lead weekly sales, offered advice in preparing for future promotions and on-air activity
• Increased revenue through the development of compelling sponsorship and promotional activities
• Accurately priced proposals, as well as managed budgets
• Presented with Employee of the year in 2007
• Nominated as best new comer and for production in the National Radio Awards - Arquiva
Worked across multiple roles for Jersey's only commercial radio station (part of the Tindle Group). Gained a strong
understanding of multiple disciplines and fully trained as a radio journalist and broadcaster as well as leading the sales
team to achieve record targets in sales and sponsorship and promotional activities:
• Researched, wrote and presented the daily news and sport bulletins
• Presented multiple daytime radio shows and reported news stories in an unbiased and accurate manner
• Organised outside broadcasts and produced commercials and promotions for on air use
• Input and reconciled commercials and integrated broadcast logs
• Controlled all aspects of the company website www.channel103.com including management and updating of contents
constant research into new technology and advancements in web
• Daily liaison with the Sales Team to update on progress within the department
• Lead weekly sales, offered advice in preparing for future promotions and on-air activity
• Increased revenue through the development of compelling sponsorship and promotional activities
• Accurately priced proposals, as well as managed budgets
• Presented with Employee of the year in 2007
• Nominated as best new comer and for production in the National Radio Awards - Arquiva
Research, Journalist, Management, Sport, Sales, Radio, Website, Technology, Development, Web, Sponsorship, Production
2002 - 2005
job
Channel Television Reporter & Production Assistant (Jersey)
unknown.
Fully trained broadcast journalist with experience of writing and reporting news, full camera, editing and
sound training and all aspects of production. Day time relief presenter for regular programming in the Channel Islands.
sound training and all aspects of production. Day time relief presenter for regular programming in the Channel Islands.
Writing, Training, Journalist, Production
My education
The Chartered Institute of Public Relations
Unspecified, Public relations
Unspecified, Public relations
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